No Authors and Tittle Journal,Vol, Country Themes/Variables Method Data Collections Findings/Contribution Future Research

year Issue,
Page
2019
1. Alhassan G. Antecedents of Journal of U.S IV: 1. Structural (Quantitative- 1. Strong positive effect of attitudes 1. Look into the moderating role of
Mumuni, consumers’ Research in 1. Perceived benefit equation Online survey) toward OPRs on reliance on OPRs. age or generational group on
Karen M. reliance on Interactive of model (SEM). 2. Perceived benefit and credibility perceptions and relationships
Lancendorfer, online product Marketing, online product 2. Gender 240 responses of OPRs are strong positive drivers investigated in this study.
Kelley A. reviews Vol. 13 Issue: reviews differences evenly split of attitudes toward OPRs, with 2. Future research is needed to
O’Reilly, Amy 1, pp.26-46 2. Perceived tested using between male benefit having a greater impact. further refine and develop it as
MacMillan, credibility of online multi-group and female 3. Structural relationships among the relevant research to pursue could
(2019) product reviews SEM and respondents constructs are invariant across the include formally distinguishing
independent- two gender groups. between mere usage and reliance on
Mediating Variable: samples t-tests 4. There is a statistically significant OPRs, and has been the case in the
Attitude toward accordingly. difference between males and media use literature.
online product females in reliance on OPRs, with
review males exhibiting a tendency to rely
more on OPRs than females.
DV:
Reliance on online
product reviews

**(All variables are

in term of gender)
13. Gunjan A study of Vol. 21 no. 2 India 1. Perceived risk 1. Social (Quantitative- 1. Brand loyalty, online reputation 1. Future researches comparing
Sharma, Naval attribution for 2019, pp. 285- 2. Brand loyalty desirability Questionnaire) management and Web interactivity consumer preferences of two or
Bajpai, “what next 317 3. Online reputation scale (SDS) were found most relevant, followed more
Kushagra syndrome” management 2. Conjoint Active by e-WOM, perceived risk and price. different countries by taking not
Kulshreshtha, 4. Price analysis participants of 2. The specific levels of attributes only the different consumer durables
Vikas Tripathi 5. Interactivity online and such as taking consumer advice, but also financial products and
and Prince 6. E-WOM offline shopping search engine optimization (SEO), services into consideration
Dubey, (2019) perception-based interactivity, 2. Further research can be conducted
consumer message boards, product by eliminating the price attribute,
risk and discount pricing were the because of its power to overshadow
crucial in motivating the customers other attributes under the study.
for online shopping. 3. The attributes and features of two
3. This research affords the avenue different online shopping
for the marketers to motivate and companies’
delight consumers to retribalize by websites can also be compared
the way of ‘‘e-tribalizing.’’ 4. The different level of the given
attributes such as
Facebook fan page under ORM and
everyday low price (EDLP)
underpricing attribute may be
considered for the future research
work.
17. Mohammed T. The impact of Journal of United IV: 1. Quantitative 405 respondents, 1. E-WOM has a significant impact 1. The conclusions may not
Nuseir, (2019) electronic word Islamic Arab e-WoM data the responses of on online purchase intentions and be generalizable because not
of mouth (e- Marketing Emirates 378 participants brand image among consumers. all areas of the UAE were
WOM) on the (UAE), Mediating Variable: were considered 2. Brand image significantly represented in this study.
online purchase Brand Image influences the online purchase 2. In future studies, a larger
intention of intentions of consumers and more inclusive sample
consumers in the DV: would help to overcome this
Islamic countries Purchase intention limitation.
–a case of (UAE)
18. Himanshu Finding Journal of India 1. E-WOM (Online 1. (PLS-SEM) 800 1. The data analysis results infer the 1. A more diverse geographical area
Sharma, Anu determinants of Advances in reviews, star rating) questionnaires impact of these success factors on e- may be considered in future studies.
G. Aggarwal, e-commerce Management 2. Website were e-mailed, of commerce success systems. 2. Also, various machine learning
(2019) success: a Research SERVQUAL which 2. After applying bootstrapping tools may be applied to measure the
PLS-SEM 3. Customer Support 300 responses technique, the authors observed that degree of association between the
approach System were registered WSQ, CSS, personalization and considered variables.
4. Personalization EWOM have a significant positive
effect on e-commerce system
success (ESS).
3. Further studies can be performed
considering mobile commerce and
their critical success factors.
19. Jung-Hua Different levels Telematics Taiwan 1. BDI OAD 1. structural 545 travelers 1. Destinations from online 1. Future research should consider
Chang & of destination and 2. BDI E-WOM equation answered the advertising was negatively other offline factors that might
Shan-Huei expectation: The Informatics 36 modeling questionnaire associated with positive influence tourists’ expectations
Wang, (2019) effects of online (2019) 27–38 (SEM) disconfirmations. about the destination, such as
advertising and 2. 2. Destination information acquired country economy, country image,
electronic word- confirmatory from electronic word-of-mouth led famous resorts and cultural
of-mouth factor analysis to an increase in the likelihood of a significance.
(CFA) positive disconfirmation, and it 2. Future studies should
significantly increased travel apply a similar model to test
satisfaction and revisit intentions. the influence of online
3. Four indirect paths through a information sources in other
positive disconfirmation were countries.
confirmed. 3. Future studies could
4. There was no moderating effect of examine if previous travel
search effort. experiences moderate the
relationship between
destination information and
expectations.
4. Future studies could
develop a model to test the
role of post-travel attitude on
post-travel behaviors.
5. Future research should
consider collecting related
information of search effort
and, moreover, consider
modes of search effort that
are different from those used
in this study.
20. Dra. Asunción When a new Physiology & Spain 1. Product design
Hernández- technological Behavior 200 2. Product Functions
Fernández, product (2019) 130– 3. Price information
Elísabet Mora launching fails: 138 4. Purchase
& María A multi-method information
Isabel approach of
Vizcaíno facial recognition
Hernández, and E-WOM
(2019) sentiment
analysis
21. Scott A. From rumor to European USA 1. product release 1. Marked differences were found as 1. This study examines the
Thompson, release: Does Journal of WOM transitioned from pre-release uncertainty generated by a rival
James M. product release Marketing, on word of rumor to post-release facts. brand’s upcoming new product
Loveland, Iana influence WOM Vol. 53 Issue: mouth (WOM) 2. Prior to release, brand loyalists within a brand community.
A. Castro, in brand 2, pp.345-365 behavior show an increased willingness to 2. While centered on a
(2019) communities spread positive WOM about rival technologically oriented
dedicated to brands’ products. consumer group, this study
technology 3. However, this willingness addresses a longstanding theoretical
products? dissipated upon product release. conundrum and provides interesting
4. This is in noted contrast to areas for future research.
predictions made for experience
goods.
22. Yu-Chin Jerrie Wine attractions International New York 1. Positive reviews 26,831 wine- 1. Wine was mentioned in the online 1. Future studies can expand the
Hsieh, Zui at hotels: study Journal of 2. Negative reviews relevant reviews in expressing positive, location to different cities to
Chih Lee, Ping of online Wine reviews that had negative or neutral hotel increase the scope of the sampling
Yin, (2019) reviews Business been posted on experiences. frame.
