BUSINESS OF

LEARN HOW TO LEVERAGE CHAT AND VOICE

TECHNOLOGIES FROM INDUSTRY LEADERS
FEBRUARY 5-7, 2019 • SAN FRANCISCO

PRICING JOIN YOUR PEERS AT THE

THROUGH
JANUARY 18TH #1 BOT CONFERENCE
$1,999
 EET the industry leaders, builders, and
3M
$1,799 designers behind the most successful bots

3 E NGAGE in peer-to-peer idea-sharing, insights,

and discussions with AI pros across industries
SAVE UP TO
$300!  EVITALIZE your existing bot strategy
3R
and leave with a ton of fresh ideas, tools, and
learning resources

 APITALIZE ON the detailed development,

3C
design, product management and marketing
processes critical to the success of your bot

REGISTER TODAY! Call: 888.409.4418 // businessofbots.com

IN A SPACE SEEING EXPLOSIVE GROWTH
LIKE AI, EDUCATION AND NETWORKING
HAS NEVER BEEN MORE CRITICAL TO
STAYING COMPETITIVE.

By 2020, over 50% of medium to large

Gartner predicts that 75% enterprises will have deployed product
of U.S. households will have
chatbots. The global chatbot market is
smart speakers by 2020.
expected to reach $1.25B by 2025.

At Business of Bots, you’ll meet both the enterprise organizations

and consumer brands executing the most successful bots, as well as
the leading services and solutions powering them.

HERE’S WHY BUSINESS OF WHO SHOULD

BOTS NEEDS TO BE YOUR ATTEND
EVENT OF THE YEAR ANYONE INVOLVED IN:

• Bot Prototyping
1. Leverage conversational AI to create top-notch multimodal
experiences across UI, voice, and text • Bot Development & Engineering
• Bot UX & Design
2. Learn best practices in development and conversation
design, leveraging emotion and behavioral analytics to build • Bot Conversation Design
your best bot persona • Bot Go-to-Market Strategy
3. Engage in insightful discussion about the future of •B
 ot User Acquisition and
conversational AI along with practical takeaways for how bots Engagement Strategy
can make the biggest impact on the growth of your business • Digital & Social Strategy
4. Gain a firm understanding of the chat and voice • Bot Testing & Analytics
bot ecosystem, including the best deployment channels, DIY • Content Strategy
solutions, E2E services, testing and analytics for your business • Product Management
5. Track the performance of your bot: Leverage analytics • Data Science
to drive acquisition, monetization, and identify user insights • IT & Operations
improve your product

I look forward to seeing you in San Francisco!

Cheers to your success,

Breanna, Summit Producer @BreannaJacobs

2 // REGISTER AT businessofbots.com 888.409.4418

LEADING PRACTITIONERS SHARE PROVEN
METHODS TO EXECUTE A SUCCESSFUL, REVENUE-
DRIVING CONVERSATIONAL AI STRATEGY

PRESENTING THOUGHT LEADERS:

Margaret Mayer Peter B. Krogh Lisa Falkson Wolf Paulus

Vice President, Software Voice User Interface Designer Senior VUI Designer Principal Engineer, Intuit Futures
Engineering, Capital One Google Amazon Intuit

Shyamala Prayaga Fawn Qiu Casey Sackett Cal Lai

Conversational Interaction Product Manager CTO Chairman and CEO
Designer, Ford Motor Company Spotify Woebot Labs Vet24seven

Hussein Fazal Tony Scherba James Costantini Audrey Wu

CEO CEO CEO CoFounder & CEO
SnapTravel Yeti LLC Milli Health CONVRG

Marc Cajolet Shane Mac Lauren Kunze Ben Barclay

UX Strategist CEO CEO Product Manager,
Kronos, Inc. Assist Pandorabots Artificial Intelligence
AccuWeather

Matt Ware Lachlan Pottenger Chad Oda Nico Acosta

Director of Operations Creative Directo, Head of Consulting Director of Product -
First Digital First Digital Chat Mode Conversational AI, Twilio, Inc.

