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Consumer Preferance Towards Online Grocery Stores
Consumer Preferance Towards Online Grocery Stores
Submitted by
Rishika Kathuria
I, Rishika Kathuria hereby declare that the project report entitled “Consumer Preference
Towards Online Grocery Retail” submitted in partial fulfillment of requirements for the
degree of Bachelor in Business Administration (BBA) of Dr Virendra swaroop institute
of computer studies, Kanpur is my original work and not submitted anywhere else for
award of any degree/diploma /fellowship any other similar title in any other institute or
university
(Signature)
Name of the Student:
RishikaKathutria
Registration No:
FPB1719/048
Date:
Acknowledgement
I find myself much obliged to express my profound sense of gratitude for the guidance and
support of so many people throughout my project. It is my pleasure to acknowledge their
contribution.
I would like to thank our CEO , Mr. X and Dean, Dr. Y for being so encouraging and
helpful throughout my report on “Consumer preference towards Online Food and
Grocery Retail”. I am grateful to all for their constant support and encouragement
throughout my market research course.
I express my sincere thanks to my mentor Mr. Manish Jain and Dr. AA whose continuous
guidance throughout the project inspired me to accomplish it.
Director Certificate
This is to certify that Ms. Rishika Katuria is a bona fide student of Dr Virendra Swaroop
computer studies, Kanpur and is presently pursuing Bachelor in Business Administration.
Under my guidance she has submitted her project report titled “ Consumer preference
towards Online Grocery Retail” in partial fulfillment of requirement for the Term paper of
4rd Trimester project. This report has not been previously submitted as part of another degree
or diploma of another Business school or University.
Dr. xxx
Director
Contents
1. Executive Summary...........................................................................................................................7
2. Introduction.......................................................................................................................................8
What is E Commerce?........................................................................................................................................8
Purpose of Study................................................................................................................................................8
Outline of Study..................................................................................................................................................8
3. Background........................................................................................................................................9
Why is there a need to know customer buying preference?..............................................................................9
Key drivers for success of E commerce..........................................................................................10
4. Review of Literature........................................................................................................................10
Abstract.........................................................................................................................................10
Online Grocery retail........................................................................................................................................12
Online Grocery Shopping.................................................................................................................13
Benefits of Online Grocery Shopping................................................................................................................13
Disadvantages of Online Grocery Shopping......................................................................................................13
How Does Online food and grocery Shopping Work?......................................................................................14
Indian players in the online grocery retail........................................................................................................14
5. Research Plan..................................................................................................................................16
Research Objectives:........................................................................................................................................16
Research Scope:...............................................................................................................................................16
Gap Analysis 16
Research Design and Methodology..................................................................................................................17
Sampling 17
Sample unit: 17
Sampling Technique:........................................................................................................................................17
Hypothesis 18
Hypothesis 2....................................................................................................................................18
6. Analysis and Findings.......................................................................................................................18
7. Summary.........................................................................................................................................38
Limitations 38
Major Findings..................................................................................................................................................38
Future Scope 39
APPENDICES.........................................................................................................................................40
Bibliography.........................................................................................................................................45
1. Executive Summary
Internet and Technology have made tremendous contribution towards business witnessed
nowadays all over the world. This has given rise to E commerce which encompasses
several pre purchases activities leading to an exchange of products or services or
information over electronic system such as the internet and other telecommunication
networks.
Analyzing the competitive advantage it can be said that E commerce enables easier , faster
and efficient business transactions for its consumers. For developing countries like India and
many more , E commerce offers considerable opportunity for growth.
E commerce is a boon for the current economic downturn. As India’s E-commerce market is
worth about Rs 50,000 crores in 2012. About 80% of this is travel related (airline tickets,
railway tickets, hotel bookings, online mobile recharge)
Online retailing comprises about 15% . India has close to 11 million online shoppers and it is
growing at an estimated 40-45% per annum. The rapid growth of E commerce in India is
being driven by greater customer choice and improved convenience.
The project will first study the attitudes of customers towards online shopping, also
determining the factors which influence the consumer to purchase goods and services.
The project also depicts the attributes of online shopping influencing the purchase decision of
the respondent.It will also determine the issues regarding the online shopping.
The project determines the purchase decision with respect to grocery. It will determine the
place preference of grocery shopping with respect to price, quality, variety, proximity and
offers, discounts.
2. Introduction
What is E Commerce?
