Ishan Kaul

25 years CELL 09711395637 • E-MAIL ishankaul88@gmail.com

EXPERIENCE
Senior Analyst, Quantitative Insights Team, Financial Services June 2012 -
CEB (Corporate Executive Board Pvt. Ltd.), Gurgaon
CEB is a publicly traded company that provides advisory services to more than 10,000 organizations, across 111
countries.
Experienced in analytics and insight generation in the fields of Commercial & Retail banking, Wealth Management,
Insurance and Banking Operations, having worked with the top Fortune 500 Financial Services Institutions (FSIs) in
North and Latin America, Europe and Southeast Asia.
 I am currently leading two practice-wide research studies in financial services:
o Sales force benchmarking with the Commercial Banking team, involving 40 banks from North
America, Europe, Latin America and Southeast Asia. The project involves around 5000 sales managers
from across the globe to identify key attributes of a High Performer in a sales environment.
o Migrating customers away from the Branch, a Channels study with the Retail Banking team. This is a
North America based study where I worked on data collected from over 10,000 customers to identify
key drivers to push customers towards the non-branch channels using nominal and logistic
regression.
 Beginning 2014, in addition to the existing research insights role, complete data analysis (DAT) domain
including automations, diagnostics, interactive tools etc. for all programs, which was earlier outsourced by the
team, is now owned by me.
 On a fast-track program within CEB-India with one of the quickest promotion spans from Analyst to Senior
Analyst level.
 Devised and developed an interactive web tool for the Retirement Services team to predict retirement
readiness for any demographic in the US. The tool received the highest downloads and the program recorded
highest renewal rates in the financial year.
 Completely owned and conceptualized the Consumer Financial Monitor, a flagship CEB product which
periodically assesses consumer financial sentiment and activity across geographies.
 Awarded the “Most Productive Member” employee award within the first 6 months in the job.

INTERNSHIPS
Hero MotoCorp Ltd. (Summer Intern, 3 months), 2011
 Detailed market analysis and opportunity assessment in positioning in the premium motorcycle segment in
India
 Developed a new model for mapping of consumer perception using Factor Analysis
Teach for India (Selection Intern), 2011
 Developed a new selection model for recruitment of fellows at Teach for India presented to the visiting global
head.
Linde Group (Practice School, 5 months), 2009
 Worked directly under the Vice President on business development, presentations to prospective clients and
negotiations with vendors.
 Got a pre-placement offer (PPO) in appreciation of the work accomplished and project management skills
displayed.
EDUCATION
PGDM(C) 2010-12 Mudra Institute of Communications, Ahmedabad 3.2/4
B.E. (Hons.) –Mechanical 2006-10 BITS-Pilani, Pilani Campus 7.1/10
Class XII (AISSCE) 2006 DAVSSS, Chandigarh 85.6 %
Class X (AISCE) 2004 Our Lady of Fatima Convent School, Patiala 95.6 %
AREAS OF STUDY
 Market Research: Multi-Variate Data Analysis, Econometrics, Consumer Insight Mining, Applied Areas in
Marketing Research, Quantitative Techniques, Consumer Behaviour, Behavioural Architecture
 Brand Management: Strategic Brand Management, FMCG Branding, International Marketing, Retail
Management, Integrated Marketing Communications, Return on Marketing Investment
 Finance: BFSI Studies, Advanced Financial Management, Brand Valuation, Cost and Management Accounting,
Financial Accounting

POSITIONS OF RESPONSIBILITY
 Core Member, Alumni Engagement Committee, Mudra Institute of Communications Ahmedabad
 Core Member, Department of CONTROLZ responsible for planning and organizing two of the biggest Cultural
and Technical festivals in the country, OASIS and APOGEE, BITS-Pilani
HONORS AND AWARDS
 Awarded the National Talent Search Examinations scholarship by NCERT
 District topper in the Class 10 AISCE exams conducted by CBSE
 Awarded the certificate of merit for the subjects Mathematics and Science by CBSE (top .01%)
 Finalist, “The Last Manager Standing”, MICANVAS, MICA and “The Last Samurai”, NITIE, Mumbai, Solo
Marketing Analysis and Strategy competitions
 Member of the CEB cricket team and represented MICA in football and basketball during sports festivals at
NIRMA, IIM-A and SPJIMR
SKILLS AND LANGUAGES
 Software: Microsoft Office, SPSS, TAM, Tableau
 Languages: English, Hindi, Punjabi, Kashmiri