Corporate Social

Responsibility of
Mitsubishi Electric

Submitted to : Submitted by :

Ankit Kapoor
FT-09-722
Section - C

Mitsubishi Electric in India

Since its operations began in India in the mid-1950s, Mitsubishi Electric has grown to become
one of the most highly regarded companies in this country.

We offer a wide range of innovative and high-quality products for the Indian market, including
air conditioners, visual information systems, power devices, photovoltaic (solar) solutions, power
systems, elevators and escalators, transportation systems, automotive equipment and industrial
automation machinery.

President Message

“In keeping with the spirit of our corporate statement, "Changes for the Better," we shall
continue to pursue the change required to create new value, in order to help realize a
sustainable society.”

Prioritizing Corporate Social Responsibilities Since the Time of Our Founding

The corporate operating environment continues to undergo dramatic changes, reflecting
advances in globalization, revisions of laws, and other factors. What must continue regardless of
how the times may change is a commitment to corporate ethics and compliance and a
commitment not to compromise on environmental issues and product quality.
This commitment of the Mitsubishi Electric Group was first articulated in the Keiei no Yotei, or
Keys to Management, which was drawn up at the time of the company's founding in 1921. The
spirit of this document, which states our contributions in areas such as the prosperity of society,
product quality and customer satisfaction, lives on today in our Corporate Mission and Seven
Guiding Principles. With these tenets as our core principles, the company promotes various
initiatives in order to fulfill our corporate social responsibilities.

Our Policy of Corporate Social Responsibility

The Mitsubishi Electric Group promotes its corporate social responsibility (CSR) activities based
on the conviction that all business activities must take CSR into consideration. The Group's
Corporate Mission and Seven Guiding Principles form its basic CSR policies.
We are vigilant in our enforcement of corporate ethics and compliance and constantly work to
improve educational programs and strengthen our internal control system. At the same time, we
pursue initiatives related to quality management, environmental preservation, philanthropy and
improved communication with all stakeholders.

Promotional System for CSR

Considering that our CSR activities involve a wide range of initiatives such as corporate ethics
and compliance, securing as well as improvement of quality, environmental preservation,
philanthropy and improved communication with all stakeholders, Mitsubishi Electric's CEO is
assigned as the officer responsible for overseeing these measures. The executive officers are in
charge of carrying out each initiative within the scope of their assigned duties.

First Understanding, Then Action

The Mitsubishi Electric Group strives to respect biodiversity in all its business
activities.

To maintain biodiversity, human beings must accept that they are but one of a countless number
of living organisms on the planet and develop an awareness of the importance of maintaining the
great blessing that is the natural environment. Respecting biodiversity is one of the pillars of our
Environmental Vision 2021, which was established in October 2007, and we formulated the
Mitsubishi Electric Group Biodiversity Action Guidelines in May 2010. All employees of the
Mitsubishi Electric Group have pledged to understand the relationship between business
activities and biodiversity in an effort to have all companies in the Mitsubishi Electric Group
respect biodiversity in all their business activities. This feature provides an overview of our
efforts to preserve biodiversity, from our philosophy and basic policies to awareness-raising
activities and our most recent initiatives and achievements.
Philosophy, Basic Polices and Initiatives for Preserving Biodiversity
Biodiversity Action Guidelines Formulated in Accordance with the Product Life Cycle

As part of our efforts to help preserve the natural environment,

Mitsubishi Electric has initiated numerous ongoing regional contribution activities. In 2003, we
began our Fuji Sanroku forest cultivation activities. In 2006 we launched the Mitsubishi Electric
Outdoor Classroom program to cultivate nature conservation leaders. And from 2007, we have
been conducting "Satoyama" woodland preservation activities with local residents.
Environmental Vision 2021, formulated in October 2007, defines
respecting biodiversity as one of Mitsubishi Electric's basic policies. The policy stems from the
strong desire to protect the natural environment and realize a sustainable society through
cultivating environmental awareness among our employees.
As one activity designed to help increase awareness, we
commissioned photographer Mitsuaki Iwago to photograph animals in their natural environment
and write a column, which has been posted on our Japanese corporate website under the title The
Beauty of NATURE since June 2008.
Ahead of the Convention on Biological Diversity (COP10) held
in October 2010, we formulated the Mitsubishi Electric Group Biodiversity Action Guidelines in
May 2010. In addition to helping foster the "emotional" aspects that form the basis for respecting
biodiversity and cherishing living things, these guidelines also provide a "logical" foundation
upon which to establish activities that help fulfill our corporate roles and responsibilities.

