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"We Measured Our Success Not Just by How Much Money We Made, But by How Much We Contributed To The Community. It Was A Two-Part Bottom Line." Sources
"We Measured Our Success Not Just by How Much Money We Made, But by How Much We Contributed To The Community. It Was A Two-Part Bottom Line." Sources
Ben Cohen and Jerry Greenfield were childhood best friends who met during high school
gym class in 1963 in Merrick, New York and became inseparable since then. Greenfield was
unable to pursue medical school even though he graduated in college. Cohen, on the other hand,
dropped out of school. Since both of them love food, the pair took and completed a
correspondence course in ice-cream making from Pennsylvania State University's creamery in
1977. After finishing the course, with an investment of $12,000, Cohen and Greenfield opened
their first ice cream shop, Ben and Jerry’s.
The pair made their partnership work because they were able to turn their friendship into
a successful industry because of their love and passion for food and their goal to make more than
just a profit. As on how they make their business a successful one here is what Greenfield has to
say, "We measured our success not just by how much money we made, but by how much we
contributed to the community. It was a two-part bottom line."
Sources: Inc.com, Entrepreneur.com, Evancarmichael.com