Research, Vol. TripAdvisor’s 2. Of the 877,616 New York City 2. Future studies could use the
31 Issue: 1, New York City hotel reviews, about 3 per cent information gleaned from this study
pp.89-108 hotels contained the keyword “wine.” to develop a survey and collect
3. The three most frequently qualitative data from hotel guests
mentioned wine-related positive and further explore their wine
experiences were free happy hours, a preferences or behaviors when
surprise bottle of complimentary staying in a hotel.
wine and the fun of pairing food and 3. Future studies could also
wine. investigate hotel guests’ wine
4. The top three wine-related behaviors based on the types of
negative experiences were hotels and benchmark the hotel
pricey/expensive/overpriced wine, guests’ wine-drinking profile based
poor wine list and poor quality of on their travel purpose.
wine.
5. The study found that hotel guests
liked wine and that it had become a
significant aspect of their lodging
experience.
23. Faiz Ahamad, Impact of word- Management India Traditional and social 1. The result shows the differential Use of only positive WOM
(2019) of-mouth, job Research media e-wom impact of t-WOM and s-WOM on and not the negative one,
attributes and Review 1. information source employer attractiveness. student as
relationship 2. job tangible 2. Moreover, t-WOM from strong the subjects, etc.
strength on 3. relationship relation source found to have a high
employer strength impact on employer attractiveness
 attractiveness than s-WOM.
3. No significant difference due to
job attributes was found.
24. Marc-Julian Determinants Of Journal of Germany 1. Argument quality 1.standardized 282 users of the 1. The findings suggest that factors 1. The valid and reliable multi-item
Thomas, Bernd Online Review Electronic 2. Peripheral Cues online survey review website based on argument quality, in- measures developed may be of great
W. Wirtz & Credibility And Commerce 2.nonrandom Yelp cluding accuracy, completeness and use for related e-commerce research
Jan C. Its Impact On Research, MV Review sampling quantity of online reviews, as well as in the future.
Weyerer Con-Sumers’ VOL 20, NO Credibility method peripheral cues, including reviewer 2. Future research should thoroughly
(2019) Purchase 1, 2019 3.structural exper-tise, product/service rating and examine how the relationship
Intention Towards purchase equation website reputation, both significantly between each determinant and
intention modeling impact online review credibility, review credibility is affected by
(SEM) which in turn positively influences consumers’ involvement.
consumers’ purchase intentions. 3. Future research could address
whether the negative effect of
review quantity and review
credibility is moderated by or even
contingent on the valence of
reviews.
4. Future research could therefore
investigate peculiarities across
different cultural contexts and
review platforms.
25. Linh Nguyen Exploring the ICEBA 2019, Vietnam 1. Traditional wom Quantitative 256 The results do statistically support 1. The similar researches should be
Tran Cam, Impact of February 25– 2. E-wom method questionnaires the impacts of electronic word of conducted in other big and
Tung Tran Traditional and 28, 2019, 3. Attitudes toward a online and mouth on attitudes and travel developing cities to form a larger
Anh, Massoud Electronic Word BANGKOK, destination intention, while traditional word of sample and to gather more diverse
offline
Moslehpour, & of Mouth on Thailand 4. Travel intention mouth is only evident with its answers and the destination
Xuan Do Thi Travel intention influence on electronic word of mentioned from traditional and
Thanh (2019) mouth. electronic word of mouth as well.
2. The measurement scales applied
in this study were adopted from
multiple researchers and were
adjusted based on qualitative results
later.
3. Further researches may concern
demographic variables such age,
gender and occupation as
moderating variables which will
affect to the relationship between
EWOM and travel intention.
26. Yin Fukang, The Influencing China 1. Administrators quantitative screened 324 1. Interactive fairness positively
Zhao Factors of (interactive justice) questionnaires affects the information quality of
Zhongguo & Customer's 2. Community and 287 positive electronic word-of-mouth,
Chen Yang Purchasing members questionnaires brand community identity and
(2019) Intention in (Information quality) were valid customer purchase intention.
Virtual Brand (online & 2. The information quality of
Community MV brand offline) positive electronic word-of-mouth
community identity positively affects brand community
identity and customer purchase
Towards purchase intention.
 intention 3. Brand community identity
positively affects customer purchase
intention.
4. This study demonstrates the
impact of community managers and
other community members on
customers' willingness to purchase,
while providing advice on business
operations.
27. Elvira The Effect of Information UK 1. argument quality Meta-analysis 69 previous 1. For academics, understanding
Ismagilova, Electronic Word Systems 2. ewom credibility studies what influences consumers’
Emma L. of Mouth Frontiers 3. ewom usefulness intention to buy will help set the
Slade, Communications 4. existing ewom agenda for future research
Nripendra P. on Intention 5. trust is message directions; for practitioners, it will
Rana & to Buy: A Meta- 6. valence provide benefit in terms of practical
Yogesh K. Analysis 7. volume guidance based on detailed analysis
Dwivedi 8. age of specific factors influencing
(2019) 9. attitude towards consumers’ intention to buy, which
online shopping could enhance their marketing
10. attitude towards activities.
products 2. Future research should utilise a
11. attitudes towards wider range of databases.
website 3. Future research with a larger pool
12. emotional trust of studies should deal with this
13. intention to issue.
engage in ewom
14. involvement
15. peou of the online
channels
16. tie strength
17. source credibility
18. source expertise
19. source
trustworthiness

Towards intention to
buy
28. Aris Y.C. The Impact of IC4E 2019, Hong 1. Utilitarian Quantitative 173 The research results concluded that 1. A larger sample size is
Lam, Calvin Electronic Word- January 10– Kong Orientation respondents electronic word-of-mouth has a recommended as it will be more
Cheng, Mei of-Mouth on 13, 2019, 2. Hedonic positive influence on information representative.
Mei Lau, & Young Tokyo, Japan Orientation credibility, which in turn predicts 2. Further research should be used
Ming Yan Consumers’ 3. Social media young consumers' purchase to help understand the contributing
Wong (2019) Purchase browsing intention. factors to an increase in purchase
Intention in intention intention for utilitarian shopping
Hong Kong 4. Electronic orientation.
word-of mouth
(EWOM)
5. Information
Credibility
 Towards Purchase
intention
29. Aini Muslima, Social media Management Malaysia 1. Social Media SPSS 384 respondents The findings of this study confirmed
Amran Harun, experience, Science Experience PLS that sharing of contents of social
Darbaz Ismael attitude and Letters 10  Interactions media experiences has significant
& Bestoon behavioral (2020) 1–12  Sharing of and positive relationship on
Othman (2019) intention towards Contents behavioral intentions (booking
umrah package decisions and electronic Word of
among MV Attitudes Mouth).
generation
X and Y Towards Behavioral
Intention
 Booking Decision
 Intention of
eWOM
30. Chih-Lun Alan The effects of International US Ewom activities; Online Only 252 out of 1. The results show that hotel 1. Future studies should consider
Yen, & Chun- hotel attribute Journal of 1. intention, instrument the 517 attribute performance, previous these limitations when designing
Hung Hugo performance on Hospitality 2. frequency, and (quantitative) observations eWOM experience, and platform experiments to assess the influence
Tang (2019) electronic word- Management 3. thoroughness collected were convenience are the drivers of of hotel attributes on eWOM
of-mouth 76 (2019) 9– retained for eWOM behaviors in general. behaviors.
