Business Plan for Cleaning Company

1.0 EXECUTIVE SUMMARY

Clean Home Cleaning Service is a residential house cleaning service serving upper-class
families in the Sultanate of Oman. Clean Home will provide cleaning service that will be more
than customer's expectations. The service will be so good that targeted families will not mind
paying a little more price for getting our service because we will give the best cleaning service.

Clean Home cleaning service's plans to have more services and every year the business
will become bigger in size and also in earning profit. This cleaning service business will start
with Ali Haqmani as the owner. The owner will also employ another six workers and as the
business will be more then more workers will be employed. This business plan will help the
owner how to start the business and also manage it properly.

1.1 Business / Concept Overview

1. To become No: 1 cleaning company
2. To give best customer service.
3. To increase the number of customers.
4. To earn profit

1.2 Product/Service Offered

The Cleaning service business will give home cleaning services for people living in flats
and general cleaning service for offices.

1.3 Market
The business will be located in Muscat, Sultanate of Oman. The target market will
residential flats and offices in Muscat. The business will start from Al Khuwair area because

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there are many flats, villas and offices.
1.4 Financial Projections & Funds Sought
To start the business, the owner Ali Haqmani will use some of his own money and rest
money will take as loan from bank. The will require about R.O. 5,000 to start. Ali Haqmani will
put R.O. 750 in the business and the remaining money will taken loan from bank.

Clean Home Cleaning Service's start-up costs include equipment needed for cleaning,
business cards and hand outs, fees for registration with Muscat Municipality, buying cleaning
equipment and cleaning material, uniforms of workers, and painting of company sign on the
company bus/car.

Office equipment will be a computer system printer and CD/DVD-RW, telephone line,
fax machine and cellular phone. Some office furniture will also be needed.

Legal fees will be used for registering the business with Muscat Municipality/ministry.
Marketing fees are for the printing of business cards and hand outs.

Cleaning equipment purchased will be one set of equipment for every one worker and
some extra uniforms. Cleaning equipments will be heavy duty vacuum cleaners, assorted
brooms, mops and chemicals (biodegradable). Lastly, company sign will be made on the
company vehicle which will transport workers to different places of work.

START UP REQUIREMENTS

S. No: Items/Equipments Expense Amount (R.O.)

1. Legal fees (One time) 100 (one time)

2. Stationary (Business cards and Brochures) 200

3. Insurance 150

4. Uniforms 400

5. Cleaning equipment 1000

6. Office furniture 400

 Office equipment (Computer, printer, fax
7. 400
machine, mobile phones, etc)

8. Printing of company sign of company vehicle 50

9. Cleaning materials 300

10 Cash in hand 2000

Total 5000

1.5 Management Team and Relevant Experience

This business is a new business and Ali Haqmani will be the owner. The business will
employ 6 workers to start business and will put employ for work when business is more. The
owner does not have any past experience in such business but is very sure that the he will learn
to do business with time. This business will teach the owner how to do small business.
1.6 Critical Success factors

2.0 THE BUSINESS CONCEPT

2.1 The Business Idea/Concept
Clean Home will offer residential home cleaning services to people living in flats and
general cleaning services to offices. This idea is a new idea because there are big companies
which do cleaning work but these companies are very costly and also these companies do not
like to take cleaning services for houses because the work is not always in one building and their
workers have to go from one building from another. This means the company will have to
transport their workers and this is waste of time for big companies.

2.2 Window of Opportunity

The main reason for starting this business is to give service to working people who do not
have enough time to clean their homes because of work. The business will also give its services
to those people who have the time but are not interested to do cleaning themselves as they do not
like cleaning. For offices the business will its cleaning service because big cleaning company are
very costly for small office. Even big cleaning companies do not small jobs.
2.3 Business Approach
The business will make contact directly with its customers. The owner will contact the
people directly and will also give business cards to people living in flats and houses. This means
that the business will have direct contact with its customers and also this will help in
understanding the needs of customers so that the best service can be given.

