A PROJECT REPORT ON

MSME (Envitech Chemical Specialities Pvt. Ltd.)

SUBMITTED TO SAVITRIBAI PHULE PUNE UNIVERSITY

BY

(Shubham Kumar Dubey) MBA-III (2019-2021)

PRN: (2019-1106-0001-0006) / Roll No: (MBA19L55)

UNDER THE GUIDANCE OF

(Prof. Abhay Pathak)

IAEER’S PUNE INSTITUTE OF BUSINESS MANAGEMENT,

PUNE- 412115
 To whom so ever it may concern

This is to certify that the Project Report titled MSME Live project , is
an authentic work carried out by Mr. SHUBHAM KUMAR DUBEY from
MBA -III of IAEER’s Pune Institute of Business Management, Pune - 412115
as a fulfillment of MBA Course of Savitribai Phule Pune University. He has
worked under our guidance and satisfactorily completed his project work.

Place: PUNE Date:

Signature of Internal Guide

Signature of External Examiner

Signature of Director / COE

 To whom so ever it may concern

This is to certify that the Project Report titled (MSME Live Project) , is a
authentic work carried out by Ms. SHUBHAM KUMAR DUBEY of IAEER’s
Pune Institute of Business Management, Pune - 412115 as a fulfillment of
MBA Course of Savitribai Phule Pune University visited our company and He
has worked under our guidance and satisfactorily completed his project
work.

Place: PUNE Date: /12/19

Signature of Director/COE Stamp of Company

 DECLARATION
I SHUBHAM KUMAR DUBEY, hereby declare that this project report has
been done by me and authentic work which is carried at ENVITECH
specialities PVT. LTD, Pune for the live project of the subject Micro, small
and medium enterprises (MSME) enrolled to MBA program under Pune
Institute Of Business Management (PIBM). This project work has not been
previously submitted to any other University, College or Organization for any
academic qualification and has not been submitted earlier to any University
or Institute for the award of any degree/diploma, etc.

I also confirm that the report is only prepared for my academic requirement
and not for any other purpose.

Name of the Student:

SHUBHAM KUMAR DUBEY

MBA19L55

2019-1106-0001-0006
 ACKNOWLEDGMENT

While conducting this report, I got support in many ways from many
people. First I am deeply grateful to my project guide. Prof. Abhay
Pathak sir who helped me with full devotion and always supported
me earnestly whenever it was needed. Without his guidance &
moral support & academic inputs this report was not possible.

My friends have been biggest support for me in this project. They

manifested their great interest in my research work also and
always tried to make things easy for me.

A word of gratitude goes to my family member whose, love

affection & understanding have enabled me to complete this
endeavor with ease.
My Cordial thank goes to MD, ENVITECH Varsha Tatke for their
full co-operation and support in making my live project successful.

- Shubham Kumar Dubey

Contents
About Chemical Industry:...............................................................................................................................7
Industry Scenario:.......................................................................................................................................7
ENVITECH Chemicals Specialties Pvt. Ltd........................................................................................................8
Introduction:...............................................................................................................................................8
Owner:....................................................................................................................................................9
Marketing:......................................................................................................................................................9
SWOT Analysis..............................................................................................................................................10
Product Portfolio:.........................................................................................................................................11
Finance:........................................................................................................................................................12
Human Resource:.........................................................................................................................................15
AQUA CHEMICAL Pvt. Ltd.............................................................................................................................16
INTRODUCTION.........................................................................................................................................16
Products:.......................................................................................................................................................18
Innovation Centre:....................................................................................................................................20
Comparison Table:........................................................................................................................................21
RESEARCH METHODOLOGY..........................................................................................................................21
RESEARCH DESIGN:...................................................................................................................................22
 About Chemical Industry: -
The chemical industry comprises the companies that produce industrial
chemicals. Central to the modern world economy, it converts raw materials
(oil, natural gas, air, water, metals, and minerals) into more than 70,000
different products.

Industry Scenario: -
Market size of the Chemicals industry in India stood at $ 163 bn in 2017-18.

Total production of major chemicals and petrochemicals stood at 27,847 MT

during 2018-19, a growth of 4.15% over 2017-18. Alkali chemicals had the
largest share in the Chemical industry in India with approximately 69% share
in the total production. Production of polymers account for around 61% of
total production of basic major petrochemicals.
 The petrochemical demand is expected to grow at 7.5% CAGR from FY
2019- 23, with polymer demand growing at 8%
 The agrochemicals market in India is expected to grow at 8% CAGR reaching
$3.7 bn by FY22 and $4.7 bn by FY25.
 The specialty chemicals constitute 22% of total chemicals and
petrochemicals market in India. As of FY18, the total market size is around
$35 bn. The demand for speciality chemicals is expected to grow at 12%
CAGR from FY19- 22.

