BRIEF BACKGROUD OF THE STUDY

As the proponents introduce the P to the market, this will be the interest of those
people that fond of eating chicken with a twist. The proponents offers a new and unique
chicken ala pizza with toppings and a cheesy flavored

Pizza has a long been loved by people who have busy lifestyle. It is easy to
order, share and takeout especially for our parties or meeting an emergency family meal
or simply just hanging out with your friends. A lot of pizza product exist as year pass
because of innovating minds existing in the market. The reason why the proponents
choose their business it because a lot of people usually looking for something new type
of snack food and can be prepared as main dish. In Bauan, Batangas students and
employees are very much familiar with some pizza so the proponents provided a
product offered by the market where we can make new taste and unique product for the
customers. This product offers chicken pizza with unique flavor of toppings. Moreover it
includes the sauce particularly the tomato pizza sauce. Under this there are two option
for sauce which is mild sauce and wild spicy sauce. The product will package on pizza
box or a Tupperware

Nowadays people would choose a product that is unique and worth it. Pizzateria
is worth it because of its uniqueness that stated above the chicken has marinated and
not just plain chicken. The location of this business would be located in Bauan batangas
particularly in the Citi-Mart because there a lots of people who pass by, thus it is a busy
area it’s a good but also for snack and main dish corners. The Pizzateria is a food stall
where you can buy chicken ala pizza with an affordable price.
Objectives of the Business

The main objectives of this study is to determine the feasibility of the pizza in the
market. Specifically the objectives of business as follows;

 To determine whether a proposed project will be profitable

 To provide a better and unique type of product.
 To engage people to meet their satisfaction.
 To examine the business strengths, weaknesses and position in the marketplace.
 To identify the benefits and contributions of the product to the community
 STABLISHING A UNIQUE CHICKEN ALA PIZZA IN BAUAN BATANGAS

MISSION
Our mission is to provide the best quality of our chicken ala pizza and origin of
our product. To create healthy product to our customers and the environment. We also
aim to provide the best possible value to our customers who desire great tasting
chicken pizza.
VISION
To become the best provider of chicken ala pizza in entire Batangas especially
Philippines. To become number one business that offer unique chicken ala pizza
by 2025. To have multiple store branches that consist of company owned and
operate by others within the organization.

SCOPE AND LIMITATION

The feasibility study that the proponents will be stablishing is chicken ala pizza.
The study will determine If the product will be profitable and unique to the customers.
The scope of the study is meet customer’s satisfaction and the opportunity to provide a
unique chicken ala pizza. Scope and limitation of the study is to the customers who are
satisfy to buy the product. Scope and limitation of the study will discuss the market,
technical, management, financial and socioeconomic aspects and the business itself.
In marketing aspects, it focusses on target market of the business. Product,
price, promotion and place is one of a marketing segment that will help to start operate
a business. The proponents deal with the description of the product its corresponding
price and location. The channel of distribution is one of the important on how to meet
the needs and wants of the customers for them to become our loyal customers. Using
different kinds of advertising like free tasting on the opening of the business, uses
tarpaulins, some social media sites to promote our product and especially using
personal selling technique through word of mouth will help our business to market our
product, however the study will be limited because of unavailability of information from
the retailers.
A technical aspect is the discussion of the basic and operation flow of the product
it includes the tools, equipment and supplies use to make the product. The proponents
use list of materials direct and indirect materials, requirements direct labor, store
supplies, furniture and fixtures, plant layout, plant location, project utilities and waste
disposal management. These will be use to start a business in a good and stable
position. Proponents use technical aspect to help and determine what is the materials
needed in order to start proposed the business. However, this is limited to the process
of time in the preparation of the study.
Management aspects is about how a business run with the help of business
ownership. Management is one of the important aspect in stablishing a business.
Management is responsible for the success or failure of the business. It indicated the
duties and responsibilities of every employee on how to run business and using a man
power. The study will have limited inside the business organization who make policies
and procedure that are implemented only in the entire business organization.

A financial aspect deals with the initial capital to operate the business. It includes
the planning and monitoring of cash flow and determining the amount of assets and
liabilities that the business have. It also shows how the business gain profit and if the
business generates net income or net loss. Proponents will be use financial aspect to
know how much will be the estimated capital to start business and if its better to start a
business. The limitation in terms of financial aspects is that the limited and shortage of
financial resources so in this case using of machine, it is also limited to the capital of the
proponents and dependent upon consumption made that are based on price in the
market.
In socioeconomic aspects, the proponents deal with the role of the business in
promoting a healthy environment to the society. The proponents want to provide a silent
and safe community for everyone where safety is the first concern. An importance
facility to the employee and a clean community. To meets the needs of every people in
the community with good service and good quality product. However, this aspect was
limited to the socioeconomic impact of our business within Bauan, Batangas
Despite of the limitation and some hindrance to make the business grow fast the
proponents will also hopeful to continue stablishing the proposed business.