Artistry Product Manual 150724213538 Lva1 App6892 PDF

ARTISTRY
SKINCARE GUIDE
2014–2015
FO RWAR D B EAUTY
TABLE OF CONTENTS
4 �� Artistry Timeline
6 �� The Artistry® Brand
8 �� Artistry Experts
10 �� Artistry® Skincare Collections
12 �� Skincare Life Stages
19 �� Artistry® Skincare Recommender DISCOVERY
20 �� Artistry® 4-Step Regimen
21 �� How to Apply Cleanser, Toner, and We search the globe to
Treatment Products discover nature’s precious and
22 �� How to Apply an Eye Cream beneficial ingredients. All to
give your skin the
23 �� How to Apply a Face Cream or Lotion
ultimate care it deserves.
24 �� Artistry Selling System
28 �� Artistry Selling Methods – Individual,
Drop & Shop, Small Group, Large Group
30 �� Artistry Customer Profile
31 �� Create a Personal Product Testimony
34 �� Artistry® Door-Openers
IMAGINATION
38 �� Artistry® Luxury Skincare
44 �� Artistry® Professional Treatments Imagining the future of beauty,
54 �� Artistry® Brightening Skincare the Artistry® brand has access
66 �� Artistry® Anti-Aging Skincare to a global network of over
900 scientists, engineers,
84 �� Artistry® Basic Skincare
and trend seekers to exchange
102 �� Artistry® Color
groundbreaking ideas to
108 �� Satinique® Hair Care forecast what’s next in beauty.
110 �� Artistry® Gifting Guide
112 �� Learning Center Training
114 �� Artistry Resources
116 �� Artistry® Social Media
118 �� In the News
120 �� Inside Skin Brightening INVENTION
122 �� Synergies Between the Artistry ®
and Nutrilite® Brands Our invention of tomorrow’s

technologies today always puts
124 �� Top 10 Tips
performance first,
126 �� Top Skincare Needs by Ethnicity
moving us ahead with
128 �� Skin Structure the most scientifically
130 �� Glossary of Terms advanced beauty solutions.
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ARTISTRY
SKINCARE GUIDE
THANKS TO YOU, FORWARD BEAUTY IS BECOMING

A REALITY FOR WOMEN AROUND THE WORLD
The Artistry ® brand is a cornerstone of your Amway™ independent
business. With your unwavering commitment to Forward Beauty and
personalized customer service, you hold the power to help every woman
realize her most beautiful self.
The Artistry ® Skincare Guide is designed to help you move your beauty
business forward. This comprehensive guide has all the information
you need to confidently share and sell Artistry ® skincare. It enables you
to build credibility for your beauty business, better connect with
customers, and best sell Artistry ® products by sharing their premier
features and benefits.
Inside these pages, you’ll discover the Artistry Ideal Radiance™
Collection. With breakthrough technology and seven targeted formulas,
this exclusive skincare regimen reveals more even-toned skin that
radiates youth – what an exciting enhancement to your Artistry ®
product portfolio!
You’ll also see more of actress Teresa Palmer, the global face of the
Artistry ® brand. Not only beautiful but also accomplished and confident,
Teresa exudes Forward Beauty. Selecting her as our single, consistent,
recognizable face enhances prestige and credibility, further elevating the
Artistry ® brand with women around the world.
This guide empowers you to become a beauty expert for your
customers. With your guidance, they will take their skincare and
cosmetic regimens to new heights to reveal their most youthful, radiant
beauty. And it all begins with you.
Prestige beauty deserves premium service.