Polymers, the largest revenue segment at about 33 percent of the basic

chemicals dollar value, includes all categories of plastics and man-made
fibers. The major markets for plastics are packaging, followed by home
construction, containers, appliances, pipe, transportation, toys, and games.
ENVITECH Chemicals Specialties Pvt. Ltd.

Introduction: -

Envitech Chemical Specialties Pvt. Ltd. has been formed with

a vision to produce quality specialty chemicals which will be
useful in enhancing the lifestyles of common man around the
world. The core competence around which ENVITECH is
structured, is the technology and know how to manufacture
Polymeric Specialties.

Envitech's main strength is its manpower base. It's coming

together of professionals from different streams that have led
to the formation of this organization. Commitment to
international quality standards, environmental protection
perception and competitive pricing patterns are the main
thrust areas that ENVITECH envisages to pursue.

Envitech Chemical Specialties Pvt. Ltd. was established in 2002 by

diversely qualified and vastly experienced professionals from
different fields of activity viz. Manufacturing, Research, Marketing
and Administration. A small but state of art manufacturing facility
has been commissioned at Pune - just 2 hours’ drive from Mumbai
the industrial capital of India. The factory boasts of latest
technology manufacturing methods for producing water soluble
polymers the mainstay of Envitech's product range.
Owner: - 1. Narendra
Wadhva
 Three Directors: - 2. Jyoti
 Wadhva
3. Varsha Tatke

Varsha Tatke
MD, ENVITECH Pvt. Ltd

 Establishment: - Envitech Chemical Specialties Pvt. Ltd.

was established in July,2002

 Category Operates: - Manufacturer of the specialty chemical

which is used for the drilling Fluid exploration.
(Specialty chemicals, barium sulphate powder, chromic acid,
aluminum hydroxide).

 Business Type: - Exporter, manufacturer & Supplier

 Clientele: - Oil & Natural Gas Corporation, Oil India

Marketing: -
 How they Contact Clients: - They takes tender So whenever
a company/firm releases tender they contact them to make
them their client.
 Marketing methods: -Tendering Methods
 USP: - Good Financial Position & TQM
Large Product Line
Large Production Capacity
SWOT Analysis

 Manpower Base.
 Company remains a zero debt company
STRENGTH with no long-term borrowing.
 Strong financial growth and strategies.
 Diversified product portfolio and
market region.
 Strong technological advantage in
diverse market.

 Too much dependence on few clients.

WEAKNESS  Primarily operates out of India and
thus subjected to the risk of
geographic concentration of
operation.

 High product innovation possible

through the researches and
Opportunity
innovations at Consumer care
laboratory
 Potential in evolving market
 High Investment

 High Competition
 Threatened by the slowdown in global
Threats economic growth and the recessionary
economic conditions that is affecting
the diversified chemical sector
 The ongoing litigations affect the
growth of the company and its
expansion plan
Product Portfolio: -
 ENFLOC range of polyacrylamide based polymers, co-polymers and
homo-polymers of varying iconic nature viz. Anionic, Cationic, Non-
ionic as well as Amphoteric. These products are available as granular
powder, emulsion and Solution.
 Cationic Co-agulants,
 Drilling Fluid polymers for oil and gas as well as Exploratory Drilling,
PHPA, High & Low Molecular Weight.
 Polymeric Disperants & Anti Scalants
 Biocides
Finance: -
 Fund Management: - Fund management is done by
MD (Varsha Tatke) herself and have the financial
support by banks.
 Govt. Support: - As their Clients are govt. companies i.e.
(ONGC & Oil India)
 Net Income/ Year: - (20- 23 Crore).
 AGM: - Company do Annual General meeting twice or
thrice in a year in their Head Office.
Financial Data: -
PLANT & MACHINERY

