Date: April 3rd, 2020

Asian Business School

Marketing Research

ASSIGNMENT 1

Submitted To: Submitted By:

Dr. Anu Nagpal Chopra Shivam Sharma

Section: A
Batch 2018-20
Enroll No. 137

Question.

Frame a questionnaire for particular Product/Brand to calculate WTP (Willingness to Pay).

Answer.

Questionnaire Buffet Meal Pricing Questionnaire

Q1. In past 3 months how many times have you been to any buffet restaurant?

Q2. During the same period how many times have you been to this restaurant?
Q3. At what price would you consider this dinner buffet to be so inexpensive that
you would have doubt about its quality?

Q4. At what price would you still feel this dinner buffet is good deal, and you have
no doubt about its quality?

Q5. At what price would you think that this dinner buffet is kind of expensive, but
still worth buying because of its good quality (ex – ingredients, freshness, etc.)?

Q6. At what price would you feel that this dinner buffet is so expensive that this is
not worth purchasing in this restaurant regardless of its good quality?

Q7. In your opinion what is the appropriate price for this kind of dinner buffet?

Q8. Place of Residence

a) Local Resident
b) Visitor
c) Occasional

Q9. Your Age?

Q10. Occupation/Education Level?