TABLE OF CONTENT 

 
Table of Content....................................................................................................................................................................................................1 

Introduction 

Background...........................................................................................................................................................................................................2 

Problem Identification........................................................................................................................................................................................3 

Contents 

Closing 

Conclusion................................................................................................................................................................................................... 

Recommendation................................................................................................................................................................................. 

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 BUSINESS MODEL CANVAS

Figure 1.0 Business model canvas template

I. Business Model Canvas Definition

The Business Model Canvas is a strategic management and lean startup template for
developing new or documenting existing business models. It is a visual chart with elements
describing a firm's or product's value proposition, infrastructure, customers, and finances. It
assists firms in aligning their activities by illustrating potential trade-offs.

II. Function of Business Model Canvas

The Functions of Business Model Canvas are describes how an organisation creates,
delivers, and captures value, ​to helps entrepreneurs to keep focus on key building blocks to

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 save time and succeed, track the progress in various key elements of the business, narrow
down the thought process and gives way to hit the goal in short time.
Its also useful for executives to discover new business models, revise them to respond to
changing conditions, and manage portfolios of distinct businesses within a large enterprise,
increase the understanding of how a business operates, and encourages discussion, creativity
and analysis and how those component of a business can be used to increase the strength of
your business model.

Business Model Canvas focuses on four areas :

1. Infrastructure

It includes key activities, key resources, and key partners.

2. Offering

It includes value proposition.

3. Customer

It includes Customers segment, channels , and customer relationships.

4. Finance

It includes cost structure and revenues streams.

MASING – MASING JELASKAN BERDASARKAN TABEL DI ATAS.

ABOUT BLIBLI.COM
I. Blibli.com Definition

Blibli.com is one of the E-commerce in Indonesia with the concept of online shopping
mall style. With this concept, Blibli,com expect the Indonesian people who are accustomed to
shopping at the mall can find items they are looking for easily and enjoyable wherever and
whenever. Blibli.com, which is owned by PT Global Digital Niaga, a subsidiary of Djarum
Group. The ownership of Blibli.com is also shared with BCA, one of the largest banks in
Indonesia. Given its strong support, Blibli.com looks to be a serious challenger for other
e-commerce sites like Plasa.com, Tokopedia.com and Bukalapak.com.

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 Blibli has a gorgeous user interface that makes the online shopping experience more
enjoyable. There are some well-known merchants selling their wares on BliBli already, such
as Harley-Davidson, Philips, and Dell Stores

Figure 2.0 Blibli.com website

II. The History

Blibli.com launched on July 25, 2011 by ​PT.Global Digital Commerce (GDN) is a

subsidiary of ​PT. Global Digital Prima (GDP) of Martin Hartono owner’s son of ​Djarum
Group​, Budi Hartono. ​PT. Global Digital Prima (GDP) is part of the company's largest
cigarette producer in Indonesia. Djarum Group is also a shareholder of some of the leading
online businesses such as e-commerce site Kaskus, as well as several local sites kinds
lintasberita.com, krazymarket.com, dailysocial.net, and online business incubator company
called Red and White Inc. The existence Blibli.com with an investment of $ 10 million a sign
of the seriousness and the more eksisnya Djarum Group in the online business.

Blibli.com fronted professional youth workers with educational background of the

average dropout abroad. One important figure behind the establishment Blibli.com is Kusumo
Martanto, S-2 graduates in Industrial Engineering from Georgia Institute of Technology,
United States of America who is now mejabat CEO of ​PT. Global Digital Commerce (GDN).
Since graduating from high school in 1992, Kusumo Martanto continuing education in the US
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 and worked for several companies in the US such as Intel Corporation and i2 Technologies
last position was Senior Product Manager. New in 2009 he returned to Indonesia because the
proposal Djarum Group to debut her career through Blibli.com under the auspices of ​PT.
Global Digital Prima​ (GDP).

Blibli.com on February 29, 2012 was awarded ​The Best e-Commerce from the event
Gadget Award 2012. This award was received Blibli.com thanks to consumer appreciation
over Blibli.com consistency in presenting a variety of the latest gadgets, interesting promo
pampering gadget lover, and communication programs creative. The award is expected to
spur Blibli.com who want to make online shopping as the main destination of Indonesian
society lifestylle trend conscious and savvy to get quality products to support a modern
lifestyle that is smart and dynamic.

III. Vision and Mission

Vision : Become a social e-commerce developed with a vision to provide an online

shopping experience that is safe, convenient, and liberating.
Mission : Bring social commerce service that is based on values uphold the spirit of
togetherness, transparent, in accordance with the norms of Indonesian people, and
commitment to service.

IV. Why Blibli.com?

● Personalized shopping and sharing experience

Blibli provides a My Blibli feature that allows users to customize their shopping experience.
Users can choose their favorite product categories and stores, make their own
wishlists, monitor their shopping histories, and manage their shopping points and
special coupons.
● Blibli’s expert team
The teams that provides useful shopping information for consumers. Currently the Experts
team consists of five characters that represent a certain category of shoppers: Mr.
Gentleman, Miss Stylish, Miss Belle, Mr. Gadget and Mrs. Happymom. Three more
will be coming soon.
● Payment method
For payment, Blibli supports many payment method including KlikBCA and Internet
Banking Mandiri, which are two popular Internet banking services in Indonesia. It
also supports payment via credit card and virtual account.
● Eye catching website interface

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 This website has the advantage of its complete product type and sample images really like
her original (the photos do not cheat) and the attractive appearance of the website
that makes consumers interested in opening. The advantages of this blibli.com not
just selling, the site offers information services business, user interaction, up ads. In
addition, Online Shopping site, has put a security system that has been certified by
VeriSign. For Verisign certification itself is a system of online transaction security
standards in the world, as well as the trusted banking partners around the world.
● Good customer experience
Blibli.com site is positioning itself as a social e-commerce, which carries the tagline
"assisting customers assisting the customer", which means it is trusted Blibli.com
help the customers so that customers can help other customers. Site Blibli.com want
to put himself as a friend to customers who give the best advice from the members
who are considered by this Blibli.com sites as "friends". As an online mall,
Blibli.com also tried to offer convenience for customers. For the category of Women,
for example, customers can not only buy clothes that you want, but also given
suggestions regarding subordinates, shoes, bags, or any accessories that are suitable
for them. "There is also the concept of mix & match. Anyway it's customers
in-enriched (experience), does not deserve if you buy this shirt. The gadget will also
be made like that. If you use these gadgets, accessories what is it, "said Ivan
example. In the process of purchase and payment, customers are always given the
opportunity to confirm its decision to buy. Then when the goods being blank or
empty (out of stock), will be no information on when stocks come again. Thus
customers do not despair and switch to "store next door".

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 CONCLUSION

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 REFERENCES

https://www.blibli.com/page/why-blibli/

https://id.wikipedia.org/wiki/Blibli.com

http://www.slideshare.net/zhiraitozhy/ecommerce-bliblicom

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