WHAT: OPPO DATE:

EQUITIES: WHO: OWE: BRAND CHARACTER:

Camera Phone Young and adult M/F, 16-30, International Style Fashionable and Innovative
OBJECTIVE:
To make OPPO more stylish than other competitors
(the reasons why we are communicating)
ISSUE: There are many competitors that are not so different in specification and

(what’s consumer barrier) design

The problem is how to make OPPO more stylish than other competitors?
INSIGHT: 1. Good camera selfie

(what’s consumer truth) 2. VOOC fast charge technology

3. Interesting design
4. Overprice
5. The price of a used OPPO smartphone has fallen dramatically
6. Rarely provide OS updates
OPPORTUNITY:
Has an attractive product design and focus on camera phone
(the opportunity for the brand to light of the insight)
CHALLENGE: 1. Increase public understanding of OPPO products, although expensive

(what’s the idea needs to do to overcome the issue) but still stylish
2. Adjusting marketing techniques according to the interest of consumers in
each country
WAYS IN:
1. Uses advanced camera technology to produce good photos
(some thought starters)
2. Has an attractive smartphone design