Group 1 Research

ICCT COLLEGES FOUNDATION INC.
CHAPTER 1
THE PROBLEM AND ITS BACKGROUND
This chapter presents the introduction, background of the study, conceptual
framework, theoretical framework, statement of the problem, scope and limitations of
the study, significance of the study and definition of terms.
Introduction
Every business starts with a business plan also in enhancing a product to get
a high production volume. Student need to use a business plan to be their guide in
making a good product to catch a customer. A strategy can help students to grow
their business. There are so many problems that the students will face in able to
enhance their production volume especially in creating business plan. Having a bad
business plan can affect the production volume of one business. Planning is the
foundation on which the student can base the project execution. Without a strong
and stable foundation, the project is more than likely to collapse around the student’s
ears. Good planning will ensure that the resources are ideally utilized. Students
should not waste resources when planning a project as this will result in the
decrease of the overall profits from the project. This study is about improving
production volume in a business, it consist of different strategy that the students
might need for them to enhance their production volume.
The production volume is a study wherein the student has a lack of
knowledge on that topic because maybe they only focusing on their studies.
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Production volume can use only when student willing to take the risk in taking a
business management because production volume is being a productive in making a
new product and also student has a lot of problem like about their studies that’s why
they do not have much time to do some kind of business. Also it might affect the
students because some of them not know what production volume is.
Background of the Study
All successful businesses go through a lot of process. That is why, business
must undergo to a business process which is a series of repeatable steps carried out
by an individual or team that accomplish a certain business goal. It’s something that
every business does, whether they do it consciously or not. To be successful in
business, businessman or women need to be organized. Organization will help the
entrepreneur to complete tasks and stay on top of things to be done. Successful
business also possesses a keep detailed records, it will help an entrepreneur to
know where the business stands financially and what potential challenges might this
business facing.
In this study, the researchers come up a marketing strategy that can help
those who wants to improve their production volume. That is why the researchers
defined what production volume is. Production volume is a variance measure the
amount of overhead applied to the number of unit produced. It is the difference
between the actual number units produced in a period and the budgeted number of
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unit that should have been produced. And that is why new product and service said
to be the lifeblood of all business (wealthy.Gorilla).
Being an entrepreneur is not an easy task. A full academic course load to the
mix and managing time can suddenly seems like a herculean feat. Building a
successful business, that is why those students’ entrepreneurs set out to do.
Balancing an entrepreneurship and studied can be the toughness challenge.
Students must have enough time to do both so either startup will never develop. The
production volume helps the student to enhance their ability to do something and to
learn something new. To make the student satisfied in every detail, production
volume is needed to help students to get an exact unit.
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Statement of the Problem
This study aims to identify some steps in determining streamline process or
“DSP Marketing; A business plan to enhance production volume of Grade 11 Senior
High School”.
Specifically, this study aims to answer the following questions:
1. What are the effects of enhancing the production volume in a business?
2. Does enhancing production volume have a huge impact in making new
business?
3. What are the advantages and disadvantages of DSP marketing in enhancing
production volume in business?
Null Hypothesis
The researchers found out that having business plan is not enough in
improving production volume in business, because business plan only consists of
the following guidelines in building a business. Manual can also make the
entrepreneur be lazy in creating future product and also relying on that business
plan.
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Theoretical Framework
An operational plan as well as a management and organizational plan are the
parts of traditional business planning process. Accordingly, their theories will be
discussed to be important as they include the description and daily activities.
Additionally they create guidelines for a whole organization and its management
(Stein, 2016). Apart from that, it should be determined how business can afford to
achieve strategic goals and objectives. For this purpose, the financial planning
theory will be presented as well. Financial planning is an integral part of a business
planning process due to the reason that the plan involves all activities. Financial
planning activities includes plenty of duties and that is why it requires detailed
description (Boesch, 2016).
Michael Porter, the other main modern – day strategist, adopted a particular
focus on organizational and governmental competence and competitiveness and
has written several popular books on business strategy; he has also developed a
number of often – used tools and techniques, two of which, his ‘Five Forces’ and ‘
Value Chain Models’ are described later in this module.
Henry Mintzberg has been called the great management economist owing to
his willingness to attack previously sacred concepts in business and management.
His commonsense approach to management issues has earned him a very wide
following and he is perhaps best known for his work on business strategy, where he
said to have exposed the gaps between academic concepts of strategy and reality.
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Conceptual Framework
Input Process Output
1. Character Profile  Creating survey  Manual entitled;

 Age questionnaire
 Gender  Distribution of “DSP Marketing;
2. Ideas from related questionnaire and
literature and studies instrument data A Business Plan
3. Data Gathering gathering
 Research  Analyzing the to Enhance
through the data gathered
internet  Observation Production
4. Materials needed  Choose platform
 Magazines or for the manual Volume”
newspapers  Define the
 Bond paper purpose of the
and colored manual
paper  Creating step-by-
 Card board or step guidelines in
illustration production plan
board for and business plan
cover  Organize
 Attractive information
designs hierarchically
 Plastic cover  Put pictures in
every steps
decide on the
appropriate
design for the
manual
Figure 1: Conceptual FEEDBACK Framework
The figure 1 shows the step by step gathered data
and process. The researchers divided during the study. This will serve as a guide to
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make the study work smoothly. Indicated in this Conceptual Framework are the
Input-Process-Output models to illustrate the procedures.
The Input is consisting of the following character profile, age and gender
ideas from related literature and studies, data gathering (research through internet),
materials needed (magazines or newspaper, bond paper, colored paper, card board
or illustration board for cover, attractive designs, and plastic cover).
The process being used is through creating survey questionnaire, distribution
of questionnaire and instrument data gathering; analyze the data gathered, interview
and observation, choose platform for the manual, define the purpose of the manual,
creating step-by-step guidelines in production plan and business plan, organize
information hierarchically, put pictures in every steps decide on the appropriate
design for the manual.
The Output is a manual entitled; “DSP Marketing; A Business Plan to
Enhance Production Volume of Grade 11 Senior High School”.
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Scope and Limitation of the Study
The research paper will determine streamline process or “DSP Marketing; A
business plan to enhance production volume of Grade 11 Senior High School”. The
study is composed of 100 respondents these are the Grade 11 ABM students that
will be the main participant of the study. The primary data gathering will use in the
interview to determine the effects of the study.
This study is limited only to Grade 11 Senior High School students in ICCT
Colleges Foundation Incorporated. This study will involve the dissemination of
survey form to the students which will help the researcher in gathering information.
The main source of data was conducted by the researchers through the use of
surveys and questionnaires. It involves the perception of (100) one hundred
respondents who are the students of ICCT Colleges Foundation Incorporated Cainta
main campus.
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Significance of the Study
The study focused on the step-by-step strategy in determining streamline
process or “DSP Marketing; A business plan to enhance production volume of Grade
11 Senior High School”.
Moreover, the results of the study will be beneficial to the following:
School Administration
This study can benefit school administrators for them to give their guidance
and improved the researchers’ confidence in promoting this study. They can also
help students and teachers, to operate other schools administrators.
The Teacher
Can share their knowledge about this process to their students, especially to
their family.
The Students
Be knowledgeable and aware about how business works and they can apply
it in the near future.
The Parents
The research benefits the parents to inform their children regarding on how to
be a productive person and also know how to handle a business someday.

