SUMMER TRAINING PROJECT REPORT

ON

“A STUDY OF ADVERTISING AND SALES PROMOTION OF SHREE

SALASAR CHEMICALS”

SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF

THE DEGREE OF BACHELORS IN BUSINESS ADMINISTRATION

UNDER THE GUIDANCE OF:

Ms. ISHA GOYAL
Assistant Professor, CPJCHS

SUBMITTED BY:
Name of the Student: BHAVYA TAYAL
Enrollment No. 51121501717
BBA, Semester 5
Batch 2017– 2020

CPJ College of Higher Studies & School of Law

Affiliated to Guru Gobind Singh Indraprastha University, Delhi-110034

1
 TABLE OF CONTENTS

Student
Declaration……………………………………………………………………………i
Certificate from Company ……………………………………....…..........................ii

Certificate from Faculty Guide……………………………………....…....................iii

Acknowledgement..................................................................................................
.......iv

Executive
Summary…………………………………………………………………………...v

List of
Tables……………………………………………………………………………………vi

List of Graphs………………………………………………………………………………….vii

List of Charts……………………………………………………………………………..……viii

List of Abbreviations, if any………………………………………………………………….ix

CHAPTER: 1INTRODUCTION

1.1 About the Topic

1.2 About the Industry or About the Company
1.3 Literature Review

CHAPTER: 2 RESEARCH METHODOLOGY

2.1 Purpose of the study

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2.2 Research Objectives of the study

2.3 Research Methodology of the study

2. 3.1 Research Design

2.3.2 Method of Data Collection

2.3.3 Sample Design

2.3.3.1 Sample Unit

2.3.3.2 Sample Size

2.3.3.3 Sampling Method

2.3.4 Designing Questionnaire

2.4 Limitations

CHAPTER: 3 ANALYSIS& INTERPRETATION

3.1 Analysis & Interpretation

CHAPTER: 4 FINDINGS AND SUGGESTIONS

4.1Findings
4.2Suggestions

CHAPTER: 5 CONCLUSION

5.1Conclusion
5.2Scope for future research

REFRENCES

3
ANNEXURES (if any)

Student’s Declaration

4
This is to certify that I have completed the Project titled “A Study Of
Advertising And Sales Promotion Of Shree salasar chemicals” under the
guidance of “Ms. ISHA GOYAL” in the partial fulfillment of the requirement for
the award of the degree of “Bachelors in Business Administration” from “CPJ
College of Higher Studies & School of Law.”

It is also certified that the project of mine is an original work and the
same has not been submitted earlier elsewhere.

Name of the Student: Bhavya tayal

Enrollment No. 51121501717

Class & Section: BBA 5 Semester A

5
 Certificate from Faculty Guide

This is to certify that the project titled “A Study Of Advertising And Sales
Promotion Of Shree salasar chemicals” is an academic work done by
“Bhavya tayal” submitted in the partial fulfillment of the requirement for
the award of the degree of “Bachelors in Business Administration” from “
CPJ College of Higher Studies & School of Law.” under my guidance
and direction.

To the best of my knowledge and belief the data and information

presented by him in the project has not been submitted earlier
elsewhere.

Name of the Faculty: Ms. ISHA GOYAL

Designation of the Faculty: Assistant Professor

CPJCHS

ACKNOWLEDGEMENT

6
The success of my project work is a combination of joint efforts of many
people. It is my duty to acknowledge with gratitude the help rendered to
me by those individuals who provided me with valuable information and
who were the grinding force, motivation & inspiration during the
successful completion of this project. First, I extend all my sincere
regards and gratitude to my Guide Prof. ISHA GOYAL, CPJCHS, for his
constant guidance, advice, support and pedagogy she offered. I deem
it my privileged to have carried out my project work under her sincere
and able guidance. Second, I extend all my sincere regards and
gratitude to our director MR. YUGANK CHATURVEDI,course
coordinator Prof. (Ms. HEEMA) and all the concern Professors and staff
of mycollege for providing with all the facilities required. Third, I would
like to express my sincere thanks to my colleagues in my office and
my fellow students in my class for their constant help, support and
guidance throughout the project. Fourth, I would also like to express my
sincere thanks to my family members, without their support I won’t be
able to complete my project. Last but not least, I would like to sincere
thanks to all those people who have left unmentioned here, but have
helped me directly or indirectly by their contribution to give me a sharp
and rewarding insight about the successful completion of this project.