Samaneh Pourjalali Arun Rao Samrat Baul Arjun Ohri

Chief Product Officer CEO Principal Conversation Design CEO
Starbutter AI Starbutter AI Lead, Oracle ShopMessage

3 // REGISTER AT businessofbots.com 888.409.4418

LEADING PRACTITIONERS SHARE PROVEN
METHODS TO EXECUTE A SUCCESSFUL, REVENUE-
DRIVING CONVERSATIONAL AI STRATEGY

PRESENTING THOUGHT LEADERS:

Bill DeSmedt Anamita Guha Chris Cummings Kaela Johnson

President Lead Product Manager - IBM Senior Product Manager, Digital Product Manager
Amber Productions Watson Developer Offerings, Customer Engagement USAA
IBM Watson Solutions, Pitney Bowes

Mackensie Liberman Mickey Mentzer Chris Cummings

Owner Vice President - Technology and Senior Product Manager, Customer
Orca Marketology Innovation, Engagement Solutions, Pitney Bowes
Ascendum Solutions

Richard Miller Elaine Lee Cory Treffiletti

Architect - Conversational Experiences Principal Product Designer, AI Platform Chief Marketing Officer
Oracle Twilio Voicea

PRE-CONFERENCE TRAINING LEADERS:

Jenni McKienzie Susan Hura Zahid Islam

Principal Designer CEO Senior Software Engineer
Banter Technology Banter Technology AutoFi

Chris Morgan Brown Mary Kathryn Johnson

Chatbot Strategy Specialist CEO and Founder
Columbia Sportswear Messenger Funnels

4 // REGISTER AT businessofbots.com 888.409.4418

 PRE-CONFERENCE BOT TRAINING SESSIONS
TUESDAY, FEBRUARY 5, 2019

THREE-HOUR DEEP DIVE SESSIONS,

BUILT TO HELP YOU GET ANSWERS
TO YOUR BOT CHALLENGES. Can’t fly in the day
before to join our
AM workshop?
Pre-conference training sessions are an
essential part of your conference experience. We have a set of
PM training sessions
HERE’S WHY: starting late afternoon.
• We hand-pick our training facilitators that have extensive Fly in same day and
backgrounds and expertise in the bot technology space. still catch jam-packed
• We introduce you to the trainer prior to the start of the conference - learning and networking
so you can contact them directly with any questions you have or before the main
specific topics you’d like addressed during the session. summit starts!
• We keep training numbers limited to ensure you have dedicated, one-on-
one time with each trainer to get your specific questions answered.

9:00AM - 10:00AM Registration and Continental Breakfast for Training Attendees

10:00AM - 1:00PM

BOT TRAINING A BOT TRAINING B

Designing Great Conversations for the Smart Speaker Bot UX Best Practices: Creating a Multimedia Experience
Ecosystem Chris Morgan Brown, Columbia Sportswear
Jenni McKenzie & Susan Hura, Banter Technology

1:00PM - 2:00PM Networking Lunch for Training Attendees

2:00PM - 5:00PM

BOT TRAINING C BOT TRAINING D

The Ultimate Guide for Prototyping, Building and How to Use Messenger Bots to Deliver Traffic
Deploying Your Next Chatbot Using Dialogflow and Node.js and Cultivate Loyaltyt
Zahid Islam, AutoFi Mary Kathryn Johnson, Messenger Funnels

5:00PM Pre-Summit Training Day Concludes

JOIN BOTH AM AND PM WORKSHOPS

AND GET $100 OFF YOUR TRAINING DAY
$100
OFF
REGISTRATION PRICE!
5 // REGISTER AT businessofbots.com 888.409.4418
 AGENDA AT A GLANCE
GENERAL CONFERENCE // WEDNESDAY, FEBRUARY 6, 2019

7:30AM - 8:30AM Attendee Registration - Hot Breakfast, Coffee and Tea Provided
8:30AM - 8:35AM Opening Remarks by Producer, Breanna Jacobs
8:35AM - 8:45AM Opening remarks by Conference Emcee, Mackensie Liberman, Orca Marketology
8:45AM - 9:20AM KEYNOTE CASE STUDY: Creating Intelligent Assistants: How to Build Applications That Better
Converse & Understand
Margaret Mayer, Capital One
9:25AM - 10:10AM PANEL: Bot Agency, Human Agency & Error Handling - Strategies for When Conversations Go Awry
MODERATOR: TBA
PANELISTS: Casey Sackett, Woebot Labs // Nico Acosta, Twilio, Inc.
Anamita Guha, IBM Watson // Mickey Mentzer, Ascendum
10:10AM - 10:30AM Sponsor meet & Greet Networking Break