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Future Researchers
The idea presented may be used as a background in conducting new
researchers that related to the topic.
The Community
This study benefits the community to know the importance of business and
how to increase or improve the production volume.
The Researchers
It can benefit the researchers to seek more information that can help to
enhance the production volume or their co-students for them to be more productive
in the near future.
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Definition of terms
Chuck
Used as an endearment (noun).
Coherence
The quality or state of cohering: such as systematic or logical connection or
consistency.
Commencing
To enter upon, begin, commence proceedings.
Constituent
Any one of the people who live and vote in an area: a member of a
constituency.
Dissemination
To cause (something, such as information) to go many people.
Herculean
Often not capitalized: of extraordinary power, extent, intensity, or difficulty.
Integral
Being a part of the innermost nature of a person or thing.
Perception
The ability to understand inner qualities or relationships.
Prerogative
A right or privilege; especially: a special right or privilege that some people
have.
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Reservoir
The number of individuals or amount of something available at any given
time.
Robust
Successful or impressive and not likely to fail or weaken.
Over whelming
Used to describe something that is so confusing, difficult, etc., that you feel
unable to do it.
Scrutiny
The act of carefully examining something especially in critical way.
Stiff
Incapable of or highly resistant to bending.
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CHAPTER 2
REVIEW OF RELATED LITERATURE AND STUDIES
This chapter states the different literature and studies that were conducted for
the research to gain familiarity that are relevant and similar to the present study.
Foreign Literature
Charles T. Horngren, the Edmund W. Littlefield (Horngren, Datar, & Rajan,
2014) Professor of Accounting, Emeritus, at the Stanford Graduate School of
Business, credited with inventive modern-day cost management practices known to
everyone as Chuck. Horngren was inducted into the Accounting Hall of Fame and
was honored repeatedly for his contributions to the American Accounting
Association in 1969, for which he served as president and director of research. His
textbook of Cost Accounting: A Managerial Emphasis which is now in its 14th
edition. It is just one of several of his books that have shaped the education of
generations of accounting students of the whole world. Horngren (Horngren, Datar,
& Rajan, 2014) was credited with changing traditional accounting education in the
1960s "from cost accounting's overwhelming emphasis on accumulation and
calculation of product costs to managerial accounting, which explores the uses of
costs for various purposes," wrote Thomas Burns, a professor at Ohio State
University and chairman of the Accounting Hall of Fame when Horngren was named
to the Hall in 1990.
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Synthesis
This study is similar with the study that our conducting because it is all about
cost accounting. Cost accounting is the recording of all the cost incurred in a
business in a way that can be used to improve its management. It can relate to our
study because this study will be the guide of business women on how to manage a
business properly.
Based on the International Journal of Management Science and
Business Administration (Wuhan University of Technology, Wuhan, China).
Marketing strategy represents a key element of success for organizations. Executing
an effective marketing strategy is just as important as conceptualizing and creating
it. Through marketing strategy implementation firms employ scarce resources
through marketing capabilities in order to attain the set goals and targets. In order to
illustrate the value of marketing strategy and the process of implementation a
detailed literature review was performed. A total of (Number of Studies Depending
On the References Count, After Employee Deletion) studies on the topic of
marketing strategy have been examined. The meta-analysis uncovers two distinct
but related features to marketing strategy content: marketing strategy decisions and
marketing strategy decision implementation. The literature also suggests there is a
relationship of marketing strategy, and marketing mix elements on organizational
performance, and emphasizes a further need to perform conceptual and empirical
studies. The originality and value of the review lies in the fact that marketing strategy
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has been analyzed both in terms of its outcomes and as a process that does not
yield satisfactory results without effective implementation.
Synthesis
This study is similar to the study that our conducting because it is all about
the key elements in marketing strategies. It emphasizes the relationship of
organizational plan and marketing strategy were business performance is needed in
order to achieve the customer satisfaction. And be able to have their own business
strategy not copying to the ideas of other business organization.
Compton and Brinker (Compton, J & Brinker, & Thomas M, 2005)
mentioned that every cost is different, and only some should be evaluated for
decision-making purposes (Compton, J & Brinker, & Thomas M, 2005). Different
researchers distinguished different kinds of costs. Martin (1992) distinguished cost
control includes direct costs, third-party costs, distributable costs, indirect costs and
associated costs. Compton and Brinker (Compton, J & Brinker, & Thomas M, 2005)
distinguished marginal costs and sunk costs. Cost of production per unit is the cost
associated with production, divided by the number of units produced Webner
(Webner, 1911) provided that material, labor and expenses are the three constituent
elements of production costs. Mikhail Chester and Chris Hendrickson (Chester &
Hendrickson, 2005), they have concluded that “construction cost goes up in a project
with the seven different mismanagement scenarios, such as delay, Cost cutting, re-
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sequencing of work, acceleration, change of scope (rework), defective work, and
strike”.
Synthesis
This related foreign literature is all about how business discusses the
marginal costs and sunk cost pointing all products. It is different cost/price but to
avoid sunk costs, it should be in good managerial control production divided all unit
into product of good quantity, quality exact exposure of product no delay minimized
expenditure. And this is why it is related to the study our conducting.
A study by Beckman and Marks (1996) found that business experience was
a factor in the success of small firms. Another study by Costa, 1994, indicated that
strategic planning contributes to long-running success for businesses. Other factors
for success include quality, customer focus, innovative marketing practices, flexibility
and employee empowerment (Zetlin, 1994). Filley and Pricer (1991) defined several
tools for small business success. These included good management techniques,
such as appropriate operating strategies, leadership and time management. Other
tools were good financial management and pricing strategies, motivational strategies
for employees, and ensuring only those employees with ability are hired.
Synthesis
This study is similar with the study that our conducting because it is all about
the factors that can help a small business becomes successful. It is related to the
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topic because of some marketing practices that is being mentioned. It also included
some management techniques and operating strategies.
According to Lussier (1996), "There is no generally accepted list of variables
distinguishing business success from failure". The two most commonly stated
variables, however, that seem to make the difference are capital and management
experience. Steiner and Solem (1988) reported key success factors in small
manufacturing businesses would include an owner/manager with experience in the
business or prior experience; adequate financial resources; a competitive advantage
based upon customer and product specialization; and strategic planning. Dyke,
Fischer, and Reuben (1992) found that management experience may be a
significant factor in achieving success or successful performance in the small
business environment. It stated that "would-be business owners should be
concerned to gain related industry, management, and start-up experience...
regardless of the type of industry in which they plan to operate". It was also noted,
however, that while experience was a significant factor, it could vary by industry in
importance. This would support Cochran (1981), who suggested that research for
specific industries in specific regions might prove more useful than national studies.
This study was referring to research regarding failures of small businesses;
however, this may apply to successes also.
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Synthesis
This study is similar with the study that our conducting because it focuses on
the variables that some businesses aim to be successful. It comprises of different
key success factors in small businesses. The research was referring to the failures
of small businesses.
Local Literature
Soriano (2008) revealed in his study that the most notable among the
problems in marketing management of the small and medium businesses in Western
Tarlac is low price, followed by unresponsiveness of the products to customer
needs, no customer, high promotional cost, stiff competition, and declining demand
because of the presence of many firms and continuous increase in prices of
products.
Synthesis
Soriano’s study is similar with the study that our conducting because it
focuses on the business problems in Tarlac. All business experiencing some little or
big problems and our research may help the other business man or woman. It can
also relate to our study because it’s all about the problems that can solve by
applying the determine streamline process.
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Mendoza (2003), stated that packaging is a group of activities in product
