Cardio Good Fitness Case Study (Mobina, Madina, Nelab)

Cardio Good Fitness Case Study
The market research team at AdRight is assigned the task to identify the profile of the typical customer for each treadmill
product offered by CardioGood Fitness. The market research team decides to investigate whether there are differences
across the product lines with respect to customer characteristics. The team decides to collect data on individuals who
purchased a treadmill at a CardioGoodFitness retail store during the prior three months. The data are stored in the "Intro"
worksheet.
CardioGood Fitness is a developer of cardiovascular exercise equipment. Its product line includes these treadmill
models and prices:
· TM195: $1500
· TM498: $1750
· TM798: $2500
CardioGood Fitness has a goal to increase sales of treadmills. They have hired your company as advertising consultants to
identify the target markets that are most likely to buy more treadmills. Once these markets are identified targeted
advertising will be used to generate product interest and increase consumer preference for CardioGood Fitness treadmills
over other brands.
The TM195 is an entry-level treadmill. It has the least number of programs and features between the models. It is
most suitable for customers who prefer less programming and more simplicity in their treadmill.
The TM498 shares the same structural housing as the TM195 but offers two built-in training programs and up to 15%
elevation grade.
The TM798 is structurally larger and heavier than the other models. The model features an LCD backlit console,
quick speed and incline keys, wireless heart rate monitor, remote speed control, and a graphical human anatomical
figure to measure your gait and identify your minimally and maximally used muscles. This model features a non-
folding platform, designed to handle frequent, rigorous usage. This helps to distinguish it from other models.
Goal:
To identify any customer profiles that may exist for a particular product. This information will be used to match customers
with advertisements. This strategy is meant to optimize advertising costs across products. Think about it in terms of what
relationships exist within consumers and products, and how might the features of the products be exploited in a way to
increase sales.
Data:
Product = Product purchased
Age = Age of customers
Gender
Education = Years of education
MaritalStatus
Usage = Average expected product weekly usage count
Fitness = Self-score fitness sacle 1=least fit, 5=most fit
Income = Annual income
Miles = Average number of miles expected to walk weekly
1. Which variables are categorical?

2. Which variables are numerical?
3. Which variables are discrete?
4. Begin creating a customer profile for each product line by developing a descriptive statistics table per profile.
Descriptive Statistics, TM195

Descriptors
Mean
Median
Mode
Range
Variance
Standard Deviation
Coefficient of Variation
Interquartile Range
Outlier
Kurtosis
Skewness Shape

Descriptors
Mean
Median
Mode
Range
Variance
Standard Deviation
Interquartile Range
Outlier
Kurtosis
Skewness Shape

Descriptors
Mean
Median
Mode
Range
Variance
Standard Deviation
Interquartile Range
Outlier
Kurtosis
Skewness Shape
5. What can you interpret about each product line’s average customer?
Visualize:
6. Construct scatter plots visualizing the relationships discovered through your descriptive statistics table: education versus
income, age versus education, expected miles versus usage
7. Construct any bar charts, line graphs, or polygons that support your views. Which ones help to develop your
viewpoint the best. Remember the purpose is to define a market to create a targeted advertising scheme for.
8. Construct two-way contingency tables of gender, education, relationship status, and self-fit reporting.
9. Compute all conditional and marginal probabilities from the tables developed.
10. Which types of customers have the highest probability of purchases across products?
11. Does this match with descriptive statistics from your original profiles?
Report:
Write a report to be presented to the management team of CardioGoodFitness detailing your findings of customer
profiles/product. What types of profiles should be targeted to optimally advertise?
No. Product Age Gender
Type of data: Nmerical discrete Categorical