Enhance your beauty business with insider product tips, expert beauty advice,
and business support from a specially trained beauty expert. It’s a new level of
support for your beauty business. Because you’re in business for yourself,
not by yourself.
Call Amway Customer Service at 800-253-6500 in the U.S. or

800-265-5470 in Canada. Hours are Monday–Friday, 8 a.m. to midnight, and
Saturday, 8:30 a.m. to 5 p.m. ET.
For more information in the U.S., visit Amway.com; in Canada, visit Amway.ca. 3
TIMELINE
BEAUTY THROUGH THE YEARS

1950s 1960s 1970s 1980s
• Edith Rehnborg, wife • Amway acquires • Nutrilite distributors • Artistry® products continue
of Nutrilite founder Edith Rehnborg and Amway Corporation to be manufactured at
Carl Rehnborg, Cosmetics, adapting it co-founders Rich DeVos Nutrilite in California.
introduces her own line and renaming the and Jay Van Andel
• Research and
of cosmetics. brand Artistry®. purchase Nutrilite.
development activities
• Artistry® skincare and move to Ada, Michigan.
cosmetics enter the
• A modern, state-of-the-art
international market in
cosmetics plant opens in
Australia, Hong Kong,
Ada, facilitating expert
Malaysia, France, the
quality control and
Netherlands, the
exacting standards in
United Kingdom,
manufacturing processes.
and West Germany.
HOW TO TALK ABOUT

the Artistry timeline
The heritage of the Artistry® brand started in the 1950s with an

entrepreneurial husband-and-wife team who went beyond boundaries
to bring together science, nutrition, and art to inspire revolutionary
beauty breakthroughs. Today, the Artistry® brand is still leading the
way with the most scientifically advanced beauty solutions.
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ARTISTRY
SKINCARE GUIDE
1990s 2000s 2010s

• Cosmetics facility in • The Artistry brand
®
• The Artistry® Creme LuXury
Ada expanded to expands into Norway, Collection, with exclusive
accommodate Sweden, Finland, youth-renewing CellEffect
increasing sales of Denmark, Croatia, Technology, is introduced.
Artistry ® products. South Africa, India, Creme LuXury and Creme
Singapore, Venezuela, LuXury Eye help skin act up to
• The Artistry ® brand
Russia, Ukraine, 15 years younger.
ARTISTRY BRAND
expands its worldwide
and Haiti.
market to include • The Artistry Intensive
Indonesia, Portugal, • The Artistry® brand Skincare™ Collection is
Poland, Argentina, establishes the introduced. These anti-aging
Czech Republic, Scientific Advisory skincare innovations are
Slovakia, and Uruguay. Board and directly powerful enough to deliver
supports advanced targeted, professional-level,*
• The Artistry ® brand is
collaborative research anti-aging benefits at home.
among the world’s
at New York University.
top five, largest-selling, • The Artistry Youth Xtend™
premium skincare Collection is introduced to
brands, based on a address the first signs of aging,
Euromonitor International like fine lines and wrinkles.
Limited study of global
• The Artistry Ideal Radiance™
retail sales.
Collection is introduced. This
complete skincare regimen
reveals three dimensions of
radiance: more even tone,
translucency (inner glow), and
luminosity (outer glow).
*Results not equal to surgical/cosmetic procedures.
TOP 5GLOBAL LEADER IN PREMIUM BEAUTY
The Artistry® brand is among the world’s top five, largest-selling,
premium skincare brands and the world’s top 10, largest-selling,
premium cosmetics brands.*
> PREMIUM > SATISFACTION GUARANTEED

The Artistry® brand is a leading 180-day, 100% Customer
direct-selling skincare and cosmetics Satisfaction Guarantee. If you do
brand holding recognition in the not absolutely love your Artistry®
premium beauty category. products, we’ll refund your money.
> CLINICALLY TESTED > PERFORMANCE

All Artistry® products are clinically More than 50 years of experience
tested and guaranteed to perform. and over $1.4 billion in global sales
annually.
> DISTINGUISHED BY QUALITY
Artistry® skincare exceeds quality > WORLDWIDE MARKET
standards and contains only the Sold in over 50 countries and
best ingredients. territories worldwide exclusively
by Amway Independent
> INNOVATION Business Owners.
Over 250 patents and
patents pending in the > SCIENTIFIC ADVISORY BOARD
skincare field. International skin research experts
work with Artistry scientists to
conquer visible signs of aging.
*Source: Euromonitor International Limited; www.euromonitor.com/amway-claims.
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ARTISTRY
SKINCARE GUIDE
PREMIUM STATUS
PREMIUM CUES THAT REINFORCE ARTISTRY AS A

