Economic Aspect

1. General Market Description

We make this product proposal because we want to make food products

that are convenient and affordable yet delicious for people who doesn’t
have time to prepare their foods at home and to those who buy foods
outside before going to there works or errands. Adults or young ones,
workers and even students can enjoy this food products. We want to cater
Filipino cuisines to showcase the authenticity of Filipino foods.

2. Marketing Program

Our marketing program is to make sure that our products and services can
meet the wants and needs of our potential and loyal customers. We want
to develop a long-term relationship with our customers and give them
affordable products that is also profitable to our business. We can achieve
these goals by using different marketing strategies. First strategy is
identifying our target market to obtain potential customers. Then to
penetrate market industry, we use the social media to increase our
potential customers and to have a brand awareness. By using the social
media, we can also establish competitive analysis that can help us to find
competitors and what can be our potential competitive advantages to
them. Subsequently, we will perform sale forecasting that can help us to
project our probable sales. And lastly, we will make a marketing plan
budget to analyze what are the prospective expenses that may incur and
be use as basis for our operations.

3. Projected Sales
Unit Sales Year 1 Year 2 Year 3 Year 4 Year 5
Menu:
Egg w/rice 3600 3492 3240 3528 3780
Hotsilog 5400 5238 4860 5292 5670
Hotsilog(w/Cheese) 1800 1746 1620 1764 1890
Porksilog 8100 7857 7290 7938 8505
Tapsilog 9000 8730 8100 8820 9450
Tinapa 6300 6111 5670 6174 6615
Sisig(Pork) 9900 9603 8910 9702 10395
Sisig(Chicken) 4950 4802 4455 4851 5198
Adobo 13500 13095 12150 13230 14175
Add-ons:
Garlic rice 9608 9319 8647 9415 10088
Binagoong rice 8235 7988 7412 8070 8647
Plain rice 6863 6657 6176 6725 7206
Egg 2745 2663 2471 2690 2882
Total Unit Sales 90000 87300 81000 88200 94500

Unit Prices Year 1 Year 2 Year 3 Year 4 Year 5

Menu:
Egg w/rice ₱29.00 ₱29.00 ₱29.00 ₱29.00 ₱29.00
Hotsilog ₱39.00 ₱39.00 ₱39.00 ₱39.00 ₱39.00
Hotsilog(w/Cheese) ₱43.00 ₱43.00 ₱43.00 ₱43.00 ₱43.00
Porksilog ₱69.00 ₱69.00 ₱69.00 ₱69.00 ₱69.00
Tapsilog ₱69.00 ₱69.00 ₱69.00 ₱69.00 ₱69.00
Tinapa ₱35.00 ₱35.00 ₱35.00 ₱35.00 ₱35.00
Sisig(Pork) ₱69.00 ₱69.00 ₱69.00 ₱69.00 ₱69.00
Sisig(Chicken) ₱69.00 ₱69.00 ₱69.00 ₱69.00 ₱69.00
Adobo ₱69.00 ₱69.00 ₱69.00 ₱69.00 ₱69.00
Add-ons:
Garlic rice ₱20.00 ₱20.00 ₱20.00 ₱20.00 ₱20.00
Binagoong rice ₱20.00 ₱20.00 ₱20.00 ₱20.00 ₱20.00
Plain rice ₱15.00 ₱15.00 ₱15.00 ₱15.00 ₱15.00
Egg ₱15.00 ₱15.00 ₱15.00 ₱15.00 ₱15.00

Sales Year 1 Year 2 Year 3 Year 4 Year 5

Menu:
Egg w/rice ₱104,400.00 ₱101,268.00 ₱93,960.00 ₱102,312.00 ₱109,620.00
Hotsilog ₱210,600.00 ₱204,282.00 ₱189,540.00 ₱206,388.00 ₱221,130.00
Hotsilog(w/Cheese) ₱77,400.00 ₱75,078.00 ₱69,660.00 ₱75,852.00 ₱81,270.00
Porksilog ₱558,900.00 ₱542,133.00 ₱503,010.00 ₱547,722.00 ₱586,845.00
Tapsilog ₱621,000.00 ₱602,370.00 ₱558,900.00 ₱608,580.00 ₱652,050.00
Tinapa ₱220,500.00 ₱213,885.00 ₱198,450.00 ₱216,090.00 ₱231,525.00
Sisig(Pork) ₱683,100.00 ₱662,607.00 ₱614,790.00 ₱669,438.00 ₱717,255.00
Sisig(Chicken) ₱341,550.00 ₱331,303.50 ₱307,395.00 ₱334,719.00 ₱358,627.50
Adobo ₱931,500.00 ₱903,555.00 ₱838,350.00 ₱912,870.00 ₱978,075.00
Add-ons:
Garlic rice ₱192,150.00 ₱186,385.50 ₱172,935.00 ₱188,307.00 ₱201,757.50
Binagoong rice ₱164,700.00 ₱159,759.00 ₱148,230.00 ₱161,406.00 ₱172,935.00
Plain rice ₱102,937.50 ₱99,849.38 ₱92,643.75 ₱100,878.75 ₱108,084.38
Egg ₱41,175.00 ₱39,939.75 ₱37,057.50 ₱40,351.50 ₱43,233.75
Projected Sales ₱4,249,912.50 ₱4,122,415.13 ₱3,824,921.25 ₱4,164,914.25 ₱4,462,408.13

4. Contribution to the Philippines

This proposed business can help the economy by providing employment

to the people and this hired employees can sustain their families by
giving them jobs that will be source of income for their daily needs. The
consumers also benefit from us by providing their needs as well as giving
them affordable products but still satisfying for them.