1 TM195 18 Male
2 TM195 19 Male
3 TM195 19 Female
4 TM195 19 Male
5 TM195 20 Male
6 TM195 20 Female
7 TM195 21 Female
8 TM195 21 Male
9 TM195 21 Male
10 TM195 21 Female
11 TM195 22 Male
12 TM195 22 Female
13 TM195 22 Female
14 TM195 22 Female
15 TM195 23 Male
16 TM195 23 Male
17 TM195 23 Female
18 TM195 23 Male
19 TM195 23 Female
20 TM195 23 Female
21 TM195 23 Male
22 TM195 23 Male
23 TM195 24 Female
24 TM195 24 Female
25 TM195 24 Male
26 TM195 24 Male
27 TM195 24 Female
28 TM195 25 Female
29 TM195 25 Male
30 TM195 25 Female
31 TM195 25 Female
32 TM195 25 Male
33 TM195 25 Female
34 TM195 25 Male
35 TM195 26 Female
36 TM195 26 Female
37 TM195 26 Male
38 TM195 26 Male
39 TM195 26 Female
40 TM195 26 Male
41 TM195 26 Male
42 TM195 27 Female
43 TM195 27 Male
44 TM195 27 Female
45 TM195 28 Female
46 TM195 28 Female
47 TM195 28 Male
48 TM195 28 Female
49 TM195 28 Male
50 TM195 28 Female
51 TM195 29 Male
52 TM195 29 Female
53 TM195 29 Female
54 TM195 30 Male
55 TM195 30 Male
56 TM195 31 Male
57 TM195 31 Female
58 TM195 32 Female
59 TM195 32 Male
60 TM195 33 Female
61 TM195 33 Female
62 TM195 34 Male
63 TM195 34 Female
64 TM195 35 Male
65 TM195 35 Female
66 TM195 35 Female
67 TM195 36 Male
68 TM195 37 Female
69 TM195 38 Male
70 TM195 38 Female
71 TM195 38 Male
72 TM195 38 Male
73 TM195 39 Male
74 TM195 40 Male
75 TM195 41 Male
76 TM195 43 Male
77 TM195 44 Female
78 TM195 46 Female
79 TM195 47 Male
80 TM195 50 Female
81 TM498 19 Male
82 TM498 20 Male
83 TM498 20 Female
84 TM498 20 Male
85 TM498 21 Female
86 TM498 21 Male
87 TM498 21 Male
88 TM498 23 Male
89 TM498 23 Male
90 TM498 23 Female
91 TM498 23 Male
92 TM498 23 Female
93 TM498 23 Female
94 TM498 23 Male
95 TM498 24 Female
96 TM498 24 Male
97 TM498 24 Female
98 TM498 25 Female
99 TM498 25 Female
100 TM498 25 Male
101 TM498 25 Female
102 TM498 25 Male
103 TM498 25 Female
104 TM498 25 Male
105 TM498 25 Male
106 TM498 25 Male
107 TM498 25 Female
108 TM498 25 Male
109 TM498 26 Female
110 TM498 26 Female
111 TM498 26 Male
112 TM498 27 Male
113 TM498 29 Female
114 TM498 30 Female
115 TM498 30 Female
116 TM498 31 Male
117 TM498 31 Female
118 TM498 31 Female
119 TM498 32 Male
120 TM498 32 Male
121 TM498 33 Male
122 TM498 33 Female
123 TM498 33 Male
124 TM498 33 Female
125 TM498 33 Female
126 TM498 34 Female

127 TM498 34 Male
128 TM498 34 Male
129 TM498 35 Female
130 TM498 35 Male
131 TM498 35 Female
132 TM498 35 Male
133 TM498 37 Female
134 TM498 38 Female
135 TM498 38 Male
136 TM498 40 Female
137 TM498 40 Female
138 TM498 40 Male
139 TM498 45 Male
140 TM498 48 Male
141 TM798 22 Male
142 TM798 22 Male
143 TM798 22 Male
144 TM798 23 Male
145 TM798 23 Female
146 TM798 23 Male
147 TM798 24 Male
148 TM798 24 Male
149 TM798 24 Female
150 TM798 24 Male
151 TM798 25 Male
152 TM798 25 Male
153 TM798 25 Female
154 TM798 25 Male
155 TM798 25 Male
156 TM798 25 Male
157 TM798 25 Male
158 TM798 26 Female
159 TM798 26 Male
160 TM798 27 Male
161 TM798 27 Male
162 TM798 27 Male
163 TM798 28 Female
164 TM798 28 Male
165 TM798 28 Male
166 TM798 29 Male
167 TM798 29 Male
168 TM798 30 Female
169 TM798 30 Male

170 TM798 30 Male
171 TM798 31 Male
172 TM798 33 Female
173 TM798 34 Male
174 TM798 35 Male
175 TM798 38 Male
176 TM798 40 Male
177 TM798 42 Male
178 TM798 45 Male
179 TM798 47 Male
180 TM798 48 Male

Education MaritalStatus Usage Fitness
Numerical discrete Categorical Numberical discrete Categorical ordinal

