1. Responda, con base en la conversación anterior, T si es verdadero o F si es falso.

a. The Company product is a cake. b. The selective strategy pretend to reach

T() F (X ) many POS.
T() F(X)

c. The meeting objective is to choose the d. The exclusive strategy is difficult to

product’s price. control.
T() F(X) T() F (X )

e. Susan proposes three distribution f. Mr. White chooses the intensive

strategies. strategy.
T (X ) F( ) T() F (X )

2. Con base en el texto anterior, lea y escoja la opción correcta:

1. The raise of such many intermediaries, are 2. Intermediaries make:

explained in d. four steps.
a. Process of exchange. X
a. Three. b. Transactions routine.
b. Two. c. New members.
c. Five. d. Assortments.
d. Four. X

3. A member of a distribution channel depends 4. The ‘trust’ approach is based on:

on:
a. The role of another company.
a. Other channel members. X b. The percentage of sales.
b. The retailers. c. How much companies trust each other. X
c. The wholesalers. d. Channel members.
d. Intermediaries.

5. The ‘role performance’ approach assesses:

a. The firm’s role performance.

b. The other channel members’ behavior. X
c. Retailers.
d. Wholesalers.