Information communication technology and the Internet have contributed in changing the
concept of business these days. There is paradigm shift of business model witnessed today all
over the world. The proliferation of internet has given birth to E business and subsequently E
commerce. While E commerce is confined to a transaction, E business encompasses several
pre purchase and post purchase activities leading to the exchange of products or service or
information over electronic systems such as the internet and other electronic mode including
telecommunication networks. Analysing the competitive advantage of E commerce it is
observed that it enables easier, faster and efficient business transactions compared to outdoor
shopping. It helps in developing low- costs leadership in existing markets and introduces
product differentiation and mass customisation. For a developing country like India E
commerce offers considerable opportunity for growth.
E commerce has entered almost every section of business and has influenced the retail sector
in a ways that had not been done earlier. The spread of Internet in remote corners of
developed as well as developing countries have proved to be conducive for a steady growth
of online market and commerce. The unserved and underserved sections of the society have
benefitted from it and have got the privilege to access a broader choice of commodities and
service.
Purpose of Study
India’s e commerce market is worth about Rs 80,000 crore in 2014 about 80% of this was
travel related ( airline, tickets, online phone recharge, hotel bookings etc) Online retailing
comprises about 15% . India has close to 10 million online shoppers and is growing at an
estimated 40-45% per annum. The rapid growth of e commerce in India is being driven by
greater customer choice and improved convenience.
Outline of Study
The project was undertaken to study the factors that influence the buying behaviour of
consumers towards online food retail compared to physical store in India. It had the following
objectives:-
To study the attitudes of customers towards online shopping.
To identify factors influencing consumer’s online purchase decision of goods and
services.
To identify issues related to online shopping from the customers point of view.
To study the place preference of of grocery and food shopping with respect to price,
quality, variety, proximity and offers, discounts.
3. Background
In today’s world where in urban areas 80% of the people are working there is a need to find
the required grocery and food stuff in just one click. Many still prefer to go to physical stores
and purchase such items keeping in mind the freshness and authenticity of the goods and also
factors such as physical examination of goods etc. This method of selling online grocery and
food items was started by Grofers and Big basket and now since Amazon has also received a
big nod from the government to enter into the food retail there is severe competition.
It has become very important for any company in this market to know the perceptions of
its customers, especially the urban people in this segment as they are always busy, running
after money and hardly get the time to shop for groceries and prefer buying these stuff
through online mode rather than outdoor shopping..
4.Review of Literature
Customer preference towards online retail is the most important and trending talks because in
today’s very busy world people mostly in tier one cities hardly have the time to go and shop
in the physical stores, they prefer goods being delivered at their doorstep, the online food
retail need to develop their good and services according the need of the customers.
Abstract
Get Inside the Lives of Your Customers: Harvard Business Review, Seybold PB,May 2001,
Vol.79 Issue 5, p80-89
Over the last decade, many companies have become adept at the art of customer relationship
management. They’ve collected and sifted mountains of data on preferences and behaviour,
divided buyers into ever-finer segments, and honed their products, services, and marketing
pitches. But something’s been missing from these efforts: the big picture. Few companies
have bothered to look carefully at the broad context in which customers select, buy, and use
products and services. They’ve been so focused on fine-tuning their own offerings that
they’ve failed to see how those products and services fit into the real lives of their customers.
As a result, companies have routinely missed chances to expand sales and deepen loyalty.
As a result, consultant Patricia Seybold maintains, they’ve routinely missed chances to
deepen loyalty and expand sales. In this article the author shows how effective three very
different companies have been at using customer scenarios as the centrepiece of their
marketing plans. Chip maker National Semiconductor looked beyond the purchasing agents
that buy in bulk to find ways to find ways to make it easier for engineers to design National’s
components into their specifications for mobile telephones. Each time they do so , it
translates into millions of dollars in orders. By developing a customer scenario that describes
how people actually shop for groceries, Tesco learned the importance of decentralising its
web shopping site and how the extra costs of decentralisation could be outweighed by the
higher profit margins online customers generate. And Buzzsaw.com—have used customer
scenarios as the centrepiece of their marketing plans, guiding the way they deliver value and
use the Internet to buttress and extend their customer relationships supplier to its customers.
Seybold lays out the steps managers can take to develop their own customer scenarios by
thinking broadly about the challenges your customers face she suggests you can almost find
ways to make their lives easier and thus earn their loyalty.