14 Single 3 4
15 Single 2 3
14 Partnered 4 3
12 Single 3 3
13 Partnered 4 2
14 Partnered 3 3
14 Partnered 3 3
13 Single 3 3
15 Single 5 4
15 Partnered 2 3
14 Single 3 3
14 Partnered 3 2
16 Single 4 3
14 Single 3 3
16 Partnered 3 1
16 Partnered 3 3
14 Single 2 3
16 Partnered 4 3
16 Single 4 3
15 Partnered 2 2
14 Single 4 3
16 Single 4 3
16 Single 4 3
16 Partnered 5 5
14 Single 2 3
13 Partnered 3 2
16 Single 4 3
14 Partnered 3 3
14 Partnered 2 3
14 Partnered 2 2
14 Partnered 3 3
16 Single 3 4
16 Partnered 2 2
16 Single 3 3
14 Partnered 3 4
16 Partnered 4 3
16 Partnered 2 2
16 Partnered 3 3
16 Single 3 3
16 Partnered 4 4
16 Single 3 3
14 Partnered 3 2
16 Single 4 3
14 Partnered 2 3
14 Partnered 2 3
16 Partnered 2 3
14 Single 3 3
14 Partnered 3 3
14 Single 4 3
16 Partnered 3 3
18 Partnered 3 3
14 Partnered 2 2
16 Partnered 4 3
14 Partnered 4 4
14 Single 3 3
14 Partnered 2 2
14 Single 2 2
14 Single 3 4
14 Partnered 4 3
16 Single 2 2
16 Partnered 3 3
16 Single 4 5
16 Single 2 2
16 Partnered 4 3
16 Partnered 3 3
18 Single 3 3
12 Single 4 3
16 Partnered 3 3
16 Partnered 3 3
14 Partnered 2 3
14 Single 2 3
16 Partnered 3 3
16 Partnered 4 4
16 Partnered 3 3
16 Partnered 4 3
16 Partnered 3 3
16 Single 3 4
16 Partnered 3 2
16 Partnered 4 3
16 Partnered 3 3
14 Single 3 3
14 Single 2 3
14 Partnered 3 3
14 Single 3 3
14 Partnered 5 4
16 Partnered 2 2
12 Partnered 2 2
14 Partnered 3 3
14 Partnered 3 3
16 Single 3 3
16 Partnered 4 3
16 Partnered 3 2
14 Single 3 2
16 Partnered 3 3
14 Single 3 2
14 Single 3 4
16 Single 3 3
14 Partnered 2 3
14 Single 3 4
16 Partnered 2 2
14 Partnered 5 3
14 Single 3 3
14 Single 2 3
14 Partnered 4 3
14 Partnered 3 4
16 Partnered 2 3
14 Single 2 2
14 Single 4 3
16 Partnered 4 3
16 Single 4 4
16 Single 4 3
14 Single 4 2
14 Partnered 3 3
14 Single 3 3
13 Single 4 3
16 Partnered 3 3
16 Partnered 2 3
18 Single 2 1
16 Single 4 3
16 Partnered 3 3
13 Partnered 4 4
16 Partnered 2 3
16 Partnered 3 3
16 Partnered 5 3
18 Single 3 4
16 Partnered 4 3
16 Partnered 3 4
15 Single 3 3
14 Partnered 3 2
16 Partnered 3 2
16 Single 3 2
16 Partnered 3 3
16 Partnered 2 3
16 Partnered 4 3
16 Partnered 3 3
16 Partnered 3 3
16 Single 3 3
16 Partnered 3 3
16 Partnered 2 2
16 Partnered 2 3
14 Single 4 3
16 Single 3 5
18 Single 4 5
16 Single 4 5
18 Single 5 4
16 Single 4 5
16 Single 4 5
18 Partnered 4 5
16 Single 5 5
16 Single 5 5
16 Partnered 4 5
16 Partnered 4 4
18 Partnered 5 5
18 Partnered 4 3
18 Partnered 6 4
18 Partnered 6 5
20 Partnered 4 5
21 Single 4 3
16 Partnered 5 4
16 Partnered 4 5
18 Single 4 3
21 Partnered 4 4
18 Partnered 6 5
18 Partnered 7 5
18 Single 6 5
18 Single 5 5
14 Partnered 7 5
16 Partnered 6 5
18 Partnered 5 4
18 Partnered 5 5
16 Partnered 6 5
18 Partnered 4 5
16 Single 5 5
16 Partnered 4 5
18 Partnered 5 5
21 Single 6 5
18 Single 5 4
16 Single 5 5
18 Partnered 4 5
18 Partnered 4 5
Income Miles
Numerical Cantinuous Numberical continuous

29562 112
31836 75
30699 66
32973 85
35247 47
32973 66
35247 75
32973 85
35247 141
37521 85
36384 85
35247 66
36384 75
35247 75
38658 47
40932 75
34110 103
39795 94
38658 113
34110 38
38658 113
40932 94
42069 94
44343 188
45480 113
42069 47
46617 75
48891 75
45480 56
53439 47
39795 85
40932 113
40932 47
43206 85
44343 113
52302 113
53439 47
51165 85
36384 66
44343 132
50028 85
45480 66
54576 85
45480 56
46617 56
52302 66
52302 103
54576 94
54576 113
51165 56
68220 85
46617 38
50028 94
46617 141
54576 85
54576 47
45480 47
46617 113
52302 85
55713 38
46617 85
51165 169
52302 66
48891 85
60261 94
67083 85
44343 94
37521 85
46617 75
54576 56
52302 56
56850 75
59124 132
61398 66
54576 103
53439 66
57987 75
60261 47
56850 94
64809 66
31836 64
32973 53
34110 106
38658 95
34110 212
34110 42
32973 53
36384 95
38658 85
45480 95
45480 127
43206 74
40932 53
45480 64
40932 85
48891 106
50028 106
45480 85
43206 127
52302 42
47754 106
45480 95
43206 64
45480 170
43206 106
50028 53
45480 42
48891 127
45480 85
50028 127
51165 106
45480 53
51165 95
57987 74
46617 106
52302 95
51165 64
65220 21
60261 127
53439 95
53439 170
50028 85
51165 95
53439 95
47754 74
64809 95
59124 85
67083 85
52302 53
53439 53
50028 64
53439 95
48891 85
62535 85
59124 106
61398 85
57987 85
64809 95
54576 42
57987 64
48658 106
54781 120
48556 200
58516 140
53536 100
48556 100
61006 100
57271 80
52291 200
49801 160
49801 120
62251 160
61006 200
64741 100
70966 180
75946 240
74701 170
69721 100
64741 180
83416 160
88396 100
90886 100
92131 180
77191 180
88396 150
52290 180
85906 300
90886 280
103336 160
99601 150
89641 260
95866 200
92131 150
92131 360
104581 150
83416 200
89641 200
90886 160
104581 120
95508 180
No. Product Age Gender Education MaritalStatus Usage
1 TM195 18 Male 14 Single 3
3 TM195 19 Female 14 Partnered 4
5 TM195 20 Male 13 Partnered 4