(eWOM) 18 MV eWOM praise analysis. 2. Demographics and lodging 2. How these first-order predictors
behaviors preference do not affect eWOM lead to second-order predictors and
TOWARDS hotel behaviors. eventually affect eWOM remains to
attribute 3. Economic incentives also have no be studied in future studies, which
performance effect on eWOM behaviors, which may identify the causal relation and
suggests that good reviews cannot be the mediating effects among first-
bought. and second-order predictors on
4. The performance of core attributes eWOM behaviors.
can improve eWOM activities and
eWOM praise, but the performance
of facilitating attributes helps only
with eWOM praise.
31. Waleed Integrating Interactive Malaysia Quantitative 1246 returned 1. The outcomes reveal that six 1. Future research is suggested to
Mugahed Al- innovation Learning questionnaire views of novelty features swayed replicate the study in other countries,
Rahmi, diffusion theory Environments students’ a (MOOCs) scheme with diverse values and reflect more
Noraffandy with technology behavioural objective. these other limitations.
Yahaya, Mahdi acceptance 2. The properties of the relative 2.
M. Alamri, model: advantages, intricacy, trialability,
Ibrahim supporting observability, compatibility, and
Youssef students’ attitude perceived enjoyment on the
Alyoussef, Ali towards using perceived ease of use are significant.
Mugahed Al- a massive open 3. Also, the effects of the relative
Rahmi & Yusri online courses advantages, complexity, trialability,
Bin Kamin (MOOCs) observability, compatibility, and
(2019) systems perceived enjoyment on the
usefulness have a substantial impact.
4. Therefore, the practical outcomes
offer robust backing for the
integrative method between TAM
 and IDT.
32. Christina F. Chinese International China 1. interactivity, Quantitative 502 Chinese 1. Interactivity has been found to 1. Future research can select
Zeng & Yoo- consumers’ Journal of 2. informativeness (Online WeChat users significantly influence consumers’ shopping information on a specific
Kyoung Seock perceptions Fashion and source credibility Survey) perceived usefulness. product category and examine
(2019) toward social Design, of social media 2. Source credibility has a consumers’ perceptions.
media platform Technology characteristics, significant impact on consumers’ 2. Future studies can use the same
for shopping and and Education 3. perceived perceived usefulness of social media model on other social media
eWOM usefulness of social for shopping. platforms to see whether or not these
intention: a study media and 3. Consumers’ perceived usefulness social media characteristics will still
of WeChat of social media platforms for influence consumers’ perceptions
TOWARDS shopping significantly influence and behavioral intentions or use the
electronic wordof- their electronic word-of-mouth same model to compare different
mouth intention Intentions. social media platforms and to see if
consumers will perceive various
social media platforms differently.
33. Xue Yang, Consumers’ Asia China Guanxi elements: Online survey 243 respondents 1. The results confirm that guanxi 1. Future studies could be targeted
(2019) decisions in Pacific 1. Ganqing (Quantitative) fully completed elements are positively related to at more fully developing and
social commerce: Journal of 2. Renqing the questionnaire eWOM sharing intention and social validating proper measures for
the role of Marketing and 3. Xinren shopping intention. xinren emphasizing on content
guanxi elements Logistics 2. Moreover, these effects are validity in the s-commerce context.
MV mediated by a sense of belonging. 2. Further studies may track the real
1. Social shopping purchase and eWOM sharing
intention behavior of consumers to alleviate
2. Sense of belonging this problem.
3. Further studies can also
Towards Ewom investigate the moderating effect of
sharing intention gender, age, education and duration
on each of the causal paths in depth.
4. Further research could take
account of other guanxi elements
(e.g. mianzi ( face, respect for
authority)) to fully validate
predictors affecting eWOM sharing
intention and social shopping
intention in s-commerce context.
34. Peter Broeder When friends Russian Netherlan Tie strength Online 142 Dutch and 1. The results showed that the Dutch 1. In particular, the empirical
& Alies van recommend: Journal of ds Cultural differences experiment 92 group had higher purchase intentions observations provide some valuable
Hout (2019) online Communicatio (Quantitative) Russian people than the Russian group. insights regarding the local/global
purchasing n Behavioral intentions (average age 24 2. Both groups are more influenced adaptation of social media
behavior of years) by strong tie online friends, than by advertising.
Russian and weak tie online friends. 2. This information may be of
Dutch people 3. The tie strength effect was interest to marketers.
when prompted stronger for the Dutch group. 3. They can create an online
by environment, which is designed to
recommendation avoid possible uncertain situations
s from Facebook
friends
35. Kashef Majid What’s the Big Journal of Canada Sales promotions;
& Michel Deal? How Sales Interactive Earned media;
Laroche Promotions Advertising Advertising
 (2019): Displayed by skepticism;
Others Online Online advertising
Can Influence
Online and
Offline Purchase
Intentions
36. Laura Gurney, “What you say, I USA Online survey 218 English- 1. The findings of this study reveal 1. Hypotheses 5 and 6, the mediating
John JD buy!”: (Quantitative) speaking that constructs representing trust and aspects of emotional and cognitive
Eveland & Information Amazon.com valence in the new model improve fit trust, may have been
Indira R. Diagnosticity customers in ecommerce applications and offer underrepresented and require further
Guzman and the Impact of increased power in predicting factors exploration.
Electronic Word- influencing purchase intention 2. Further research using broader
of-Mouth behaviors, while taking into account populations should be explored.
(eWOM) exiting ecommerce use acceptance.
Consumer 2. The results from 218 survey
Reviews on participants examine the research
Purchase model identifying diagnostic aspects
Intention in ecommerce influencing purchase
intentions.
37. Artha Sejati What makes Asia Indonesia 1. perceived Quantitative 241 1. Generation of intention to engage 1. Future studies may find it
Ananda, Ángel fashion Pacific exposure of Indonesian in “pass-on” and “endorsement” worthwhile to investigate the effect
Hernández- consumers Journal of fashion members of eWoM has different drivers and of consumers’ cognitive motivations
García, “click”? Marketing and consumers fashion social serves different purposes. on eWoM engagement behaviors
Emiliano Generation of Logistics 2. brands social media brand 2. The findings suggest that with specific fashion brands.
Acquila- eWoM media marketing communities endorsement engagement is 2. Future research may consider
Natale, & engagement in (SMM) (SMBCs) contingent on the consumer’s alternative approaches to
Lucio social 3. intention to perceived exposure to marketing complement the results of this
Lamberti, 2019 media engage in action stimuli, while pass-on research, such as content analysis of
electronic word- engagement is driven by brands’ public posts in their SMBCs.
of-mouth (eWoM) cognitive-inducing actions.
behaviors
38. Sultan Amed, Triggers of Marketing India 1. The most important triggers of 1. Future researchers may consider a
Srabanti positive eWOM: Intelligence & positive eWOM (like product wide range of service industries and
Mukherjee, exploration with Planning experience, product type, product compare the triggers of positive
Prasun Das, web analytics characteristics) were similar across eWOM between goods and services
Biplab Datta, different product categories. industry.