PREMIUM BRAND TO YOUR CUSTOMERS
U.S. consumers look for specific premium cues. These premium attributes help them
distinguish between premium brands and mass brands when choosing skincare. Here is how
you can help reinforce premium brand, product, and service cues in your business:
BRAND CUES
Reliable, Guaranteed
Exclusivity Endorsed by
Trusted Sources
ARTISTRY BRAND
PRODUCT CUES
Natural and Safe
Prestige Products
Innovative Ingredients
Third-Party Clinical Testing
SERVICE CUES
Artistry® Skincare
Recommender
Availability of Samples
Customized Service
THE ARTISTRY BRAND ICON
The icon is a fluid and dynamic

symbol to represent the graceful
nature of the brand and the
Artistry woman.
MEET THE EXPERTS
ARTISTRY SCIENTIFIC ADVISORY BOARD

The Artistry Scientific Advisory Board is composed of leading international experts in
skin-health research who actively consult with Artistry scientists to ensure that the technologies
of future products are on the leading edge of skin health.
Diane Thiboutot, M.D. Patricia Ogilvie, M.D.

Professor and Vice Chair of Skin Concept Institute for
Dermatology Research Dermatocosmetics; Private
Clinic for Dermatology and
Laser Medicine
Gary J. Fisher, Ph.D. Soyun Cho, M.D., Ph.D.

Photobiology and Aging Skin Research Department of Dermatology,
Laboratory, Co-Director of Laser and Seoul National University
Cosmetic Dermatology Research,
and the Harry Helfmann Professor
of Molecular Dermatology in the
Department of Dermatology at the
University of Michigan Medical School
John Pawelek, Ph.D. Wei Lai, M.D., Ph.D.

Laboratory Associate/Research Faculty, Professor and Chairman of the
Department of Dermatology and the Department of Dermatology,
Yale Cancer Center, Yale University 3rd Affiliated Hospital
School of Medicine
Kenneth Kornman, D.D.S., Ph.D.

Chief Executive Officer, President,
and Chief Scientific Officer,
Interleukin Genetics
HOW TO TALK ABOUT

the Artistry Scientific Advisory Board
The Artistry Scientific Advisory Board consults on

technologies for the Artistry® brand to ensure that the brand
continues to push beauty forward.
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ARTISTRY
SKINCARE GUIDE
MICHELLE D’ALLAIRD, YOU AS THE EXPERT

ARTISTRY MASTER SKIN You have an opportunity to create the Artistry®
HEALTH EDUCATOR brand difference by offering personalized
A successful entrepreneur, Michelle D’Allaird service unmatched by any beauty counter in
owns and operates the Aesthetic Science the world.
Institute in New York. CIDESCO, an
internationally acclaimed beauty training
association, has ranked Michelle a Diplomat,
the most advanced certification in the
I will
field of aesthetics. Michelle shares this
honor with only 350 others in the U.S.
ARTISTRY BRAND
I will embody Artistry®
Forward Beauty.
I will create unmatched

personalized service.
I will form a trusting relationship

Michelle’s areas of expertise include: with my customers.
• Aging skin and hyperpigmentation
• Skin physiology and disorders I will celebrate each and every
woman as her own work of art.
• Medical aesthetics training and education
• Curriculum development
WATCH. LEARN. SELL.

Michelle is featured in many Artistry®
educational videos that can help you
become an expert on Artistry® products,
so you can confidently share them with
your customers.
SKINCARE COLLECTIONS
With five Scientifically-advanced, targeted skincare collections, the Artistry® brand
meets your customers’ individual skincare needs.
Basic $ Artistry® Essentials Collection

Simple skincare solutions for healthy-looking skin.
Exclusive complexes and compounds can be found in both the Hydrating
System and Balancing System. Desert Hydration Complex takes its cues
from plants that thrive in dry environments to help deliver and retain vital
moisture in skin. Nourish 3 Complex offers special hydration to ensure
that skin is nourished from deep within its surface layers. Tri-Balance
Complex helps balance and normalize skin’s water-to-oil ratio. Aura of
Protection Complex helps neutralize free radicals.
Anti-Aging $$$ Artistry Youth Xtend™ Collection

