EVIDENCIA 2

MARKET PROJECTION

PRESENTADO POR:

JULIAN DAVID TABORDA ARAQUE

SERVICIO NACIONAL DE APRENDIZAJE SENA

NEGOCIOS INTERNACIONALES

MEDELLIN - 2020
 8 STEPS FOR THE SUCCESS OF A MARKETING PLAN

8 STEPS

SUCCESS
OF A
MARKETIN
G PLAN
Explore your Analyze your
customers are competitor 1° NIVEL
JERARQUIA
your best
consultants

Many marketing competitors competitors as well as

plans over years the market scenario.
have become
successful
because they business
explore explored
the a Analyze your Analyze plan this marketing Prepare
current trends customers.
variety of ideas yourself step comes plan changes your 2° NIVEL
of the industry.
and plans, not first as you marketing JERARQUIA
only in their analyze plan
own sector but yourself
also in other
industries.
Implement ready to implement the
plan Follow up –

3° NIVEL
Explore other These 8 steps steps can be JERARQUIA
opportunities – make sure you carried out in
are covering varied priorities

need to study its competitors

strong marketing 4° NIVEL

plan which targets JERARQUIA
its TG
The ideal marketing plan needs to be a living, breathing and customized document. It is the single

document that is at the core of all of your marketing objectives, strategies and tactics. In an effort

to help you craft the perfect, and most importantly, realistic marketing plan for your company, try

using our 8 Steps:

Step 1: Executive Summary This section is an overview of the problem or strategic goals and a

simple, direct summation of the marketing plan’s objective and strategies.

Step 2: Situation Analysis This includes competitive research, market analysis, SWOT,

summaries of cultural trends and issues, recent performance, problems, opportunities and

strategies.

Step 3: Sales Analysis/Forecast Where deemed necessary, marketing plans may not be built on

just generating sales, but on attaining leads, building social media communities or creating in-

store or web traffic. Whatever your measurement, we strongly believe establishing a “baseline”

against which to measure your achievement.

Step 4: Marketing Objectives These are specific objectives based on identified opportunities.

Try to make these objectives measurable and attainable.

Step 5: Marketing Strategy How do you intend to achieve these objectives? In this section,

outline your channels, marketing tactics, creative messaging, etc.

Step 6: Implementation Outline in detail your rollout or execution of the strategy. These are

actions needed to achieve the objectives, with dates, responsibilities and details on how success

will be measured.

Step 7: Review Since all plans are unique, all other considerations must be discussed, addressed

or resolved before putting the plan into action. These could include risks, contingencies, the need
for internal support, distribution channel issues or other similar topics that need to be identified or

addressed.

Step 8: Budget What will each phase of the plan cost? Without a realistic budget that is outlined

in detail, you are only asking for trouble!