2019 2. The second-level antecedents of 2. There is an immense scope of
positive eWOM included the future research to develop models
person(s) for whom the product is for triggers that generate eWOM of
purchased, the price and the source negative, neutral and mixed (both
of the product, packaging and positive and negative statements
eagerness in patronising a brand. together) sentiments
39. Xiao (Jerry) The Suspicious Journal of U.S -Skepticism descriptive/ex 355 valid data 1. Most Internet users would also use 1. Follow-up studies can validate
Zhang & Factors in Marketing -Ewom usage ploratory from U.S these factors to evaluate whether the the results from this study using
Cynthia Electronic Word- Development -Age survey residents only messages might be fake, no matter controlled experiments,
Barnes, 2019 of-Mouth and -Education their pre-existing negative investigating the determinative
Communication Competitivene -gender perceptions. mechanisms associated with the
ss Vol. 13(2) 2. At the same time, significant factors and the magnitudes of their
2019 DV-Factor Count (6) influences from eWOM skepticism effects.
Augment Quality, were observed.
 Message Valence, 3. Internet users with higher levels of
Message Sidedness, eWOM skepticism were likely to
Message utilize more factors as indicators of
Consistency, fake reviews, compared to those with
Confirmation with less suspicion.
prior belief and 4. At the same time, regarding the
Expertise conditions for each factor, highly
skeptical Internet users also tend to
choose the factors that are not very
intuitive, such as “fair” and “good”
Argument Quality, mixed Sidedness,
“positive messages consistent with
majority”, “confirm” Prior Belief,
and “somewhat” or “None” Expert.

2018
1. Stephen W. A retrospective International USA From previous From previous From previous From previous research From previous research
Litvin, Ronald view of Journal of research research research
E. Goldsmith, electronic word Contemporary
Bing Pan, of- mouth in Hospitality
(2018) hospitality and Management,
tourism Vol. 30 Issue:
management 1, pp.313-325
2. Sushant Benchmarking International India negative electronic interpretive Literature 1. Seven factors responsible for 1. Future work may include
Kumar, model for factors Journal, Vol. WOM (EWOM) structural review and negative electronic WOM are empirical verification of the
Shankar influencing 25 Issue: 9, -Anxiety reduction modeling group identified which are spread over framework on some industries or
Purbey, (2018) creation pp.3592-3606 -Advice seeking approach judgment three levels. organizations that may further
of negative -Exertion of power techniques 2. First level of factors includes extend the framework by the
electronic word -Social benefits are used anxiety reduction, advice seeking, addition of organization or industry
of mouth (received) exertion of power (over companies) specific factors.
and social benefits (received), 2. Future work may also include
whereas the second level of factors establishing a relationship between
includes altruism (negative WOM) brand value and different levels of
and economic rewards. the structural framework.
3. The most dominant factor
identified is vengeance, which is at
level three.
3. Antoni Serra- The impact of Spanish Spain Emotional 1. partial Composed 1. Results indicate that positive 1. Further research should be
Cantallops, positive Journal of Experience least 878 emotional experiences have a devoted to improve the measurement
José Ramon- emotional Marketing - squares customers positive effect on satisfaction, scales both in regard to emotional
Cardona, experiences on ESIC, Vol. technique from eWOM generation and company experiences and eWOM.
Fabiana Salvi, eWOM 22 Issue: 2, 2. online Germany and reputation. 2. It would be interesting to test the
(2018) generation and pp.142-162 survey the UK 2. This study identifies the provision direct relationship between positive
loyalty of emotional experiences as a emotional experiences and loyalty in
powerful generator of positive the hotel sector.
eWOM in the hospitality context and
 it states that customer satisfaction, in
itself, does not guarantee positive
eWOM generation
4. Anat Toder- Peer-to-peer Online USA dynamic social basic tools of Two data 1. This research developed a 1. Evaluate and adapt existing
Alon, Frédéric word-of-mouth: Information nature of the ethnomethodo collection typology of PPWOM genres and frameworks to reflect the social
F. Brunel, word-of-mouth Review, Vol. community logy and phases were showed that these genres change reality of PPWOM.
(2018) extended 42 Issue: 2, conversation undertaken over the community lifespan.
to group online pp.176-190 analysis during a four- 2. The findings confirmed that the
exchange year period levels of social cohesiveness and the
interaction communicative motives
are the main factors that distinguish
different PPWOM genres
5. Charu Sijoria, Impact of the Marketing India 1. Satisfaction systematic 93 research 1. This study has consolidated the 1. Future studies can test all the
Srabanti antecedents of Intelligence & 2. Loyalty literature articles on antecedents of eWOM from the hypotheses postulated in this study
Mukherjee, eWOM on Planning, Vol. 3. Social review eWOM and extant literature. using empirical data.
Biplab Datta, CBBE 36 Issue: 5, relationship method CBBE 2. It has identified eight antecedents 2. Future research can also enrich
(2018) pp.528-542 4. Information of eWOM including information or the literature of both eWOM and
quality argument quality, loyalty, social CBBE by examining the
5. Trust relationship, source quality, relationships between the
6. Social quality satisfaction, subjective norms, and information quality/quantity and
7. Information information quantity. CBBE, source quality of eWOM and
quantity 3. This study has come out with a CBBE, trust on eWOM and CBBE,
8. Subjective norm conceptual framework, followed by and subjective norms and CBBE.
16 hypotheses addressing the
possible relationships between
eWOM, its antecedents, and CBBE.
6. Sangjae Lee, The interactive Management South Number of reviews online review 2090 movies. 1. The results indicated that in cases
Joon Yeon impact of online Decision, Vol. Korea Review rating data when the review is helpful, the
Choeh, (2018) word-of-mouth 56 Issue: 4, Length of reviews number of reviews and review length
and review pp.849-866 Review extremity are more greatly influencing box
helpfulness on office.
box office 2. Review rating, review extremity,
revenue and helpfulness for reviewer are
important determinants for review
helpfulness.
7. Run Hong Niu, An exploratory Journal of USA 1. Future/ potential 1. Grounded 11 hospitality 1. The authors found that an online 1. Future research can further
Ying Fan, study of online Service customer Theory services review management system should investigate whether the findings can
(2018) review Theory and 2. Service customer approach go beyond the current norm of be applied to other services.
management in Practice, Vol. (reviewer) 2. response management to incorporate 2. Future research direction is to
hospitality 28 Issue: 1, 3. service provider interviews key dimensions of formality, investigate various developmental
services pp.79-98 centralization, specialization, stages of an online review
response customization, integration management system.
and review analytics
8. Ali Sahabi Influence of e- Journal of Malaysia 1. Information 1. SmartPLS 218 1. The empirical results indicate that Further research could investigate
Yusuf, Ab WOM Services quality 2. Elaboration respondents information characteristics, other types of s-commerce
Razak Che engagement on Marketing, 2. Information likelihood consumer behavior and platforms, as results from the
Hussin, consumer Vol. 32 Issue: credibility model, theory technological factors exert a positive different platforms could be
Abdelsalam H. purchase 4, pp.493-504 3. Website quality influence on consumer purchase different.