Name of the Student: Bhavya tayal

Enrollment No. 51121501717
Class & Section: BBA 5 Semester A

7
 EXECUTIVE SUMMARY

Shree salasar chemicals is a provider of chemicals and its various

components based in Haryana, India. Shree salasar chemicals
was started in 2015. The company is well established in Haryana.
Shree salasar chemicals is all about providing best quality of chemicals
to produce the best. Shree salasar chemicals is main distributer of
KIMIX a brand from china who produces quality industrial chemicals.
They see on quality very much. In all their chemicals, they have kept it
prime. The idea of opening a chemical firm was brought up by all the
market research and study. Giving it a serious thought, they realized
limited access to bigger and better brands was their affliction too.
Shree salasar chemicals brings world-class products accessible to its
customers through intriguing in-store and online shopping experience.
It is every producers most trusted and preferred destination to shop.
Shree salasar chemicals is a reseller. .During the fiscal year 2016-17,
the company sold 600 tons of chemicals, a growth of 10% over last
year.According to my experience I found that overview about Shree
salasar chemicals. Different types of sales promotion & techniques
used to promote & increase growth level of Shree salasar chemicals.

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 CHAPTER – 1

INTRODUCTION

9
 INTRODUCTION

Sales Promotion

Sales promotion represents a variety of techniques used to stimulate the

purchase of a product or brand. Sales promotion has a tactical, rather
than strategic role in marketing communications and brand strategy, it is
also a form of advertisement used within a short period of time.
Researchers Farhangmehr and Brito, reviewed the definitions of sales
promotions in marketing texts and journals and identified a set of
common characteristics of sales promotion, including:

 Short-term effects and duration;

 Operates and influences only the last phase of the purchase
process;
 Exhibits a secondary role in relation to other forms of marketing
communication;
 Performs an accessory role regarding the products core benefits
 Is not a single technique, rather it is a set of techniques used for a
specific purpose
 Both manufacturers and retailers make extensive use of sales
promotions. Retailer-sponsored sales promotions are directed at
consumers. Manufacturers use two types of sales promotion,
namely:

1. Consumer sales promotions: Sales promotions targeted at

consumers or end-users and designed to stimulate the actual
purchase

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 2. Trade promotions: Sales promotions targeted at trade, especially
retailers, designed to increase sales to retailers, to carry the product
or brand or to support the retailer in consumer-oriented promotions

Consumer Sales Promotion Types

Consumer sales promotions are short term techniques designed to

achieve short term objectives, such as to stimulate a purchase,
encourage store traffic or simply to build excitement for a product or
brand. Traditional sales promotions techniques include:

 Price deal: A temporary reduction in the price, such as 50% off.

 Loyal Reward Program: Consumers collect points, miles, or credits
for purchases and redeem them for rewards.
 Cents-off deal: Offers a brand at a lower price. Price reduction may
be a percentage marked on the package.
 Price-pack/Bonus packs deal: The packaging offers a consumer a
certain percentage more of the product for the same price (for
example, 25 percent extra). This is another type of deal “in which
customers are offered more of the product for the same price”.For
example, a sales company may offer their consumers a bonus
pack in which they can receive two products for the price of one. In
these scenarios, this bonus pack is framed as a gain because
buyers believe that they are obtaining a free product. The
purchase of a bonus pack, however, is not always beneficial for
the consumer. Sometimes consumers will end up spending money
on an item they would not normally buy had it not been in a bonus
pack. As a result, items bought in a bonus pack are often wasted
and is viewed as a “loss” for the consumer.

