MODULE 1: INTRODUCTION TO MEDIA AND INFORMATION FACTORS THAT CAN INFLUENCE YOU TO MEDIA BECOME A

LITERACY MEDIA ADND INFORMATION LITERATE

COMMUNICATION is from to two latin words: 1.) Clarifying your goals and motivations for seeking information.
2.) Acquiring more skills in discerning, appreciating, and filtering
1. Communicare means “to share or to divide out” information.
2. Communis means “working together”
TYPOLOGY OF MEDIA LITERACY
MODELS OF COMMUNICATION PROCESS
1.) Acquiring Fundamentals
1.) Transmission Model 2.) Language Acquisition
2.) Ritual or expressive model 3.) Narrative Acquisition
3.) Publicity Model 4.) Developing Skepticism
4.) Reception Model 5.) Intensive Development
6.) Experiential Exploring
Media is a plural form of medium. 7.) Critical Appreciation
8.) Social Responsibility
Media refers to the combination of physical objects used to communicate
or mass communication MODULE 2: THE EVOLUTION OF TRADITIONAL TO NEW
MEDIA
Media Literacy this involves understanding and using mass media
Information Literacy refers to the ability to recognize when information Mcluhan – technological determinism
is needed Winston – cultural determinism
Technology Literacy this is the ability to use digital technology,
communication tools or networks to locate, evaluate, use, and create HOT MEDIA refers to forms requiring little involvement from the
information. audience while COLD MEDIA refers to more involvement of the
audience.
THE DANGER OF DESENSITIZATION
MEDIA EVOLUTION
Automaticity is a state of where our minds operate without any conscious 1.) Tribal age
effort from us. 2.) Literacy age
Normalization is when the mass media continually reinforce certain 3.) Print age
behavioural patterns of exposure until they become automatic habits. 4.) Electronic age
5.) Information Age
6.) Infrastructure Age
Traditional Media have specific characteristics and functionalities while
New Media integrates all the aspects of the traditional media.

What is New about New Media?

1.) Interpersonal communication media
2.) Information search media
3.) Interactive play media
4.) Collective participatory media

NORMATIVE THEORIES OF THE PRESS

1.) Authoritarian
2.) Soviet Media
3.) Libertarian
4.) Social Responsibility