Anti-aging skincare that targets early visible aging like fine
lines and wrinkles.
Protect: African baobab fruit extract from the “tree of life” helps to
protect with soothing conditioners to help restore radiance and clarity,
along with acerola cherry sourced from our own certified organic
Nutrilite farms.
Repair: Micro-X6 Peptide helps repair the appearance of past damage.
Artistry scientists discovered this mighty mini peptide, which consists
of six amino acids, that helps smooth and diminish the look of fine lines
and wrinkles.
Revitalize: LifeSirt Mediterranean botanical extract nourishes skin cells,
so skin looks younger and more radiant.
Brightening $$$ Artistry Ideal Radiance™

Brightening skincare that targets early visible aging like uneven
skin tone and hyperpigmentation.
Protect: Multiflora Blend includes skin-perfecting flower extracts to
dramatically brighten skin.
Correct: 100% pure pearl protein evens skin tone to treat visible dark
spots and discolorations.
Prevent: 3D Brightening enhances ingredient delivery and targets the
deepest surface level. It helps prevent visible discoloration by soothing
irritation and preventing dehydration.
(UV Protect SPF 50+ not available in Canada)
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ARTISTRY
SKINCARE GUIDE
Professional Treatments $$$$ Artistry Intensive Skincare™ Collection

Targeted treatments that help repair and prevent visible aging.
14-Night Restore Program: Deep Night Action 7 Complex provides
seven levels of youth-renewing restoration. Ultrasomes® deliver an
enzyme to help skin recover from environmental stressors and protect
from future damage.
Anti-Wrinkle Firming Serum: Next-generation retinol, peptides, and
vitamin C combine to deliver optimal benefits. Targeting Complex directs
retinol to where it is needed on the skin.
Renewing Peel: Self-neutralizing mucor miehei mushroom extract
works with skin’s pH to detect and dissolve dead surface skin cells while
protecting healthy skin.
ARTISTRY BRAND
Luxury $$$$$ Artistry® Creme LuXury Collection
Ultimate skincare that targets all visible aging.
Protect: Nutrilite® spinach extract helps boost skin’s natural ability to
repair past damage and protect against future damage.
Repair: CellEffect Technology helps repair visible damage and
re-energize the skin, for a more youthful, radiant appearance and skin
that can act up to 15 years younger.
Energize: L-carnosine, a super antioxidant that occurs naturally in the
skin, creates an environment where skin is energized.
Replenish: Cardiolipin is a precious lipid so rare that it’s worth more than
its weight in gold. An industry first, it helps encourage skin renewal.
HOW TO TALK ABOUT

choosing the best products for you
Artistry® skincare works synergistically, giving you the

freedom to explore more than one collection as you create your
optimal regimen. Simply choose a base system to meet your
primary concern, then layer in treatment products and indulge in
luxurious upgrades. It’s easy as 1-2-3 – see pages 36–37.
SKINCARE LIFE STAGES
WHAT CAUSES SKIN AGING?

Skin aging is influenced by several factors, including genetics, environmental exposure,
hormonal changes, and metabolic processes. In humans, structural and functional changes
attributable to aging are more visibly evident in the skin than in any other organ.
INTRINSIC FACTORS EXTRINSIC FACTORS LIFESTYLE CHOICES

Intrinsic aging, or your Extrinsic (external) factors work Personal daily choices
natural aging process, begins together to prematurely age affect skin, including:
appearing in your mid-20s. your skin, including: • Smoking or excessive
Signs include: • Sun exposure alcohol
• Fine lines and wrinkles • Facial expressions • Diet, food, or lifestyle
• Thin and transparent skin • Gravity • Lack of exercise
• Loss of underlying fat • Sleeping positions • Exposure to cold
• Smoking weather
• Bones shrink away from
the skin due to bone loss, • Stress
which causes sagging skin • Lack of sleep
• Dry skin that may itch
PRODUCT DEVELOPMENT
More than 16,000 people across the globe have participated in exclusive Artistry F.A.C.E.S.
(Facial Analysis Computer Evaluation System) research. Artistry scientists studied the results
and gained deep understanding of the Seven Deadly Skin Enemies (see below) and how they
damage and age skin. Artistry scientists translate this data into clinically proven formulas.
For a personalized skin assessment, visit Amway.com/MyArtistryProducts or, in Canada,
Amway.ca/MyArtistryProducts.
SEVEN DEADLY SKIN ENEMIES

