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Ethical Decision Making Frameworks PDF
Ethical Decision Making Frameworks PDF
Ethical Decision Making Frameworks PDF
These days, organizations want to make sure they’re getting publicity for the
right reasons, not for their ethical lapses. Just ask Volkswagen and Uber.
Volkswagen was caught lying to customers and regulators about the
performance of its diesel engines, even going so far as to program its cars to
give misleading emissions information. In 2017, details emerged about Uber’s
Project Greyball, a systematic, coordinated effort to evade law enforcement
officials where the ride-hailing service was banned.
To makes sure you don’t end up in the same boat at Volkswagen and Uber,
your organization needs to adopt guidelines that promote ethical decision
making, and make ethics a priority for all employees. Here are three
frameworks for ethical decision making.
One of the best-known ethical frameworks is also one of the simplest. The
framework developed by Ken Blanchard and Norman V incent Peale consists
of three questions, as described below. The questions first appeared in their
1988 book, “The Power of Ethical Management.”
Markkula Center Framework
1. Utilitarianism says the most ethical action is the one that provides the
greatest amount of good for the largest number of people — or, in
more dire circumstances, the least amount of harm. This idea will be
familiar to science fiction fans: At a critical moment in Star Trek II,
Spock says “The needs of the many outweigh the needs of the few.”
2. The rights approach dictates that the best decision is the one that
preserves and protects human dignity and moral rights. People “have
a right to be treated as ends, and not merely as means to other ends.”
3. The fairness or justice approach says that all humans should be
treated equally. If it’s not feasible to treat everyone equally, then
there must be a standard of fairness that applies to everyone .
4. The common good approach says that actions should promote to
public life. This approach is used to advocate for laws and public
services that appeal to the welfare of all.
5. The virtue approach is based on characteristics such as compassion
and honesty. With this approach, decision makers should ask things
like “What kind of person would I be if I take this action?”
Once you have a firm understanding of these five sources, there is a clear
set of progressive steps to consider in making an ethical decision:
Ask yourself, “What have I learned from this experience?” This re flection
will help you make ethical decisions in the future.