TRACK A: TRACK B:
ENTERPRISE BOT DEVELOPMENT BOT UX & DESIGN BEST PRACTICES

10:30AM - 11:10AM
MyPetDoc Case Study: Voice AI and Conversation Marketing Case Study: How Kmart Aims to Help People Find the Best
to Drive Consumer Engagement Gift for Any Occasion Via Their Assistant
Cal Lai, Vet24seven Matt Ware & Lachlan Pottenger, First Digital

11:20AM - 12:00PM
Cutting Through the Red Tape with Chatbots - Our Case Study: How to Use Behavioral Analytics to Perfect Your
Experience Building a GovBot Bot’s Persona
Tony Scherba, Yeti LLC James Costantini, Milli Health

12:00PM - 1:00PM Networking Lunch

1:00PM - 1:40PM

Conversational Commerce - Shopping by Voice Affect in Bot Conversations

Audrey Wu, CONVRG Wolf Paulus, Intuit

1:50PM - 2:30PM
Stakeholder Investment and Change Management - How to Writing for Voice: Key Differences Between Human
Navigate Internal Adoption of New Bot Technologies Conversation and Chat/Voice UIs
Marc Cajolet, Kronos, Inc. Lisa Falkson, Amazon

2:30PM - 2:50PM Networking Break

2:50PM - 3:30PM 5 Truths About Smarter Chatbot UX and 1 Lie: Best Practices in Testing, Iterating, and Gaining User Trust
Chris Cummings, Pitney Bowes
3:30PM - 4:30PM Panel: Best Practices in Conversation Design
MODERATOR: Richard Miller, Oracle
PANELISTS: Peter B. Krogh, Google // Elaine Lee, Twilio
Susan Hura, Banter Technology // Shyamala Prayaga, Ford Motor Company

4:30PM - 5:15PM Keynote - Why Conversational Commerce Isn’t About Commerce At All - It’s About Relationships
Shane Mac, Assist

5:15PM - 6:00PM  ocktail Hour

C
Meet your peers, speakers, and re-cap the day’s Sponsored by:
First Digital
talks over drinks and appetizers!

6 // REGISTER AT businessofbots.com 888.409.4418

 AGENDA AT A GLANCE
GENERAL CONFERENCE // THURSDAY, FEBRUARY 7, 2019

8:45AM - 9:30AM Hot Breakfast, Coffee and Tea Provided for Attendees
9:30AM - 9:40AM Opening remarks by Conference Emcee, Mackensie Liberman, Orca Marketology
9:40AM - 10:20AM KEYNOTE: Developing Unique Chat and Voice Products
Lauren Kunze, Pandorabots
10:20AM - 11:00AM Panel: Tackling Cross-Team Collaboration Challenges with Product, Engineering, Design, & Marketing Leaders
MODERATOR: TBA
PANELISTS: Fawn Qiu, Spotify // Kaela Johnson, USAA // Cory Treffiletti, Voicea
11:00AM - 11:15AM Networking Break

TRACK D: TRACK E:
ANALYTICS, BOT PERFORMANCE DRIVING REVENUE & ROI THROUGH
& TECHNOLOGY CHAT AND VOICE BOTS
11:15AM - 12:00PM
An In-Depth Look At Onboarding: Solving Conversational 10 Tricks That Put User Acquisition & Discovery on Steroids
Issues and Boosting Engagement Samaneh Pourjalali & Arun Rao, Starbutter AI
Ben Barclay, AccuWeather

12:00PM - 1:00PM Networking Lunch

1:00PM - 1:45PM

You’ve Deployed a Bot - Now What? How MVMT Drives Sales and Long-Lasting Customers
Samrat Baul, Oracle Through an Integrated Web and Chatbot Experience
Arjun Ohri, ShopMessage

1:55PM - 2:35PM

MetaLang: Introducing a Knowledge-Based Conversational Case Study

Agent Mackensie Liberman, Orca Marketology
Bill DeSmedt, President, Amber Productions

2:45PM - 3:30PM CLOSING KEYNOTE - A Strategic Analysis of the Conversational Ecosystem - From Hype to Viability
Chad Oda, Chat Mode
3:30PM Conference Concludes

The presenters really knew

their stuff and were eager to
Awesome Loved the tone and energy
of the presentations! Great
share their tips and strategies. presentations! focus on open dialogue.
- Senior UX Designer, - Technical Marketing, -D
 irector of Project Strategy,
GLOBANT CISCO MGM RESORTS

7 // REGISTER AT businessofbots.com 888.409.4418

HOW WILL MY ROLE BENEFIT
FROM BUSINESS OF BOTS?
COLLABORATION plays a huge role in launching and
maintaining a world-class bot. Our cross-team attendee list
fosters important conversations to help each role perform it’s
best and contribute most effectively to your bot strategy.

