CLASS TEST-3

Batchler of Commerce( Hons.) BSE

Year: 2nd Academic Year: 2019–2020 Semester:
Course Code: BCH 310 Course Title: Marketing and Sales of Financial Product
Duration: 90 minutes Max. Marks: 30

Attempt any three questions. Question no. 1 is compulsory.

1. Answer any five questions

a. What is marketing ? [2]
b. Explain few points on the nature of marketing. [2]
c. Define the term “ Penetrating Pricing”. [2]
d. Define the term “ Perfect Competition”. [2]
e. Explain the concept of Market Segmentation ? [2]
f. Explain the concept of “Mass Marketing”? [2]
g. Explain the concept of “Target Marketing”? [2]
h. Explain the concept of “Personalised Marketing” ? [2]
Attempt any two long question
2. What do you mean by Product Development? What are the stages in the process of
developing new products? [10]

3. Define market segmentation and discuss the significance of market segmentation in

India. 10]

4. Discuss the importance of pricing in marketing. What are the typical pricing [10]
objectives?