Merely living our lives exposes us to seven factors that can damage skin at the cellular level:
UV Exposure Climate Lifestyle Internal Nutrition Chronological Improper

Changes Habits Factors Aging Skincare
Regimen
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SKINCARE GUIDE
ARTISTRY SKIN AGE TEST

Take this Skin Age test to help you assess the true age of your
skin and how well it has been cared for over the years. YOUR AGE
Start by writing down your age. __________
• Subtract two years if you wear an SPF daily to protect your
skin from sun damage. -2__________
• Add 17 years if you use tanning beds or booths. +17__________
• Add eight years if you spend more than eight hours
a week outdoors during the day. +8__________
• Subtract two years if you follow a daily skincare routine with
products like a cleanser, toner, treatment, and moisturizer. -2__________
• Subtract five years if you use anti-aging treatment products. -5__________
ARTISTRY SKINCARE
• Subtract four years if you use a mega daily multivitamin. -4__________
• Subtract three years if you’re taking a one-a-day vitamin. -3__________
• Subtract one year if you’re taking extra antioxidant
supplements like vitamin C or E. -1__________
• Add three years if you experience high stress. +3__________
• Subtract three years if you’re getting seven to
eight hours of sleep a night. -3__________
• Subtract two years if you exercise a minimum of
60 minutes a week. -2__________
• Add two years if you live in a metropolitan area. +2__________
• Add three years if you drink four or more alcoholic
beverages per week. +3__________
• Add eight years if you smoke. +8__________
• Add seven years if you’re regularly exposed to
secondhand smoke. +7__________
• Subtract two years if you drink eight or more
glasses of water each day. -2__________
YOUR SKIN AGE __________
Improve your Skin Age. With Artistry® anti-aging skincare, you can dramatically
improve the visible age of your skin!
YOU MAY BE SURPRISED TO DISCOVER

The signs of aging you’re experiencing now actually started years ago.
Rough, Dull, & Flaky Skin Legend

Visible Aging Effect Category
Age Spots
Uneven Skin Tone Damage Consumer

Begins Notices
Eye Area Fine Lines
Fine Lines
Eye Puffiness & Dark Circles
Dullness
Melasma/Brown Patches
Loss of Elasticity
Yellow Skin Tone
10s 20s 30s 40s 50s 60s 70s
Age Group in Years
Prolonged exposure to UV rays results in freckles, dark spots, and aging.

SPF stands for Sun Protection Factor. It indicates a level of protection against Ultraviolet
B (UVB) radiation. The number following SPF is a measurement of how much longer one
can stay under the sun before getting a visible sunburn when compared with the time to
burn unprotected skin.
PA is a Japanese designation for protection against Ultraviolet A (UVA) radiation.
Similar to SPF designation, the number of + signs following PA indicates the extended
sunlight-exposure time when compared with unprotected skin.
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ARTISTRY
SKINCARE GUIDE
THE RIGHT PRODUCTS FOR YOUR LIFE STAGES

With simple and sensible health and skincare strategies, you can look great at any age!
The number of candles on your birthday cake does not have to reflect the age of
your skin. Here’s a decade-by-decade guide to help you choose the right products
for today – and tomorrow.
YOUR 20s TIPS

