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Design Thinking
Terms

Key concepts to remember

The Principles
Guide your day-to-day work by keeping your user in mind, collaborating
with a diverse team, and continuously trying to improve your solutions.

∞
⠂ ⠚
A focus on user Restless Diverse
outcomes reinvention Empowered Teams
Drive business by Move faster by working
helping users achieve Stay essential by together and embracing
their goals. treating diversity
everything as a
prototype.

The Loop
Understand the present and envision the future in a continuous cycle
of observing, reflecting, and making.

∞
⧜ ⧞

Design Thinking 1
 Observe Reflect Make
Immerse yourself in the Come together and Give concrete form to
real world with design look within to abstract ideas.
research. synchronize your
movements,
synthesize what you’ve
learned, and share
your “aha” moments
with each other.

The Keys
Scalable practices to help enterprise teams get and stay aligned.

◮ ▪ ﹡
Hills Playbacks Sponsor Users
a Key of Enterprise story-based external clients, future
Design Thinking, a presentations that clients, or end users that
human-focused mission share insights, ideas, represent your target
statement that describes and updates to a user user.
a future enablement for experience.
a specific user regularly contribute
domain expertise to your
team.

Restless reinvention

KEY CONCEPTS TO REMEMBER

Design Thinking 2
 Brainstorming: Quantity over
quality
Ideating is about letting go of
preconceived notions and judgement
so you can think outside the box.
When brainstorming, first set aside
time to create as many ideas as
possible, and don’t worry about which
are “good” or “bad.”
Design Thinking
Fail fast and cheap
Making can take many forms. By
having a bias toward action, you can
quickly prototype an idea, show it to a
real user or stakeholder, process the
feedback, make changes, and repeat.
This process of learning through the
Loop will allow your team to “fail”
early and quickly, by observing.
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