1. Hammer Mill

2. Cyclone

3. Magnetic Conveyor Belt

4. Screen

5. Ball Mill

6. Autoclave Cap. 20 Ton

7. Filter Press

8. Recycling Plant

9. Crystallizer

10. Tray Dryer

11. Storage Tanks for Sulphuric Acid

12. Soft Water Plant

13. Boiler

14. Recirculation Pump

15. Automatic Packing Unit

 16. Weighing Unit

17. Elevators & Escalators

18. Instrumentation & Process Control Equipment

19. Exhaust System

20. Miscellaneous Machine like valves, motors, pipeline & fittings etc.

21. Erection & Installation

TOTAL Rs. 1,00,00,000

FIXED CAPITAL

1. LAND &
BUILDING Rs. 62,50,000
2. PLANT&MACHINERY Rs. 11,71,000

3. OTHER FIXED
ASSETS Rs. 14,30,000

TOTAL Rs. 88,51,000

WORKING CAPITAL REQUIREMENT/MONTH

RAW MATERIALS

1. Copper Scrap

2. Sulphuric Acid

3. Printed Packing Bags

4. Laboratory, ETP & Other Chemicals

5. Consumable Store

TOTAL Rs. 8,97,67,970

 TOTAL WORKING CAPITAL/MONTH

1. RAW MATERIAL Rs. 8,97,67,970

2. SALARY &
WAGES Rs. 53,13,600

3. UTILITIES &
OVERHEADS Rs. 13,44,000

TOTAL Rs. 9,64,25,570

COST OF PROJECT

TOTAL FIXED
CAPITAL Rs. 88,51,000

MARGIN
MONEY Rs. 73,19,177

TOTAL Rs. 16,170,177

TOTAL CAPITAL INVESTMENT

TOTAL FIXED
CAPITAL Rs. 88,51,000

TOTAL WORKING CAPITAL FOR 3

MONTHS Rs. 92,76,710

TOTAL Rs. 1,81,27,710

TURN OVER/ANNUM = Rs. 23,00,00,000

Human Resource: -
 Recruitment Process: - As the companies are in very niche
technical products they are not getting readily available
hands in the market. they recruit Science Post graduate
peoples because the product of the company is basically
science oriented. For marketing purpose, they recruit MBA’s
but having Graduation in B. Chemical
 Training/ Seminars: - they give training for R&D and Quality
Control because they have some standard specification
required for testing their products and for new product
development they trained according to the market
requirement.
 Skilled/Unskilled labour ratio: - Company have three
categories of labour Skilled, Semi-skilled, Unskilled in which
the company have the higher ratio of Semi-skilled labour after
that they have good number of skilled labour Unskilled labour
are on contract based only.
Teammates are listed below: -

 Chemical Engineers
 Skilled & Semi-Skilled Labour
 Quality Controller
 Waterhouse experts
 Market Developers
 Administrative Staff
 Technicians
 Logistics Personnel
 AQUA CHEMICAL Pvt. Ltd.
INTRODUCTION

Aqua Chemicals came into existence in the year 1993, when a bunch of
talented & professional engineers came together to deliver niche quality
chemicals to small & medium sized chemical consumers. On a mission to
provide quality products & services, these young entrepreneurs left no stone
unturned to LIVE their dream of manufacturing "ECO-FRIENDLY
ECONOMICAL CHEMICALS".
With the passage of time, the size & spectrum of this company's operations
increased multiple levels, reflecting their excellence in the Industry, along
with the trust bestowed by their consumers on the products & services
coming from the stable of AQUA-CHEMICALS.
Unlike other players, Aqua Chemicals didn't restrict themselves only to the
commercial activities; but they also became one of the First Movers in Indian
History* to establish the practice of eco-friendly manufacturing processes of
water chemicals & environmental protection thereon.
OWNER: -
Dharmesh Mangwani
Managing Director at Aquapharm Chemicals Pvt. Ltd.

Establishment :- Aqua Chemicals came into existence in the year 1993.

 Business Type: - Exporter, Importer, manufacturer & Supplier

 Key Numbers 250+

Employees including sales

team in Europe and USA

 40+
Countries serviced by an extensive distribution network

 9

 Warehouses in India, Europe,

USA and Canada
Products: -
Aqua pharm is committed to continuous quality and performance
improvement. Our products are rigorously tested before reaching the market.
Our innovation efforts are geared to create products which are increasingly
green & biodegradable.

Phosphonates
Aquapharm manufactures a wide range of organ phosphonates, under the
Aquacid brand.

Biodegradable chelating agents

Aquapharm offers a biodegradable chelant GLDA which is NTA free.

Polymers
Aquapharm manufactures a wide range of polymers, under the Maxinol
brand.
Questoll detergent additive
Aquapharm offers a revolutionary new detergent builder; “Questoll”.

Oil Field Chemicals

Aquapharm is well established as a manufacturer of a wide range of scale
inhibitors for the Oil and Gas Industry.

Others
Aquapharm manufactures a vast range of products for various industries.

