Thermosmart

Thermosmart stands out as a high quality and thoughtfully designed product

that proudly represents sustainability with class and style unique to the
customers.
ThermoSmart stands out as a high quality and thoughtfully designed product
that proudly represents sustainability with class and style unique to the
customers.

Key resources –
 Stainless steel core
 Enhanced scratch – resistant coating
 Four precision sensors for temperature and liquid detection
 Advance lithium-ion battery technology
 Dual-band microprocessor controls the mug
 360 degree Leakproof lid
 Premium soft touch exterior
 Stainless steel interior
 Hidden-until-lit LED display
 Seven precision sensors for temperature and liquid detection
 Dual-band microprocessor with advanced lithium-ion battery technology
 Thermos insulation technology, double-walled stainless steel
 Vacuum insulation
 Top-rack dishwasher-safe
 Hygienic, easy to clean, no interior coating
 Flavor-neutral, recyclable
 Free of BPA and contaminants
 Keeps hot and cold
 Ultra-lightweight
 5 years of guaranteed optimal insulation performance
 Depending on the model, available in sizes of 355 ml, 500 ml, 750 ml, and
1000 ml

Value Proposition
For travelling or working adults who need, on-demand heating or cooling of
food and beverages, Thermosmart is a vacuum flask used to adjust the
temperature of the content and that conveniently eliminates the frustrations
of travel.Unlike other vacuum flasks, Thermosmart uses advanced technology
and is environment friendly. Thermosmart being the first of its kind in India,
solves a unique problem of heating and cooling food items on the go.
By using Thermosmart you will be one person less to use the plastic
bottles and one person more to save the environment.
By purchasing Thermosmart you are benefitting not only yourself but also
others around you since you are in charge of your beverage.

Cost per Thermosmart

Cost of raw materials- 1300
Cost of making temperature control unit per thermos-750
Marketing and advertising per unit- 350
Revenue-
Selling cost INR 6000
Target Market
campers, car campers, glampers, bird watchers, fisherpeople, hikers, trekkers,
outdoor enthusiasts, and off grid homesteaders. Folks who buy gift for REI, Gen
Xers and millennials who like going outdoors. All of these people will benefit
from our product which allows them to enjoy being outdoors more and to feel
good the purchase of this energy efficient product.

Customer segmentation
The major competitors include:-
Nanlong, Shinetime, Haers, Thermos, Zojirushi, Peacock, PMI, TIGER
Market Segmentation:
The Vacuum Flask Market has been segregated into various crucial divisions
including applications, types, and regions. Each market segment is intensively
contemplating its market acceptance, worthiness, demand, and growth
prospects. The segmentation analysis will help our business plan to customize
our marketing approach to have a better command of each segment and to
identify the most prospective customer base.
Types:
Households
Commercials
Regions:
Metropolitan and semi metropolitan cities
Urban areas
In terms of region, Cutting edge technology and innovations are the most
important traits of the urban region and that’s the reason most of the time
Mumbai, Delhi, Kolkata, Bangalore, Pune, Hyderabad and similar cities
dominate the technology driven markets.
The market scan further be segmented into age groups. Right from teenagers
to seniors. Working professionals and hikers, trekkers or frequent travelers
since it is easy to use in planes, trains or offices.
SWOT Analysis
Strengths
• Environmental and healthy stainless-steel liner.
• Start with 135 degrees Fahrenheit and adjust up or down.
• Temperature is adjustable as you need. Double layer insulated for
maximum temperature retention.
• Digital LCD temperature display and easy to set the exact temperature
you want.
• 2-hour battery life on a single charge
• Unique and intelligent thaw function, also can be used when it is freeze
• Leak proof
• Light in weight

Weakness:
 Lithium ion batteries required for charging the thermosmart.

Opportunities:
 Working People
 Traveler

Treats:
 New competitors in the market
Working process –
Working of Thermosmart
The inner wall of the thermosmart is of a Phase Changer Material (PCM). When
you pour a cup of water in thermos of temperature about 170 degrees
Fahrenheit and you can set the temperature to 140 degrees Fahrenheit by
using temperature settings on thermosmart. The thermos extracts the heat
from the water and store it in the PCM. In this case, the material starts out in a
waxy form and liquifies as it absorbs heat. This fairly quickly cools the water
down to the desired temperature, but in the process the PCM becomes a heat
storage "battery". Once the water reaches 70 degrees using temperature
measuring sensors thermosmart sense the some change in a physical
characteristic of water and display temperature on the Digital LCD. If it starts
to cool further, the a microprocessor-controlled heating system senses
variation in the temperature and pre-sets to control the exact temperature by
extracts heat from the PCM "battery" and uses that to maintain the
temperature rather than directly heating the water using normal battery
power and keeps all manner of food at a temperature of you choose for at
least two hours.
Manufacturing process –
The some parts for the thermosmart like Digital LCD, temperature measuring
sensors, microprocessor-controlled heating system and Lithium ion battery are
all purchased from companies that produce those items. The raw material i.e.
stainless-steel pipes are cut into the appropriate length and make stainless
steel into the shape of a bottle by water expansion or stretching process. By
using a large press and followed by the “Bottle Shaping Guide” outer and inner
bottles are prepared as per requirements. Threads are made with a special
threading machine. Removes lubricating oil and dust during molding and
inspect the bottles. The cap of bottle is made of plastic and the outside is
wrapped in stainless steel.
Make a provision for digital LCD on outer bottle. The electrical components are
assembled first on inner bottle. These components are designed so they can be
simply snapped together. Once the internal wiring is complete the inner bottle
is coat with phase changing material. The inner and outer bottle are put
together on an assembly line and assemble together by pressing machine.
Weld the inner bottle and outer bottle together and ensure smoothness, no
bumps or solder joints. Check whether inner bottle and outer bottle were well
welded.
Polish the surface of outer bottle to ensure it is smooth and bottle mouth is
smooth and bright. Inspect each bottle including technical and visual
inspection and lid leak test. After inspection, make the bottle ready for external
coating / decorating using powder coating or spray painting. Print the pattern
design and logo on the bottle and pack it.
Legal structure –
• Manufacturing license
• Warehouse license
• Authorization of a person under D&C Act
• Factory license and registration
• VAT/CST registration
• Service tax and Excise registration
• Income tax registration
• Shops and establishment registration

Costing and revenue –

Raw material pricing
SUS304 Stainless steel (18 / 8 food grade) = Rs. 240
Phase Changing Material = Rs. 250
Digital LCD = Rs. 400
Temperature measuring sensors = Rs 350
Microprocessor-controlled heating system = Rs. 50
Lithium ion battery = Rs. 150
Total Raw material pricing = 1440/-

Factory, machinery and salary –

Factory = 70,00,000/-
Factory machinery = 15,00,000/-Marketing = 70,000/-
Training and development = 50 thousand
Salary and Wages (Annual) = 9,24,000 /-

Revenue Overview –
Raw Material pricing – 1440/-
Making charges – 1060/-
Total = 2500/-
Selling price – 6000/-
Profit per unit – 3500/-