Consumer Perception of E-service quality,Dr. Zhilin Yang , Minjoon Jun,Huntsville, Vol 19,
Issue 1:- This exploratory study expands the knowledge concerning service quality
dimensions in the context of Internet commerce, from the differing perspectives of two
groups: Internet purchasers and Internet non- purchasers. Six primary service quality
dimensions perceived by internet purchasers were uncovered: Reliability, access, ease of use,
personalisation, security, responsiveness, . When examining the relative importance of each
dimension affecting overall service quality assessment, the “reliability “ factor was found to
be the most important dimension for Internet purchasers while Internet non-purchasers
consider “security” as their most critical concern.
The Internet commerce industry has gone through an initial period of focussing on new
customers to the present stage of both retaining and attracting customers. Instant price
comparisons on the Web, brought by powerful engines, make non price competitive
advantages, such as service quality, ever more critical in retaining and attracting customers.
What brings online customers back , primariy is a sense of loyalty that comes from an
Internet company’s offering better service than anyone else.
To offer better services, it is necessary for internet companies to investigate what existing
and potential customers expect for product/service quality. In the context of Internet
commerce, existing customers are those whp have utilised the internet as a channel to
purchase products and services.
Following is the basic parameter that determines the working of online food shopping.
retail Bigbasket.com:
Bigbasket.com (Innovative Retail Concepts Private Limited) is India’s largest online food
and grocery store. With over 18,000 products and over a 1000 brands in our catalogue you
will find everything you are looking for. Right from fresh Fruits and Vegetables, Rice and
Dals, Spices and Seasonings to Packaged products, Beverages, Personal care products, Meats
– they have it all.Bigbasket.com allows you to walk away from the drudgery of grocery
shopping and welcome an easy relaxed way of browsing and shopping for groceries.
Grofers:
Grofers is an Indian on-demand online grocery delivery service. It was founded in December
2013 and is based in Gurgaon.Grofers is a low-price online supermarket that gets products
across categories like grocery, fruits & vegetables, beauty & wellness, household care, baby
care, pet care and meats & seafood delivered to your doorstep. Here customers can choose
from over 5,000 products at prices lower than supermarkets every day and schedule delivery
are also as per the customers convenience.
Amazon:-
Amazon is one of the biggest e-commerce industries and it recently entered the online food
retail segment in India named Amazon Fresh. It provides a wide range of food products at
best prices, they also provide two hour delivery of products such as fruits and vegetables.
They deal with all kinds of gourmet food, daily essentials, cooking, beverages, mushroom,
truffles and many more.
Farm2kitchen.com:-
Farm2kitchen team is led by Seema Dholi (founder and CEO) , a woman entrepreneur who is
committed to the betterment of the lives of Indian families . She started Farm2kitchenwith
only one mission – to enhance the quality of lifer Indian families. It deals with only organic
groceries. They support organic farming and agriculture as organic farming is a holistic
approach to food production. Some of the cities which will be covered under Farm2kitchen’s
umbrella for organic food are- New Delhi, Mumbai, Kanpur, Kolkata, and Gurgaon.
Nature’s Basket:-
Godrej Nature’s Basket is India’s pioneering and premium food destination from the 119-
year young Godrej Group. They started in 2005 as a single store in Mumbai and has now
transformed itself into an omni-channel retail business. They are present through physical
retail stores across India in neighbourhoods, this combined with an online portal and a mobile
application.
Their aim is to redefine India’s freshest and finest food experience by sourcing and serving
the very best be it the freshest fruits & vegetables, authentic delicatessen, the finest meats,
irresistible bakery products and more. For them their customers’ needs come first and to
serve them better and offer the best in terms of quality, benefits, flavour and taste they have
grown and nurtured their brands over the years.
5. Research Plan
Research Objectives:-
To study the attitudes of customers while shopping online.
To identify the issues faced by the customer while shopping online.
Identify the parameters which influence the purchase behaviour of the online
food retail.
Research Scope:-
To determine which factor influences the consumer to go for online shopping.
To find out which feature of the company attracts the user to purchase the
product from the e-store.
To find out whether the grocery online shopping is beneficial for the user.
To analyse which factors influence the user to buy online grocery.
Gap Analysis
Thepresent research is proposed to study and analyse the factors which influence the
behaviour of consumer with respect to online grocery in Kanpur. Studies on analysis of
consumer’s behaviour found from time to time. The studies have given a mixed outcome
which at times were positive and at times negative. In view of this there is ample scope for a
new study to analyse and study the consumer’s behaviour. The revelation from survey of
literature make it evident that consumers are becoming more and more aware about online
grocery services and there is a trend and a will among them to go for it. A study on this
aspect is necessary to update the knowledge regarding the same.
