Assignment

On

HUMAN RESOURCE
MANAGEMENT
SUBMITTED TO:

Name: GANESKUMAR

Class: III BBA

Roll no:17auba028

Submitted to:
K.BHUSPAVENI
What is human resources?
Human resources or HR is the company department charged with finding, screening, recruiting,
and training job applicants, and administering employee-benefit programs. As companies
reorganize to gain a competitive edge, HR plays a key role in helping companies deal with a fast-
changing environment and the greater demand for quality employees.
John R. Commons, a pioneering economist, first coined the term “human resource” in his book
"The Distribution of Wealth," which was published in 1893. However, it was not until
the 19th century when the developed HR departments to address misunderstandings between
employees and their employers.

HR DEPARTMENT IN VKC GROUP

VKC Group is a footwear manufacturing and marketing company, based in
the Kozhikode district of Kerala state, in India.
It is considered to be one of the biggest in the organised footwear sectors. It is also the largest
branded PU footwear manufacturer in India.
The Group was established on 17 August 1984 with venturing into a Hawai Sheet manufacturing
unit. Later on Hawai straps were also inducted to the production line and in 1986, VKC group
launched the first product with its own brand name VKC Hawai in the market with an initial
production of 600 pairs per day. By 1989 the production increased to 5000 pairs a day and by
1996 it was increased to 17000 pairs.
In 1987, the group initiated the floating of the first RPVC (Rigid Polyvinyl Chloride) footwear
manufacturing unit in the Kozhikode, Kerala. This product also got very good acceptance in the
market. This has paved the way for a rapid change in the footwear industry itself. Within a few
years the number of Rubber and RPVC units grew to more than 80 numbers in this region.
In 1994 the group ventured the first unit in Kerala to manufacture footwear from virgin PVC.
This resulted in a drastic change and the multinational brands confronted competitions from the
local brands. In 1998 the group ventured into the first Micro Cellular PVC footwear in Kerala
with the help of imported plant and machinery. "Quality at affordable price" made the VKC
groups products popular in the market day by day.
In 2001 the group introduced the first Air Injected PVC DIP footwear manufacturing unit in the
South India. In 2003 the group missioned the first Injected EVA manufacturing unit in South –
Central India. In 2006 the group started backward integration to produce EVA compound for
Injection and initiated the first EVA compounding plant in the South –Central India.
In 2007, the group initiated the Manufacturing of PU DIP footwear at affordable price for
common man. The production capacity also shoot up to two lakhs of PU footwear.