Business Policy & Strategy

Unit I

Introduction: Nature, Scope and Importance of Business Policy; Evolution;

Forecasting, Long-Range Planning, Strategic Planning and Strategic
Management.
Strategic Management Process: Formulation Phase – Vision, Mission,
Environmental Scanning, Objectives and Strategy; Implementation phase –
Strategic Activities, Evaluation and Control.

Unit II

Environmental Analysis: Need, Characteristics and Categorization of

Environmental Factors; Approaches to the Environmental Scanning Process –
Structural Analysis of Competitive Environment; ETOP a Diagnosis Tool.

Unit III
Analysis of Internal Resources: Strengths and Weakness; Resource Audit;
Strategic Advantage Analysis; Value-Chain Approach to Internal Analysis;
Methods of Analysis and Diagnosing Corporate Capabilities – Functional Area
Profile and Resource Deployment Matrix, Strategic Advantage Profile; SWOT
analysis.

Unit IV

Formulation of Strategy: Approaches to Strategy formation; Major Strategy

options – Stability, Growth and Expansion, Diversification, Retrenchment,
Mixed Strategy; Choice of Strategy – BCG Model; Stop-Light Strategy Model;
Directional Policy Matrix (DPM) Model, Product/Market Evolution – Matrix and
Profit Impact of Market Strategy (PIMS) Model; Major Issues involved in the
Implementation of strategy: Organization Structure; Leadership and
Resource Allocation.
NIKHIL GAJENDRA
 INTERNATIONAL BUSINESS MANAGEMENT

Unit I
Overview: International Business- Introduction, Concept, Definition, Scope,
Trends, Challenges and Opportunities; Nature, Meaning and Importance of
International Competitive Advantage, Multidimensional view of
Competitiveness- Financial
Perspectives: International Monetary Systems and Financial Markets, IMF, World
Bank, IBRD, IFC, IDA, Existing International Arrangements; Globalization and
Foreign Investment-Introduction FDI, national FDI Policy Framework, FPI, Impact
of Globalization.

Unit II

Globalization: Technology and its Impact, Enhancing Technological Capabilities,

Technology Generation, Technology Transfer, Diffusion, Dissemination and Spill
Over, Rationale for Globalization, Liberalization and Unification of World
Economics, International Business Theories, Trade Barriers- Tariff and Non-Tariff
Barriers.

Unit III

Strategy making and International Business: Structure of Global Organizations,

Types of Strategies used in Strategic Planning for achieving Global Competitive
Advantage, Meaning, Concept and scope of Distinctive Competitive Advantage,
Financial Integration, Cross border Merger and Acquisitions.

Unit IV

Socio Cultural Environment- Managing Diversity within and across Cultures,

Country Risk analysis, Macro Environmental Risk Assessment, Need for Risk
Evaluation; Corporate governance, Globalization with social responsibility-
Introduction, Social responsibility of TNC, Recent development in corporate
social responsibility and policy implications.
Global Human Resource Management- Selection, Development, Performance
Appraisal and compensation, motivating employees in the global context and
managing groups across cultures, Multicultural management.
 NIKHIL GAJENDRA

Environmental Science

UNIT – I

General: Environmental segments, environmental degradation, environmental impa

assessment.
Concept of Ecosystem: Fundamental of Ecology and Ecosystem, components
ecosystem, food-chain, food-web, trophic levels, energy flow, cycling of nutrients, maj
ecosystem types (forest, grass land and aquatic ecosystem).

UNIT – II
Air Pollution: Atmospheric composition, energy balance, classification of air pollutan
source and effect of pollutants – Primary (CO, SOx, NOx, particulates, hydrocarbon
Secondary [photochemical smog, acid rain, ozone, PAN (Peroxy Acetyl Nitrate
greenhouse effect, ozone depletion, atmospheric stability and temperature inversio
Techniques used to control gaseous and particulate pollution, ambient air qual
standards.

UNIT – III
Water Pollution: Hydrosphere, natural water, classification of water pollutants, tra
element contamination of water, sources and effect of water pollution, types
pollutants, determination and significance of D.O., B.O.D., C.O.D. in waste wate
Eutrophication, methods and equipment used in waste water treatment preliminar
secondary and tertiary.

UNIT – IV
Land Pollution & Noise Pollution: Lithosphere, pollutants (agricultural, industrial, urb
waste, hazardous waste), their origin and effect, collection of solid waste, solid was
management, recycling and reuse of solid waste and their disposal techniques (op
dumping, sanitary land filling, thermal, composting).
Noise Pollution: Sources, effect, standards and control.