planning which involves designing and producing the container or wrapper for
product. There are several reasons why products are being packaged. Packaging
serves as product protection during its route from the producers to manufacturers to
the final user, and for protection during storing period before consumption. It
complements a company’s marketing program through differentiation by customers
and it also increases profit possibilities, particularly when other customers buy the
product primarily because of the package.
Synthesis
This study is similar with the study that our conducting because it is about
product planning that involves the wrapper and container for a business. Wrapper
and container are important to identify what kind of product is that and to know the
brand of that product. It is related in our research topic because it is also regarding
in making business plan. Were they apply it in their product making process.
Josiah Go, Fundamental Marketing in the Philippines Setting. According to
his study marketing strategy has two interrelated components the target market and
marketing mix. Target market is a fairly homogeneous group of people or
organization to whom a company wishes to appeal. The marketing mix profile is a
specific market segmentation of controllable and interrelated variables compose of
product, placement, price and promotions that the company assembles.
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Synthesis
This study is related to the study that our conducting because it stated that
fundamental marketing is fairly homogeneous is a group of people or organization to
specific. The interrelated variable and also in the market segmentation needed to
control the composing product and other that is needed. This research is included to
the literature that gave ideas how student control the company assembles.
According to Cesar G. Saldana, financial policy and strategy formulation is
normally a top level management prerogative. It covers investment and financing
decisions with long term implications on the overall risk, profitability and growth of
the company. The financial management and control function is essentially a middle
management level activity. Once strategies and policies have been set middle
manager's role is to ensure that operational and day to day decision are consistent
with the chosen overall direction. Financial planning is primarily a staff function,
providing the necessary informational and analytical support to both financial policy
and control decisions.
Synthesis
This local literature is somewhat related to this study because it discusses
about strategies formulation is normally a top level management prerogative. Also
stated once the strategies and policies have been set the middle mangers role is to
ensure that operational are consistent with the chosen in overall directions so they
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included it as a sample of literature that might lead the students to improve their
knowledge about business plan and also in the marketing strategies.
Based on Edgar P. Del Val (1983), companies that marketing their products
and/or services overseas is faced with the decision of whether to standardize or
adapt their product offerings. This decision concerns firms commencing to market
their products in foreign countries as well as those already operating internationally
and is considering expanding into further markets. The standardization of products
across cultures is increasingly becoming an important issue that the managers of
global firms are today facing. As international marketing in the 21st century receives
significant research attention, it seems the cost benefits and administration of
standardization strategies has simplified the international marketing approach as
well as being an attractive choice for many firms.
Synthesis
This study is relevant to the study that our conducting. This study focused on
the business strategy on how to market their product. It emphasizes the decision
making of what is good for the organization. As well as our study emphasizes the
business plan that enhances the production volume of a certain business that
consist of step by step business strategy to enhance the production volume.
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Foreign Studies
According to Eric H. Shaw (Department of Marketing, Florida Atlantic
University, Boca Raton, Florida, USA). Marketing strategy: from the origin of the
concept to the development of a conceptual framework “, journal of historical
research in marketing. The purpose of this paper is to organize the semantic jungle
of marketing strategy approaches, terms and concepts into logically coherence
framework using the history of marketing thought to inform current marketing
research and practices. The paper takes the form of an intensive literature review
tracing the three streams of marketing strategy term and concept their roots in the
literature of early marketing management managerial economic and corporate
management to the present along with marketing ideas, strategy concept from
managerial economic and from corporate management were absorbed directly into
the corpus of strategic marketing thought .These three stream of research have
converged into the current state of marketing strategy - an electric mixture of both
complementary and conflicting strategic approaches, terms and concept. By
systematically following the evolutionary development of major contribution to
strategic can be integrated into a comprehensive conceptual framework for
organizing and choosing among individual marketing strategies.
Synthesis
This foreign study relates to our research topic because it explains how
marketing can help to improve the production volume. This paper is to organize the
semantic jungle of marketing strategy approaches, terms and concepts into logically
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coherence framework using the history of marketing thought to inform current
marketing research and practices.
According Peter Gabrielsson (Journal of International Marketing). This study
examines the marketing strategies of companies originating in small and open
economies as they expand into foreign markets. It distinguishes two major
globalization paths (that of born global and that of globalizing internationals),
contrasts them with traditional internationalizes, and describes their characteristics.
It then outlines a framework and hypothesis regarding the marketing strategies used
foreign expansion and examines them empirically in the information and
communication technology field. The authors examine two important strategic
marketing issues: the breadth of product offering and the standardization of
marketing strategies across countries. The empirical results show that foreign
expansion path, foreign business experience, and external globalization pressure
have an impact on the selection of marketing strategies. The study also finds that
the fit between these contextual factors and the standardization of marketing
strategy has a positive effect on performance. The novel results regarding the
importance of foreign expansion paths in the important implications for both
academicians and practitioners in the field of international marketing.
Synthesis
This foreign study also pointed out how marketing strategies can help or can
give an idea when it comes to improving production volume, and how to expand
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production volume in a market or companies. And also this study finds that the fit
between these contextual factors and the standardization of marketing strategy has
a positive effect on performabce.
Stacy Jagodowski (2017), said that marketing plans are the roadmap to
success for your school, keeping you on track with your initiatives throughout the
year and, ideally, the next several years. It’s easy to get side tracked when great
ideas pop up, but like on a road trip you’ll never reach your destination if you keep
adding new stops along the way. School marketing plans streamline what you do
and outline why you’re doing it. Validating these important decisions is important for
gaining support for the plan and ensuring that you continue to move forward with
positive progress. The traditional marketing plan format can be daunting, but building
a “modified” school marketing plan can be super simple. It doesn’t matter if you’re a
small private school, a school with multiple campuses and grade levels, or an entire
school district, you can create a strategic school marketing plan that meets your
needs. Times have changed, and many schools are finding that they need to engage
in strong marketing tactics to thrive in today’s market. That means more schools
than ever are looking to develop marketing plans to guide them. Unfortunately, for
those institutions building a school marketing plan for the first time, it can be
overwhelming to get started.
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Synthesis
This related foreign study is related to the study that our conducting because
it is all about marketing plans. It is important to have marketing plans. It is the only
way to have a successful and positive progress that a thriving business wants for. It
is not a big deal if being in a private or public school, as long as it can create a
strategic school marketing plan that meets the society’s needs.
As per as the study of James Bucki (Top Ways to Streamline your
Business), Efficiency can be increased in a number of ways if you're starting to feel
like your workplace is on the verge of spiraling into chaos. But running a business
can be complex, and you might not know where to start to begin restoring order. You
can assess six key areas to decide if they can be streamlined to increase
productivity. Remember to evaluate the impact that each of these will have on
your bottom line as well as how they'll affect your customers, suppliers, employees,
and business partners. The Balance Small Business makes launching and
managing your own business easy. It is home to experts who provide clear, practical
advice on entrepreneurship and management. Whether you’re just starting up or you
want to take your company to the next level. The Balance Small Business will
answer your questions and turn your business dreams into reality.
Synthesis
This study is similar with the study that our conducting. Wherein it discusses
