Game-based learning platform

for soft skills development

PRESS KIT
2017
www.game-learn.com
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Gamelearn Get to know

1 . Get to know Gamelearn

YOUR WORKFORCE HAS CHANGED. SO, WHY

Gamelearn

DEVELOP THEIR SKILLS THE SAME OLD WAYS?

WHAT IS GAMELEARN?

Gamelearn is the most awarded game-based learning platform worldwide. Is the world leading
company in skills training through video games and a pioneer in the development of game-
based learning products. Its methodology has revolutionized corporate and individual training by
combining gamification elements, advanced simulators and high quality theoretical contents in a
single format: a video game.
Thanks to its methodology, Gamelearn has managed to solve the greatest issue facing the
traditional e-learning experience: according to Forrester Research, only 30% of people who start an
online course go on to finish it.
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Methodology
Solution
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HOW DO WE TRAIN SOFT SKILLS? Founders
Gamelearn Contact

Gamelearn works and develops transferable skills and abilities such as leadership,
negotiating, customer service and time management.

The key is the 3 pillars: 33% Contents

33% Simulator
Highest quality contents and a fundamentally practical approach: Every single one
of these Serious Games have contents equivalent to those in a two-day classroom
course.

A simulator (Game-based learning): The excellent use of the game itself to teach

Gamelearn
employee the skills, besides the inclusion of a sophisticated simulator which
allowed users to practice, benefit from experiential learning, implement the
skills and techniques learned and receive personalized feedback with tips for
improvement.
33% Gamification
Techniques
Gamification techniques: The use of game dynamics tools like storytelling, suspense,
levels, challenges, competition, badges… turned the training into a fun and totally
addictive experience for the users.

WHAT ARE THE RESULTS OF OUR TRAINING?

With their solutions, Gamelearn is able to overcome the big problems of classroom
training and e-learning, improving their results:

Engagement
92 93 98
97 9,2 level
out of 10

Completion ratio Recommendation Applicability of

ratio Learned Contents
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Gamelearn Methodology

2 . The Training Model. Game-based learning

“Albert Einstein regarded games as the best

form of research”

WHAT IS GAME-BASED LEARNING?

Gamelearn

Game-Based Learning is the natural evolution of e-learning: training through video games,
encouraging the employee to practice experiential learning.

WELCOME TO THE TRAINING OF THE FUTURE

Learning through video games has become the new solution in the world of training and its
advantages are many when compared to more traditional models:
· Draws the user in. Through the adventure in these games, the learning becomes something
entertaining, fun and even addictive.
· Generates confidence. As it is a video game, users can relax and gain confidence, allowing them to
better retain what has been learned.
· Improves performance. Gamification elements contribute towards the motivation of employees,
increasing their effort to complete as many tasks as possible.
· Based on practice. The contents of the course are fundamentally practical. The user learns and
masters the skill by putting it into practice.
· Socializes. Because it is an experience shared with other employees, the users’ resolution improves
within the game.
 Get to know
Methodology
Solution
History 5
Founders
Gamelearn Contact

THE FASTEST-GROWING METHOD

According to the Global Market for Game-based Learning 2016-2021 report by

Ambient Insight 2015, game-based learning becomes the model with the best rate
of revenue growth in the next 5 years:

Gamelearn
Game-based learning: 22%

Simulation: 17%

Cognitive: 11%

Mobile Learning: 7%

Digital Format: -3%

Collaborative (groups): -5%

E-Learning: -7%
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Gamelearn Methodology

WHY IS LEARNING THROUGH VIDEO GAMES EFFECTIVE?

Learning while you are having fun playing a video game is possible, is real and it works. That is
supported by the scientific report done by the Federation of American Scientists:

3 90 11
Gamelearn

X
%

Gamelearn · The game · Improves · Increases · Increases

increases task retention of students’ students’
completion by a what is learned confidence by a conceptual
300% by a 90% 20% knowledge by
an 11%

TEAMS CHANGE. CHANGE THE WAY YOU TRAIN THEM

We stand before a new generation that bursts onto the job market: Millennials. A generation that will
make up the 75% of the workforce in less than 10 years, people who have grown up with video games
and will change a world where:
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Methodology
Solution
History 7
Founders
Gamelearn Contact

90
58 25.4
30
years old
10,000 h

Gamelearn
· 58% of the · The average age · 90% has been · 25,4% of European
population plays of these players playing video adults consider
video games is 30 years old games since themselves habitual
they were 18 players and 45% of them
with an average spend between 1 and 5
of 10,000 hours weekly playing

THE USE OF GAMIFICATION TO REACH ENGAGEMENT

THE GAMIFICATION TECHNIQUES

Gamification is the use of game mechanics and More than 70% of North WE USE
dynamics in non-ludic situations. Gamification in American workers · Storytelling.
soft skills training solves one of the big problems are not motivated at their
· Missions.
typical of e-learning: lack of engagement. workplace, which means a
· Challenges.
cost of $450 - $550
According to the report by Gallup, Gallup Q12 billion annually to the · Rankings.
Employee Engagement Survey, the engagement economy of the USA. · Personal rewards and badges.
and motivation of the employee at their · Levels.
workplace has a direct impact on the business
results of any company:
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Gamelearn Solución