13 TM195 22 Female 16 Single 4




Fitness
4 Descriptive Statistics:
3 Min
3 Age 18
3 Education 12
2 Usage 2
3 Fitness 1
3 Income 29562
3 Miles 38
3 Scatterplots:
3
2
3 Scatterplot Education VS Income
3
1 64562
3 59562
3 54562
3 49562
Income
3
44562
2
39562
3
34562
3
29562
3
12 13 14 15
5
Education
3
3
Bar Charts, Line graphs, Polygons:
3
3
2 This chart isn't available in your version of Excel.
3
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4
This chart isn't available in your version of Excel.
Editing this shape or saving this workbook into a different file format will permanently break
2
3
4
3
2
3
3
4
3
2
3
3
3
3
3
3
3
3
3
2 Conditional and Marginal Probabilites form Contingency
3
4
3 Count - Gender MaritalStatus

2 Gender Partnered
2 Female 33.75%
4 Male 26.25%
3 Total Result 60.00%
2
2 Additional Work on Conditaion and Marginal Probabilites

3
3
3 A) Contingency Table:
3
3
3
3 Male
Gender
Gender
3 Female
3 Total
4
C) Conditional Probability:
3
3 Variables P(Single|Male)
3 Probabilities 0.475
4
3
3 Customer Profile:
Customer Profile Column1

Treadmills sold 80
Male customers 40
Female customers 40
Single customers 32
Partnered customers 48
Average age 29
Average education 15
Average fitness 3
Average income $46,418
Average miles 83
Average usage 3
Max Mean Median
50 28.6 26
18 15.0375 16
5 3.0875 3
5 2.96 3
68220 46418.0250 46617
188 82.7875 85
erplot Education VS Income

18
17
Education 16
15
14
13
12
4 15 16 17 18 18 23
Education
erent file format will permanently break the chart.

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lites form Contingency Table:
Single Total Result

16.25% 50.00%
23.75% 50.00%
40.00% 100.00%
nd Marginal Probabilites from Contingency Table:
Marital Status
Single Partnered Total
19 21 40
13 27 40
32 48 80
P(Single|Female) P(Partnered|Male) P(Partnered|Female)
0.325 0.525 0.675
Customer Profile Column1

Treadmills sold 80
Male customers 40
Female customers 40
Single customers 32
Average age 29
Average fitness 3
Average miles 83
Average usage 3
Mode Range Variance
23 32 52.1494
16 6 1.4796
3 3 0.6125
3 4 0.4416
46617 38658 82369840.5057
85 150 833.7138
Age Vs Education
18
17
16
15
14
13
12
18 23 28 33 38 43 48
Age
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Probability Table
Count - Gender MaritalStatus

Gender Partnered Single
Female 27 13
Male 21 19
Total Result 48 32
B) Probability Table:
Male
Gender
Gender
Female
Total
P(Male| Single) P(Female| Single) P(Male | Partnered)
0.59375 0.40625 0.4375

Standard Deviation Co-effecient Of Variance
7.2215 25.2941
1.2164 8.0890
0.7826 25.3481
0.6645 22.4317
9075.7832 19.5523
28.8741 34.8774
Mile VS Usage
5
4.5
4
Usage
3.5
2.5
2
48 38 58 78 98 118 13
Miles
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Total Result
40
40
80
Marital Status
Single Partnered
0.2375 0.2625
0.1625 0.3375
0.4 0.6
P(Female | Partnered)
0.5625
Q1 Q3 Interquartile Range
23.0000 33.0000 10.0000
14.0000 16.0000 2.0000
3.0000 4.0000 1.0000
3.0000 3.0000 0.0000
38658.0000 53439.0000 14781.0000
66.0000 94.0000 28.0000
Mile VS Usage
78 98 118 138 158 178

Miles
ailable in your version of Excel.
or saving this workbook into a different file format will permanently break the chart.
ailable in your version of Excel.
or saving this workbook into a different file format will permanently break the chart.
Total
0.5
0.5
D) Marginal probability:
Variable Marginal Probability

P (Single) 0.4
P(Partenered) 0.6
P(Male) 0.5
P(Female) 0.5
LL UL Kurtosis Skewness
8.0000 48.0000 0.4066 0.9788
11.0000 19.0000 -0.3460 -0.2031
1.5000 5.5000 -0.6205 0.1691
3.0000 3.0000 1.9068 0.3065
16486.5000 75610.5000 -0.6213 0.1766
24.0000 136.0000 1.8194 1.0089
Sum Count
2284.0000 80.0000
1203.0000 80.0000
247.0000 80.0000
237.0000 80.0000
3713442.0000 80.0000
6623.0000 80.0000
manently break the chart. Editing this shape or saving this workbook into a different file format will permanently b
manently break the chart. Editing this shape or saving this workbook into a different file format will permanently b
cel. This chart isn't available in your version of Excel.
o a different file format will permanently break the chart. Editing this shape or saving this workbook into a differen
cel. This chart isn't available in your version of Excel.
o a different file format will permanently break the chart. Editing this shape or saving this workbook into a differen
art isn't available in your version of Excel.
this shape or saving this workbook into a different file format will permanently break the chart.
art isn't available in your version of Excel.
this shape or saving this workbook into a different file format will permanently break the chart.
No. Product Age Gender MaritalStatus Usage Fitness Income
81 TM498 19 Male Single 3 3 31836
82 TM498 20 Male Single 2 3 32973
83 TM498 20 Female Partnered 3 3 34110