the top ways in streamlining a business. Stated that in every workplace must have
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efficient and be able to merge in order to run a business. James Bucki also stated
that businesses must assess the six key areas for them to decide on how to apply
the streamline process they make.
Written by Seppo Saari (2006), “Operationalize the concept of productivity in
business. Operationalization comprises the following five steps: 1) Phenomenon
description. The phenomenon of productivity is described as part of economic
activity. 2) Concept formation. Productivity is defined as a concept in close relation
to such concepts as profitability, economic growth, efficiency, surplus value, quality,
performance, partial productivity, need, etc. 3) Modelling. A model of productivity
measurement is presented, based on the most accurate business data. A time
series construction for the development of productivity, profitability and production
income distribution is suggested. Interpretations of the partial productivity
measurement are given. 4) Horizontal comparison. The production function-based
models for business are compared by identifying their features and evaluating the
differences. 5) Vertical comparison. Productivity models of a business and a nation
are compared by identifying their features and evaluating the differences. As a
result, operationalization of the concept of productivity is presented based on the
most accurate business information. A quantitative model is demonstrated.
Differences in productivity measurement models are made transparent and
evaluated based on the production theory.”
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Synthesis
Seppo Saari discusses about the productivity of some businesses and what
are the effects of it in economic growth. It is somehow related to the study that our
conducting because it stated that production volume must need to have operational
strategies. He also gives the five steps in operational strategies that can help
production volume in a business.
Local Studies
Ablaza (2001) cited that loyalty results from a customer’s continuing
satisfaction. Therefore, customer satisfaction lies at the core of business
sustainability. Customer satisfaction is achieved whenever the customer experience
meets or exceeds customer expectations. Expectations are conditioned by customer
perceptions of the product’s price-value and the image created by marketing
communications. The customer experience is an accumulation of the outcomes from
all the customer interactions with the product/company, sometimes referred to more
romantically as “moments of truth” or threateningly as “points of failure.” The terms
of competition are typically defined by customer expectation benchmarks. A
customer-driven marketing strategy holds the key to a perpetual market leadership
and dominance in a highly competitive marketing warfare. All activities in marketing
are carefully designed and addressed to a specific target customer, his need and
wants. Ilano (2001) also noted that the challenge for any provider of goods and
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services is to make the customer believe that he will definitely be better off after
buying the provider’s product.
Synthesis
This study is somewhat related to our study because this is about how to
contribute the customer satisfaction, the author want to know the some creative
strategy to have a successful business. All companies have their own strategies and
this author believe that as capital markets have evolved they have become more
toxic for strategy. Having a strategy in the first place is hard but maintaining a
strategy is even harder because creating a strategy is not easy it will need to know
the customer satisfaction.
Based on the study of Joel P. Feliciano (2015) “International Journal of
Education and Research”, the impact of leadership effectiveness and marketing
strategies of selected higher education institutions in Metro Manila on student
satisfaction and loyalty to provide bases for strategic plan to enhance student
satisfaction and loyalty. This study used descriptive research method with the
questionnaire as the major tool for gathering data. There were four groups of
respondents composed of administrators, faculty members, non-academic
personnel, and students from the selected Higher Education Institutions (HEIs).
Frequency and percentage, weighted mean, one-way analysis of variance, and
person-product moment correlation were used as statistical tools. The findings
revealed that students are generally satisfied with and loyal to the selected HEIs.
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Leadership effectiveness and the marketing strategies adopted by selected HEIs are
directly correlated to student satisfaction and loyalty. Therefore, HEIs must improve
their marketing program in order to determine and develop much better marketing
strategies.
Synthesis
His study is composed of the impact of leadership effectiveness and
marketing strategies. It highlights a set of dynamic search and adaptation
capabilities that can be studied the problems they are meant to solve and the
efficiency and reliability by which they search a solution. And that is why it is related
to the study that our conducting.
According to De Asis (2003), competition, globalization, changes in the
curriculum influenced by technology and industry, and a more demanding student
clientele are but some of the developments that suggest an urgent need for
educational institutions to have a strong marketing orientation. Moreover, she cited
that many schools today may not recognize the fact that they have come under
intense scrutiny from their primary customers that include the students and the
industry, the latter being the natural reservoir of graduate students. A more
demanding student clientele suggest an urgent need for educational institutions to
have a strong marketing orientation. Thus, if schools wish to survive, they need to do
some drastic changes and shun the traditional belief that students and the business
sector will always accept what schools produce.
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Synthesis
This study is similar to the study that our conducting because it focuses on
the students industry in making a business by their own. Students who graduated
must already have a strong marketing orientation for them to build their own
business. That is why educational institutions must have a strong marketing
orientation to the students.
“The Most Common Strategy Mistakes”, Joan Magretta, the granddaddy of
all mistakes is competing to be the best, going down the same path as everybody
else and thinking that somehow you can achieve better results. This is a hard race to
win. So many managers confuse operational effectiveness with strategy. Another
common mistake is confusing marketing with strategy. It's natural for strategy to
arise from a focus on customers and their needs. So in many companies, strategy is
built around the value proposition, which is the demand side of the equation. But a
robust strategy requires a tailored value chain—it's about the supply side as well, the
unique configuration of activities that delivers value. Strategy links choices on the
demand side with the unique choices about the value chain (the supply side). You
can't have competitive advantage without both.
Synthesis
This study is somewhat similar to the study that our conducting. It discusses
the different mistakes that the entrepreneurs do in making marketing strategies.
Which is the only focused is the arising in customers need not knowing the effect of
30
it in the market supply. Were they should supply both side so that the marketing
strategy become successful.
El Prado and Rosellon (2015) stated that firm-to-firm technology and
knowledge sharing in firms from the food manufacturing sector. Traditionally driven
by secret recipes and family-grounded procedures, food processing firms are
naturally unwilling and indisposed to embrace collaborative undertaking and
developing external ties due to perceived risks of leakage of company specific
assets. Their paper attempts to document the practical experiences of two
manufacturing firms and their views on sharing technology and knowledge to their
partners in the production network.
Synthesis
This study was related to our study because it is all about firm to firm
technology and knowledge sharing in firms the food manufacturing sector. His study
can help the future business women/man on choosing partner to build a business
and guide them to have a good business.
31
CHAPTER 3
RESEARCH METHODOLOGY
In this chapter the method of research is presented, including of the population,
sample size, and sampling technique, and the description of the respondents. It also
presents procedures on how data were gathered as well as the instruments that
were used by the researchers.
Method of Research
The method that the researcher used is experimental research method. This
method explains the cause and effects in a situation which can be used in this study.
Where in, it shows the effect of DSP Marketing; A business plan to enhance a
production volume.
This method is the most appropriate way of collecting data since this is the
fact finding study with accurate interpretation of findings regarding the DSP
Marketing; A business plan to enhance a production volume of grade 11 senior high
school in ICCT college s foundation Incorporated, Cainta Campus
Population, Sample Size and Sampling Technique
The population of the Grade 11 Senior High School is 295 students among
this population of students; the researchers decide to get 20 respondents in every
section and a sample size of selected 100 respondents. The researcher used
32
random sampling technique in which random of participants that represent the
population are identified and included in the sample.
Description of the Respondents
The respondents of the study were selected from ICCT College Foundation
Inc. Cainta Campus. A total of 100 students in ABM strand were selected to be the
respondents of the study. They were the chosen respondents because their course
has to do with the issue of enhancing production volume.
The study will have respondents from Grade 11 ABM strand of ICCT Colleges
Foundation Inc., Cainta Campus
Respondents Total Number

