Category management

The first very notable thing in the retail store was that there were no national
brands in the store. All the brands present in the store were private labels this
should not be a problem for most people as all the brands are owned and run byy
the parent company TATA.

There were seven clothing brand in total in the men’s section

 Nuon ,WES lounge and Studiofit- were the brand which were designed to
appeal and fit the younger buyers ranging from the ages between 16 to 25
mainly the collage students who are more fashion and trend conscious and
are inclined towards high street fashion wear. Jeans, chinos t-shirts casual
shirts and shorts.
 Wes formal- was only the one formal wear which catered towards the
office goers As most offices these days allow smart formal wears. Formal
Pants jackets and shirts
 Ascot and WES Casual were the two semi formal wear which were geared
 towards catering the modern more trendy office goers between the ages of
25 and 55. Semi formal trouser, jeans, collared, t-shirts, jackets.
 ETA was a blend of trendy hipster clothing and beach wear. T-shirts and
shorts
 Apart from this there were no men’s ethnic wear in the store.
 Women’s footwear
1st floor Women’s

racks Office wear

Trial room

Lingerie racks
Cash counter

women’s Ethnic wear

Womens
muliga
makeup
Trendy
prfume
Trial room Women’s
section
clothing
counters
Muligs and
gondolas

Women’s semi casual clothing

Muligs racks and gondolas

Escalator
 Women’s category management
Indian wear

 Bombay paisley ,diza ,utsa ,vark ,zuba were all Indian wear and offered a
varied color selection and and variet whent it comes to different types of
women’s clothing and catering to different age groups kurtis plazzos
leggings salwar anarkalies chudidar palamas etc
 Lova , nuon, sassy soda, studiofit, were the brand which were designed to
appeal and fit the younger womens ranging from the ages between 16 to
25 mainly the collage girls who are more fashion and trend conscious and
are inclined towards high street fashion wear. Jeans, chinos, tops, casual
shirts, shorts and skirts
 Wardrobe GIA were the brands which were designed to appeal the office
going women’s in their thirties which consisted of dresses skitrs tops suit
jackets pants, jackets.
 Wunderlove was an lingerie wear
 Shelf arrangement
The first very prominent thing that was evident as soon as one entered the store
was the use of mulig cloth hanger in the store which were excessively used
throughout the store the good thing about them was that easy to grab any piece
of cloth that was hung and have a good look at it and hung it back easily if you
don’t .one does not have to bend down pick up a shirt unfold it and then look at
it. This also made the staff’s job easy as they don’t have keep folding the clothes
again and again after the potential customer looks at it. The racks were
extensively seen in the shoe section and were 18 inches approx in length and did
not exceeded more than six feet five inches in height so people can easily access
any shoe which they like there were 4 to 5 shelves throughout the store in
different sections in the casual section different sizes of the same shirt were kept
on the same shelf and so was the case for the informal section the gondolas were
mainly kept in the middle of the store to utilize the empty space in the store. In
the lingerie section the cloths were hung on the little racks as the don’t require a
lot of space to display all in the men’s formal shirt section one piece was kept on
the mulig hanger so one does not have to open all the neatly folded shirts in order
to try them he can try on the trial peace.
 Shoe section 2nd floor Home
Candles
Decor
fragrances/home
décor, bed sheets shelf’s

Cash counter Rack/ gondola rack

Trial room

Men’s formal section

Mirror
pillar

Croc
kery
Men’s Kids Miscella
trendy section Sofa neous Shel
casual/ tables/dini home f’s
ng table items
Collage showpie
Mulig wear
trendy ces
mulig

Trendy
casual /
gondola
rack

Crock
Men’s Mulig Miscellaneous kitchen items ery/
semiformal and crockery bath
Trendy Home
clothing
decor/
kitche
Men’s /semi formal/casual n
clothing items

Escalator