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  Coupons: coupons have become a standard mechanism for sales
promotions.
 Loss Leader: the price of a popular product is temporarily reduced
below cost in order to stimulate other profitable sales
 Free-standing insert (FSI): A coupon booklet is inserted into the
local newspaper for delivery.
 Checkout dispensers: On checkout the customer is given a coupon
based on products purchased.
 Mobile couponing: Coupons are available on a mobile phone.
Consumers show the offer on a mobile phone to a salesperson for
redemption.
 Online interactive promotion game: Consumers play an interactive
game associated with the promoted product.
 Rebates: Consumers are offered money back if the receipt and
barcode are mailed to the producer.
 Contests/sweepstakes/games: The consumer is automatically
entered into the event by purchasing the product.
 Point-of-sale displays:-
o Aisle interrupter: A sign that juts into the aisle from the shelf.
o Dangler: A sign that sways when a consumer walks by it.
o Dump bin: A bin full of products dumped inside.
o Bidding portals: Getting prospects
o Glorifier: A small stage that elevates a product above other
products.
o Wobbler: A sign that jiggles.
o Lipstick Board: A board on which messages are written in
crayon.
o Necker: A coupon placed on the 'neck' of a bottle.

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 o YES unit: "your extra salesperson" is a pull-out fact-sheet.
o Electroluminescent: Solar-powered, animated light in motion.
 Kids eat free specials: Offers a discount on the total dining bill by
offering 1 free kids meal with each regular meal purchased.
 Sampling: Consumers get one sample for free, after their trial and
then could decide whether to buy or not.

New technologies have provided a range of new opportunities for sales

promotions. Loyalty cards, personal shopping assistants, electronic shelf
labels, and electronic advertising displays allow for more personalized
communications and more targeted information at the point of purchase.
For example, shoppers may receive alerts for special offers when they
approach a product in a specific aisle.

Online deal vs. In Store deal

There are different types of discounts available online versus in the

stores. On-shelf couponing: Coupons are present at the shelf where the
product is available. * On-line couponing: Coupons are available online.
Consumers print them out and take them to the store. Although
discounts can be found online and in stores, there is a different thought
process when shopping in each location. For example, “online shoppers
are more price-sensitive because of the readily available low search cost
and direct price comparisons”. Consumers can easily go to other
websites and find better deals as opposed to physically going to various
stores. In addition, buyers tend to refrain from purchasing bonus packs
online because of the skepticism (of fraud and scams) that may come
with the deal. Since “…bonus packs are more difficult than price
discounts to process online, they are more difficult and effortful for the
consumer to understand”. For example, a buy-one-get-one-free deal on

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a website requires more work than the same bonus pack offered in a
store. Online, consumers have to deal with payment processing,
shipping and handling fees, and days waiting for the products’ arrival,
while in a store, the products are available without those additional steps
and delays

Trade Sales Promotion Technique

 Trade allowances: short term incentive offered to induce a retailer

to stock up on a product.
 Dealer loader: An incentive given to induce a retailer to purchase
and display a product.
 Trade contest: A contest to reward retailers that sell the most
product.
 Point-of-purchase displays: Used to create the urge of "impulse"
buying and selling your product on the spot.
 Training programs: dealer employees are trained in selling the
product.
 Push money: also known as "spiffs". An extra commission paid to
retail employees to push products.

Trade discounts (also called functional discounts): These are payments

to distribution channel members for performing some function

Consumer Thought Process

Meaningful Savings: Gain or Loss

Many discounts are designed to give consumers the perception of

saving money when buying products, but not all discounted prices are
viewed as favorable to buyers. Therefore, before making a purchase,

14
consumers may weigh their options as either a gain or a loss to avoid
the risk of losing money on a purchase. A “gain” view on a purchase
results in chance taking. For example, if there is a buy-one-get-one-half-
off discount that seems profitable, a shopper will buy the product. On the
other hand, a “loss” viewpoint results in consumer aversion to taking any
chances. For instance, consumers will pass on a buy-three-get-one-half-
off discount if they believe they are not benefitting from the deal.
Specifically, consumers will consider their options because “…the
sensation of loss is 2.5 times greater than the sensation of gain for the
same value”.