UNIT – V
Environmental Biotechnology: Definition, current status of biotechnology
environmental protection, bio-fuels, bio-fertilize, bio-surfactants, bio-sensor, bio-chip
bio-reactors.
Pollution Prevention through Biotechnology: Tannery industry, paper and pulp indust
pesticide industry, food and allied industry.
NIKHIL GAJENDRA
 Semester –VI   
 
Subjects

BBA601
Business Policy & Strategy

BBA602
International Business Management

BBA603
Environmental Science

BBA604
Digital Design and Communication

BBA605
Data Analytics & Mining

BBA606
Project Report and Viva-Voce

ALL THE BEST!!!

Project Report and Viva Voce

During the sixth semester each student shall undertake a project to be pursued by him / her under the
supervision of an Internal Supervisor to be appointed by the Director / Principal. Both the subject and the name of the
Supervisor will be approved by the Director / Principal of the Institution. The Project Report in duplicate along with one
soft copy in a CD will be submitted at least four weeks prior to the commencement of the End Term Examination of the
Sixth Semester. Project Report shall carry 80 marks. These shall be evaluated by an External Examiner appointed by the
University for 80 marks and for the rest of the 20 marks by an Internal Board of Examiners to be appointed by the
Director / Principal of the Institution. This internal Board of Examiners shall comprise of a minimum of two Internal
Faculty Member.
BBADMIII

DIGITAL DESIGN AND COMMUNICATION

UNIT – I

Introduction to Computer Communications and Networking Technologies; Uses of

Computer Networks; Network Devices, Nodes, and Hosts; Types of Computer Networks
and their Topologies; Network Software: Network Design issues and Protocols;
Connection-Oriented and Connectionless Services; Network Applications and Application
Protocols; Computer Communications and Networking Models: Decentralized and
Centralized Systems, Distributed Systems, Client/Server Model, Peer-to-Peer Model, Web
Based Model, Network Architecture and the OSI Reference Model, TCP/IP reference model,
Example Networks: The Internet, X.25, Frame Relay, ATM.

UNIT – II

Analog and Digital Communications Concepts: Concept of data, signal, channel, bid-rate ,
maximum data rate of channel, Representing Data as Analog Signals, Representing Data
as Digital Signals, Data Rate and Bandwidth, Capacity, Baud Rate; Synchro’s and synchro
ustransmission, data encoding techniques, Modulation techniques, Digital Carrier
Systems; Guided and Wireless Transmission Media; Communication Satellites; Switching
and Multiplexing; Dialup Networking; Analog Modem Concepts; DSL Service.

UNIT – III

Data Link Layer: Framing, Flow Control, Error Control; Error Detection and Correction;
Sliding Window Protocols; Media Access Control: Random Access Protocols, Token Passing
Protocols; Token Ring; Introduction to LAN technologies: Ethernet, switched Ethernet,
VLAN, fast Ethernet, gigabit Ethernet, token ring, FDDI, Wireless LANs; Bluetooth;
Network Hardware Components: Connectors, Transceivers, Repeaters, Hubs, Network
Interface Cards and PC Cards, Bridges, Switches, Routers, Gateways.

UNIT – IV

Network Layer and Routing Concepts: Virtual Circuits and Datagrams; Routing Algorithms:
Flooding, Shortest Path Routing, Distance Vector Routing; Link State Routing, Hierarchical
Routing; Congestion Control Algorithms; Internetworking; Network Security Issues:
Security threats; Encryption Methods; Authentication; Symmetric – Key Algorithms;
Public-Key Algorithms.

NIKHIL GAJENDRA
 DATA ANALYTICS AND MINING

UNIT-I
DATA MININGAND LARGE SCALE FILES - Introduction to Statistical modeling –
Machine Learning -Computational approaches to modeling –Summarization –Feature
Extraction –Statistical Limits on Data Mining -Distributed File Systems –Map-reduce –
Algorithms using Map Reduce –Efficiency of Cluster Computing Techniques.

UNIT II
SIMILAR ITEMS- Nearest Neighbor Search, Shingling of Documents, Similarity
preserving summaries –Locality sensitive hashing for documents –Distance Measures –
Theory of Locality Sensitive Functions –LSH Families –Methods for High Degree of
Similarities.

UNIT III
MINING DATA STREAMS- Stream Data Model –Sampling Data in the Stream –Filtering
Streams – Counting Distance Elements in a Stream –Estimating Moments –Counting
Ones in Window –Decaying Windows

UNIT IV
LINK ANALYSIS AND FREQUENT ITEMSETS-Page Rank –Efficient Computation
-Topic Sensitive Page Rank Link Spam –MarketBasketModel –A-priori algorithm –
Handling Larger Datasets in Main Memory –Limited Algorithm –Counting Frequent Item
sets.

UNIT V
CLUSTERING
Introduction to Clustering Techniques –Hierarchical Clustering –Algorithms –K-
Means –CURE –Clustering in Non -Euclidean Spaces –Streams and Parallelism –Case
Study: Advertising on the Web –Recommendation Systems
NIKHIL GAJENDRA