84 TM498 20 Male Single 3 3 38658
86 TM498 21 Male Partnered 2 2 34110
90 TM498 23 Female Single 3 3 45480
96 TM498 24 Male Single 3 4 48891
102 TM498 25 Male Single 3 3 45480
103 TM498 25 Female Single 2 3 43206
107 TM498 25 Female Single 2 2 45480
108 TM498 25 Male Single 4 3 48891
110 TM498 26 Female Single 4 4 50028
111 TM498 26 Male Single 4 3 51165
112 TM498 27 Male Single 4 2 45480
114 TM498 30 Female Single 3 3 57987
115 TM498 30 Female Single 4 3 46617
118 TM498 31 Female Single 2 1 65220
119 TM498 32 Male Single 4 3 60261
125 TM498 33 Female Single 3 4 47754
128 TM498 34 Male Single 3 3 67083
131 TM498 35 Female Single 3 2 50028
137 TM498 40 Female Single 3 3 57987
Miles
64
Discriptive Statistics:
53
106
95 Age
212 Education
42 Usage
53 Fitness
95 Income
85 Miles
95
127 Scaterplots:
74
53
64 Education VS. Income
85 66836
106 61836
106 56836
85 51836
Income
127 46836
42 41836
106 36836
95 31836
64 12 13 14 15
170 Education
106
53 Bar Charts, Line graphs, Polygons:
42
127 This chart isn't available in your version of Excel.
85
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127
106
53
95
74
106
95
64
21
127
95
170
85
95
95
74
95
85
85
53 Conditional and Marginal Probabilites form Contingenc
53
64
95 Count - Gender
85 Gender
85 Female
106 Male
85 Total Result
85
95
42 Additional Work on Conditaion and Marginal Probabili
64
A) Contingency Table:
Gender
Customer Profile:
Customer Profile
Treadmills sold
Male customers
Female customers
Single customers
Partnered customers
Average age
Average education
Average fitness
Average income
Average miles
Average usage
atistics:
Min Max
19 48
12 18
2 5
1 4
31836 67083
21 212
Education VS. Income
13 14 15 16 17 18
Education
ne graphs, Polygons:
n your version of Excel.
g this workbook into a different file format will permanently break the chart.
nd Marginal Probabilites form Contingency Table:
MaritalStatus
Partnered Single
25.00% 23.33%
35.00% 16.67%
60.00% 40.00%
ork on Conditaion and Marginal Probabilites from Contingency Table:
Marital Status
Single
Male 10
Female 14
Total 24
Column 1
60
31
29
24
36
29
15
$48,974
88
3
Mean Median Mode
29 26 25
15 16 16
3 3 3
3 3 3
48974 49460 45480
88 85 95
Age VS. Education

18
17
16
Education
15
14
13
12
19 24 29 34 39
17 18
Age
Editing this shape or saving this workbook into a different

Count - Gender
Total Result Gender
48.33% Female
51.67% Male
100.00% Total Result
Contingency Table:
Marital Status
Partnered Total
21 31
15 29
36 60
Customer Profile Column 1
Treadmills sold 60
Male customers 31
Female customers 29
Single customers 24
Average age 29
Average fitness 3
Average miles 88
Average usage 3
Range Variance Standard Deviation
29 44 7
6 1 1
3 1 1
3 0 1
35247 74891532 8654
191 1106 33
Education Miles VS. Usage

5
4.5
4
Usage
3.5
2.5
2
21 41 61 81 101 121 141
34 39 44
Age Miles
le in your version of Excel. This chart isn't available in yo

aving this workbook into a different file format will permanently break the chart. Editing this shape or saving th
MaritalStatus
Partnered Single Total Result
15 14 29
21 10 31
36 24 60
B) Probability Table:
Marital Status/probabiltiy
Single
Gender
Male 0.16667
Female 0.2333
Total 0.4
Co-effecient Of Variance Q1 Q3
23 24 34
8 14 16
26 3 4
22 3 3
18 43775 53439
38 64 106
Miles VS. Usage
81 101 121 141 161 181 201

Miles
Marital Status/probabiltiy
Partnered Total
0.35 0.5167
0.25 0.4833
0.6 1
Interquartile Range LL UL
10 9 48
2 11 19
1 2 5
0 3 3
9665 29278 67936
42 1 169
hart.
Marginal Probabilities:
Variable Marginal Probability

P (Single) 0.4
P(Partenered) 0.6
P(Male) 0.5167
P(Female) 0.4833
Kurtosis Skewness Sum
0 1 1734
0 0 907
0 0 184
1 0 174
0 0 2938419
3 1 5276
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Conditional Probabilities:
Variables P(Single|Male)
Probabilities 0.3226
Count
60
60
60
60
60
60
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ent file format will permanently break the chart.