3 . The Most Awarded Game-based Learning Platform Worldwide

WE CREATE VIDEO GAMES THAT

HELP PEOPLE GROW
Gamelearn has created and developed an innovative training program that comes to life by
means of the most awarded game-based learning platform in the world.
Gamelearn

game of the year innovación RRHH E&E

BEX Institute Expansión & IE Business School
2016 2016

learning design challenge top 20 training company best of eLearning! brandon hall excellence
training magazine training industry elearning! media group brandon hall group
2016 2016 2016 2016

serious play awards learnX impact awards e-learning! champion brandon hall excellence
serious play association learnx elearning! media group brandon hall group
2016 2016 2016 2015

top 20 training company best of eLearning! top 20 training company best of elearning!
training industry elearning! media group training industry elearning! media group
2015 2015 2014 2014

top 5 startup south summit innovación RRHH E&E best service CIPD Manchester top 10 european startup
spain startup summit diario expansión CIPD’12 Manchester Exhibition San Francisco DN
2013 2013 2012 2011
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Metodología
Solución
Historia 9
Socios
Gamelearn Contacto

HOW IT WORKS
Gamelearn has managed to transform online training with video games into a simple, useful and
accessible tool for any company in the world. This is how our game-based learning platform works:

Only an Internet connection is required.

Gamelearn
No need to install any software.
Access to all available courses and competences.
From our new platform or from your LMS.
Access from PC, tablet or smartphone.
Available in 11 languages.
Customizable content.
Monitoring by student and group.
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Gamelearn Solution

WE DEVELOP THE SKILLS MOST

DEMANDED BY COMPANIES
In total, more than 1,000 companies and more than 200,000 professionals worldwide have
benefited from our training in soft skills through video games.

The last edition of Davos Forum defined the 10 soft skills that will dominate the market in the
Gamelearn

coming years. Those 10 soft skills already form a part of our ‘skills catalogue’.:

A graphic adventure of A merchant’s story set in A story of intrigue and Travel to the future and lead
survival on a deserted island fifteenth century Venice adventure set throughout a huge corporation with the
the cities of Rome, El Cairo support of your customers
and Petra

PACIFIC MERCHANTS TRISKELION 2100

1. Continuous Learning

FORO DE DAVOS 2. Self-Confidence

3. Self-Control

4. Self-Awareness

5. Information Seeking

6. Coaching

7. Communicating Effectively

8. Work-Life Balance

9. Steady Focus

10. Flexibility
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Methodology
Solution
History 11
Founders
Gamelearn Contact

FORO DE DAVOS

PACIFIC MERCHANTS TRISKELION 2100

11. Change Management

Gamelearn
12. Conflict Management

13. Impact and Influence Z

14. Initiative

15. Innovation and Creativity

16. Integrity

17. Leadership

18. Negotiation

19. Drive to Deliver Results

20. Analytical Thinking

21. Planning, Organizing and
Coordinating
22. Problem Solving

23. Tolerance to Pressure

24. Decision-Making

25. Teamwork

26. Customer Service

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Gamelearn Solution

4 . A Training model that reaches everybody.

Over the past few years we have helped more than 1,000 companies,
train more than 200,000 professionals around the world.
Gamelearn
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Methodology
Solution 13
History
Founders
Gamelearn Contact

5 . Our history

MORE THAN 15 YEARS DEDICATED TO THE TRAINING

OF PEOPLE AND COMPANIES

1999 2007 2009 2011 2014 2015

Gamelearn
2016
Jabary Ibrahim Jabary Merchants Triskelion Brilliant Pacific® is Gamelearn
Consulting and Mai is released; becomes the Meeting is launched, launches the
is born, Apraiz found the first video second Serious released; the the first game-based
specialized in Gamelearn. game to Game from gamified app course-video learning platform,
in-classroom implement Gamelearn. for efficient game ever on which covers
training for game-based meeting Leadership 90% of the skills
managerial learning management. and Team companies most
skills. methodology. Management. demand.

We debut ‘2100’,
the first simulator
SEDES in customer
service skills.

Spain USA UK Mexico Peru

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Gamelearn Founders

6 . Founding members.
IBRAHIM JABARY
Co-Founder and CEO at Gamelearn, he is also the creator of Merchants®
and Triskelion®. An entrepreneur and a visionary, Ibrahim holds a degree in
Economics and Business and an MBA from IE Business School. After a long
Gamelearn

experience in international companies, Ibrahim founded Jabary Consulting,

a company dedicated to in-classroom training of management skills.
With Gamelearn, Ibrahim has become a pioneer in the development of
training courses in video game format, or serious games, for the training of
management skills. Currently, he is known as a ‘guru’ of ‘Game-based learning’
training methodology.

Expertise:
• Game-based learning
• Gamification
• Training and skills development
• Technology applied to HR and Senior Management
• Soft skills: negotiation, leadership, communication and productivity

@ijabary
LinkedIn Ibrahim Jabary
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Methodology
Solution
History 15
Founders
Gamelearn Contact

MAI APRAIZ
Co-Founder and CSO (Chief Sales Officer) at Gamelearn, international
leader in the development of Serious Games for corporate training.
For 13 years, she has founded different companies in several sectors

Gamelearn
(consulting, publishing, real estate, applications and video games). She
has been a lecturer in events related to the world of training, such as
HRCoreAcademy or iiR’s eLearning Mexico. She graduated in Law from
the University of Deusto and holds an MBA from IE Business School.
Linkedin
Mai Apraiz
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Methodology
Solution
16 History
Founders
Gamelearn Contact

7 . Contact

GAMELEARN
Comunication
César Martín
Gamelearn

cmartin@game-learn.com
T. +34 913519089
www.game-learn.com