Impulse Buying

Impulse buying results from consumers’ failure to weigh their options

before buying a product. Impulse buying is “any purchase that a shopper
makes that has not been planned… [and is] sudden and immediate”. For
example, if a consumer has no intention of buying a product before
entering a store, but purchases an item without any forethought, that is
impulse buying. Product manufactures want to promote and encourage
this instant purchase impulse in consumers. Buyers can be very quick to
make purchases without thinking about the consequences when a
product is perceived to be a good deal. Therefore, sales companies
“increasingly implement promotional campaigns that will be effective in
triggering consumer impulse buying behavior” to increase sales and
profit.

Comparing Prices

Many consumers read left-to-right, and therefore, compare prices in the

same manner. For example, if the price of a product is $93 and the sales

15
price is $79, people will initially compare the left digits first (9 and 7) and
notice the two digit difference. However, because of this habitual
behavior, “consumers may perceive the ($14) difference between $93
and $79 as greater than the ($14) difference between $89 and $75”. As
a result, consumers often mistakenly believe they are receiving a better
deal with the first set of prices based on the left digits solely. Because of
that common misconception, companies capitalize on this sales pricing
strategy more often than not to increase sales.

Right Digit Effect

The right digit effect focuses on the right digits of prices when the left
digits are the same. In other words, prices like $45 and $42 force
consumers to pay more attention to the right digits (the 2 and 5) to
determine the discount received. This effect also “implies that
consumers will perceive larger discounts for prices with small right digit
endings, than for large right digit endings. For example, in a $32-to-$31
price reduction, consumers will believe to have received a greater deal
than a $39-to-$38 price reduction. As a result, companies may use
discounts with smaller right digits to mislead consumers into thinking
they are receiving a better deal and increasing profit. However,
consumers also are deceived by the infamous 9-ending prices. “The
right digit effect [also] relates to consumers’ tendency to identify 9-
ending prices as sale (rather than regular) prices or to associate them
with a discount. For example, a regular price of $199 is mistakenly
viewed as a sale or discount by consumers. Sales companies most
commonly use this approach because the misinterpretation of
consumers usually results in an increase of sales and profit.

Framing Effect

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The Framing Effect is “the phenomenon that occurs when there is a
change in an individual’s preference between two or more alternatives
caused by the way the problem is presented”. In other words, the format
in which something is presented will affect a person's viewpoint. This
theory consists of three subcategories: risky choice framing, attribute
framing and goal framing. Risky choice framing references back to the
gain-or-loss thought processes of consumers. Consumers will take
chances if the circumstance is profitable for them and avoid chance-
taking if it is not. Attribute framing deals with one key phrase or feature
of a price discount that is emphasized to inspire consumer shopping. For
example, the terms “free” and “better” are used commonly to lure in
shoppers to buy a product. Goal framing places pressure on buyers to
act hastily or face the consequences of missing out on a definite price
reduction. A “limited time only” (LTO) deal, for example, attempts to
motivate buyers to make a purchase quickly, or buy on impulse, before
the time runs out.

Outside Forces

Although there are aspects that can determine a consumer's shopping

behavior, there are many outside factors that can influence the
shoppers’ decision in making a purchase. For example, even though a
product's price is discounted, the quality of that product may dissuade
the consumer from buying the item. If the product has poor customer
reviews or has a short “life span,” shoppers will view that purchase as a
loss and avoid taking a chance on it. A product can also be viewed
negatively because of consumers’ past experiences and expectations
For example, if the size of a product is misleading, buyers will not want
to buy it. An item advertised as “huge,” but is only one inch tall, will ward
off consumers. Also, “the effects of personal characteristics, such as

17
consumers’ gender, subjective norms, and impulsivity” can also affect a
consumer's purchase intentions. For example, a female will, generally,
purchase a cosmetic product more often than a male. In addition,
“some…shoppers may be unable to buy [a product]…because of
financial constraints”. Neither a discounted price nor a bonus pack has
the ability to entice consumers if they cannot afford the product.