Research Design and Methodology
The sources of data used in this Market research will be both primary and secondary data.
Sampling
Sampling Design
Sample size- The sample size selected for the research is 75 in the area of
Kanpur.
Parameters of interests-The major parameter of interests is the subgroup of people
who are professional workers , students and engaged in self- service as they prefer
buying most of their goods online and have an experience in online grocery
shopping.
Sample unit:-
Working people (men and women)
Housewives
College students
Senior citizens
Sampling Technique:-
Hypothesis 1
Null Hypothesis:-Consumers face less inconvenience in online retail.
Hypothesis 2
Null Hypothesis:- Consumers prefer online retail as they get better value for money.
Alternate Hypothesis:- Consumers prefer offline retail as they get better value for money.
Hypothesis 3
Null Hypothesis:- Consumers prefer online retail as they get better value for money.
Alternative Hypothesis:- Online retail is not more beneficial as it does not provide so many
value proposition.
Demographic Observations
Gender
Male 47 Female 28 Total 75
Interpretation
The above diagram depicts that out of the 75respondents 37.3 % of the respondents were
females and 62.7% were men as our objective was to know the consumer behaviour of both
men and women as to infer from it, it’s necessary to know the response of both the genders.
Age Brackets
Age Respondents
18-24 28
25-30 33
31-39 7
40 and above 10
10
7 28
18-24
25-30
31-39
40 & above
33
Interpretation
The above diagram illustrates that the maximum number of respondents were aged 18-24 and
then 25-30 as this is the age group where people are more tech savvy and prefer buying
things online instead of stepping out.
Occupation
Occupation Respondents
Student 16
Service 35
Homemaker 9
Business 18
35
30
25
20
15
10
Interpretation
The above diagram illustrates that the maximum number of respondents are service and
business people and the rest are homemaker and students. As our goal was to study mostly
the behaviour pattern of these groups because they are the one’s running after money and find
it hard to take out time for grocery shopping and prefer doing it online.
Questionnaire Analysis
Graphical Representation:-
Interpretation-
The above diagram shows that electronics highest item sold in the online shopping.
Apparels and food has the second highest number of transactions in online shopping.
The other items that are sold in the online shopping are music, games and other
mostly preferred by male respondents.
Q3) If given an option to buy groceries online, would you like to buy?
No. of Respondents
Yes 49
No 8
May be 18
Interpretation
The figure above illustrates that majority have agreed to buy groceries online if they had an
option and a least number have disagreed to it.
Q4) How much money you spend in online shopping ?
Interpretation-
The figure above illustrates that the maximum number of respondents spend an amount of Rs
100-500 in their every purchase and an amount Rs 5000 and above monthly .
Others 8 27 27 7 0
Interpretation
The figure above illustrates the major reasons to shop online is when people do not
have the time to go and visit physical stores and they want value for money.
The other reasons are when they want something unique and physical they
prefer shopping online
The value of the products is the second most reason and 28% of the respondents
believe it. Then we have free shipping and credit/debit card payment which is found
to be satisfactory by rest of the respondents.
Strongly Strongly
Agree Agree Neutral Disagree Disagree
No guarantee 19 27 19 3 7
Possibility of forgery 15 40 13 6 1
High price of products 15 21 27 10 2
Security Issue 8 32 24 9 2
Others 7 23 28 10 7
Interpretation
Here, the majority of the respondents have said that the major issues they face
while shopping online is no guarantee.
The second most reason is high price of products then the possibility of forgery.
Very less people tend to have agreed to security reasons as one of the issues
No. of respondents
Yes 40
No 10
May be 25
Interpretation
The above figure illustrates that 53.3% people have agreed to online grocery
retail being beneficial to them.
Q10) Which of the following reasons describe your reasons for grocery shopping online?
Strongly Strongly
Agree Agree Neutral Disagree Disagree
My preferred supermarket is
Faraway its easier for me as I 25 31 12 2 0
do not have to carry heavy
bags
It helps me to order 19 37 14 1 0
itemsin bulk
I am a working person so
online shopping is helpful 12 27 22 4 2
to me
Other reasons 10 21 20 8 5
Interpretation
The above figure illustrates that around 25 of the respondents agree that one of the
primary reasons for them to shop online is that their preferred supermarket is
faraway.
20 respondents have agreed that they do not own a vehicle so they shop online.
19 respondents believe that online grocery shopping helps them order in bulk.