For Product Managers, For Digital &

UX Designers,
Content Strategists:
3 Learn best practices in bot design:
conversational design, developing
key scenarios, conversation flow,
on-boarding best practices, and
more
3 Develop your bot guidelines,
branding, voice and personality
Social Media Strategists:
3 Leverage digital and social channels
to drive awareness and adoption of
your bot
3 Align your bot with your omni-
channel customer experience and
brand
3 Gain insight into best use-cases for
bots in customer service, marketing
and sales

For Data Scientists, For Product &

Directors of IT Software Engineers:
& Operations: 3 Determine the best bot tech stack
3 Harness AI to help identify new for the needs of your bot and
product, business, and revenue business
opportunities 3 Learn best practices in back-end
3 Leverage AI for a more sound bot development and testing
business intelligence strategy 3 Meet with other engineering and
3 Integrate AI technologies to improve product teams to help assess
IT processes and audit your bot development
strategy
3 Understand how AI can best
support the technology needs of
each department

REAP THE BENEFITS GROUP DISCOUNTS*

OF SENDING YOUR
Send 3 colleagues Send 4+ colleagues
ENTIRE TEAM! Register each for 10% off Register each for 15% off

Contact Vanessa for more information: vanessa.macmillan@gsmiweb.com

8 // REGISTER AT businessofbots.com 888.409.4418

WHAT’S INCLUDED IN REGISTRATION?

General Summit Pass

February 6 and 7 ADD ON
Pre-Conference Bot Training
• Access to all keynote and breakout sessions
on February 6 and 7 February 5
• Customize your event experience by hopping • Choose AM or PM hands-on pre-conference
between themed tracks to attend the sessions bot training sessions
most relevant to you
• Attend both AM and PM sessions for a discount!
• Breakfast, snacks, lunch and networking reception access
• These training sessions are not included in your
• Access to all speaker slides and MP3s on-demand general conference pass - they are a separate,
post-conference additional fee.

EXHIBITING AND SPONSORSHIP

Feature Your Product, Service or Software at
This Year’s Can’t-Miss Event
We help exhibitors like you leverage our community of product, UX, engineering,
data, and marketing leaders to create an experience rich in networking and relation-
ship-building with prospects that will generate new business.
Exhibit at Business of Bots to take advantage of:
• A unique and dynamic opportunity to generate awareness for your company as To learn more about
a leader in the bot technology space exhibiting at this year’s
Business of Bots, San
• Unparalleled and continuous face-time with qualified, prospective buyers and Francisco, please contact:
decision-makers
• A highly qualified audience seeking comprehensive solutions to to help build, Kelly Hara
design, manage and measure the performance of their bots kelly.hara@gsmiweb.com
Previous sponsors have included: (619) 377-8475

NON-PROFIT & GOVERNMENT DISCOUNTS

We honor attending non-profits, educational institutions and government
agencies with an additional $200 off the general summit access pass rate. $200
Please contact Vanessa MacMillan at vanessa.macmillan@gsmiweb.com or OFF
619-597-7389 to register a group or with the non-profit/government discount.

9 // REGISTER AT businessofbots.com 888.409.4418

 BUSINESS OF BOTS REGISTRATION FORM
February 5-7, 2019 | San Francisco, CA
PACKAGE 1st Early Bird Price 2nd Early Bird Price Final Early Bird Price PRICE AFTER On-site
November 2, 2018 December 12, 2018 January 18, 2019 January 18, 2019 Pricing
General Conference Only
(Access to sessions on
February 6 and 7 ONLY) m $1,399 Save $600 m $1,599 Save $400 m $1,799 Save $200 m $1,999 m $2,299
General Conference Access Pass
(February 6 and 7)
ADD-ON 1 Pre-Conference Training (February 5) m $1,894 Save $600 m $2,094 Save $400 m $2,294 Save $200 m $2,494 m $2,694
General Conference Access Pass
(February 6 and 7)
ADD-ON 2 Pre-Conference Trainings (February 5) m $2,289 Save $700 m $2,489 Save $500 m $2,689 Save $300 m $2,889 Save $100 m $3,089
1 Pre-Conference Training (February 5) N/A N/A N/A m $495 m $495
2 Pre-Summit Trainings (October 10) N/A N/A N/A m $890 m $890

