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#30DOLVA Jumpstart YOUR VA BIZ!

Let’s Get This Party Started!
Heck yes, you’re in!
Ready to take four quick steps to get your VA biz in GO mode?
Perfect! You’re in the right place. 😍
Even if you’re short on time and/or money, our 4-step process will get you moving forward – FAST!

How To Use This Guide

Read through Step 1 → STOP → Take Action → Repeat for Steps 2, 3 & 4.
When you read then do each step one by one, you’ll have better, faster results. Promise!
So no jumping ahead… mmmkay?! We put these steps in this order for a reason.
You want maximum results, right? Cool, then trust us on what to do and when. 👊
Why? In these parts, we’re kind of known for building and launching VA careers. Just sayin’!
You can complete each step manually or digitally. We gave you a choice because not everyone likes to write things out on
paper or vice versa.

What To Expect From This 4-Step Process

Every action you take in the following four steps will cost you nothing more than a little time. Woohoo for the budget!
Lessons are designed to take you a little more time as you progress. No worries though, none of them should take you any
longer than 20 minutes. 🙌
So, what do you think? Is a smidge over an hour of your time worth it to start getting paid for your sweet skills?
If it’s a “heck yes” for you, start working your way through the lessons, complete the action steps and get yourself hired yo!

Why not YOU, why not NOW?

GINA HORKEY
HorkeyHandBook.com
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 #30DOLVA Jumpstart FIRST LET’S CHECK IN �� LESSON 1
Working in the online business space isn’t for everyone.

Plus, if you’re ever caught up trying to explain to your circle of friends or family what it is you do for a living, I want you to
be ready with an answer. #TheStruggleIsReal

My go-to explanation is that I perform specialized services to small business owners in exchange for pay from afar (i.e. via an
off-site location – my home office). We’ll go a little deeper into the services you can offer and the clients to provide them
with in the next couple of lessons.

To prepare yourself for finding work that fits you best, here’s a short and simple quiz I want you to take. It will also help
you decide if being a VA is right for you.

Instructions: Next to each trait, rate yourself by placing an ‘X’ in the box next to one of the three options we’ve provided you.

It totally pays to be honest here – this is your future work happiness we’re talking about...

HOW DO YOU RANK? A LITTLE (1 pt) SOMEWHAT (2pts) A LOT (3pts)

I’m an organized person.

I’m open to learning new

things.

I have a positive attitude.

I’m a great communicator.

I’m not afraid to take

charge.

I want to call the shots and

be the boss!

TOTAL SCORE:

If you scored...
… 6 or less? You can become a virtual assistant with the right motivation and skill set. Proceed to ‘Lesson 2’ and
see what it will take to get you into your dream role.

… 7-12? You can become a VA once you get clear on the kind of work you enjoy. Proceed to ‘Lesson 2’ and see what
type of work is available to you.

… 13-18? You are a definite match for launching your own virtual assistant business. Proceed to ‘Lesson 2’ to decide
what services it makes sense for you to offer.

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 #30DOLVA Jumpstart IT’S TIME TO CHOOSE �� LESSON 2
We’re SO glad you’re here. You’re one step closer to getting your VA business in full swing.

Here’s your next challenge, which may take you a few minutes to sort out.

First, consider the five categories below and pick the one that’s calling out to you the most. Either because you have first-
hand experience doing it, or because it’s something you know you could rock out given your personality (and the right opportunity).

ADMINISTRATIVE 📂
There’s nothing you love more than an inbox zero staring you in the face. When it comes to keeping things organized
(physically or digitally), you’re all over it.

Spreadsheets, Word documents, scheduling and responding to emails… You love it almost as much as your furry four-
legged friends.

CREATIVE 🎨
You don’t box yourself in when it comes to implementing new ideas. They’re big and bold and you love to explore them.

You’re a master with words, direct response copy, social media posts, writing blogs, designing graphics or lending your
flair to build memorable brands or online content. You’re a right-brained dynamo.

TECHNICAL 💻
Put you behind a computer screen and you’re in heaven. Designing and/or maintaining websites, recommending the right
digital tool for the job, coding (or at least messing with html), building automations, untangling broken technical disasters…

These are all things you can see as dream tasks on your daily to-do list. You consider yourself a left-brainer all the way.

SUPPORT + SALES 📑
You’re all about keeping people happy. You’d jump out of bed each morning ready to rock if you could do this on the daily
for your clients.

Helping your clients’ customers have the best experience possible, solving their problems and offering them services your
clients provide is your jam. And you’re never afraid to close those customers when you know you have a product to solve
their problem(s).

MANAGEMENT 📊
People always come to you when they’re looking for a way to make a project go smoothly. They know they can rely on you
to not let anything slip through the cracks, and if for some odd reason it does, you’re not afraid to track down whose job it
was to make sure it gets done (or roll up your sleeves to do it yourself).

You’re highly organized and have a way of building great rapport with others who report to you. Details don’t escape you
and your main driver is to get things done as efficiently and effectively as possible.
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 #30DOLVA Jumpstart IT’S TIME TO CHOOSE �� LESSON 2

Got your category all selected?