3.0 BUSINESS VISION, MISSION & OBJECTIVES

3.1 Business Vision
• To become the best cleaning company in Muscat
• To give the best service to people

3.2 Business Mission

Clean home, clean city

3.3 Business Objectives/Goals

Clean Home Cleaning Service's goals include:

1. To make a cleaning service company with No: 1 service

2. Help the people to maintain clean homes
3. To add more and more customers
4. To add other service like home security
5. To make good profit so that the company can work smoothly
6. To become a big company after some years ( 5 to 10 years)

4.0 MARKET ANALYSIS

4.1 Environment Analysis (PEST Analysis)
Political
Sultanate of Oman is ruled by Sultan Qaboos Bin Said. He has control over all important
matters in the country. The sultan takes lot of interest in the welfare of the people of Oman. The
Government in Oman gives special importance to make the people have jobs and also to start
new business. Oman is a quite country and is making progress by itself and the people of Oman
are getting chance to become more developed.
Economic
Government earns lot of money by selling oil. The government has clear idea that oil is
good sources but there is a need to find new ways of earning money. The country has a good
economy and to keep it good there is lot of chance given for business to start. This will add in a
good way to the economy of Oman because by giving chance to people of Oman there will no
need to depend on foreign workers.
Social
Omani people and also the foreigners living in the country enjoy a good and clean life in
Oman. Both men and women work in offices and the number is increasing. Muscat is a modern
city and has many buildings with people from different countries living. There is good need
people who can help the working people in Muscat. People from all over the world live in
Muscat
Technology
All modern technology is available in Oman. All offices use computers and even in
homes people have all machines to work with. It makes the work simple and also save time.
Every type of household machines from all over the world is available in Oman.
Conclusion
The PEST analysis shows that Oman gives all the necessary things that are needed for a
business to start and do good business. The country is fast changing and people are becoming
more and more busy with their work. There is lot of hope for new business to start and earn
profit and also help people to enjoy a good life.

4.2 Product and / or Service Description

4.3 Customers
Clean Home cleaning Service will give its service to two types of people. The first are
those who do not have time to clean their home themselves and second those people who have
time but do not like cleaning. These people are mainly working people, both husband and wife
are working in offices and their work is so much that they do not have time to clean their home.
The second type of people include men living single and also housewives who don’t t like to
cleaning and think it is better to get it done from cleaners because they will do a good cleaning
work.
Muscat is a big city and the life in Muscat is becoming very busy. People are earning lot
of money and they feel that cleaning home is not for them and also they do not mind paying
money to get their home cleaned and they can save time for others things like going to party or
cinema. The market analysis of “Clean Home” is given as:
Market Analysis

2011 2012 2013 2014 2015 Remarks Growth

About 17%
This is the biggest market
Working people 10 15 25 40 60 growth
for the business
every year

About
This is the second biggest 37.5%
Single men 15 20 25 35 40
market for the business growth
every year

About 34%
Housewives who do not This is the biggest market
20 30 45 50 60 growth
like to clean for the business
every year

This market will include

About 20%
anyone who wants
Others 10 25 35 45 50 growth
cleaning services like
every year
party time, etc.

This market depends on About 28%

Offices 5 8 12 15 18 the size of offices and new growth
offices starting every year

4.4 Competitors & Competitive Advantage

4.5 Marketing Strategy

4.6SWOT Analysis

4.7 Market Research

5.0 BUSINESS OPERATIONS

5.1 Legal Status

5.2 Scope of Operations

5.3 Approvals required

5.4 Business Premises (Location)

5.5 Plant, Equipment & Vehicles

5.6 Production Arrangements (Material)

6.0 THE ORGANISATION

6.1 Organisational Structure

6.2 Staff & Skills required (for each position)

6.3 Management (key personnel)

7.0 FINANCIAL PROJECTIONS

7.1 Pre-operation / Establishment Cost Projection

7.2 Annual Sales & Profit Projection

8.0 RISK ASSESSMENT

8.1 Risks
8.2 Contingency Plan

9.0 APPENDICES
Appendix A: Market Survey Questionnaire

Appendix B: PEST Analysis

Appendix C: SWOT Analysis

Appendix D: Photographs of Plant & Equipment

Appendix E: Potential Material Suppliers

Appendix F: Complete Financial Projections

Appendix G: Curriculum Vitae of Key Personnel

Department of Educational and Professional Development

 Advanced Life Skills Development
Resources Projection for new SME
Feb. Feb. Feb. Feb. Feb.
Remarks
2011 2012 2013 2014 2015

A Products or Services to A
be introduced
B

B Number of specialized
(management) staff
required (Finance,
Marketing etc)
C Number of skilled
employees required
D Number of unskilled
employees required
E Number of Technicians
required
F Equipment &
Machinery required(for
production or service)
G Vehicles Required(for
transport and staff
incentive)
H Area in Sq.m. for
service or production
workshop purposes
I Area for staff offices
J Total built-up area
(Sq.m.)