Our Biodiversity Action Guidelines have two main

characteristics: (1) they include the pledge of every Mitsubishi Electric Group employee to
understand the relationship between business activities and biodiversity; (2) they are structured
according to each stage of the product lifecycle. We have also created a relational chart that
makes these guidelines more visual.
In this way, we can understand how the products we make
impact biodiversity, and use this knowledge as a guide in formulating the actions necessary to
help preserve the environment and create a sustainable society.
 Environmental Aspects: Promoting Environmental Initiatives based on
Environmental Vision 2021

The Mitsubishi Electric Group pursues environmental management practices in its effort to
achieve Environmental Vision 2021* by the target year of 2021. These practices specifically
focus on
 reducing total CO2 emissions through energy-saving activities in offices and plants based
on visualization of energy consumption and the use of IT technologies;
 reducing CO2 emissions during product use by incorporating control technologies in
addition to offering basic energy-saving performance; and
 promoting the 3Rs (reduce, reuse, recycle) for the effective utilization of resources.

These efforts are producing steady results, as represented by the Kirigamine "Move-Eye Navi"
series of room air conditioners, which have received the Energy Conservation Grand Prize from
the Ministry of Economy, Trade and Industry in fiscal 2010.
As an underlying philosophy of our environmental initiatives, we have established the
"Biodiversity Action Guidelines" based on the awareness that our business activities as well as
all human activity affect biodiversity in many ways. Under these guidelines, we will strengthen
our perspective of respecting biodiversity in all our business activities.

Social Aspects: Contributing to Society through Technology

As a member of society, we are responsible for upholding corporate
ethics and compliance and engaging in social contribution activities. We also recognize our
responsibility to contribute to society through the technologies we have built up over the years.
One such example is the development of the Japan Aerospace Exploration Agency (JAXA)'s H-
II Transfer Vehicle (HTV), which successfully rendezvoused and docked with the International
Space Station in fiscal 2010. Mitsubishi Electric developed and manufactured the avionics
module that is the "brain" of the spacecraft, and was involved in overall system design. These
technologies can contribute to building a social infrastructure for space exploration. As another
example, Mitsubishi Electric has developed an inverter that uses SiC (silicon carbide)—a
material with great promise for next-generation power semiconductors—and demonstrated a
90% reduction in power loss, the world's highest. This technology can contribute to increasing
energy efficiency in and reducing CO2 emissions from electrical equipment.

This fiscal year, we will continue our efforts to uphold corporate ethics
and compliance and take an active part in social contribution activities, while also contributing to
society through our technologies, products, and services.Through these initiatives, the Mitsubishi
Electric Group will work to build a relationship of trust with stakeholders and do its part to help
realize a sustainable society. Within the spirit of our corporate statement, "Changes for the
Better," we will pursue continuous improvement and continue to make our best efforts. We
greatly appreciate your understanding and support.

Outdoor Classroom Objectives

The everyday lives of employees and their families can be transformed by experiencing nature
together.

Mitsubishi Electric Outdoor Classrooms represent an effort to foster environmental awareness

oriented toward respecting biodiversity, within the broader context of the company's
Environmental Vision 2021. The classrooms themselves are natural settings such as woodlands
and waterways, parks and seacoasts where participants and employees who take on the role of
teacher (leader) can experience nature together. The ultimate objective of each outdoor
classroom is to cultivate behaviors that positively impact the environment while fostering an
awareness of our symbiotic relationship with nature.
We believe that providing participants with a chance to share experiences outside their daily
work or home lives can change the way they think about the environment, which in turn will
positively impact their actions in the workplace and at home. For example, by encouraging
program participants to consider how the disposal of a certain product might negatively affect the
ecosystem, or whether there might be alternative methods of production that utilize resources
more effectively, both knowledge and understanding are enhanced. With this enhanced
knowledge and understanding, we hope that each family member will approach daily activities
such as electricity use from a more environmental perspective.
In recent years, respect for biodiversity has become an increasingly prominent environmental
theme. Becoming acquainted with various forms of wildlife in our outdoor classrooms cultivates
empathy with nature. This is the basis for respecting biodiversity.

