Crypto Exchange

Marketing Options

The aim here is to increase its reach to more potential users and token owners
(companies) and bring more leads to the platform.

No online business can survive without proper marketing. This is the hard truth of
this internet generation. Using unique and proven digital marketing strategies can
help our exchange’s business grow and reach its targeted audience by
overcoming the hard-core competition.

Exchange Platform Development

In order to develop the best marketing strategy, we need to first read and analyze the target
market, know our competitors and collect useful data.

Strategy Building

Based on the analysis and data collected through extensive market research, we need to develop
a strong and relevant marketing strategy for our exchange’s business and partners.
Content Marketing

Content being the King should be our primary tool for promoting the exchange in its target
market. We need to use articles, blogs, PR, emails, and other types of marketing content.

Press Release and Media

Owing to the increasing popularity of blockchain, media and press releases are the best way used
by us to get the word out there about our exchange’s services.

Email Marketing

We design and implement a strong email marketing strategy to reach potential users and tell
them about the client’s business/services in order to improve engagement.

Social Media Marketing

This is another great customer engagement strategy used by us for effectively reaching the
targeted audience, solve their issues and help them engage.

Community Marketing

Community is an important part of a Crypto-project marketing strategy, and that is particularly

true for a start-up crypto exchange such as ours. We need to build and promote through relevant
communities across popular forums and sites.
Affiliate Marketing

Here, we need to build a strong affiliate network of potential customers and users who are
incentivized to try the client’s services and share the word about them.

Pay-Per-Click (PPC)

This is a paid advertising model which we can use as an optional part of our Cryptocurrency
Exchange Marketing Strategy to promote our services through paid options.

Please find more details about market promotion channels below:

1. Community Marketing
1.1. Bitcointalk
1.2. Telegram Management
1.3. Bitcoingarden
1.4. Cryptocurrencytalk
1.5. Altcoinstalks

2. Email Marketing
2.1. Email Signature
2.2. Daily Emails
2.3. Marketing Automation
2.3.1. Email personalization
2.3.1.1. Content
2.3.1.2. Timing
2.3.1.3. Recipient name & company
2.3.2. Leads nurturing
2.3.3.
 2.3.4. Leads push to CRM system (Customer Relationship Management
system) - for registered, warm and hot leads
2.4. Various automated forms on website (contact us, newsletter, investors
(project (coins), users, etc.)

3. Promotion Programs
3.1. Airdrop Program
3.2. Bounty Program
3.3. Referral Program
3.4. Contest Program
3.5. Affiliate Program

4. Influencer Marketing
4.1. Publishing On Investing.com High Traffic Site
4.2. Publishing on YourStory
4.3. CryptocoinPravda
4.4. ion.community
4.5. Coinideology.com
4.6. Coins.Newbium.com
4.7. webcbnt
4.8. Telegraph
4.9. Categorized Crypto Related Sites Posting

5. Content Marketing
5.1. Infographics creation and submission
5.2. Blog Publish (Steemit/Medium/Other)
5.3. Guest Blogging
5.4. Case Studies
5.5. Onsite Blog Posting
5.6. Newsletters
5.7. Project News/ Press Release

6. Social Media Marketing

 6.1. Social Media Pages Creation
6.2. Facebook Posting
6.3. Twitter posting
6.4. LinkedIn profile/page & posting
6.5. Quora
6.6. Reddit profile creation & optimization
6.7. Reddit posting
6.8. Telegram Groups Joining & Relationship
6.9. Pinterest
6.10. Instagram Stories & Feed Posting

7. Paid Advertising
7.1. Sponsored Posts
7.2. Paid Press Release/News Sites
7.3. Paid Influencer Posting
7.4. Paid Youtube Influencer
7.5. Banner Ads
7.6. Premium & Featured Listings

8. Public Relations
8.1. Press Releases
8.2. Case studies

9. Video Marketing
9.1. Video Creation and Submission
9.2. Infographic Creation and Submission
9.3. YouTube Channel Creation
9.4. Video Production and Editing
9.5. YouTube Video Promotion

10. Tracking
10.1. Results Tracking System
10.2. Analytics/Webmaster Intergration
 10.3. Tag Manager Intergration
10.4. Mautic, Google Ads and Google Analytics and Baidu statistics (Baidu
Advertising platform Back-end) Integration

11. Designing & Video Activities

12. Web Development Maintenance

13. Market Research

14. Writing Work

15. Reporting

16. Support
16.1. Email/Chat/Phone Support