Great, let’s continue…

If you’re not 100% sure what services you want to package up and offer to your clients in this category yet, don’t fret!
You’ll find tons of ideas to help you decide inside 150+ Services You Can Offer as a Virtual Assistant (and get paid
for!).
A quick word of warning though – don’t allow your brain to get overwhelmed. 🤦
Treat the list as a buffet. You can only fit so much on your plate (or in your belly), so choose the skills that appeal to you
the most.

Now, fill out the info in the box below before heading on to ‘Lesson 3’ where you’ll find out the best way to put it to good
use.

WORK CATEGORY CHOICE:

1ST CHOICE SERVICE:

2ND CHOICE SERVICE:

3RD CHOICE SERVICE:

4TH CHOICE SERVICE:

5TH CHOICE SERVICE:

Before you head to the next lesson, we just want to let you know you’re doing great! 👏
NOTES

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 #30DOLVA Jumpstart SHOW ME THE MONEY �� LESSON 3

We’re about to make an entire industry of developers mad, but it’s time someone told you the truth.

You don’t need a website to get started selling your services. In fact, when you’re first getting started, we sort of
recommend against it.

Why? Because you’ll use every excuse in the book to not do the things you need to do to either build it yourself or to make
decisions about the style, colors, required pages, written content, etc for someone you pay to do it for you.

And since I promised you this would be a guide for you if you have a limited budget, you’d probably decide to build it on
your own.

So instead of starting with a website, show yourself off by optimizing your LinkedIn profile. Yes, you can use the free
profile. No need to upgrade to LinkedIn Premium at this point.

Full disclosure: This step will take you a little longer if you’ve never created a profile on LinkedIn or another social media channel
before. Don’t worry though, the extra time you invest here will definitely be worth it, especially if you don’t have a website already
built (you can/should have both long-term!). It still shouldn’t take you much longer than an hour to complete this lesson.
Take a gander at this worksheet if you want to make your profile irresistible to businesses in need of your services. Once
you fill in the blanks and gather your images, sign in to LinkedIn and get your account (and your direct message trigger
fingers) ready for action.

Start with your profile photo checklist. Once you have all X’s in column two, proceed.

Profile Photo Checklist:

… Find/take a solo shot (only you in the photo!)

… Make sure it’s in focus and taken from 2-4 feet away
… Be yourself, show your personality

… Make sure the background isn’t too distracting

… Go for a natural expression, not posed

… If you can, ditch the selfie method & have a friend take it for you

… Make sure it’s a recent photo and true to how you look today

… Size it to 200 x 200 pixels in Canva* and upload to your LI profile

*Canva is a free image design tool that you can find here!

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 #30DOLVA Jumpstart SHOW ME THE MONEY �� LESSON 3

Next up, it’s time to get your banner image ready. Once you have all X’s in column 2, move on to your profile headline.

Banner Image Checklist:

… Check out Canva* again to find a ‘LinkedIn Banner’ template

… Include your name (or business name)

… Include your tagline or list the services you offer

… Include a call-to-action and/or direct people to your profile

… Upload 1400 x 425 pixel jpg file to your profile

Attract the right attention with your profile headline. Fill in the blanks in the statement below as a starting point. If you’re
a copywriter, get creative with how you present it.

I help ______________________________ [WHO] achieve/do ___________________________________________________ [RESULTS],

through/by/without ________________________________________________________________ [YOUR UNIQUE SERVICE OFFER].

Got your headline good to go? Great! Now it’s time to tell potential clients a little more about yourself.

‘About Me’ Section Checklist:

… Start with your headline statement
… Follow with types of clients you like to work with

… State types of results or pain points you solve for clients

… Explain why working with you is different/your philosophy

… Close with how they can reach out to work with you

… Add any testimonials you may have below if applicable

Now that your ABOUT section is glowing, make sure to add relevant work experience, skills and accomplishments.

Stuck on the headline statement? Go with ‘[INSERT TOP SERVICE] Virtual Assistant’ for now and update it down the
road!

Again, the goal is not to overthink or procrastinate doing the things that will help you land your first client and get paid yo.
It’s kind of the main goal here, right?!

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 #30DOLVA Jumpstart SHOW ME THE MONEY �� LESSON 3

Remaining Sections Checklist:

… List positions and experience for at least the last 5 years

… Select skills most relevant to work you want to do now

… Showcase personal/professional awards in ‘accomplishments’ section

Dial-up your overall profile when you connect with people who are familiar with the quality of your work. Reach out to them
to ask for endorsements or recommendations, especially if they’re in the same category as the clients you want to attract.

Remember, your LinkedIn profile has the potential to completely replace (or at least heavily compliment) your [future?]
website in the client attraction department. Make sure to spend a little extra time on this lesson and your client getting
will be much easier!.

One last thing. Your LinkedIn account should not be set it and forget it. Your profile can be, at least until you see how it’s
received.

But you should also make it a point to post something relevant to the clients you want to service once a day on weekdays.
Something your ideal clients will find helpful or that offers insight into your personality and/or work philosophy.

Bonus Tip:
Make it a point to reach out and connect to people you would love as your clients so they are in your network. The first step
in landing those clients is showing up in their feeds with your posts.