Political issues

Sales promotions have traditionally been heavily regulated in many

dvanced industrial nations, with the notable exception of the United
States. For example, the United Kingdom formerly operated under a
resale price maintenance regime in which manufacturers could legally
dictate the minimum resale price for virtually all goods; this practice was
abolished in 1964.

Most European countries also have controls on the scheduling and

permissible types of sales promotions, as they are regarded in those
countries as bordering upon unfair business practices. Germany is
notorious for having the most strict regulations. Famous examples
include the car wash that was barred from giving free car washes to
regular customers and a baker who could not give a free cloth bag to
customers who bought more than 10 rolls.

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 CHEMICAL INDUSTRY SCENERIO IN INDIA

Market size of the Chemicals industry in India stood at $ 163 bn in 2017-

18.

Total production of chemicals and petrochemicals stood at 47,882,000

MT during 2017-18, a 2.62% increase over 2016-17. Alkali chemicals
had the largest share in the Chemical industry in India with
approximately 69% share in the total production. Production of polymers
account for around 59% of total production of basic major
petrochemicals.

The petrochemical market in India is expected to grow at a CAGR of

10% over the next 5 years to reach $ 100 bn by 2022

The market for crop protection chemicals in India is expected to reach $

7.5 bn by 2019. This growth in demand is based on a rapidly growing
population and a decrease in per capita availability of arable land, both
of which result in a greater need to increase agricultural yield

The specialty chemicals market has witnessed a growth of 14% in the

last five years; the market size is expected to reach $ 70 bn by 2020.

19
 SUBJECT OF STUDY

Kimix Chemical is a chemical supplier, devoted to providing high quality

products, efficient services, and driving value improvement for clients all
over the world.
Kimix Chemical was founded in 2008 in Hangzhou China, as a member
of Vink Chemical GmbH & Co. KG. German based Vink Chemicals is a
specialist for biocides and offers genuine all-in-one service, providing
customers not only with the biocide formulation, but also research and
development, raw material acquisition, and regulatory support. To
provide professional service on the microbiological preservative for
Asian market, one more Chinese branch was established with laboratory
in Shanghai. In early 2019, the new member Vink Chemicals Canada
Ltd. was established to explore American markets.
Kimix Chemical specializes in dealing with materials for coating &
paints, construction, adhesive etc. The products range covers cellulose
ethers, iron oxide pigment, titanium dioxide, re-dispersible powder
polymer, PU thickener, defoamer and tartaric acid currently. Kimix is
committed to improving quality control, expanding services and
developing new projects to boost the competitiveness of our customers.

20
21
22
23
 PRODUCTS OF SHREE SALASAR CHEMICALS

Cellulose ethers
Kimicell serials cover cellulose ethers HEC, HPMC, MHEC, and CMC
with a wide range of viscosity. When dissolved in water, Kimicell
cellulose ethers offer an excellent performance on thickening, film
forming, water retention, lubricity and etc.
With such abundant functions, Kimicell cellulose ethers are widely used
in paints, construction, ceramics, personal care products, and food
industry. Aside from these, our many years of experience and flexibility
will also help you find the right solution for your individual needs and
products.
Recommended
Types Performance
Applications
excellent color acceptance
Kimicell ®KEC Paint & coating
excellent solubility
Balance of color acceptance
Kimicell ®KEH Paint & coating
and thickening
Kimicell®KEH Balance of color acceptance
Paint & Coating
M and thickening
Paint & Coating Dry mixed Water retention and
Kimicell ®KMP
mortar Cosmetic thixotropic property
Paint & Coating Dry mixed Water retention and
Kimicell ®KEM
mortar Cosmetic thixotropic property
Thickening, water retention
Kimicell® KCM Paint & Coating Oil field
rheology and lubricity

