APPENDIX

Personal Details:

Name: ________________________________________

Gender: _____________

Age: ____________

Occupation: ______________

Questionnaire

1) Which coffee house do you prefer to visit?

(a) Barista
(b) CCD
(c) Any-other

2) What is the single most important factor for you to choose a Coffee Shop?
(a) Taste of coffee and food
(b) Service
(c) Value for money
(d) Ambience

3) How often do you visit a Coffee House?

(a) Almost daily
(b) 2-3 times a week
(c) 2-3 times a month
(d) Occasionally

4) What is the purpose of your visit to a Coffee House?

(a) To hang out with friends
(b) To celebrate an occasion
(c) To relax
(d) Just to have coffee
(e) For a meeting
(f) Any other, please specify

5) How much do you usually spend in a coffee shop per person per visit?
(a) Less than Rs. 100
(b) Rs.100 to 200
(c) More than 200
6) How much time do you usually spend in a coffee shop?
(a) Less than ½ hour
(b) ½ to 1 hour
(c) 1 to 2 hours
(d) More than 2 hours

7) You usually go to a coffee shop with?

(a) Friends
(b) Family
(c) Colleagues
(d) Clients
(e) Alone

8) What is the reason behind choosing your brand?

(a) Taste
(b) Advertisement
(c) Easily Available
(d) Popularity

9) How many people do you usually go with?

(a) Alone
(b) 1-2 people
(c) 3-4 people
(d) More than 4

10) What is your overall satisfaction level for Barista and CCD?
(a) Satisfied with CCD
(b) Satisfied with Barista
(c) Not Satisfied with any
(d) Indifferent between the two

11) Please indicate your valuable suggestions for Barista or Café Coffee Day.

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