Steadily Increasing the Number of Employees Who Become Leaders and Create
Classrooms
Another integral aspect of Mitsubishi Electric Outdoor Classrooms is
the role of employees as teachers (nature conservation leaders), who are responsible for planning
and managing the program. Twice a year, in spring and fall, leader candidates from all over
Japan attend a two-day training seminar where they learn how to become nature conservation
leaders. The seminar involves practical training and fieldwork fully utilizing all five senses in a
mountain setting, and the cultivation of the knowledge and skills required to lead in the
classroom, including how to communicate with children, emergency first-aid procedures and
other critical subjects. Upon completion of the seminar, the new leaders return to their respective
workplaces and apply their training toward the creation of their own outdoor classrooms.
In this way, by increasing the number of leaders who actively communicate the importance of
environmental issues, we are able inculcate environmental awareness among our employees and
their families in Japan and throughout the world, spreading the message outward in an ever-
widening circle. Despite this seemingly diminutive gesture by a single enterprise, we
nevertheless believe that we can contribute to raising environmental awareness throughout
society.
Our Perspective on Biodiversity
We recognize that our business activities involve the use of a
variety of raw materials, and our chemical substance emissions and waste place a burden on
biodiversity. We believe it is the responsibility of humans—merely one constituent of nature's
vastly diverse offerings—to understand, sustain and respect our natural environment. To our
minds, this is the true meaning of "environmental awareness." Accordingly, we take an active
role in fostering environmental awareness, both as a corporate entity and from the standpoint of
the individuals that make up the company, as we strive to protect biodiversity. Coming into
contact with living things through environmental preservation activities is a starting point of
fostering environmental awareness.
Based on the belief that the environment is an asset we share with future generations, we
consider environmentally conscious management a topmost priority. To the extent that their
activities interact with society and the natural environment, we believe companies are duty-
bound to be proactive in maintaining harmony with their surroundings. We take these
responsibilities to heart through our ongoing initiatives to preserve biodiversity.
Fostering Environmental Awareness

Targets of the 6th Environmental Plan (fiscal 2010–2012) and

Fiscal 2010 Progress

Respecting Biodiversity
Forest Cultivation and "Satoyama" Woodland Preservation
6th Environmental Plan (fiscal Fiscal 2010 Fiscal 2011
2010–2012) Target Results Degree of Target
Targets by fiscal year achievement
Self-
assessment
Expand by one or more regions Held in one Implemented Held in one
per year new region, according to plan new region,
for total of for total of
five regions six regions
Mitsubishi Electric Outdoor Classroom
6th Environmental Plan (fiscal Fiscal 2010 Fiscal 2011
2010–2012) Target Results Degree of Target
Targets by fiscal year achievement
Self-
assessment
Increase by five regions per year Held in 5 Held in 9 new Held in 5
Train 50 outdoor classroom new regions, regions, for total new regions,
leaders per year for total of of 30 times in 19 for total of
26 times in regions 35 times in
15 regions Trained 46 24 regions
outdoor
classroom leaders

Our goals include activities to help foster environmental

awareness. One is to add at least one new site every year, to undertake forest cultivation and
"Satoyama" woodland preservation activities, enabling employees to engage physically in nature
conservation and social contribution. Another goal is to add five regions every year to our
Mitsubishi Electric Outdoor Classroom program, where employees, their families, and
communities come together to enjoy nature. We also plan to train 50 employees annually as
Outdoor Classroom leaders.
Mitsubishi Electric’s Fiscal 2010 Targets and Achievement

Forest nurturing, "Satoyama" woodland preservation, and Mitsubishi

Electric Outdoor Classroom activities going strong

Mitsubishi Electric sets the fostering of environmental awareness as one link in our activities to
preserve biodiversity. Our company-wide initiatives fall into two main types. One is forest
nurturing and "Satoyama" woodland preservation activities that enable employees and their
families to engage physically in nature conservation, experience the importance of the
environment, and contribute to society. The other is the Mitsubishi Electric Outdoor Classroom,
which brings together employees, their families, and the local community to enjoy nature.
In our forest nurturing and "Satoyama" woodland preservation programs, we met our target with
events held at five locations (company headquarters, Nagoya, Kobe, Nakatsugawa, Shizuoka).
See "Satoyama Woodland Preservation Activities" on the Philanthropic Activities page for
details of this employee participatory program.

