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  • My Electives Choice

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    Manoj Kuchipudi
    6 views6 pages
    The document lists elective courses being offered in terms 4, 5 and 6 of the academic year 2020-21. In term 4, courses on IT consulting, AI for managers, consumer behaviour, marketing research, neuro marketing and services marketing are being offered. Term 5 includes courses on HR analytics, financial modelling using spreadsheets, brand management, integrated marketing communication and advanced business analytics. Term 6 covers lyrics and management, B2B marketing, marketing analytics and implementation, creativity, innovation and design thinking, and operations strategy. The document also provides details on faculty, credits and intake capacity for each course.

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    GIM electives

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    The document lists elective courses being offered in terms 4, 5 and 6 of the academic year 2020-21. In term 4, courses on IT consulting, AI for managers, consumer behaviour, marketing research, neuro marketing and services marketing are being offered. Term 5 includes courses on HR analytics, financial modelling using spreadsheets, brand management, integrated marketing communication and advanced business analytics. Term 6 covers lyrics and management, B2B marketing, marketing analytics and implementation, creativity, innovation and design thinking, and operations strategy. The document also provides details on faculty, credits and intake capacity for each course.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    Download as xlsx, pdf, or txt
    6 views6 pages

    My Electives Choice

    Uploaded by

    Manoj Kuchipudi
    The document lists elective courses being offered in terms 4, 5 and 6 of the academic year 2020-21. In term 4, courses on IT consulting, AI for managers, consumer behaviour, marketing research, neuro marketing and services marketing are being offered. Term 5 includes courses on HR analytics, financial modelling using spreadsheets, brand management, integrated marketing communication and advanced business analytics. Term 6 covers lyrics and management, B2B marketing, marketing analytics and implementation, creativity, innovation and design thinking, and operations strategy. The document also provides details on faculty, credits and intake capacity for each course.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 6

    Elective courses for AY 2020-21

    Term 4
    Sr.no Coures Term Credit Area Faculty

    Prof.Rakesh/Pro
    IT consulting IV 3 f.Suhas
    Ajgaonkar
    21 IT/OP

    Prof.Nitin
    AI for managers IV 2
    Upadhay
    22 IT/OP

    Consumer Behaviour IV 3 Prof. Kapil


    Khandeparkar
    23 Marketing

    Marketing Research IV 3 Prof. Anubhav


    Mishra
    24 Marketing

    Neuro Marketing IV 3 Prof. Diya Guha


    Roy
    25 Marketing

    Services Marketing IV 3 Prof. Anurag


    Dugar
    28 Marketing

    Term 5
    Sr.no Coures Term Credit Area Faculty

    V 2 Prof Vineet
    Gosh
    3 HR Analytics OB/HR

    V 3
    Prof. Neeraj
    10 Financial Modelling using Spreadsheets (FINMOD) FINANCE Amarnani

    Prof. Ajit
    Brand Management V 3 Parulekar/Anub
    hav Mishra
    29 Marketing

    Prof. Cedric
    Integrated Marketing Communication V 3
    Serpes
    32 Marketing
    Advanced business analytics V 3 Prof.Alekh Gour
    26 ITOP

    Term 6
    Sr.no Coures Term Credit Area Faculty

    Prof. Divya
    15 Lyrics and Management VI 2 GENERAL
    Singhal

    Prof. Anurag
    B2B Marketing VI 2
    Dugar

    23 Marketing
    Prof. Shantanu
    Marketing Analytics and Implementation VI 3
    25 Marketing Prasad
    VI 3 Prof. Cedric
    13 Creativity, Innovation and Design Thinking GENERAL Serpes
    VI 3 Prof.Shikha
    22 Operations Strategy: A Case-Solving Approach’ IT/OP Agarwal
    Prof. Shawnn
    New Product Development VI 2
    26 Marketing Coutinho
    Maximum Advisory on
    Back-Up
    Students grades

    Sales & Distribution Management IV

    27

    Minimum B+ in Pricing IV
    Big Data
    Cap 40 Analytics. 26

    Cap 100

    Maximum Advisory on Back-Up


    Students grades

    Digital Marketing V
    31

    E-Commerce V

    Cap it to 90 20

    15 Leadership Spiritual Quotient (SQ)

    Blue Ocean Strategy V


    28
    Cap 40

    Maximum Advisory on
    Back-Up
    Students grades

    The course is
    more suitable
    for those who
    have taken
    Consumer Judgement and Choice
    Cap 60 marketing as VI
    Models
    area of
    concentration
    or HR as
    concentration”
    24

    VI

    7 Behavioral Finance (BF)


    Back-Up

    Prof. Subrata
    2.5
    Majumdar

    Marketing

    Prof. Shawnn
    2
    Coutinho
    Marketing

    Back-Up

    2 VF
    Marketing
    Prof. Vithal
    Sukhathankar
    3
    (12) & (VF) - TBD
    (12)
    ITOP

    2
    Prof. Akshay
    GENERAL Bhatt

    Prof. Ranbir
    2.5
    Sodhi
    Marketing
    Back-Up

    Prof. Kanupriya
    2
    Katyal Course open to all
    students regardless
    of their respective
    majors.specially of
    finance and
    Marketing economics, will be
    required. The focus
    of this course is on
    2.5 irrational investment
    decisions and a basic
    Prof. Manas understanding of
    FINANCE Mayur first year courses,

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