Energy

Opportunities in Lubricants:
India Market Analysis

Published March 2014

Base Year: 2013

Regional Coverage: India

A comprehensive analysis of the Indian lubricants market, focusing on key trends, developments, challenges,

business opportunities, and major suppliers, and addressing such questions as:

n What is the overall lubricant demand in India?
What is the demand by market segment and prod-
uct type? What is the share of high performance
lubricants in overall market?
n How can lubricant marketers and formulators com-
pete successfully and profitably in this market?
n Which regions, end-use segments, and product cat-
egories within India offer the most opportunities?
n How will customer expectations and purchasing cri-
teria and practices change over the next five years?
n How can marketers target customers effectively,
and what services should be provided?
n How will future regulatory trends affect the au-
tomotive and industrial lubricants markets?
n What can be learned from competitors, including
nationalized oil companies and multinational
firms?
n Which channels of distribution should be used to
market lubricants?
n What are the key challenges a multinational
company will have to face to do business in the
Indian lubricants market?

www.Klinegroup.com
Report #Y691A | © 2014 Kline & Company, Inc.
Energy
Opportunities in Lubricants:
India Market Analysis

Report Contents
Introduction Industrial Oils and Fluids
n Overall Market
Executive Summary n End-Use Markets
− Auto, auto components, and general
engineering
Analysis by Biopolymer Type
− Aviation, marine, and railways
n Market restraints
− Cement
− Manufacturing technology
− Chemicals and related products
− Food-processing
India Background − Mining
n Economic background
− Oil and gas extraction and petroleum refining
n Automobile industry
− Power generation
n Basestock production and trade
− Primary and fabricated metals
− Textiles
Consumer Automotive Lubricants n Products
n Overall market − General industrial oils
n End-use markets
− Metalworking fluids
− Factory fill − Process oils
− Car and two-wheeler dealerships − Industrial engine oils
− Franchised and independent workshops − Grease
− Garages and mechanics
− Retail
Suppliers
n Products
n IOCL
− Engine oil
n BPCL
− Automatic transmission fluid
n HPCL
− Gear oil
n BP
− Grease n Gulf Oil
n Shell
Commercial Transportation Lubricants n Total
n Overall market n Valvoline
n End-use markets n Fuchs
− On-highway subsegment (fleets, owner- n Kluber
operators, dealerships) n Motul
− Off-highway subsegment (agriculture, n Apar Chematek
construction, mining) n Raj Petro
n Products n Tidewater
− Engine oil
− Gear oil
− Grease
− Hydraulic and transmission fluid

www.Klinegroup.com Report #Y691A | © 2014 Kline & Company, Inc.

Energy
Opportunities in Lubricants:
India Market Analysis

Scope
Opportunities in Lubricants: India Market Analysis provides an in-depth analysis of commercial
automotive, consumer automotive, and industrial lubricant products, markets, and suppliers
in India. This report is specifically designed to assist marketers and formulators of lubricants in
understanding the market dynamics of each significant market and product segment in India
and in capitalizing on the developing business opportunities. The report includes detailed
profiles of leading domestic and multinational suppliers in the Indian lubricants market.

Key Benefits
Opportunities in Lubricants: India Market Analysis provides benefits to lubricant basestock
suppliers, lubricant additive suppliers, finished lubricant marketers, and the leading automotive
and industrial OEMs in understanding this rapidly changing and growing market. This study
helps all subscribers:

n Increase their market share n Compete more effectively

n Increase profitability n And bring down costs for their lubricants busi-
n Gain a better understanding of challenges to ness in India
doing business in India

www.Klinegroup.com Report #Y691A | © 2014 Kline & Company, Inc.

Energy
Opportunities in Lubricants:
India Market Analysis

Methodology
Kline’s approach places principal emphasis on primary research techniques to ensure that the foundation of
business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and
leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial
and commercial experience to understand and interpret global impacts and local perspectives.

Primary Research

We Know Who to Talk to. We Know How to Listen.

A high number of in-depth discussions are conducted by each n Distributors
analyst. All interviews are done with true industry insiders. n Government agencies
n Marketers/manufacturers
Kline’s analysts draw upon pragmatic experience to
understand global impacts and local perspectives. Our n Retailers
interviews engage experts across all pertinent fields and n Suppliers
sectors including:
n Trade organizations

Secondary Research
We Know Where to Look – Mining the Details.

Analysis is further supplemented by secondary Relevant developments are diligently followed and
research, consisting of constant tracking of annual their impact closely monitored. Reports also draw upon
company reports, national statistics bureaus, trade/ non-confidential data from Kline’s internal database,
industrial/professional associations, and the like. consisting of over half a century’s syndicated research.

Comprehensive Market Intelligence

We Know How to Verify.

Data are rigorously analyzed, cross-checked, distilled, intelligence procurement and assessment, giving
and validated. Kline’s proven methodology allows subscribers a solid foundation on which to grow, refine,
exceptionally effective, precise, and reliable market and expand their business with confidence.

Kline Credentials A FULL SPECTRUM OF SERVICES

Kline is a leading global management consulting and
market research firm offering the complete spectrum
MARKET
of services. The firm has served the management CUSTOM MANAGEMENT
consulting and market research needs of organizations RESEARCH n RESEARCH n CONSULTING
in the chemicals, materials, energy, life sciences, and REPORTS
consumer products industries for over 50 years.

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www.Klinegroup.com Report #Y691A | © 2014 Kline & Company, Inc.