P(Single|Female) P(Partnered|Male) P(Partnered|Female) P(Male| Single)
0.4828 0.6774 0.5172 0.4167
ersion of Excel. This chart isn't available in your version of Excel.
orkbook into a different file format will permanently Editing this shape or saving this workbook into a different file format w
break the chart.
P(Female| Single) P(Male | Partnered) P(Female | Partnered)
0.5833 0.5833 0.4167
xcel.
to a different file format will permanently

No. Product Age Gender Education MaritalStatus Usage Fitness
141 TM798 22 Male 14 Single 4 3

142 TM798 22 Male 16 Single 3 5
143 TM798 22 Male 18 Single 4 5
144 TM798 23 Male 16 Single 4 5
145 TM798 23 Female 18 Single 5 4
146 TM798 23 Male 16 Single 4 5
147 TM798 24 Male 16 Single 4 5
148 TM798 24 Male 18 Partnered 4 5
150 TM798 24 Male 16 Single 5 5
153 TM798 25 Female 18 Partnered 5 5
161 TM798 27 Male 18 Single 4 3
165 TM798 28 Male 18 Single 6 5
166 TM798 29 Male 18 Single 5 5
173 TM798 34 Male 16 Single 5 5
176 TM798 40 Male 21 Single 6 5
177 TM798 42 Male 18 Single 5 4
178 TM798 45 Male 16 Single 5 5
Income Miles
48658 106 Discriptive Statistics:

54781 120
48556 200 Min
58516 140 Age 22
53536 100 Education 14
48556 100 Usage 3
61006 100 Fitness 3
57271 80 Income 48556
52291 200 Miles 80
49801 160
49801 120 Scatterplots:
62251 160
61006 200
64741 100 Education VS. Income
70966 180 98556
75946 240
88556
74701 170
69721 100 78556
Income
64741 180 68556
83416 160 58556

88396 100 48556
90886 100 14 15 16 17 18
92131 180 Education
77191 180
88396 150
52290 180 Bar Charts, Line graphs, Polygons:
85906 300
90886 280
103336 160 Editing this shape or saving this workbook into a different file format will permanently break
99601 150
89641 260
95866 200
92131 150
92131 360
104581 150
83416 200
89641 200
90886 160
104581 120
95508 180
Conditional and Marginal Probabilites form Contingency

Gender Partnered
Female 10.00%
Male 47.50%
Total Result 57.50%
Additional Work on Conditaion and Marginal Probabilite
A) Contingency table:
Marital Statu
Gender
Male
Female
Total
D) Conditional Probabilities:
Variables P(Single|Male)
Probabilities 0.4242
Customer Profile:
Customer Profile Coulmn 1
Treadmills sold 40
Male customers 33
Female customers 7
Single customers 17
Average age 29
Average fitness 7
Average miles 167
Average usage 3
Max Mean Median
48 29.1 27
21 17.325 18
7 4.775 5
5 4.625 5
104581 75441.575 76568.5
360 166.9 160
Education VS. Income
17 18 19 20 21
Education
l.
different file format will permanently break the chart.

babilites form Contingency Table:
Single Total Result

7.50% 17.50%
35.00% 82.50%
42.50% 100.00%
on and Marginal Probabilites from Contingency Table:
Marital Status
Single Partnered Total
14 19 33
3 4 7
17 23 40
P(Single|Female) P(Partnered|Male) P(Partnered|Female)

0.4286 0.5758 0.5714
Customer Profile
Treadmills sold 40
Male customers 33
Female customers 7
Single customers 17
Average age 29
Average fitness 7
Average miles 167
Average usage 3
Mode Range Variance Standard Deviation
25 26 48.6051 6.9717
18 7 2.6865 1.6391
4 4 0.8968 0.9470
5 2 0.4455 0.6675
90886 56025 342465992.7122 18505.8367
100 280 3607.9897 60.0665
Age VS. Education

21
20
19
Education
18
17
16
15
14
22 27 32 37 42 47
Age
Editing this shape or saving this workbook into a different file format will permane
Gender Partnered Single Total Result
Female 4 3 7
Male 19 14 33
Total Result 23 17 40
B) Probability Table
Marital Status
Single
Gender
Male 0.35
Female 0.075
Total 0.425
P(Male| Single) P(Female| Single) P(Male | Partnered) P(Female | Partnered)

0.8235 0.1765 0.8261 0.1739
Co-effecient Of Variance Q1 Q3 Interquartile Range
23.9579 24.25 30.75 6.5
9.4607 16 18 2
19.8323 4 5 1
14.4317 4 5 1
24.53 57582.25 90886 33303.75
35.9895 120 200 80
Miles VS. Usage

