Code: MIL11/12IMIL-IIIa-5-6 Duration: Date:

I. Objectives:
At the end of the lesson, the learners are able to:
a. Describe how media and information affect communication.
b. Editorialize the value of being a media and information literate individual.
c. Share to class their media lifestyle, habits, and preferences.

II. Subject Matter

a. Topic: The Evolution of Traditional to New Media (Lecture)
b. Materials: Projector and computer with presentation software, manila paper, markers/pens, printed activity
matrix

III. Procedure
a. Motivation: Media Then
a. Show a picture of the maiden voyage or sinking of the RMS (Royal Mail Ship) Titanic. Talk about this
famous world event of April 14, 1912.
b. Pose this question to the learners: “If the Titanic sank somewhere in the Atlantic Ocean, how do you
think the news reached people in England and New York at that time?” (Sample answers: telephone,
letter, newspaper, etc.
c. Discuss how people used the telegraph and telegrams for faster means of communication during that
time.
d. Pose this question to the learners: “If the Titanic sank today, in what format would people receive or
read the news?”

b. Presentation: Communicate Learning Objectives

c. Discussion: Evolution of Media

1. Engage the learners in a discussion on how media and information has evolved throughout history.
Describe the four ages to the class.
a. Pre-Industrial Age (Before 1700s) - People discovered fire, developed paper from plants, and forged
weapons and tools with stone, bronze, copper and iron. Examples:

 Cave paintings (35,000 BC)  Dibao in China (2nd Century)

 Clay tablets in Mesopotamia  Codex in the Mayan region (5th
(2400 BC) Century)
 Papyrus in Egypt (2500 BC)  Printing press using wood
 Acta Diurna in Rome (130 BC) blocks (220 AD)

b. Industrial Age (1700s-1930s) - People used the power of steam, developed machine tools,
established iron production, and the manufacturing of various products (including books through
the printing press). Examples:

 Printing press for mass  Motion picture

production (19th century) photography/projection (1890)
 Newspaper- The London  Commercial motion pictures
Gazette (1640) (1913)
 Typewriter (1800)  Motion picture with sound
 Telephone (1876) (1926)
 Telegraph
 Punch cards

c. Electronic Age (1930s-1980s) - The invention of the transistor ushered in the electronic age. People
harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early
computers. In this age, long distance communication became more efficient. Examples:

 Transistor Radio  Mainframe computers - i.e. IBM

 Television (1941) 704 (1960)
 Large electronic computers- i.e.  Personal computers - i.e.
EDSAC (1949) and UNIVAC 1 HewlettPackard 9100A (1968),
(1951) Apple 1 (1976)
 OHP, LCD projectors
 d. Information Age (1900s-2000s) - The Internet paved the way for faster communication and the
creation of the social network. People advanced the use of microelectronics with the invention of
personal computers, mobile devices, and wearable technology. Moreover, voice, image, sound and
data are digitalized. We are now living in the information age. Examples:

 Web browsers: Mosaic (1993),  Augmented Reality / Virtual

Internet Explorer (1995) Reality
 Blogs: Blogspot (1999),  Video chat: Skype (2003),
LiveJournal (1999), Wordpress Google Hangouts (2013)
(2003)  Search Engines: Google (1996),
 Social networks: Friendster Yahoo (1995)
(2002), Multiply (2003),  Portable computers- laptops
Facebook (2004) (1980), netbooks (2008), tablets
 Microblogs: Twitter (2006), (1993)
Tumblr (2007)  Smart phones
 Video: YouTube (2005)  Wearable technology
 Cloud and Big Data

d. Application: Knowing You Media at Different Ages.

Have the learners form groups of six (6) members. Using Manila paper and markers, each group should
provide answers to fill in the table:

Age What format/ equipment did What format/ equipment What format/
people use to communicate did people use to store equipment did people
with each other? information? use to share or
broadcast information?
Pre-Industrial
Age
Industrial Age
Electronic Age
Information Age

Give the learners 20 minutes to perform the group activity. After filling-out the table, tell the learners to
share their responses to the rest of the class. Groups can assign reporters that can go around and
simultaneously present to the other groups.

IV. Evaluation
After reporting, discuss with the learners the roles and functions of media in democratic society. Discuss
with the learners the following questions: • Given the available media that we now have in the world, what are
its roles and functions in a democratic society? • In what way does media affect your life (personal,
professional, academic, social, others?

V. Assignment

Prepared by: Checked by:

Ricia Gael C. Sevilleja Merlyn M. Golino, MaEd

Subject Teacher Principal