24
25
Kimipolymer RDP is a polymer powder produced by spray-drying
special water-based VAE emulsion.
Re-dispersible polymer powder are widely used in dry mixed application,
exhibit improved adhesion, flexural strength, deformability, abrasion
resistance and are easier to process.
Application

■ Construction Adhesives
■ Tile Adhesive
■ Mineral Plaster
■ Tile Grouts
■ Self-Leveling Compounds
■ Skim Coat
■ Wall and Joint filler
■ Waterproofing membranes
Types Polymer base MFFT (℃) TG(℃) Main Performance
KPP 501 VAE 0 5 neutral
KPP 50WA VAE 0 5 neutral
KPP 40W VAE 5 10 rigid
KPP 50W VAE 0 5 neutral
KPP 60F VAE 0 -5 flexible
KPP 80H VAE -2~2 15 rigid

Product application guidance

RDP RDP RDP RDP RDP RDP
Application
40W 50W 80H 60F 501 50WA

26
 C1 tile
☆☆☆ ☆ ☆☆☆ ☆ ☆☆ ☆☆
adhesive
C2 tile
Tile adhesive ☆☆☆ ☆ ☆☆☆ ☆ ☆☆ ☆☆
adhesive
Special tile
☆☆☆ ☆ ☆☆☆ ☆☆ ☆☆ ☆☆
adhesive
Wall putty,
☆ ☆☆☆ ☆☆ ☆☆ ☆☆ ☆☆
Walls skim coat
Joint filler ☆ ☆☆☆ ☆☆ ☆☆ ☆☆ ☆☆
Render/ Finish ☆ ☆☆☆ ☆☆ ☆☆ ☆☆ ☆☆
Plaster/ Basecoat ☆ ☆☆☆ ☆☆ ☆☆ ☆☆ ☆☆
Stucco Flexible ☆ ☆☆ ☆ ☆☆☆ ☆☆ ☆☆
Flexible
☆ ☆☆ ☆☆ ☆☆☆ ☆☆ ☆☆
system
Water proof Rigid system ☆☆ ☆ ☆☆☆ ☆ ☆☆ ☆☆
Surface
☆☆ ☆☆ ☆☆☆ ☆ ☆☆ ☆☆
repair
Floor Self leveling ☆☆ ☆☆ ☆☆ ☆ ☆☆ ☆☆
☆☆☆ Highly Recommended ☆☆ Recommended ☆suitable

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Titanium Dioxide

Kimix ®chemical is a professional titanium dioxide supplier, devoted to

providing high quality products, efficient service and driving value
improvement to the world users of pigments. 
On the principle of customers orientation, Kimix keeps improving the
quality management, expending services and developing new project to
enhance the competitive power of ours customers. 
Kimix ®Titanium Dioxide covers both Rutile and Anatase types. With
year's development, it enjoys a good reputation in worldwide market for
the consistent quality, good whiteness, strong hiding power and reducing
power, and widely used in coatings, paints, masterbatch, plastics, inks,
paper, rubber and etc

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Anatas titanium dioxide k100

K100 is an anatase type titanium dioxide pigment by sulphate process

for general applications. It is white powder, no surface treated, insoluble
in water, soluble in hot and concentrated strong acid and alkali.
K100 is an anatase type titanium dioxide pigment by sulphate
process for general applications. It is white powder, no surface
treated, insoluble in water, soluble in hot and concentrated strong acid
and alkali.
 
Application:
K100 has excellent optical capabilities, high purity, strong tint-reducing
power, and good whiteness. With such good properties, it is mostly used
for interior coatings, paper, plastic, rubber, enamel leather, artificial fiber
etc.   
 