Busalim, intention in 4. Innovativeness intentions.
(2018) social commerce 5. Social support 2. All hypotheses between attitude
 6. Attitude towards toward eWOM, information
ewom credibility, innovativeness, website
quality and eWOM engagement are
significant.
3. eWOM engagement has a
significant positive influence on
consumer purchase intention.
4. Information quality and social
support does not have any significant
relationship with eWOM
engagement.
9. Jorge Arenas- Antecedents of Journal of Spain 1. Social identity 1. Partial 1. The main conclusion of this study 1. Future studies should try to
Gaitán, WOM: SNS-user Research in 2. Perceive least squares is that social identity and perceived measure the impact of
Francisco J. segmentation Interactive encourage (PLS) encouragement are worthy predictors these users on WOM
Rondan- Marketing, 3. Altruism 2. finite of WOM.
Cataluña, Vol. mixture 2. There is a strong relationship
Patricio E. 12 Issue: 1, segmentati between social identity and
Ramírez- pp.105-124 on FIMIX- perceived encouragement.
Correa, (2018) PLS 3. Another significant consequence
3. multi- is the existence of a large quantity of
group unobserved heterogeneity.
analysis 4. Unsociable users, habitual users
(MGA-PLS) and obligated users show different
behaviors regarding the relationships
between the variables of the
proposed model relationships
between the variables of the
proposed model.
10. Hyun Hee The impact of International South 1. Sequence (+ve & 1. Brand attitude changes in the 1. Future studies conduct an
Park, Jung Ok mixed eWOM Marketing Korea -ve) West (USA) for the negative/positive experiment with different product
Jeon, (2018) sequence on Review, Vol. 2. Perceived presentation order are significantly price levels, they can generate
brand attitude 35 Issue: 3, cognition congruency larger than for the positive/negative meaningful results that have
change: cross- pp.390-411 presentation order, while, in the East practical implications because price
cultural (South Korea), no significant can play an important role in real
differences differences exist. consuming situations.
2. In the Westerner group (analytical 2. Future studies should consider
thinking style), the perceived the
cognition congruency shows a effect of valence with attribute types
significant difference according to to provide diverse implications
the eWOM sequence, whereas in the
Easterner group (holistic thinking
style), the perceived cognition
congruency does not show a
significant difference according to
the eWOM sequence.
11. Ji Wen, Yaou Impact of International USA Positive Hotel 1. Online 331 valid 1. The results show that collectivism, 1. Construct a SEM model
Hu, Hyun individual Journal of Service surveys questionnaire indulgence and power distance have incorporating
Jeong Kim, cultural values Contemporary 1. Collectivism 2. Data s positive effects on pride, and that individual cultural values solely
(2018) on hotel guests’ Hospitality 2. Power Distance analysis indulgence has a positive effect on under the circumstance of a negative
positive Management, 3. Indulgence pleasure. service
 emotions and Vol. 30 Issue: 2. Both pleasure and pride have 2. consider a study design with a
positive eWOM 3, pp.1769- significant impacts on eWOM control group (a neutral stimulus
intention: 1787 creation intention, with the effect of event) and use it as a reference point
Extending the pleasure being stronger
cognitive
appraisal
framework
12. Amanda E-WOM International USA 1. Altruism backwards collected 1. Star ratings for the same hotel do 1. Future studies may investigate
Mapel motivations vary Journal of 2. Self-enhancement stepwise 12,000 star differ among the three websites; the phenomenon for independent
Belarmino, by hotel review Contemporary 3. Sharing social regression ratings from hotel is the highest and third party is hotels.
Yoon Koh, website Hospitality information 40 hotels the lowest.
(2018) Management, 4. Social belonging across the US 2. There are seven distinct groups of
Vol. 30 Issue: 5. social comparison guests. Guests are motivated to write
8, pp.2730- reviews to balance inequitable
2751 relationships.
3. They decide which
website/website combination best
improves the equity relationship.
4. This research indicates that
guests’ choice of website is based on
different internal motivations.
5. The moderating effect of the
service experience was significant.
13. Muhammad Consumer online Journal of Banglades 1. information cross- 300 1. Central and peripheral route were 1. Future studies may explore the
Sabbir purchase Fashion h adoption sectional respondents found to have positive influences on moderation effect of gender in
Rahman, behavior of local Marketing and 2. Perceived e-WOM PLS-SEM 273 the consumer information adoption between
Mahafuz fashion clothing Management: credibility questionnaire process in the context of online the relationship of e-WOM and
Mannan, brands: An 3. online brand s were used purchasing of local fashion clothing purchase behavior
(2018) Information International experience brands. 2. Future researchers may also take
adoption, e- Journal, Vol. 4. online brand 2. Consumer information adoption other antecedents like the website
WOM, online 22 Issue: familiarity was found to influence consumer design and layout as the moderation
brand familiarity 3, pp.404-419, online purchase behavior positively. variable in between brand
and online brand 3. The information adoption experience and purchase behavior.
experience consumer purchase behavior
relationship was found to be partially
mediated by eWOM.
4. Online brand experience was
found to influence consumer online
purchase behavior positively.
5. The online brand experience
consumer purchase behavior
relationship was found to be partially
mediated by online brand familiarity.
14. Che-Hui Lien, Positive moods International Taiwan 1. Positive mood Structure 362 sample 1. The findings reveal the existence 1. Future research could assess the
Jyh-Jeng Wu, and Journal of 2. Functional value equation of the top 10 of partial mediation between a likely moderating effect of gender
Maxwell K. word-of-mouth Bank 3. Symbolic value modeling domestic banking customer’s mood and WOM among the
Hsu, Stephen in the banking Marketing, 4. Relational benefits (SEM) banks in through functional value and relationships of positive moods,
W. Wang, industry: A Vol. 36 Issue: Taiwan symbolic value in the overall sample perceived value and WOM.
(2018) moderated 4, pp.764-783 (n¼362).
mediation model 2. However, it was found that
 of perceived functional value partially mediates
value and the influence of positive moods on
relational WOM among respondents in the
benefits “general relational benefits” segment
only.
3. That is, relational benefits are
found to moderate the relationship
between functional value and WOM.