In fiscal 2010 we surpassed our target for the Mitsubishi Electric

Outdoor Classroom by expanding the program to nine new regions, for a total of 30 events in 19
regions. We also trained a total of 43 new Outdoor Classroom leaders from our training classes,
with three employees voluntarily taking part in leader activities (fiscal 2010 cumulative leader
total: 111 persons).
As a long-term goal, we intend to extend the Mitsubishi Electric
Outdoor Classroom program to all workplaces (head office, branches, manufacturing centers,
etc.) by fiscal 2022. We are planning to strengthen our efforts in leader training in fiscal 2011, to
address regions that currently have no Outdoor Classroom leaders. To enhance the content of the
program, we are working on better means of sharing information about the Outdoor Classrooms,
such as offering information online and using regional conferences to exchange information and
coordinate activities.
Our affiliated companies are engaged in environmental conservation
activities as well. In Japan, a total of 121 participants from Mitsubishi Electric and 13 affiliates
took part in the Earth-Friendly Cleanup Activities hosted by Fukuoka City. Overseas, our
programs included coastal preservation in Thailand through mangrove planting, and planting one
tree in highway median strips for each elevator we sold.
Expanding Mitsubishi Electric Outdoor Classrooms with domestic and
overseas affiliates
in fiscal 2011
We are making plans to have affiliates start hosting Mitsubishi Electric Outdoor Classrooms, and
to foster Outdoor Classroom leaders within affiliates in Japan in fiscal 2011. We will also
coordinate with four locations in the U.S., Europe, Asia, and China to take Outdoor Classrooms
overseas.

Example of "Satoyama" Woodland Preservation Projects and Mitsubishi Electric Outdoor

Classrooms
At our Shizuoka Works we initiated cleanup efforts along the Abe River, convening an Outdoor
Classroom beforehand. Children who learned about the plants and trees of the area and the
workings of the ecosystem found the cleanup activity a lot of fun. Together they searched for
litter, learning consideration for the grasses and flowers decorating the riverbanks. The
separation of the litter, as well as the sheer volume of what they collected, was of further interest
to the children.

Example of Mitsubishi Electric Outdoor Classroom

 An former quarry hosted the Outdoor Classroom held by our
Kamakura Works. The mountain, laid bare where rock had been cut away decades ago, was
welcoming back birds and rich greenery thanks to the efforts of the local people. With the
greenery as their textbook, the children had fun discovering the secrets of the red berries they
saw, learning how fallen leaves become soil, and much more. They also learned that the mica
beneath their feet is a mineral with a deep connection to the products we build.

About the 2010 CSR Report

This report provides information about corporate social
responsibility (CSR) initiatives by the Mitsubishi Electric Group to help realize a sustainable
society. It primarily reports on significant activities, events and changes that occurred in fiscal
2010. Based on the PDCA (plan-do-check-act) approach, in reporting our activities, we tried to
go beyond just presenting our principles and the results of activities to date in order to also refer
to future policies and issues.
We endeavor to fulfill our responsibility of presenting
information to the public in order to broaden our range of communication with stakeholders. We
appreciate any and all frank and honest feedback intended to further improve the report.

Structure of the report

Aiming to fulfill our responsibility of presenting information
to the public, the CSR report consists of and discloses information in five main sections of
content: Basic Policy & Management, Social Responsibility, Environmental Report,
Environmental Topics, and Philanthropic Activities. In particular, the Social Responsibility
section reports on our responsibility and conduct toward stakeholders.

Scope of the Report

Social Aspects - Primarily covers activities of Mitsubishi Electric Corporation

Environmental Aspects - Covers activities of Mitsubishi Electric Corporation and 163

domestic/overseas affiliates
Economic Aspects - Primarily covers performance of Mitsubishi Electric Corporation,
consolidated subsidiaries, and equity method affiliates

References
 Environmental Reporting Guidelines (2007), Ministry of the Environment
 Business Owner Environmental Performance Indicator Guideline (2002), Ministry of the
Environment
 Environmental Accounting Guidelines (2005), Ministry of the Environment
 Environmental Reporting Guidelines 2001—With Focus on Stakeholders, Ministry of
Economy, Trade and Industry
 Sustainability Reporting Guidelines Version 3.0, Global Reporting Initiative

Ankit Kapoor

Ft-09-722

Section- C