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Book Notes: Speak Like Churchill
Book Notes: Speak Like Churchill
At age twenty-six, Juarez ran for the Mexican legislature. When the homely little Indian rose
to talk, most of his audience were disdainful of him, but Juarez contrived his own kind of presence.
He did not speak immediately but looked over the various faces in the audience and forced each
condescending listener to meet his gaze. The murmuring of the crowd stilled to a hush as Juarez stood
for almost a minute staring his audience up and down while silently repeating his opening lines.
Because he knew that many of his listeners might think his command of Spanish inadequate, he used
a long pause to heighten their anticipation. Finally, after that long silence, Benito Juarez began:
Libertad, Dignidad, Humanidad ... His compelling words were heard loud and clear by his attentive
audience.
See-Stop-Say Technique
The solution to ineffective reading is to adopt the Churchill/Roosevelt/Reagan method, which I
call the See-Stop-Say technique. Look down and take an imaginary 'snapshot" of the words you see.
Bring your head back up and pause. Then while looking at an object or listener, say, or
"conversationalize." what you have just memorized. Then look down again to see the next chunk of
words, bring your head back up and pause, and then speak. See, Stop, Say.