7
6.5
6
5.5
Usage
5
4.5
4
3.5
3
47 80 130 180 230 280 330
Miles
nt file format will permanently break the chart. Editing this shape or saving this workbook into a different
C) Marginal Probabilities:
Variable
Partnered Total P (Single)
0.475 0.825 P(Partenered)
0.1 0.175 P(Male)
0.575 1 P(Female)
LL UL Kurtosis Skewness
14.5 40.5 1.3248 1.4485
13 21 0.4553 0.4013
2.5 6.5 -0.2245 0.6694
2.5 6.5 1.2049 -1.5742
7626.6250 140841.6250 -1.4521 -0.0796
0 320 1.8213 1.1340
280 330
ble in your version of Excel. This chart isn't available in your versio
saving this workbook into a different file format will permanently break the chart. Editing this shape or saving this workb
the chart.
l Probabilities:
Marginal Probability
0.425
0.575
0.825
0.175
Sum Count
1164 40
693 40
191 40
185 40
3017663 40
6676 40
his chart isn't available in your version of Excel. This chart isn't available in your ve
diting this shape or saving this workbook into a different file format will permanently break Editing this shape or saving this w
e chart. the chart.
art isn't available in your version of Excel. This chart isn't available in your version of
this shape or saving this workbook into a different file format will permanently break Editing this shape or saving this workbook
rt.
vailable in your version of Excel.
e or saving this workbook into a different file format will permanently break the chart.
Age Education Usage Fitness Income Miles
18 14 3 4 29562 112 Correlation Table:

19 15 2 3 31836 75
19 14 4 3 30699 66
19 12 3 3 32973 85 Age
20 13 4 2 35247 47 Age 1.0000
20 14 3 3 32973 66 Education 0.2805
21 14 3 3 35247 75 Usage 0.0151
21 13 3 3 32973 85 Fitness 0.0611
21 15 5 4 35247 141 Income 0.5134
21 15 2 3 37521 85 Miles 0.0366
22 14 3 3 36384 85
22 14 3 2 35247 66
22 16 4 3 36384 75
Charts of Product, Gender and M
22 14 3 3 35247 75
23 16 3 1 38658 47
23 16 3 3 40932 75 Gender
23 14 2 3 34110 103 Product Male
23 16 4 3 39795 94 195 40
23 16 4 3 38658 113 498 31
23 15 2 2 34110 38 798 33
23 14 4 3 38658 113 180
23 16 4 3 40932 94
24 16 4 3 42069 94
24 16 5 5 44343 188 Product Gender

24 14 2 3 45480 113 Male
24 13 3 2 42069 47 TM195 22%
24 16 4 3 46617 75 TM498 17%
25 14 3 3 48891 75 TM798 18%
25 14 2 3 45480 56
25 14 2 2 53439 47
25 14 3 3 39795 85
25 16 3 4 40932 113 Counts Type

25 16 2 2 40932 47 Product TM195
25 16 3 3 43206 85 TM498
26 14 3 4 44343 113 TM798
26 16 4 3 52302 113 Male
Gender
26 16 2 2 53439 47 Female
26 16 3 3 51165 85 Partnered
Marital Status
26 16 3 3 36384 66 Single
26 16 4 4 44343 132
26 16 3 3 50028 85 Counts Type

27 14 3 2 45480 66 TM195
27 16 4 3 54576 85 Product TM498
27 14 2 3 45480 56 TM798
28 14 2 3 46617 56 Male
Gender
28 16 2 3 52302 66 Female
28 14 3 3 52302 103 Partnered
Marital Status
28 14 3 3 54576 94 Single
28 14 4 3 54576 113
28 16 3 3 51165 56
29 18 3 3 68220 85
29 14 2 2 46617 38
29 16 4 3 50028 94
30 14 4 4 46617 141
30 14 3 3 54576 85
31 14 2 2 54576 47
31 14 2 2 45480 47
32 14 3 4 46617 113
32 14 4 3 52302 85
33 16 2 2 55713 38
33 16 3 3 46617 85
34 16 4 5 51165 169
34 16 2 2 52302 66
35 16 4 3 48891 85
35 16 3 3 60261 94
35 18 3 3 67083 85
36 12 4 3 44343 94
37 16 3 3 37521 85
38 16 3 3 46617 75
38 14 2 3 54576 56
38 14 2 3 52302 56
38 16 3 3 56850 75
39 16 4 4 59124 132
40 16 3 3 61398 66
41 16 4 3 54576 103
43 16 3 3 53439 66
44 16 3 4 57987 75
46 16 3 2 60261 47
47 16 4 3 56850 94
50 16 3 3 64809 66
19 14 3 3 31836 64
20 14 2 3 32973 53
20 14 3 3 34110 106
20 14 3 3 38658 95
21 14 5 4 34110 212
21 16 2 2 34110 42
21 12 2 2 32973 53
23 14 3 3 36384 95
23 14 3 3 38658 85
23 16 3 3 45480 95
23 16 4 3 45480 127
23 16 3 2 43206 74
23 14 3 2 40932 53
23 16 3 3 45480 64
24 14 3 2 40932 85
24 14 3 4 48891 106
24 16 3 3 50028 106
25 14 2 3 45480 85
25 14 3 4 43206 127
25 16 2 2 52302 42
25 14 5 3 47754 106
25 14 3 3 45480 95
25 14 2 3 43206 64
25 14 4 3 45480 170
25 14 3 4 43206 106
25 16 2 3 50028 53
25 14 2 2 45480 42
25 14 4 3 48891 127
26 16 4 3 45480 85
26 16 4 4 50028 127
26 16 4 3 51165 106
27 14 4 2 45480 53
29 14 3 3 51165 95
30 14 3 3 57987 74
30 13 4 3 46617 106
31 16 3 3 52302 95
31 16 2 3 51165 64
31 18 2 1 65220 21
32 16 4 3 60261 127
32 16 3 3 53439 95
33 13 4 4 53439 170
33 16 2 3 50028 85
33 16 3 3 51165 95
33 16 5 3 53439 95
33 18 3 4 47754 74
34 16 4 3 64809 95
34 16 3 4 59124 85
34 15 3 3 67083 85
35 14 3 2 52302 53
35 16 3 2 53439 53
35 16 3 2 50028 64
35 16 3 3 53439 95
37 16 2 3 48891 85
38 16 4 3 62535 85
38 16 3 3 59124 106
40 16 3 3 61398 85
40 16 3 3 57987 85
40 16 3 3 64809 95
45 16 2 2 54576 42
48 16 2 3 57987 64
22 14 4 3 48658 106
22 16 3 5 54781 120
22 18 4 5 48556 200
23 16 4 5 58516 140
23 18 5 4 53536 100
23 16 4 5 48556 100
24 16 4 5 61006 100
24 18 4 5 57271 80
24 16 5 5 52291 200
24 16 5 5 49801 160
25 16 4 5 49801 120
25 16 4 4 62251 160
25 18 5 5 61006 200
25 18 4 3 64741 100
25 18 6 4 70966 180
25 18 6 5 75946 240
25 20 4 5 74701 170
26 21 4 3 69721 100
26 16 5 4 64741 180
27 16 4 5 83416 160
27 18 4 3 88396 100
27 21 4 4 90886 100
28 18 6 5 92131 180
28 18 7 5 77191 180
28 18 6 5 88396 150
29 18 5 5 52290 180
29 14 7 5 85906 300
30 16 6 5 90886 280
30 18 5 4 103336 160
30 18 5 5 99601 150
31 16 6 5 89641 260
33 18 4 5 95866 200
34 16 5 5 92131 150
35 16 4 5 92131 360
38 18 5 5 104581 150
40 21 6 5 83416 200
42 18 5 4 89641 200
45 16 5 5 90886 160
47 18 4 5 104581 120
48 18 4 5 95508 180
Education Usage Fitness Income Miles
1.0000
0.3952 1.0000
0.4106 0.6686 1.0000
0.6258 0.5195 0.5350 1.0000
0.3073 0.7591 0.7857 0.5435 1.0000
oduct, Gender and Marital Status:
Gender Marital Status