NOTES:

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 #30DOLVA Jumpstart LESSON 4
NO SECRETS HERE, IT’S TIME TO TELL! ��
So you know you want to do this VA thing, the services you want to potentially offer and you’re now out there showing
yourself off.

Now it’s time to tell your lucky dreamboat clients that you’re open for business. You’re ready to help them solve prob-
lems you’re uniquely qualified to handle – here are a few ways you can go about it.

1. Become a Social Snoop

You’re already on social media channels. You follow people. Friends and family post things in their feeds.

So, when you see someone who’s looking to fill a role you’d love to take a crack at, speak up. Throw your hat in the ring
with a comment and then follow up with a direct message.

2. Get Social About Your Services

While you’re out there on those social feeds, you can make posts of your own too you know. A little subtly and professional-
ism is going to be your big play here. Something along the lines of...
“Know anyone that needs help with [insert your service]?
I help people with these tasks as a virtual assistant from my home office.
Currently, I have room to take on one more client.
If you (or someone you know) could use some help in this department, feel free to direct message me or share this post.
I appreciate YOU! 😊”
It’s subtle, simple and you can use it a few times a month without feeling like you’re pestering people. Put it out on your
own feed, in groups you belong to (where allowed) or even on your own business page if you start one.

3. Become a Super-Fan
There’s a reason you want to work with specific people, right?

You’re probably on their email lists, visit their social feeds, consume their courses and/or read their blogs. If they add value
to your life, share/engage with their social content.

Respond to their newsletters or emails if something resonates with you that they shared. Have a conversation with your
ideal client that shows you’re interested in what they have to say and listen to and engage with them.

That’s how you lead with value and make an impression, long before pitching them anything you have to offer.

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 #30DOLVA Jumpstart LESSON 4
NO SECRETS HERE, IT’S TIME TO TELL! ��

It’s Time to Track Your Progress!

For the next week, use social media and other online channels like a champ. Track which method you used and who you
interacted with on each day so you know who to follow up with going forward and when to do so.

And remember, the more virtual touches you make, the higher the likelihood of landing those first few clients.

DATE OUTREACH METHOD PROSPECT NAME

Bonus Tip: When it comes to effective client getting, tracking is almost as important as the value-first conversa-
tions you initiate. If you’re looking for a more advanced tracking system to monitor your actions, results and next steps in
more detail, check out this Trello* board we created for you – ‘make a copy’ and start using it for yourself!

*In case you’re not up to speed on Trello yet, I can totally help you with that too. Just keep reading. 😉
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 #30DOLVA Jumpstart SO ... WHAT’S NEXT? ��
Hey there, action taker!

You’ve made it through ALL four lessons now! And if you followed the steps, you’ve gained some MAJOR traction on selling
your VA services. Holla!

Now, even though you've made great strides with launching your first VA business... it's still going to take time. ⏰
You'll need to consistently build your reputation through regular marketing... and be persistent on those days when you
don't feel like doing the work.

But it'll definitely be worth it to power through them!

But what if you could 'fast-forward' the launch of your VA business... and maybe even land a PAYING client (or two) in 30
days (or less!)?

You can make it happen with my flagship product 30 Days Or Less to Virtual Assistant Success. 🙌
...Like Qat Wanders, who landed her first client 6 days BEFORE even completing this course.

...Or Jamala, who got her first client after sending ONE single pitch based on the strategies in 30DOL.

...Or Meredith, who used 30 Days or Less to VA Success to structure her marketing approach and land a client in ONE
week... while getting referred to THREE other potential clients shortly thereafter. 😍
It can really happen!

Not only will you learn how to land clients fast, but you'll also learn...
☑ How to craft offers that WOW prospects and make them eager to put you on their payroll.
☑ The secret to marketing your business that keeps prospects "dripping" into your life constantly (never be short of
clients – or money – with our marketing method again!).

☑ The single platform you aren't using that makes managing client-getting and deliverables MUCH easier (trust me
– once you start landing clients with our system, you'll be so happy that you've found this).

☑ How to come off as the "one and only" for new prospects... and get them wondering where you've been all their life.
☑ The single phrase you need to know that improves client relationships... leads to more work... and earns you MORE
money than ever before (this method actually gets STRONGER the longer you stay with clients... because it helps
businesses become more efficient over time).

☑ Exclusive access to our pool of hungry business owners eager to snatch you up and PAY YOU to help save their
businesses!

You’ll find ALLLLL of this and more waiting for you inside 30 Days Or Less to Virtual Assistant Success.

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 #30DOLVA Jumpstart SO ... WHAT’S NEXT? ��
And to top it all off, you'll also be given access to our exclusive community...

Where you and a highly-engaged group of like-minded people will work together to stay focused and inspire each other
while you're building your business.

Think of them as your own personal cheerleading squad! 📣

So if quick wins are what you’re all about, and taking measurable actions is how you play the game, your next best step is
to check out 30 Days Or Less To Virtual Assistant Success!

Why not YOU, why not NOW?

I’M READY TO TAKE ACTION AND BECOME A KICKASS VA!

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