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Loftus - 2003 - Our Changeable Memories
Loftus - 2003 - Our Changeable Memories
of the event, such as the false detail that a man remembered about their encounter with Bugs even do this when induced to imagine the
had curly rather than straight hair. Many of Bunny, 62% remembered shaking his hand experiences. Large changes in autobiography
these people later claimed that they had seen a and 46% remembered hugging him. A few can be achieved quickly. Attempts to distin-
curly-haired person7. Studies such as this people remembered touching his ears or tail. guish the false memories from true ones have
showed how leading questions or other forms One person remembered that he was holding occasionally shown statistical differences, such
of misinformation could contaminate the a carrot. The scenes described in the adver- as differences in confidence, vividness or
memories of witnesses about events that they tisement never occurred, because Bugs Bunny amount of detail17, or differences in lateralized
had recently experienced8. is a Warner Bros. cartoon character and brain potentials18,19. For example, in the hot-
In the past decade, the challenges have would not be featured at a Disney property. air balloon study16 the real memories were
become greater. Newer studies showed that expressed with much more confidence than
you could do more than change a detail here the fake ones. In most studies, any differences
and there in someone’s memory. You could “One of the cleverest and between true and false memories are observed
actually make people believe that a childhood only when comparing large groups of true
experience had occurred when in fact it never most powerful techniques for and false memories, and these differences are
happened. Examples include being lost in a planting highly implausible typically too small to be useful for classifying a
shopping mall for an extended period of time, single autobiographical memory report as
being rescued by a lifeguard, or surviving a false memories involves the true or false. Psychological science has not yet
vicious animal attack9–12. How is this possible? use of fake photographs.” developed a reliable way to classify memories
In our studies, we enlist family members to as true or false. Moreover, it should be kept in
help us to persuade their relatives that the mind that many false memories have been
events occurred. This method has led about a Other ‘impossible’ memories have been expressed with great confidence.
quarter of our subjects to believe that they recently planted in British students15. The false
were lost in a shopping mall for an extended event was “having a nurse remove a skin sam- Implications for society
period of time, and were ultimately rescued by ple from my little finger.” This medical proce- While researchers continue to investigate false
an elderly person and reunited with their fam- dure was not one that was carried out in the memories, it is evident that there are already
ilies. In other studies, we engaged people in United Kingdom, according to extensive inves- lessons to be learned. The fact that the memo-
guided imagination exercises. We asked people tigation of health policy records. After guided ries of victims and witnesses can be false or
to imagine for a minute that as a child they imagination, many subjects came to remember inaccurate even though they believe them to
had tripped and broken a window with their the non-existent procedure occurring in their be true has important implications for the
hand. Later, many of them became confident childhood. Some embellished their reported legal system and for those who counsel or treat
that the event had occurred. In other studies, memory with significant detail such as,“There victims of crimes.
we encouraged people to read stories and tes- was a nurse and the place smelled horrible.” Some psychotherapists use techniques that
timonials about witnessing demonic posses- One of the cleverest and most powerful are suggestive (along the lines of,“you don’t
sion, and even these raised confidence that this techniques for planting highly implausible remember sexual abuse, but you have the
rather implausible event had happened. false memories involves the use of fake photo- symptoms, so let’s just imagine who might
One recurring issue for memory distor- graphs16. Subjects were shown a falsified pho- have done it”). These can lead patients to false
tion research is the question of whether the tograph that was made up of a real photograph beliefs and memories, causing great damage to
events being reported after such a manipula- of the subject and a relative pasted into a proto- the patients themselves and to those who are
tion might have actually happened. Perhaps type photograph of a hot-air balloon (FIG. 1). accused. In one Illinois case, psychiatrist
the subject did break a window but had for- Family members confirmed that the event had Bennett Braun was accused by his patient,
gotten about it — the imagination exercise never occurred. Subjects were shown the fake Patricia Burgus, of using drugs and hypnosis
might have triggered a true memory rather photograph and asked to tell “everything you to convince her that she possessed 300 person-
than planting a false one. To prove that false can remember without leaving anything out, alities, ate meat loaf made of human flesh and
memories can be insinuated into memory by no matter how trivial it may seem.”There were was a high priestess in a satanic cult20. By some
these suggestive techniques, researchers have two further interviews, and by the end of the estimates, thousands of people have been
tried to plant memories that would be highly series 50% of the subjects had recalled, partially harmed in similar ways by well-meaning
implausible or impossible. For example, one or clearly, the fictitious hot-air balloon ride. providers who apply a ‘cure’ that ends up
set of studies asked people to evaluate adver- Some embellished their reports with sensory being worse than the disease21. Law enforce-
tising copy. They were shown a fake print details of a hot-air balloon ride during child- ment interrogations that are suggestive can
advertisement that described a visit to hood that had never occurred. For example, lead witnesses to mistaken memories, even
Disneyland and how they met and shook one subject said “I’m still pretty certain it ones that are detailed and expressed with con-
hands with Bugs Bunny. Later, 16% of these occurred when I was in sixth grade at, um, the fidence. Hundreds of people have been
subjects said that they remembered meeting local school there … I’m pretty certain that harmed by witnesses who made a mistake that
and shaking hands with Bugs Bunny13. In fol- mum is down on the ground taking a photo.”16 could have been avoided22,23. Of course, even
low-up research carried out by Grinley in my These studies, and many more like them, before the police arrive on the scene, witnesses
laboratory, several presentations of fake show that people can develop beliefs and talk to one another and cross contamination
advertisments involving Bugs Bunny at memories for events that definitely did not can occur. I personally witnessed this when I
Disneyland resulted in 25–35% of subjects happen to them. They can do this when fed entered a shop in Cambridge, Massachusetts,
claiming to have met Bugs Bunny14. strong suggestions — such as “your family moments after a robbery had occurred and
Moreover, when these subjects were subse- told us about this event” or “look at this pho- before the police arrived. In the immediate
quently asked to report precisely what they tograph of you from childhood”. They can aftermath, customers and employees shared
Acknowledgement
I thank the neurophysiologist W. Calvin, for provocative
discussions about these issues and general guidance.
Online links
FURTHER INFORMATION
Elizabeth Loftus’s homepage:
http://www.seweb.uci.edu/faculty/loftus/
Encyclopedia of Life Sciences: http:www.els.net/
Alzheimer disease | learning and memory
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