Girls 75
Boys 25
Total number of 100
respondents
Table 1.1 Number of Respondents
33
Research Locale
The study was conducted in ICCT Colleges Foundation Incorporated, Cainta
campus that was originally established in Rizal by Dr. William S. Co on December
15,1992 ICCT Colleges is tertiary education provider with campuses located in V.V.
Soliven Avenue San Roque, Cainta Rizal. Cainta campus was chosen as part of our
research located in mainly since we are the same campus. We would like to know if
the issue of DSP Marketing: A business plan to enhance production volume has an
effect to the students of Grade 11 Senior High School ABM student in ICCT
Colleges, Cainta Campus.
34
Research Instrument
In order to collect data for this study, the researcher designed a questionnaire
to be a tool in this study. The questionnaire comprises two parts. The first part is a
demographic form. It has information about the respondents such as gender, age,
stage of study, major, and the economic status. The second part was the set of
statements to be answered in a form of 5-likert scale. The questionnaire was
designed to determine the help of DSP marketing to the student.
The research subjects were asked to express their relative agreement with
statements and answer on a five -point scale as show below.
Scale Range Interpretation
5 4.01 – 5.00 Strongly agree

4 3.01 – 4.00 Agree
3 2.01 – 3.00 Neutral
2 1.01 – 2.00 Disagree
1 0.01 – 1.00 Strongly disagree
Table 1.2 The Five – Point Likert Scale
Weighted mean was used to measure the general response of the survey
sample, whether they agree to a given statement or not.
The formula in computing the weighted mean is as follows.
𝑥̅¿
∑ wx
n
35
Where:
W = points (5, 4, 3, 2, 1)
X = number of respondents per weight
N = total number of respondents
The survey result was analysed with the use of statistical approach.
Data gathering procedure