15 respondents feel that their existing supermarket is unable to fulfil their needs
so they prefer buying online.
12 respondents agree that as they are working professionals they like buying online.
Q11) To what extent do you agree or disagree with the following statements?
Strongly Strongly
Agree Agree Neutral Disagree Disagree
It is a much quicker/convenient
process than visiting the
supermart 17 45 9 4 0
Yes No Sometimes
Amazon 45 20 10
Grofers 20 35 20
Big Basket 41 16 18
Farm2kitchen 11 49 15
Others 17 41 17
Q13) From a scale of 1 to 5 how would you rate the online grocery sites? ( 1 being very poor
and 5 being excellent)
No. Of Respondents
1 (very poor) 0
2 (Poor) 3
3 (Satisfactory) 21
4 (Good) 32
5 (Excellent) 19
Interpretation
The above figure illustrates that a majority of 42.7% people have voted good to online
grocery sites.
No Guarantee 6 3 3 2 2 16
Possibility of
Forgery 3 4 2 2 3 14
High Price of
Products 2 3 3 1 1 10
Security Issues 3 3 1 3 2 12
Physical
Examination 2 4 2 2 3 13
Others 4 3 2 3 1 13
20 20 13 13 12 78
Table:As calculated value is lesser than table value so null hypothesis is accepted. This
Expected Value {(O-E)*(O-
Observed Value (O) (E) (O-E) {(O-E)*(O-E)} E)}/E
6 4.102564103 1.897435897 3.600262985 0.877564103
3 4.102564103 -1.102564103 1.2156476 0.296314103
3 2.666666667 0.333333333 0.111111111 0.041666667
2 2.666666667 -0.666666667 0.444444444 0.166666667
2 2.461538462 -0.461538462 0.213017751 0.086538462
3 3.58974359 -0.58974359 0.347797502 0.096886447
4 3.58974359 0.41025641 0.168310322 0.046886447
2 2.333333333 -0.333333333 0.111111111 0.047619048
2 2.333333333 -0.333333333 0.111111111 0.047619048
3 2.153846154 0.846153846 0.715976331 0.332417582
2 2.564102564 -0.564102564 0.318211703 0.124102564
3 2.564102564 0.435897436 0.190006575 0.074102564
3 1.666666667 1.333333333 1.777777778 1.066666667
1 1.666666667 -0.666666667 0.444444444 0.266666667
1 1.538461538 -0.538461538 0.289940828 0.188461538
3 3.076923077 -0.076923077 0.00591716 0.001923077
3 3.076923077 -0.076923077 0.00591716 0.001923077
1 2.00000000 -1 1 0.5
3 2.00000000 1 1 0.5
2 1.846153846 0.153846154 0.023668639 0.012820513
2 3.333333333 -1.333333333 1.777777778 0.533333333
4 3.333333333 0.666666667 0.444444444 0.133333333
2 2.166666667 -0.166666667 0.027777778 0.012820513
2 2.166666667 -0.166666667 0.027777778 0.012820513
3 2.00000000 1 1 0.5
4 3.333333333 0.666666667 0.444444444 0.133333333
3 3.333333333 -0.333333333 0.111111111 0.033333333
2 2.166666667 -0.166666667 0.027777778 0.012820513
3 2.166666667 0.833333333 0.694444444 0.320512821
1 2 -1 1 0.5
Calculated Value 6.96915293
illustrates the first hypothesis that in online retail consumers face lesser inconvenience
compared to physical stores.
Consumer Preference Towards Online Grocery Retail Sreerupa Sarkar (FPB 1719/048)
Ho:- Consumers prefer online retail as they get better value for money.
Ha:- Consumers prefer offline retail as they get better value for money.
Rows 4
Coloumns 4
df 9
Alpha
Value 0.05
Table
Value 16.92
Ho:- Consumers prefer online retail as they get better value for money.
Ha:- Online retail is not more beneficial as it does not provide so many value propositions.
Satisfaction Variables
Cash on Credit/Debit Card Free Value of the Oth Tot
Delivery Payment Shipping Product ers al
18-24 20 0 7 5 1 33
25-30 10 2 3 12 1 28
31-39 4 0 1 2 0 7
40 & 4 2 1 3 0 10
Above
38 4 12 22 2 78
Rows 4
Columns 5
df 12
Alpha
Value 0.05
Table
Value 21.03
The hypothesis framed for the project Consumer Perception towards Online Grocery
shopping stores are beneficial for the consumer.
