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Brand Management Assignment: Submitted by
Brand Management Assignment: Submitted by
ASSIGNMENT
Submitted by
Jeevith raj s
MBA ‘B’
MODI NATURALS
INTRODUCTION
HISTORY
Modi Naturals was founded in 1974 by D. D. Modi of the Modi Group. It was previously
known as Anil Modi Oil Industries Limited which was later rechristened as Modi
Naturals.Modi Naturals Limited's journey began humbly, with an oil mill in 1974 and a
solvent plant to manufacture rice bran oil in 1979 in Punjab. The company was listed on the
Bombay Stock Exchange in 1985. Today, the company has an oil refining capacity of over
100,000 liters a day (100 tpd) and has won several national awards, such as the ‘Highest
manufacturer of Rice Oil in India’.
ABOUT COMPANY
At Modi Naturals we believe that good health is at the center of happy living. We intend to
create natural products that assure a healthy way of life for all our consumers, so that they can
cherish every moment that life has to offer. The promise- healthy, naturally lies at the heart
of every decision we make.
https://www.goodreturns.in/company/modi-naturals/director-report.html
https://www.livemint.com/
https://www.thehindubusinessline.com/news/modi-naturals
https://www.business-standard.com/article/pti-stories/modi-naturals