Researchers of the study followed the procedures in order to collect data. The
first thing that the researchers do is to make survey questionnaires that answerable
by strongly agree, agree, neutral, disagree and strongly disagree, the survey
questionnaires also in a form of checklist which covered all the variables included in
the statement of the problem. After making survey questionnaires, researchers need
to show it to the adviser to get the approval of her so that the researchers produce
many copy of it, and then need to give and answer it of respondents. After the
questionnaires have been accomplished, the results were tallied and tabulated. The
data become the bases of analysis and interpretation.
36
CHAPTER 4
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
This chapter presents analysis and interprets the data gathered from the
students of Grade 11 Senior High School in ICCT Colleges Foundation Incorporated
in Determine Streamline Process Marketing: A business plan to enhance the
production volume of Grade 11 Senior High School.
Table 4.1
Civil Status Frequency Percentage

Single 99 99%
Married 1 1%
Total 100 100%
Table 4.1. In this table, it shows the distribution of civil status of the
respondents. The researcher found out that most of the respondents were single
which have a frequency of 99 and a total of 99% while married are only 1 and a total
of 1% of the respondents’ population and these stated facts are clearly in the table
above.
The researchers computed the percentage where:
Frequency / No. of Respondents x 100 = n
Table 4.2
37
Age Frequency Percentage

16 21 21%
17 51 51%
18 24 24%
19 4 4%
Total 100 100%
Table 4.2. In this table, it shows the distribution of respondents by their age.
Those who are in the age of 16 years old are 21% of the respondent’s population,
the most of the respondents are within the age of 17 years old are 51% of the total
numbers next are 18 years old are 24% of the respondents, last are in 19 years old
are 4% of the respondents population.
38
Table 4.3
Economic Status Frequency Percentage

Below 5,000 28 28%
5,000 – 10,000 21 21%
10,000 – 15,000 21 21%
15,000 – 20,000 17 17%
20,000 – 25,000 5 5%
25,000 above 8 8%
Total 100 100%
Table 4.3. In this table, it shows the economic status of the respondents. The
researchers found out that most of the 28% respondents have 5,000 below income
per month, 21% of respondents have 5,000 – 10,000 per month as well as the
10,000 – 15,000 per month, 17% of respondents have 15,000 – 20,000 per month,
5% of the respondents have 20,000 – 25,000 per month and for those 25,000 above
income per month has 8% of the respondents.
39
A. What are the effects of enhancing the production volume in a business?

Table 4.4
Question 1 Scale Frequency Percentage

Strongly Agree 44 44%
Enhancing Agree 44 44%
production
Neutral 12 12%
volume is
advantageous in Disagree 0 0%
a business.
Strongly Disagree 0 0%
Weighted Mean 4.32
Verbal Interpretation Strongly Agree
Table 4.4. In this question, the respondents answered strongly agree as well
as agree which is 44% that enhancing production volume is advantageous in a
business, and also 12% are not sure while 0% of them strongly disagree same as
disagree.
40
Table 4.5

Well-defined Agree 46 46%
marketing
Neutral 7 7%
strategy leads to
an increase in Disagree 1 1%
the business
production.
Weighted Mean 4.37
Table 4.5. In this question, 46% are both strongly agree and agree that well-
defined marketing strategy leads to an increase in business production, while 7%
neutral, 1% disagree and 0% strongly disagree.
41

Business is Strongly Agree 46 46%
more
Agree 43 43%
challenging and
needs more Neutral 9 9%
customized
product to Disagree 2 2%
satisfy the need
of the customer. Strongly Disagree 0 0%
Weighted Mean 4.33
Table 4.6
Table 4.6. In this question, there are 46% of the respondents that strongly
agree that business is more challenging and needs more customized product to
satisfy the need of the customer, while 43% of them agree, 9% answered neutral,
2% of them disagree and 0% of them strongly disagree.
42

Students can Strongly Agree 42 42%
have the idea in
building a Agree 44 44%
business by the
Neutral 13 13%
help of
enhancing
Disagree 1 1%
production
volume.
Weighted Mean 4.27
Table 4.7
Table 4.7. In this question, shows that most of the respondents answered
agree which is 44% that students can have idea in building a business, while 42%
strongly agree, 13% answered neutral, 1% disagree and 0% of them strongly
disagree.
43

Production Agree 42 42%
volume helps the
Neutral 12 12%
students in
improving a Disagree 1 1%
business.
Weighted Mean 4.31
Table 4.8
Table 4.8. In this question, it shows 45% of the respondents answered
strongly agree, 42% agree, 12% neutral, 1% disagree and 0% strongly disagree that
production volume helps the students in improving a business.
44

volume can give
Neutral 9 9%
a good result in a
business. Disagree 1 1%
Weighted Mean 4.31
Table 4.9
Table 4.9. In this question, it shows that 48% of the respondents answered
agree that production volume can give a good result in a business, while 42%
strongly agree, 9% neutral, 1% disagree and 0% strongly disagree.
45

The quality of Agree 30 30%
the products
Neutral 15 15%
affects the
production of a Disagree 1 1%
business.
Weighted Mean 3.59
Verbal Interpretation Agree
Table 4.10
Table 4.10. In this question, there are 53% of the respondents strongly
agreed that the quality of the products affects the production of a business, while
30% of them agree, 15% are not sure, 1% disagree and 0% strongly disagree.
46

Increasing Agree 45 45%
production volume
Neutral 18 18%
is one of the ways
to outlast scarcity Disagree 1 1%
or shortage.
Weighted Mean 4.12
Table 4.11
Table 4.11. In this question, there are 45% of the respondents agreed that
increasing production volume is one of the ways to outlast scarcity or shortage while
35% strongly agree, 18% of them are not sure, 1% of them disagree same as
strongly disagree.
47

production
Neutral 26 26%
volume may
affect a business. Disagree 5 5%
Weighted Mean 3.91
Verbal Interpretation Agree
Table 4.12
Table 4.12. In this question, it shows that most of the respondents agree
which is 34% that enhancing production volume may affect a business, while 33%
strongly agree, 26% neutral, 5% disagree and 2% strongly disagree.
48

Business Agree 43 43%
strategies may
Neutral 15 15%
affect the
production Disagree 5 5%
volume of a
business.
Weighted Mean 4.04
Table 4.13
Table 4.13. In this question, it shows 43% of the respondents agree about
business strategies may affect the production volume of a business, 35% of them
strongly agree, while 15% are not sure, 5% disagree and 2% strongly disagree.
49