Main uses:
Interior coating
Paints
Papers
Plastic
Rubber
Construction materials
 
Specification:
Appearance:                                                                                           
White powder
TiO2 content  98% min
CIE L* 98 min 
Tint reducing power 100 min
Moisture (105℃) 0.8% max   

29
Oil absorption (g/100g)  26 max
pH value 6.0-8.5
Water soluble 0.5% max

Rutile titanium dioxide

Kimix R92 is rutile titanium dioxide by sulfate process, with inorganic and

organic surface treatment.
 
Applications:
R92 has good whiteness, tint reducing power, high gloss, fine
dispersibility and weather stability. With such excellent properties, it is
wildly used for exterior & interior coatings, latex emulsion paints, powder
coatings etc.

Main uses:
Interior & exterior coatings,
Printing ink, steel plastic, PP, PVC

Specifications:
Inorganic surface treatment Si, Al
TiO2 content  92% min
Tint reducing power(compared with standard
100 min 
sample)
Residue (45um)  0.05% max
Moisture (105℃) 0.8% max   
Oil absorption (g/100g)  19-21
pH value 6.0-8.5
Specific resistance (Ω.m) 60 min

30
Rutile content 98% min
Color L 97 min
Color b 2.4 max

Polyure thane thicker

Vinkotech PU 2021 is a kind of Polyurethane thickener,

 
always used in the high end wall paints as high shear (ICI viscosity)
thickener for good roller and brush properties. Vinkotech PU 2021 can
replace partial HEC in paints formulation.
 
Test Specification Method
Viscosity (cP) 3.500 – 4.000 Spindle 6, 50 RPM
Appearance Clear hazy liquid
pH pH 4,5 – 5,0
Solid content (%) 20 +/- 2
VOC (g/l) <5

31
 CHAPTER 2

RESEARCH METHODOLOGY

32
 RESEARCH METHODOLOGY

Objectives of the study

 To have an overview about Shree salasar chemicals.

 To suggest few sales promotion techniques to improve the brand
awareness amongst consumers.
 To know the reputation of Shree salasar chemicals.
 To discover optimal promotion mix so as to facilitate optimum
utilization of resources.
.

RESEARCH PROCESS:

Before embarking on the details of research methodology

and techniques, it seems appropriate to present a brief
overview of the research process. Research process
consists of series of actions or steps necessary to effectively
carry out research and the desired sequencing of these
steps.
 Formulating the research problem
 Extensive literature survey
 Development of working hypothesis
 Preparing the research design
 Determining the research design
Collecting the data by observation through personal interview
by questionnaires
 Execution of the project

33
  Analysis of data
 Hypothesis-testing
 Generalization and interpretation
 Preparation of the report

RESEARCH PROCESS:-

The research was carried out as per steps of consumer

research process. The figure below depicts a model of
consumer research process.

Define the Objectives of the Research

Designing a primary research study

Collecting and evaluating secondary data

Collection of Primary data

Processing and Interpretation of Data

Therefore to achieve the objectives of my research I have

used Descriptive method for research

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 SAMPLING PLAN FOR THE PROJECT:
 Data source : Primary & secondary
 Research approach : Survey method
 Geographical area : Haryana
 Sampling unit : Shree salasar chemicals, Delhi.
 Sample size : 100 Customers.
 Research instrument : Questionnaire.
 Contact method : Personal contact

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 DESIGNING QUESTIONNAIRE

Name: ………………..
Mobile: ……………….
Address: ………………
Occupation: …………
1. . Which brand of chemicals do you prefer ?
Kimix  sinochem  tronox
limited  Any other 

2. Does your purchasing decision affected by the brand

name of the chemicals?
Yes  No 

3. What is the opinion about the price policy of Shree

salasar chemicals’s products?
Expensive  Cheap 

4. For what purpose you buy Shree salasar chemicals

chemicals?
Official  Household  Business 
Any other 

5. Have you faced any problem regarding quality of our

product ?
Yes  No 
6. How does Shree salasar chemicals have customer
relations?
Satisfactory  Unsatisfactory 

36
 7. Are you satisfied with Shree salasar chemicals
chemicalss?
Yes  No 

8. How did you come to know about this product?

Internet  Newspaper  Banners &
Hoardings  Industry visits Business tours 
others 

37
38
 CHAPTER-3

ANALYSIS AND INTERPRETATION

39
 ANALYSIS:-

 No. of firms using kimix chemicals?

