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  • Anand Milk Union Limited or Amul Is An Indian Dairy Cooperative, Based at Anand in The

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    yash nigam
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    Amul is an Indian dairy cooperative owned by 3.6 million milk producers in Gujarat and was formed in 1948. According to a BCG matrix analysis: Amul Ice cream, ghee, kool, cheese spread, and dairy whiters are stars with high market share and growth potential. Amul lassi and masti dahi are question marks that aim to increase market share. Amul milk, butter, and cheese are cash cows that generate cash. Amul chocolates, cookies, and pizza are considered dogs with low market share.

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    AMUL

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    Amul is an Indian dairy cooperative owned by 3.6 million milk producers in Gujarat and was formed in 1948. According to a BCG matrix analysis: Amul Ice cream, ghee, kool, cheese spread, and dairy whiters are stars with high market share and growth potential. Amul lassi and masti dahi are question marks that aim to increase market share. Amul milk, butter, and cheese are cash cows that generate cash. Amul chocolates, cookies, and pizza are considered dogs with low market share.

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    26 views2 pages

    Anand Milk Union Limited or Amul Is An Indian Dairy Cooperative, Based at Anand in The

    Uploaded by

    yash nigam
    Amul is an Indian dairy cooperative owned by 3.6 million milk producers in Gujarat and was formed in 1948. According to a BCG matrix analysis: Amul Ice cream, ghee, kool, cheese spread, and dairy whiters are stars with high market share and growth potential. Amul lassi and masti dahi are question marks that aim to increase market share. Amul milk, butter, and cheese are cash cows that generate cash. Amul chocolates, cookies, and pizza are considered dogs with low market share.

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    Assignment by Satyam Kumar on AMUL

    Anand Milk Union Limited or Amul is an Indian dairy cooperative, based at Anand in the


    state of Gujarat. Formed in 1948, it is a brand managed by a cooperative body, the Gujarat
    Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by
    3.6 million milk producers in Gujarat.

    BCG Matrix:

    Stars: Amul Ice cream, Amul Ghee, Amul Kool, Amul Cheese Spread & Amul Dairy
    Whiters are the products that can be considered as Stars of the company. These are the
    products which have a high market share and holds a good potential to grow in the future as
    well.

    Question Marks: Amul lassi, Amul Masti Dahi, etc have been marketed with the aim to
    increase the market share and compete with the other beverages available to the market.

    Cash Cows: There are three products of Amul that fall under cash cow category, the first
    being Amul Milk and the second being Amul Butter and third is Amul Cheese.

    Dogs: Amul Chocolates, Amul Cookies, and Amul Pizza are few products which can be
    considered as Dogs for Amul.
    Product Life Cycle

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