Improving Strongly Agree 49 49%
production
volume can get Agree 42 42%
advantages from
Neutral 9 9%
the future
competitor of
Disagree 0 0%
newly build
business.
Weighted Mean 4.4
B. Does enhancing production volume have a huge impact in making new
business?
Table 4.14
Table 4.14. In this question, there are 49% of the respondents strongly agree
that improving production volume can get advantages from the future competitor of
newly build business while 42% answered agree, 9% are not sure and 0% of them
strongly disagree same as disagree.
50

production rate
Neutral 11 11%
can get the
interest of the Disagree 0 0%
target customer.
Weighted Mean 4.25
Table 4.15
Table 4.15. In this question, it shows that most of the respondents agreed
which is 49% that enhancing production rate can get the interest of the target
customer while 39% strongly agree, 11% neutral, 0% disagree and 1% strongly
disagree.
51

Having an enough Strongly Agree 47 47%
knowledge
Agree 38 38%
regarding
production Neutral 14 14%
volume can help
Disagree 1 1%
the business to be
successful. Strongly Disagree 0 0%
Weighted Mean 4.35
Table 4.16
Table 4.16 In this question, there are 47% of the respondents answered
strongly agree that having an enough knowledge regarding production volume can
help the business to be successful while 38% agree, 14% are not sure, 1% disagree
and 0% strongly disagree.
52

volume can help
Neutral 12 12%
the small
businesses to Disagree 1 1%
expand even
more.
Weighted Mean 4.24
Table 4.17
Table 4.17. In this question, it shows that most of the respondents agree
which is 49% that production volume can help the small businesses to expand even
more while 38% strongly agree, 12% neutral, 1% disagree and 0% strongly
disagree.
53

Having new ideas and Agree 44 44%
insight have a huge
Neutral 5 5%
impact in making new
Weighted Mean 4.37
Table 4.18
Table 4.18. In this question, 48% of the respondents strongly agree that
having new ideas and insight have a huge impact in making new business while
44% agree, 5% neutral, 3% disagree and 0% strongly disagree.
54

Business strategy Agree 47 47%
has a huge impact
Neutral 12 12%
in making new
Weighted Mean 4.26
Table 4.19
business strategy has a huge impact in making new business while 47% agree, 12%
neutral, 1% disagree and 0% strongly disagree.
55

Learning Strongly Agree 41 41%
production
Agree 47 47%
volume can be a
stepping stone Neutral 12 12%
for the students
Disagree 0 0%
who want to
build business. Strongly Disagree 0 0%
Weighted Mean 4.29
Table 4.20
learning production volume can be a stepping stone in building a business while
47% agree, 12% are not sure, 0% disagree as well as strongly disagree.
56

Production Strongly Agree 46 46%
volume helps the
Agree 44 44%
students to
enhance Neutral 9 9%
decision-making
Disagree 1 1%
skills in
business. Strongly Disagree 0 0%
Weighted Mean 4.35
Table 4.21
production volume helps the students to enhance decision-making skills in business
while 44% agree, 9% neutral, 1% disagree and 0% strongly disagree.
57

volume has a
Neutral 19 19%
huge impact in a
Weighted Mean 4.24
Table 4.22
Table 4.22. In this question, it shows that most of the respondents answered
strongly agree which is 43% that production volume has a huge impact in a business
while 38% agree, 19% neutral and 0% of them strongly disagree same as disagree.
58

Marketing Agree 47 47%
strategy directly
Neutral 15 15%
increase the
revenue Disagree 1 1%
generated of a
business.
Weighted Mean 4.2
Table 4.23
Table 4.23. In this question, most of the respondents agreed which has the
total percentage of 47% that marketing strategy directly increase the revenue
generated of a business while 37% strongly agree, 15% are not sure, 1% disagree
and 0% strongly disagree.
59

Business planning Agree 47 47%
is too flexible to
Neutral 12 12%
adapt the
process of the
business.
Weighted Mean 4.26
C. What are the advantages and disadvantages of DSP marketing in enhancing
production volume in business?
Table 4.24
Table 4.24. In this question, there are 40% of the respondents answered
strongly agree that business planning is too flexible to adapt the production process
of the business while 47% agree, 12% neutral, 1% disagree and 0% strongly
disagree.
60

Having business Agree 31 31%
plan make a
Neutral 8 8%
company
successful. Disagree 1 1%
Weighted Mean 4.5
Table 4.25
Table 4.25. In this question, most of the respondents strongly agreed which
has the total percentage of 60% that having business plan make a company
successful while 31% agree, 8% are not sure, 1% disagree and 0% strongly
disagree.
61
Table 4.26

Agree 36 36%
Marketing strategies Neutral 6 6%
help the production
Disagree 0 0%
grow.
Weighted Mean 4.52
Table 4.26. In this question, most of the respondents strongly agreed which
has the total percentage of 58% that marketing strategies help the production grow
while 36% agree, 6% are not sure, 0% strongly disagree same as disagree.
62

Having faster rate Agree 49 49%
of production can
Neutral 10 10%
help increase
volume in a
business.
Weighted Mean 4.31
Table 4.27
strongly agree that having faster rate of production can help increase production
volume while 49% agree, 10% neutral, 0% strongly disagree same as disagree.
63

It is much helpful to Agree 45 45%
reduce human error
Neutral 23 23%
in a business.
Disagree 1 1%
Weighted Mean 4.06
Table 4.28
strongly agree that it is much helpful to reduce human error in a business while 45%
agree, 23% neutral, 1% disagree and 0% strongly disagree.
64

Business Agree 35 35%
guidelines may help
Neutral 10 10%
to enhance
business Disagree 1 1%
production.
Weighted Mean 4.42
Table 4.29
strongly agree which is 54% that business guidelines may help to enhance business
production while 35% agree, 10% are not sure, 1% disagree and 0% strongly
disagree.
65

Marketing strategy Agree 46 46%
help the student
Neutral 5 5%
enhance their
ability to do a Disagree 0 0%
business.
Weighted Mean 4.44
Table 4.30
strongly agree which is 49% that marketing strategy help the student enhance their
ability to do a business while 46% agree, 5% are not sure and 0% of them strongly
disagree same as disagree.
66

