Title:-

CUSTOMER PERCEPTION OF ONLINE RETAILER

WITH SPECIAL REFERENCE TO FILPKART

Questionnaire

Name:

Organization:

1. Gender of respondents:
o Male ( )
o Female ( )
2. Marital status
o Married ( )
o Unmarried ( )
3. Age group:
o Below < 15 ( )
o 15-30 ( )
o 31-35 ( )
o 36-40 ( )
o 40 and above ( )
4. Occupation:
o Non-salaried ( )
o Salaried ( )
o Student ( )
5. Educational qualification:
o School ( )
o Graduate ( )
o Post graduate ( )
o D. diploma ( )
o Other ( )

6. annual income
o Below 1 lac ( )
o 1 lac to 2.5 lac ( )
o 2.5 lac to 5 lac ( )
o Above 5 lac ( )

7. Frequency of purchase form online

o Always ( )
o Often ( )
o Sometime ( )
o Seldom ( )
o Never ( )
8. Mode of awareness about filpkart.com
o Word of mouth ( )
o Advertisements, newspapers and TV ( )
o Blog recommendations ( )
o Links from other websites ( )
o Search engines ( )
o Promotional emails ( )
9. Frequency of using flipkart.com while online purchasing
o Every time ( )
o Occasionally ( )
o Most of the time ( )
 o Hardly ever ( )
o Not at all ( )
10. Category that mostly prefer to buy from filpkart.com
o Fashion ( )
o Beauty ( )
o Toys & baby ( )
o Electronics ( )
o Furniture ( )
11. Reason for customer ‘ s preference on flipkart.com than
others
o Deal of the day ( )
o Easy payment option ( )
o After sales services ( )
o Off zoner ( )
o Fast delivery ( )

12. Product selection from the categories given by flipkart.com

o Rating of the product ( )
o Discount and feature ( )
o Reviews about the product ( )
o Product Brand ( )
13. Rating of service on flipkart.com (in a scale of excellent
,good ,average, below average ,poor)

excellent good average Below poor

average
cash on delivery
30 days
replacement
policy
Emi option
Free shopping
14. Issues faced by customers while shopping in flipkart.com
o Out of stock ( )
o Payment issue ( )
o Replacement issue ( )
o Delay in delivery ( )
o Supply chain mgt ( )
o Other ( )
15. Customer ‘s rating about service on filpkart.com( in a scale
of 5,5 as highest and 1 as least)
o 5 ( )
o 4 ( )
o 3 ( )
o 2 ( )
o 1 ( )