Female Singal Partnered Product, Gender, and Marital S
40 32 48 30%
29 24 36 25% 22% 22%
7 17 23
20% 18% 18%
180 17%
16%
15% 13%
10%
Marital Status
5% 4%
Female Single Partnered
22% 18% 27% 0%
Male Female Single
16% 13% 20% Gender
4% 9% 13% TM195 TM498 TM798
Total
80 Product, Gender, and Marital Status
60
70%
40
104 58% 59%
60%
76
107 50%
44%
73 42% 41%
40%
33%
Total
30%
22%
20%
50%
44%
42% 41%
40%
33%
30%
44%
22%
33%
20%
22%
58% 10%
42%
59% 0%
TM195 TM498 TM798 Male Female Partnered Single
41% Product Gender Marital Status
ct, Gender, and Marital Status
27%
2%
20%
18%
16%
13% 13%
9%
4%
Female Single Partnered

Marital Status
TM195 TM498 TM798
tatus
59%
41%
41%
Partnered Single
Marital Status
Age Nmerical discrete
Gender Categorical
Education Numerical discrete
MaritalStatus Categorical
Usage Numberical discrete
Fitness Categorical ordinal
Income Numerical Cantinuous
Miles Numberical continuous

Cardio Good Fitness Case Study (Mobina, Madina, Nelab)

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Cardio Good Fitness Case Study

1. Which variables are categorical?

Descriptive Statistics, TM195

Descriptive Statistics, TM498

Descriptive Statistics, TM798

Type of data: Nmerical discrete Categorical

100 TM498 25 Male

101 TM498 25 Female

102 TM498 25 Male

103 TM498 25 Female

104 TM498 25 Male

105 TM498 25 Male

106 TM498 25 Male

107 TM498 25 Female

108 TM498 25 Male

109 TM498 26 Female

110 TM498 26 Female

111 TM498 26 Male

112 TM498 27 Male

113 TM498 29 Female

114 TM498 30 Female

115 TM498 30 Female

116 TM498 31 Male

117 TM498 31 Female

118 TM498 31 Female

119 TM498 32 Male

120 TM498 32 Male

121 TM498 33 Male

122 TM498 33 Female

123 TM498 33 Male

124 TM498 33 Female

125 TM498 33 Female

126 TM498 34 Female

128 TM498 34 Male

129 TM498 35 Female

130 TM498 35 Male

131 TM498 35 Female

132 TM498 35 Male

133 TM498 37 Female

134 TM498 38 Female

135 TM498 38 Male

136 TM498 40 Female

137 TM498 40 Female

138 TM498 40 Male

139 TM498 45 Male

140 TM498 48 Male

141 TM798 22 Male

142 TM798 22 Male

143 TM798 22 Male

144 TM798 23 Male

145 TM798 23 Female

146 TM798 23 Male

147 TM798 24 Male

148 TM798 24 Male

149 TM798 24 Female

150 TM798 24 Male

151 TM798 25 Male

152 TM798 25 Male

153 TM798 25 Female

154 TM798 25 Male

155 TM798 25 Male

156 TM798 25 Male