Yes : 70
No : 30

Column1
Yes
No

Interpretation
After survey we found most of customers use kimix
chemicals, around 70%.

 Percentage of people using different brand?

o Kimix - 45%
o Sinochem - 5%
o Kimachemicals - 20%
o Tronox limited - 20%
o Other - 10%

40
 Column1

Interpretation

After survey student found that most of the customers

having kimix products.

 Does your purchasing decision affected by the brand name

of the chemicals?

Yes 80
No 20

Yes
No

41
 Interpretation

Most educated customers say yes.

 What is the opinion about the price policy of Shree salasar

chemicals products?

Expensive 40
Cheap 60

Expensive
Cheap

Interpretation

Most of the manufactorers say, it is quite cheap.

42
  For what purpose do you buy Shree salasar chemicals
chemicals?

export 25
manufacturing 55
trading 10
Any other 10

60

50

40

30

20

10

0
exports manufacturing trading Any other

Interpretation

Customers mostly preferred to use Shree salasar chemicals

chemicals for their family itself.

 Have you faced any problem regarding power pricing of the

product?

Yes 06
No 94

43
 Yes
No

Interpretation

Customers were satisfied with the pricing of the products.

 How does Shree salasar chemicals have customer relations?

Satisfactory 88
Unsatisfactory 12

100
90
80
70
60
50
40
30
20
10
0
Satisfactory Unsatisfactory

Interpretation

44
 Customers are satisfied with Shree salasar chemicals’s
customer relations.

 Are you satisfied with Shree salasar chemicals service ?

Yes 80
No 20

Yes
No

Interpretation

Customers are satisfied with Shree salasar chemicals

service.

 How did you come to know about this product?

TV : 30
Internet : 10
Newspaper : 12
Banners & Hoardings : 10

45
 Friends/Relatives : 15
Road show :8
Magazine :5
Dealer : 10

TV
Internet
Newspaper
banners
hoardings
business tours
others

46
 LIMITATIONS

1 Some customers refuse to co-operate and do not disclose

their genuine opinion.
2 Customer information is highly confidential, so organization
doesn’t disclose it properly.
3 Respondent’s answers might have influence or bias.
4 Information is collected from the customers and dealers only.
5 Making appointments to the Management personnel is tough
because they were very busy.

47
 CHAPTER-4

FINDINGS AND SUGGESTIONS

48
 Findings

 The satisfaction level of the Shree salasar chemicals

chemicals.
 Most of the customers go for Shree salasar chemicals
because of its good quality.
.
 Shree salasar chemicals technology is very innovative
 High segment goes for name and goodwill.

Suggestions

 The company should increase their resellers.

 More financing options should be available.

 The company should provide more consumer value.

 Follow-ups should be increased.

 Efforts should be increased for Customer Relationship

MANAGEMENT.

 Special offer should be there for govt. employee.

49
 CHAPTER-5

CONCLUSION

50
 Conclusion

This survey was done to identify various problems and level

of satisfaction of consumers, advertising and sales
promotion of Shree salasar chemicals, so that efforts might
done to satisfy them which would result in building long-term
relationships between customer and company. Due to
difference in customer needs and expectations, it becomes a
difficult task to satisfy every customer, therefore to satisfy
each and every customer the important of building
relationship with them existed, for this purpose a number of
questions were asked to find out behavior of the customers.
This research is also done to know the views of the customer
towards the services and quality and supply chain
management of Shree salasar chemicals.

51
 REFERENCES

o http://www.kimix.com.cn/
o https://www.investindia.gov.in/sector/chemicals
o https://en.wikipedia.org/wiki/Category:Chem
ical_companies_of_India
o http://nitinchem.tripod.com/ListIndChemIndus.ht
m

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