Marketing plans are Agree 42 42%
the roadmap to a
Neutral 9 9%
successful
Weighted Mean 4.4
Table 4.31
strongly agree that marketing plans are the roadmap to a successful business while
42% agree, 9% neutral, 0% strongly disagree same as disagree.
67

Business plan is Agree 41 41%
the guide for the
Neutral 11 11%
students to know
the right time Disagree 0 0%
when to start a
business.
Weighted Mean 4.37
Table 4.32
Table 4.32. In this question, most of the respondents answered strongly
agree which is 48% that business plan is the guide for them to know the right time
when to start a business while 41% agree, 11% are not sure and 0% of them
answered strongly disagree same as disagree.
68

Marketing Agree 36 36%
strategies
Neutral 9 9%
encourages the
business to Disagree 0 0%
improve
productivity.
Weighted Mean 4.46
Table 4.33
strongly agree that marketing strategies encourages the business to improve
productivity while 36% agree, 9% neutral, 0% strongly disagree same as disagree.
69
Weighted Mean
5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Questions
Figure 2
Total Weighted Mean
70
PERCENTAGE
70
60
50
40
30
20
10
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Strongly Agree Agree Neutral Disagree Strongly Disagree
Figure 3
Total Percentage
71
CHAPTER 5
SUMMARY, CONCLUSIONS, AND RECOMMENDATION
Summary of Findings
This study was conducted in ICCT Colleges Foundation Inc., Cainta Campus,
with a total of one hundred respondents of Grade 11 Senior High School ABM
students. Experimental research method was used in this study. The researcher
used a checklist-questionnaire method in order to reveal the relationship of the
variables.
The problems was conducted to analyse if determining streamline process
marketing: a business plan to enhance production volume in a business can help the
grade 11 senior high school ABM students in ICCT colleges Foundation Inc., 3rd
trimester academic year 2019-2020, it aims to find out the appropriate answer to the
following questions: What are the effects of enhancing the production volume in a
business? Does enhancing production volume have a huge impact in making new
business? What are the advantages and disadvantages of DSP marketing in
enhancing production volume in business?
Based on the results of the research, shows the most students strongly agree
that enhancing production volume can give a good result in a business, well-defined
marketing strategy leads the business to increase business production. Enhancing
production volume has a huge impact in making new business. In the result of the
research, the researchers give the possible advantages and disadvantages of DSP
marketing in enhancing production volume in business.

72
Conclusions
Based on the established findings, the researcher has attained the following
conclusions and generalizations.
 Most of the students admitted to the effects of enhancing the production
volume in a business.
 Enhancing production volume highly affects the students in making new
businesses.
 To sum up all ,most of the students strongly agree to the advantages and
disadvantages of DSP Marketing in enchanting production volume in
business
73
Recommendation
The findings of the study as well as the suggestions of the respondents
helped the researcher prepare the following recommendations:
 Go to the library and find books about business strategy.
 Ask questions to a person that has an idea regarding business.
 Try to search on the internet about business strategies.
 Make your own marketing strategy that can help your business production.
 Find journal about marketing strategy or business strategy that is related to
your business.
 Try to enrol to the school with the same interest in business to help you to
enhance your business strategy.
 Motivate yourself with the professional people who succeeded in doing
business.
 Join to the business organization which may help you to grow as a business
minded person.
 Attend seminars to know the importance of business.
 Explore and expand your knowledge by observing different businesses.
74

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ICCT COLLEGES FOUNDATION INC.

THE PROBLEM AND ITS BACKGROUND

This chapter presents the introduction, background of the study, conceptual

framework, theoretical framework, statement of the problem, scope and limitations of

the study, significance of the study and definition of terms.

production volume in a business, it consist of different strategy that the students

might need for them to enhance their production volume.

The production volume is a study wherein the student has a lack of

business management because production volume is being a productive in making a

Background of the Study

All successful businesses go through a lot of process. That is why, business

every business does, whether they do it consciously or not. To be successful in

business, businessman or women need to be organized. Organization will help the

entrepreneur to complete tasks and stay on top of things to be done. Successful

business also possesses a keep detailed records, it will help an entrepreneur to

amount of overhead applied to the number of unit produced. It is the difference

to be the lifeblood of all business (wealthy.Gorilla).

Balancing an entrepreneurship and studied can be the toughness challenge.

volume is needed to help students to get an exact unit.

Statement of the Problem

This study aims to identify some steps in determining streamline process or

“DSP Marketing; A business plan to enhance production volume of Grade 11 Senior

Specifically, this study aims to answer the following questions:

1. What are the effects of enhancing the production volume in a business?

2. Does enhancing production volume have a huge impact in making new

3. What are the advantages and disadvantages of DSP marketing in enhancing

production volume in business?

improving production volume in business, because business plan only consists of

An operational plan as well as a management and organizational plan are the

parts of traditional business planning process. Accordingly, their theories will be

discussed to be important as they include the description and daily activities.

theory will be presented as well. Financial planning is an integral part of a business

description (Boesch, 2016).

focus on organizational and governmental competence and competitiveness and

Value Chain Models’ are described later in this module.

his willingness to attack previously sacred concepts in business and management.

1. Character Profile  Creating survey  Manual entitled;

Figure 1: Conceptual FEEDBACK Framework

The figure 1 shows the step by step gathered data

Input-Process-Output models to illustrate the procedures.

or illustration board for cover, attractive designs, and plastic cover).

The process being used is through creating survey questionnaire, distribution

creating step-by-step guidelines in production plan and business plan, organize

information hierarchically, put pictures in every steps decide on the appropriate

design for the manual.

The Output is a manual entitled; “DSP Marketing; A Business Plan to

Enhance Production Volume of Grade 11 Senior High School”.

Scope and Limitation of the Study

The research paper will determine streamline process or “DSP Marketing; A

interview to determine the effects of the study.

Colleges Foundation Incorporated. This study will involve the dissemination of

surveys and questionnaires. It involves the perception of (100) one hundred

Significance of the Study

The study focused on the step-by-step strategy in determining streamline

process or “DSP Marketing; A business plan to enhance production volume of Grade

11 Senior High School”.

Moreover, the results of the study will be beneficial to the following:

help students and teachers, to operate other schools administrators.

it in the near future.

be a productive person and also know how to handle a business someday.

The idea presented may be used as a background in conducting new

researchers that related to the topic.

how to increase or improve the production volume.