Logo Usage Guide

Boutique Advisers Mark Logo Versions

Primary Logo Blue Version Silver Version Black Version

File Naming Colours Specifications

PNG & JPEG: Files for use with Microsoft

Office.

spot / Pantone Colours

CMYK: Contains file formats for offset
cmyk / 4-Colour Process and digital printing. CMYK
Identifier rgb / Screen rgb files can be used for offset and
digital printing.

RGB: Contains versions of the logo

BA_blue_cmyk.ai
that should be used on-screen.
Navy Blue Silver Gray
Note: Pantone®/PMS reference
numbers can also be used to
Pantone PMS 540C PMS 877C Cool Grey 11 aid colour selection of non-
printed materials such as cut
.ai
Process Colour C100 M57 Y12 K61 C0 M0 Y0 K30 C0 M0 Y0 K80 vinyl, automotive paint and
black
blue .eps embroidery thread.
silver .jpg RGB R0 G48 B85 R141 G144 B145 R84 G86 B91
white .png Font Logo: DIN Family
block HEX #003055 #8d9091 #54565b

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