15. Arash Ahmadi, Thai Airways: International Thailand 1. SERVQUAL Structural 400 The findings submit that, in addition 1. Future researchers can
(2018) key influencing Journal of (MV) equation passengers to effects of service convenience, select the markets of other
factors on Quality & 2. Service modelling service quality and customer airlines customers.
customers’ Reliability convenience satisfaction on word of mouth,
word of mouth Management 3. Customer decision convenience has the most
Vol. 36 No. 1, satisfaction (mv) positive significant influence on
2019 word of mouth compared to service
pp. 40-57 quality dimensions and customer
satisfaction
16. Artha Sejati What makes Asia Pacific Indonesia 1. Social media 1. stratified 241 1. Generation of intention to engage 1. Further research on the impact of
Ananda, fashion Journal of n consumer random Indonesian in “pass-on” and “endorsement” perceived exposure to SMM actions
Ángel consumers Marketing engagement and sample members of eWoM has different drivers and should consider possible moderating
Hernández- “click”? and Logistics eWOM 2. point- fashion social serves different purposes. factors
García and Generation of Vol. 31 No. 2, 2. Fashion brands biserial media brand 2. The findings suggest that 2. Future studies may find it
Emiliano eWoM 2019 and social media correlation communities endorsement engagement is worthwhile to investigate the effect
Acquila-Natale engagement in pp. 398-418 brand communities (SMBCs). contingent on the consumer’s of consumers’ cognitive motivations
& Lucio social media (SMBCs) perceived exposure to marketing on eWoM engagement behaviors
Lamberti 3. Consumers’ action stimuli, while pass-on with specific fashion brands.
exposure to social engagement is driven by cognitive- 3. Future research may consider
media marketing inducing actions. alternative approaches to
actions complement the results of this
research, such as content analysis of
brands’ public posts in
their SMBCs.
17. Soyeon Kim, The influence of Computers in USA 1. Tie strength 1. Future research should identify
Jay eWOM Human 2. Homophily the effectiveness of online reviews
Kandampully communications: Behavior 80 3. Source credibility with integration of other theories
& Anil An application of (2018) and frameworks for a deeper
Bilgihan online 243e254 understanding of eWOM
(2018) social network communication processes.
framework 2. Future research may need to
combine archival statistical data
analysis, qualitative content
analysis, and potentially,
experimental testing, to validate the
findings and provide deeper insights.
18. Nurul Airin Determinants of ASIA Malaysia 1. Source credibility 1. Purposive Malaysian
Binti eWOM to International 2. e-WoM quality sampling millennials as
Mohamad Consumers’ Multidisciplin 3. e-WoM quantity technique potential
Ridzaa & Purchase ary 2. Partial respondents,
Melissa W. Intention Conference MV perceived ewom Least Square age ranging
Migin (2018) 2018 credibility Structural between 22-
 Equation 41 years old
Towards purchase Modeling
intention (PLS-SEM)
19. Asst. Prof. Dr. An Overview On 1. We expect future research will
Esra Demirbaş Traditional And likely take on
(2018) Electronic board about new and the available
Word Of Mouth key findings
Communication about how individuals interact
(Wom) during the
WOM process, especially in the
online world.
20. Christian Boris The most optimal Internet German Brand and customer 1. 351 1. The findings show that after a 1. The signalling theory should be
Brunner, way to deal with Research responses towards laboratory respondents, NCR, the subjects perceive a expanded in the future.
Sebastian negative © Emerald the signalling process study six different customer response as more 2. The kind of response
Ullrich, Mauro consumer Publishing between consumer response trustworthy than a response from an (e.g. emotional apology after an
Jose De review: Limited and brand scenarios unknown brand. NCR or informational apology)
Oliveira, Can positive 1066-2243 2. However, customer-based brand could be explored.
(2018) brand and equity changes the whole story. 3. A field study should explore
customer 3. If a strong brand responds, the whether our findings could be
responses rebuild purchase intentions of the subjects generalised under other
product purchase are similar to those generated by a circumstances or conditions.
intentions? single customer’s response. 4. Product categories such as low
4. In addition, after considering involvement goods and luxury goods
multiple responses, it can be seen could be considered in the future.
that a response combining a brand 5. The fact that, today, consumers
and a customer response has a higher often use their own mobile phones to
effect than from a single response. take digital pictures.
5. Furthermore, the authors
demonstrate that perceptions are
more favourable if several customer
responses are sent in case of an
unknown brand.
21. Wan Rusni The impact of Journal of Malaysia 1. negative ewom Qualitative 23 malay 1. Findings from this study clearly
Wan Ismail, eWoM on halal Islamic method muslim showed that consumers’ perception
Mohhidin tolerance among Marketing consumers toward effected products can easily
Othman, Malay Muslim be distorted with negative claim
Russly Abdul consumers which indicates that halal issues are
Rahman, Nitty very sensitive to Muslim consumers.
Hirawaty 2. The negative eWoM distorts
Kamarulzaman consumers’ perception toward
, effected product and the effect was
Suhaimi Bin also found to escalate into other
Ab Rahman, brands that share similar category as
(2018) the effected products.
22. Shu-Chuan Examining the International China 1. sense of belonging Quantitative 455 were 1. The results suggest that the need 1. Future research should analyze
Chu, Che-Hui influence of Journal of 2. need for self returned for self-enhancement positively the influence of household income
Lien & Yang sense of Advertising enhancement influences Chinese travellers’ on eWOM concerning travel-related
Cao (2018) belonging, engagement with WeChat. experience, as household income
need for self- MV Vigor, 2. In addition, a partial positive may be particularly related to luxury
enhancement, Absorption and relationship between consumer travels.
 and consumer Dedication engagement and eWOM intention 2. Future research could employ
engagement on was identified: only dedication other consumer engagement scales
Chinese Towards ewom towards WeChat is directly related to to compare findings from the current
travellers’ intention travellers’ intention to engage in research and enhance reliability of
eWOM eWOM on WeChat. the findings.
3. Dedication was found to mediate 3. Future research could adopt
the influence of need for self- Viswanathan et al.’s (2017)
enhancement on eWOM intentions. measurement on consumer
4. Sense of belonging, however, does engagement.
not have a significant impact on 4. Future research should explore
consumer engagement. their perceptions and behaviours
5. These mixed results demonstrate toward WeChat friends’ circles.
changing cultural values of
contemporary Chinese society
23. Xue Yang, How perceived Industrial China Perceived social Online survey 302 1. Perceived social distance had a 1. Temporal distance could be
(2018) social distance Management distance (Quantitative WeChat store positive indirect effect on eWOM explored in future studies.
and trust & Data data) users sharing intentions through 2. Future research should develop
influence Systems Moderating completed reciprocity expectations, which was new measurements to enhance the
reciprocity Variable : Trust the found to be negatively moderated by quality of the results.
expectations and questionnaire trust. 3. Further studies should conduct
eWOM sharing Mediating variable : in its entirety cross-cultural research to validate
intention in reciprocity the moderated effect of culture on
social commerce expectations eWOM sharing.

Towards Ewom
sharing intention

2017
1. Anum Saleem Influence of Pakistan Pakistan 1. Homophily SPSS Process 503 Facebook 1. The findings confirm the 1. The findings from this study
& Abida Electronic Word Journal of 2. Expertness macro users electronic word of mouth is an opens new avenues for future
Ellahi (2017) of Mouth on Commerce 3. Trustworthiness developed by effective factor influencing purchase research that can extend the
Purchase and Social 4. Informational Hayes and intention of fashion brands. theoretical framework developed to
Intention of Sciences Influences Preacher 2. The findings also confirm the role other contexts.
Fashion Products 2017, Vol. 11 5. High fashion (2014) of homophily, trustworthiness, 2. It is also recommended to use
on Social (2), 597-622 involvement expertness, informational influence mix method research approach by
Networking and high fashion involvement as including the organizations and
Websites (All e-WOM major factors influencing electronic qualitative data collection, as well to
involvement) word of mouth. know the complete scenario.