Detergents

General Description

The detergent industry is continually evolving its formulations to meet ever

changing demands of the consumer-driven by changing lifestyles. AQUACID
phosphonates find use as anti-incrustation additives in all kinds of cleaning
formulations by virtue of their high chelation value and formation of stable
complexes with heavy metals. Besides anti-incrustation properties, they
enhance detergency, stabilize bleach components and assist in stain
removal. Phosphonates have high chelation value compared to commonly
used builders like STPP and EDTA. Aquapharm Maxinol polymers are used
to disperse the dirt removed from fabric and prevent its re-deposition.

Water Treatment

General Description
Population growth, industrialization & water scarcity is placing increasing
importance on efficient water use & effective water treatment. Aquapharm
products are used across a wide spectrum of applications ranging from
cooling water, boiler water, thermal desalination and RO processes.
Aquapharm’s products reduce scaling and fouling by interfering with crystal
growth and by dispersing loosely formed scales. They protect heat transfer
surfaces and RO membranes to ensure optimum heat transfer in all water
based application.

Oil & Gas

General Description
Speciality Oil field Chemicals are used extensively to improve oilfield
efficiency and productivity. This helps to maximize the recovery of oil and
gas reserves while minimizing its environmental impact.
Aquapharm is a global supplier of scale inhibitors and scale dissolvers
widely used in oilfield operations by formulators and major oilfield service
companies.
Our products offer various benefits like scale minimization, product
optimization, inhibition and dispersion of carbonate and sulphate scales and
other difficult scales.

Innovation Centre: -
This centre is the hub of all product development, testing, applications
testing and innovation at Aquapharm. In line with our commitment to create
best in class products, Aquapharm’s new Innovation Centre opened in 2017.
This centre will boost R&D efforts in the areas of chelating agents,
dispersing agents and oil field chemicals. This state of the art ‘zero
discharge’ facility is strategically located in Pune, India. The contributions
and facilities of the Aquapharm Innovation Centre have been recognized by
the Department of Science and Technology, Government of India. The
Aquapharm Innovation Centre has several laboratories fitted with state of the
art equipment and accessories essential for research in organic synthesis,
synthesis of complex polymers with analytical support.
 Comparison Table: -

Sl No. Parameters ENVITECH Chemical Aquapharm

Speciality Pvt. Ltd. Chemical Pvt. Ltd.
1. Net Income 23 Crore 41.5 Crore

2. Product Line Thirty Seven Fourty Two

Products Products
3. Import & Export Export Only Import & Export
Both
4. Manpower(Skilled, Skilled: - 53 Skilled: - 33
Semiskilled, Unskilled) Semiskilled: - 97 Semiskilled: - 71
Unskilled: - Contract Unskilled: - 82
Based
5. No. of Clients Two Clients Not Clearly
Defined
6. R&D Centre Six Centers(Pune, Three
Mumbai, Hyderabad, centers(Nagpur,
Gujarat, Nagpur) Pune, Chennai)

RESEARCH METHODOLOGY
Primary and secondary data –
  In this research we have taken both primary and secondary data. In
primary data we have taken a depth interview by the staff and head
of the company and we have collected the crucial information about
the company.

In primary data we collected some information from questionnaires like:

 Category Operates
 Business type
 Clientele
 How they Contact Clients
 Marketing methods

 In secondary data, we have collected data through online, by visiting

both company site Envitech Chemical Specialty Pvt. Ltd. and
Aquapharm chemical Pvt. Ltd, through online we have compare both
company product and market over view of company.

RESEARCH DESIGN: -

QUANTITATIVE RESEARCH METHOD

1- Survey method
 Personal
 Appointment
 interviewing
 Structure

questionnaire Designed to gain

specific information
 ENVITECH
Manufacturing Plant

With Managing Director

Varsha Tatke

Group Selfie
 MSME Project Report Assignment

Name: Student number:

Assessment Criteria Full Marks Feedback

Marks Scored (also see assignment)

Evaluatethe Situation Analysis ofthe Industry

in whichthe Organizationoperates. Provide a 15
brief history and a timeline on the major
changes the organization has made due to
shift in industry
trends and practices.
Critically analyses the marketing strategy adopted by
25
the organization in dealing with competition in
managing the business & attract the customer.

Critically analyses the financial status of the 25

company

Fund Generation, Net Revenue ,Govt. Support etc.

Analyse the management structure, Labor ratio 25
(skilled/Unskilled), Recruitment Policies, Training
programs/seminar.

Group photograph with company persons

10
(Preferably @ Company location )

Total 100

OVERALL FEEDBACK (also see comments on assignment)

1st Marked by: Signed: Dated: Grade