From the above data analysis it can be determined that most of the respondents would agree
to buy grocery online rather than shopping grocery the traditional way.
Out of the agreed respondents to buy online grocery most of the respondents think that it
would be beneficial to shop grocery online on the basis of factors like time saving, can be
ordered in bulk, better quality with reasonable price. We can also conclude by saying that
there is a still huge scope on online grocery to grow in India and research shows that it is
already growing as more and more consumers are being aware of it and showing an
inclination towards online grocery shopping.
Limitations
The first limitation caused during the market research was to find out the respondents who
shop online and are web savvy.
The second limitation caused during the research was searching professionals who shop
grocery products along with the experience of online shopping.
Other limitation caused in the market research was that the research will only study the
consumer perception towards online grocery shopping and not the dealers,
wholesalers, retailers perception towards online shopping which acts as an agent to the
online retail industry to support its business operations.
Major Findings
From the collected data we can observe that there is an increase in the number of
respondents in online shopping as there is increasing awareness about this concept
in the market and the will to try it
Certain parameters which motivates the user to shop online are:
Cash on delivery
Value of the product at a reasonable rate
Various payment options
Discounts and deals offered
Physical examination is one of the primary issues in online buying which
determines the tangibility of the product
The data depicts that supermarts are the preferred shopping destination where
customers prefer to buy their requirements as it offers all the basic aspects as
price, quality, variety etc
From the above data collection we can determine most of the respondents agree to
buy grocery online if the option is given
The data also determine the factors which are beneficial for the consumer to shop
grocery online which are variety, saves time and energy and avoids travelling and
waiting in long queues.
Future Scope
Experts have predicted a promising and glorious future for E commerce in the 21st century. In
the foreseeable future E commerce will further become a major tool for sale of commodities.
Day by day with the advancement of technology E shopping is becoming more natural and
popular. Simultaneously , severe rivalry in the sector of E commerce services will intensify.
Thus prevailing future trends of E commerce will be the growth of Internet sales and
evolution.
Each year number of E commerce service and deals grows largely. Sales volumes of online
stores are more than comparable with those of brick and mortar ones. And the trend will
continue as a lot of people who are burdened by work and household duties will avail the
services as it is time saving and saves efforts of actually having to go and shop.
The quantity to quality tendency of E commerce is also becoming more obvious as it has
removed geographical factors from sale (irrespective of where the seller is situated he can
sell) . To increase their customer base E store owners will have to strategise and plan
accordingly to pay more attention to such elements like appealing goods presentation,
attractive design , they will have to employ modern technologies for their business to become
parts of E commerce in future.
APPENDICES
Questionnaire on Online Grocery Store
Name:-
Gender:-
o Male
o Female
Age:-
o 18-24
o 25-30
o 31-39
o 40 and above
Occupation:-
o Student
o Service
o Business
o Homemaker
o Yes
o No
o May be
100-500 o o o
500-1000 o o o
1000-5000 o o o
When I don’t o o o o o o
have the time
to buy in
physical
stores
Others o o o o o o
o Cash on delivery
o Credit/ debit card payment
o Free shipping
o Value of the product
o Others
Possibility of
forgery
High price of
products
Security Issue
Physical
examination
Any other
o Yes
o No
o May be
o No authenticity
o Stock out of items
o Cash is not accepted
o Unfreshness of the product
o Others (please specify)
Q11) Which of the following reasons describe your reasons for grocery shopping online?
Strongly Agree Strongly Disagree
Agree Disagree
My preferred o o o o
supermarket is
faraway
Its easier for me as o o o o
I do not have to
carry heavy bags
It helps me to order o o o o
items in bulk
I do not own a o o o o
vehicle so its
difficult for me
My local shopping o o o o
centre does not
meet my needs
I am a working o o o o
person so online
shopping is helpful
to me
Other reasons o o o o
Q13) To what extent do you agree or disagree with the following statements?
Yes No Sometimes
Amazon o o o
Grofers o o o
Big Basket o o o
Farm2kitchen o o o
Others o o o
Q15) From a scale of 1 to 5 how would you rate the online grocery sites? ( 1 being very poor
and 5 being excellent)
o 1 (Very poor)
o 2 (Poor)
o 3 ( Fair)
o 4 (Good)
o 5 (Excellent)
Bibliography
Reference books-
Marketing Management by Philip Kotler
Basics Of Marketing By Dr. P.C Pardeshi
abstract_id=2285350 https://surface.syr.edu/ischool_other/57/
Reference Links