NON-PROFIT & GOVERNMENT DISCOUNTS:

$200
OFF We honor attending non-profits, educational institutions and government agencies with an additional $200 off the general summit access pass rate.
Please contact Vanessa MacMillan at vanessa.macmillan@gsmiweb.com or 619-597-7389 to register a group or with the non-profit/government discount.

2 Please fill in the following information and fax back to: (619) 923-3542 2 Please submit one form for each delegate attending.
GSMI OFFERS 5 WAYS TO REGISTER:
Tel:  (888) 409-4418 Monday - Friday Name:
8:00 a.m. - 6:00 p.m. US Pacific Time
Fax: (619) 923-3542 24 Hours a Day Title:
Mail:  1501 India St., Suite 103-60, San Diego, CA 92101
Company:
Email: registration@gsmiweb.com
Please include your name & telephone number Department:
Web: www.businessofbots.com
www.gsmiweb.com Approving Manager Name & Title:
VENUE:
The 2019 Business of Bots, San Francisco will be held at:
Marines’ Memorial Club & Hotel, 609 Sutter Street, San
Mailing Address:
Francisco, CA 94102
ACCOMMODATIONS: City: State:
We’ve secured a room block at the venue. Our discounted
rate of $245.00 is available through January 14th, 2019. Zip/Post Code: Country:
Make sure to identify as part of the “GSMI Group Rate”.
We highly suggest you book early — once rooms have Telephone:
sold out or expiration date has passed, GSMI can no longer
guarantee availability or the discounted rate. Fax:
YOU CAN MAKE RESERVATIONS:
Email:
By phone : (415) 673-6672 // Online: CLICK HERE

Twitter ID:
ADMINISTRATIVE NOTE:
For cancellations received in writing. Linkedin.com Profile:
• Four weeks or more prior to the event:
Full refund or Full Credit Voucher Will you be attending a Pre-Summit Training (February 5, 2019)? m Yes m No
• Four weeks or less prior to the event:
If so, which training?
No Refund; a Credit Voucher minus the
$300 cancellation fee m 10:00am A m 10:00am B
If you do not cancel your registration by the day of the event you Designing Great Conversations for the Smart Bot UX Best Practices: Creating a
will be charged your full registration fee. Credit vouchers may be Speaker Ecosystem Multimedia Experience
applied toward any future GSMI event within one calendar year of m 2:00pm A The Ultimate Guide for m2 :00pm B
the date of the cancellation. If GSMI decides to cancel any part Prototyping, Building and Deploying Your How to Use Messenger Bots to Deliver
of this event, the Company is not responsible for covering airfare, Next Chatbot Using Dialogflow and Node.js Traffic and Cultivate Loyalty
hotel or any other costs. Speakers, agenda, networking and rec-
reational events are subject to change without notice. For more
information regarding refunds please contact the customer service PAYMENT METHOD: CREDIT CARD: m Amex m Visa m MasterCard m Check
department at: 888.409.4418 Credit Card Number:
SUBSTITUTION POLICY: Substitutions may be made up to the
day of the event. Name on Card:
PAYMENT POLICY: Payments can be made by American express,
Visa, MasterCard, Company Check (USD checks must be drawn on a Expiration Date: CVV
US bank), or by wire transfer. If registering 2 weeks or less prior to the
start of the Conference, you must submit your credit card informa- Do you have any dietary restrictions (e.g. kosher, vegetarian)? m Yes m No If so, please specify:
tion as a form of payment. If registering more than 2 weeks prior to
the start of the Conference and payment is not received at the time
of registration, a credit card hold will be required to maintain your Do you require any accommodations that require special attention? m Yes m No
registration status. If payment is not received 2 business days prior to If so, please specify: (e.g. wheel-chair access)
the conference date, the respective credit card will be utilized as the
form of payment. Please make all checks payable to Global Strategic
Management Institute. In the memo area of the check please write How did you hear about this event?
the name(s) of the Business of Bots registrants(s).