3. Findings from the study help to 3. There is also a scope to conduct
Towards purchase assist the companies that use social the research by introducing new
intention networking sites like Facebook for variables like tie strength, normative
promotion of their products in influence, gender etc.
targeting the factors that have major 4. Future researchers should also do
influence on purchase intention of a detailed investigation of social
fashion products. media commerce, especially the
ways through which companies can
engage users to do more purchase
 and to become loyal customers.
5. It would be beneficial to further
expand the investigation to other
social media tools like blogs to
examine their roles for marketing.
2. M. Dachyar & Factors Intangible Indonesia 1. Perceived ease of Structural 400 respondents 1. It is found different significant
Liska influencing Capital, 2017 use Equation for each factors that influence customer’s
Banjarnahor purchase – 13(5): 946- 2. Trust Modelling company purchase intention in each company.
(2017) intention towards 968 3. Risk (SEM) 2. Trust and risk are found to be
consumer-to- method significantly effect purchase
consumer e- Towards purchase intention in
commerce intention Company A.
3. The other two companies,
perceived usefulness proved to be
significant in Company B and
benefit significantly effect consumer
purchase intention in Company C.
3. The Roles of Journal of Indonesia 1. Ewom SmartPLS 2.0 196 respondents 1. The study found that electronic 1. This study also only focused on
Achmad Nizar Electronic Word Theoretical M3 software who had word of mouth significantly the peculiarities of one specific
Hidayanto, of Mouth and and Applied MV trust and previously influenced information searching country (Indonesia), so that future
Mutia Ovirza, Information Electronic perceived value completed an and trust (in both the vendor and the studies could extend the scope of
Pinkie Anggi, Searching in the Commerce online group product). this study by considering the
Nur Fitriah Promotion of a Research Towards intention to buying 2. Further, information searching situation in other countries.
Ayuning Budi New E- ISSN 0718– buy online transaction only significantly influenced trust in 2. In the future, including more
& Kongkiti Commerce 1876 the product, although it had a strong indicators that might influence
Phusavat Strategy: A Case Electronic correlation with all the types of online group buying would be
(2017) of Online Group Version perceived value (monetary value, beneficial for exploring the factors
Buying in Vol 12 / Issue hedonic value, and utilitarian value). from a different perspective.
Indonesia 3 / September 3. In conclusion, we believe that 3. Although the minimum sample
2017 / 69-85 trust in the vendor, monetary value, size has been achieved for the model
and hedonic value have a significant evaluation, it is expected that future
impact on customers’ intention to research will examine larger
engage in online group buying in numbers of respondents in order to
Indonesia. achieve better results.
4. Chetna Social eWOM: Management India 1. positive ewom Structural 311 respondents The research established that user- 1. The data set used for the study
Kudeshia, does it affect the Research 2. brand attitude equation comprising users generated positive eWOM on social limits generalizing of results, as the
Amresh brand attitude Review, Vol. modeling of Facebook networking site, Facebook data are not representative across
Kumar, (2017) and purchase 40 Issue: 3, Towards purchase (SEM) significantly influences brand industries or across all social media
intention of pp.310-330 intention attitude and purchase intention of applications.
brands? consumer electronics. 2. The study provides a useful and
interesting insight into the theory
and practice of eWOM.
3. It shows how social eWOM, an
emerging
communication tool, not only helps
twenty-first century marketers in
reaching customers, but how it also
plays a vital role in affecting brand
attitude and purchase intention of
products.
5. Kuo-Chien How a branded Total Quality Taiwan 1. Perceived quality 1. Stimulus- Questionnaires 1. The findings confirm that 1. Future research could investigate
Chang, Chia- website creates Management of branded website organism- was computed potential customers’ perceptions of whether the findings of this study
Lin Hsu, Mu- customer & Business 2. Perceived brand response (S- from the website both the quality and brand equity of hold in other countries.
Chen Chen & purchase Excellence equity of a branded O-R) of a target chain a branded website affect their trust 2. Further studies can use a
Nien-Te Kuo intentions website framework restaurant in and perceived risk, and, in turn, their restaurant that is not well known, or
(2017) 2. Structural Taiwan (T.G.I. purchase intentions. even a fictitious website to collect
MV trust & equation Friday’s). 2. This study also reveals the data to avoid the impact of brand
perceived risk modelling existence of a moderating effect of effect on purchase intention.
(SEM) eWOM on the links between both 3. Future research should collect
MV E-WOM trust and perceived risk and purchase data from a more representative
intentions. sample of website users.
Towards purchase
intention
6. Linchi Kwok, Consumers’ Tourism and USA 1. Message type : 1. snowball 169 completed 1. Strong electronic word-of-mouth 1. While more indepth analysis is
Zhenxing electronic word- Hospitality marketing VS sampling and usable behavioral intentions toward the needed to further validate the scale,
(Eddie) Mao & of-mouth Research conventional 2. questionnaires messages were found to be it provides a reference point for
Yung-Kuei behavioral 0(0) 1–12 2. ewom behavioral questionnaire predictive of higher electronic word- other researchers who also plan to
Huang (2019) intentions on intentions towards a (quantitative) of-mouth intentions toward the test consumers’ eWOM behavioral
Facebook: message companies that initiated the intentions on Facebook in future
Does message messages. studies.
type have an 2. Gender had no moderating effect 2. Future studies may consider
effect? MV gender influence on such relationships. using targeted advertising on
3. The findings provide implications Facebook to reach out a larger group
Towards ewom of informants for data collection.
for hospitality managers to develop
behavioral intention
specific business-to-consumer
towards the company
strategies to engage with
Facebook users.
7. Lai-Ying Do Electronic Journal Of Malaysia 1. Elaboration 1. quantitative Out of 500 1. We found that user involvement, 1. Future studies can be carried out
Leong, Teck- Word-of-Mouth Computer Likelihood studies questionnaires positive eWoM, user expertise, in other geographic areas using
Soon Hew, and Elaboration Information Model 2. using distributed, 497 perceived credibility, education, longitudinal survey.
Keng-Boon Likelihood Systems - ewom artificial were usable. negative eWoM, and income are 2. Future studies can further study
Ooi & Binshan Model Influence credibility neural among the important predictors how gender and age may have
Lin (2017) Hotel Booking? - ewom user network explaining 81% of variance in nonlinear relationships with hotel
expertise (ANN), PLS, booking intention. booking intentions.
- ewom user SEM 3. Future studies may use a
involvement combination of ANN with SEM or
PLS.
2. eWoM 4. Personality and psychological
constructs traits such as the Big Five model
- positive ewom may be deployed in future studies to
- negative ewom investigate their effects on
consumers’ hotel booking behavior
3.
Demographic
variables
- age
-gender
-education level
- monthly income
 DV Hotel booking
intention
8. Xiaofei Zhao The impact of Internet China Quantitative a total of 297 1. Reference groups’ positive 1. Future research could discuss the
Shengliang reference effects Research, Vol. valid evaluation does not significantly negative impact of reference effects,
Deng Yi on online 27 Iss 2 pp. samples were reduce consumers’ perceived risk and compare the differences
Zhou , (2017) purchase obtained and the decrease of perceived risk between them.
intention of mainly comes from positive online 2. Future research could consider
agricultural comments instead. adding trust, attitude and other
products—the 2. Reference effects have a variables and further explore and
moderating role significant impact on online clarify the influencing mechanism
of consumers’ purchase intention of agricultural between reference effects and online
food safety products, but this impact functions purchase intention.
consciousness mainly through perceived value 3. Further research could compare
rather than perceived risk, implying the influence of reference effects
that value-capture is a major concern among multiple product categories.
for online customers of agricultural
products.
3.
9. Yogesh K. Re-examining Inf Syst Front UK Meta-analysis 525 articles The SEM analysis showed that 1. The future research can also
Dwivedi, the Unified (2019) attitude: was central to behavioural gather such statistics between the
Nripendra P. Theory of 21:719–734 intentions and usage behaviours, UTAUT variables to perform weight
Rana, Anand Acceptance partially mediated the effects of analysis.
Jeyara, Marc and Use of exogenous constructs on behavioural 2. The future research would be
Clement & Technology intentions, and had a direct influence considering the Pearson’s
Michael D. (UTAUT): on usage behaviours. correlations between the constructs
Williams Towards a of the UTAUT model under the
(2017) Revised influence of these moderators to
Theoretical understand whether the meta-
Model analysis outcomes between these
variables are different when seen
under the direct effect and
moderating impacts separately
10. Rohit Yadav. An Empirical Global India Quantitative 234 respondents 1. The results show that trust has The research suggests that sellers
Tripti Mahara Study of Business (online positive role in determining can significantly surge consumers’
(2017) Consumers Review questionnaire) consumers’ purchase intention. trust by improvising product and
Intention to 20(2) 1–19 2. Website quality, service and service perception, whereas the
Purchase product perception determine trust, website can ensure consumers’ trust
Wooden and they build consumers’ by increasing the quality of website
Handicraft Items confidence in online shopping. and service perception.
Online: 3. Both seller and website should
Using Extended have effective strategies to build
Technology consumers’ trust.
Acceptance
Model
 2016
1. Lizbeth Marie Analyzing the Asia Pacific Philippine 1. e-WoM quality 1. 368 respondents The results of SEM analysis show
J. Lim (2016) impact of Business & s 2. e-WoM quantity Confirmatory that a significant relationship exists
electronic word Economics 3. Information Factor between eWOM and purchase
of Perspectives, provider’s expertise Analysis intention, but the relationship
mouth on Summer 2016, (CFA), between purchase intention and
purchase 4(1). MV purchase 2. Structure willingness to pay is insignificant.
intention and intention Equation
willingness to Modelling
pay for tourism Towards willingness (SEM)
related to pay 3. Conjoint
products Analysis
2. Songyi Park An Investigation
(2016) of Electronic
Word-Of-Mouth
(e-WOM)
Dynamics on
Social
Networking
Services (SNSs)
Based on the
Integrative
Theoretical
Framework
3. Agag, G., & Understanding Computers in Egypt Qualitative Using SEM to 1. The results indicate that 1. This study did not consider cross-
El-Masry, A. consumer Human and analyse the data innovation diffusion theory and cultural issues, any comparative
A., (2016) intention to Behavior xxx Quantitative collected from a TAM with trust provide an study from a developed and
participate in (2016) 1e15 sample of 495 appropriate model for explaining developing country would make a
online travel members consumers' intention to participate; worthwhile contribution to the body
community and this intention in turn has a positive of knowledge.
effects on influence on intention to purchase 2. Despite the antecedents of
consumer and positive WOM. consumer intention to participate in
intention to 2. Religiosity plays an important role online travel community explained a
purchase travel in understanding consumers' substantial amount of its variance;
online and behavioral intention. there are some other important
WOM: An 3. The results offer important factors which have not been
integration of implications for online service included in the research model,
innovation provider and are likely to stimulate representing opportunities for
diffusion theory further research in the area of online further research.
and TAM with travel community. 3. Applying our proposed model to
trust other online communities that would
enable us to verify the
generalizability to other populations
and will contribute to the knowledge
base on consumer participation.
4. Ana Babić The Effect of Journal of Amsterda
Rosario, Electronic Word Marketing m
Francesca of Mouth on Research
Sotgiu, Kristine Sales:
A Meta-Analytic
 de Valck, & Review of
Tammo H.A. Platform,
Bijmolt, 2016 Product, and
Metric Factors

2015
1. Wattegama, Effect of eWOM Wattegama, EWoM towards The reviewed literature was proved As a result, the proposition that was
W.G.E.J. & on Buying W.G.E.J., purchase intention that there is an effect of eWOM on made by the present study could be
Qing, Ping Intention for a Qing, P., purchase intention of the consumers. tested and validated from a future
(2014) Crisis Product: Wayamba empirical study.
A Theoretical Journal of
Reflection Management
5 (2)
2. Terry eWOM and the Journal of USA
Daugherty & importance of Marketing
Ernest capturing Communicatio
Hoffman consumer ns, 20:1-2,
(2014) attention within 82-102
social media

2014
1. Nina The International
Kaijasilta, Conceptualizatio Design
(2013) n of Electronic Business
Word-of-Mouth Management
(EWOM) And Master’s
Company Thesis
Practices to
Monitor,
Encourage, and
Commit to
EWOM - a
Service Industry
Perspective

2013
1. Viswanath Consumer MIS Quarterly Hong Quantitative Hong Kong 1. The effect of facilitating 1. Future research can identify other
Venkatesh, Acceptance And Vol. 36 No. 1 Kong mobile internet conditions on behavioral intention is relevant factors that may help
James Y. L. Use Of pp.157- user more pronounced for older women. increase the applicability of UTAUT
Thong & Xin Information 178/March 2. Empirical support for the original to a wide range of consumer
Xu (2012) Technology: 2012 UTAUT with the remaining technology use contexts.
Extending The constructs performing as expected in 2. Future research can identify other
Unified Theory the consumer context. relevant factors that may help
Of Acceptance 3. Older men with extensive usage increase the applicability of UTAUT
 And Use Of experience tend to rely more on habit
Technology1 to drive technology use through both
the stored-intention path and the
instant-activation path.
4.
to a wide range of consumer
technology use contexts.
3. Future research can build on our
study by including more structural
elements of use.
4. Future research should adopt a
more rigorous design to reduce
measurement and method biases.

2012
1. Christy M.K. The impact of Internet China 1. Argument quality 1. dual- sample of The paper found comprehensiveness 1. Only 46 per cent of the variance is
Cheung & electronic Research 2. Source credibility process 154 users and relevance to be the most explained by the constructs due to its
Matthew K.O. word-of-mouth Vol. 18 No. 3, theories effective components intentional simplicity.
Lee and Neil The adoption of 2008 of the argument quality construct of 2. This would indicate that there are
Rabjohn online opinions pp. 229-247 the research model, making them more actors in motivating
(2008) in online key influencers of information information adoption than solely
customer adoption information usefulness.
communities 3. A closer look should be taken at
the effectiveness of some of the
other motivational factors suggested
in the previous research on this
topic.