Looking good! In your 20s, your Review your regimen. If you’re still using
skin cells regenerate at top speed, the oil- and acne-control products you
leading to a complexion that’s favored as a teenager, take a fresh look at
ARTISTRY SKINCARE
generally smooth and radiant. your skin. By this time, sebum production
Plus, proteins that give skin its begins to slow in many young adults.
resiliency are firm and plentiful. It’s possible the formulas that served you
Prevention is your primary job well at 16 may be too drying for your
when it comes to skincare, complexion today.
because you want to maintain Moisturize. If you haven’t yet found a
this youthful glow for as long good moisturizer, now’s the time. The right
as possible. formula will keep your skin smooth and
supple. If you are challenged by excessive
YOUR 20s HERO PRODUCT oil or acne – as many young adults are – look
for an oil-free formula.
Artistry Ideal Radiance™
UV Protect SPF 50+ Other must-have products:
(Not available in Canada) • Artistry® Essentials Replenishing
• Ensure a brighter future for your Eye Creme (10-5531)
skin by shielding it from aging and • Artistry® Essentials Anti-Blemish
the appearance of dark spots and (10-4134)
discolorations caused by UV exposure.
• Artistry® Essentials Hydrating Lotion
• Works during the highest levels of sun (10-4128)
exposure to deflect damaging UVB/UVA
• Artistry® Essentials Balancing Lotion
rays and environmental assaults.
(10-4131)
• Moisturizing, fast absorbing, lightweight,
• Artistry Ideal Radiance™
and water resistant.
Illuminating Essence (11-6409)
11-7809
YOUR 30s TIPS

Exfoliate. The 30s is the decade when cell
The times are changing, and
turnover begins to slow, leading to dullness
your skin is no exception.
and uneven skin tone. To counter this
Aging, the stress of a career,
slowdown, upgrade your skincare regimen
and pregnancy can lead to
with regular exfoliation.
some significant changes in your
complexion, including uneven Notice the first signs of aging:
skin tone and fine lines around • Crow’s-feet. Most women begin to
your eyes and mouth. notice fine lines and crow’s-feet when
they turn 30.
• Dullness and fine lines. In your 30s,
estrogen levels begin to drop. Couple
that with past sun exposure and you
get drier, duller skin. Around age 35,
fine lines usually begin to appear on the
forehead’s thin skin.
YOUR 30s HERO PRODUCT • Sun spots. Freckles that used to fade
Artistry Intensive Skincare™ Renewing Peel in winter turn into more permanent
sun spots.
• In just eight minutes, skin is smoother
and softer, and radiance is restored. Other must-have products:
• Targeted resurfacing treatment provides • Artistry Youth Xtend™
immediate improvement in the look and Enriching Eye Cream (11-3810)
feel of skin texture, improved clarity, • Artistry Youth Xtend™
and reduction in the appearance of sun Serum Concentrate (11-3809)
spots and fine lines.
• Artistry Youth Xtend™ Enriching Cream
10-7998 (11-3808)
Illuminating Essence (11-6409)
• Artistry Ideal Radiance™ Moisturizer
(11-6410)
Moisture Cream (11-6411)
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SKINCARE GUIDE
YOUR 40s TIPS

Accelerate your skincare. Look for
Deeper wrinkles and less
cleansers and toners with more moisturizing
elasticity and firmness are the
capabilities like rich creams that soothe
most common conditions of
and protect. Increase the frequency of your
skin in this decade. They’re
exfoliation treatments to compensate for
caused by two main things –
slower cell renewal.
years of UV exposure and a
declining amount of estrogen. Zero in. The skin around your eyes is
ARTISTRY SKINCARE
Together, these factors erode thinner, so lines will be more evident here.
the skin’s underlying support Target this area with special formulas
structure and inhibit its ability created specifically for your needs, from
to retain moisture. discoloration to puffiness to fine lines.
Adjust your makeup. As time goes on,
less is more. If you’re in a makeup rut, take
time to reassess your colors and formulas.
Other must-have products:
YOUR 40s HERO PRODUCT
• Artistry Youth Xtend™ Enriching Cream
Artistry Youth Xtend™ Serum Concentrate (11-3808)
• 92% of women experienced a clinical • Artistry Intensive Skincare™

reduction in visible fine lines in only 14-Night Restore Program (11-6396)
12 weeks of using Artistry Youth Xtend™ • Artistry® Creme LuXury Eye (10-9698)
Serum Concentrate.
• Artistry® Microdermabrasion
• Light formula suitable for all skin types is System (10-4210)
formulated with the highest concentration
of all key ingredients.
UV Protect SPF 50+ (11-7809)
11-3809
YOUR 50s TIPS
AND BEYOND Lighten up. Often dark spots become

prominent as a result of the hormonal shifts
With today’s healthy lifestyles and longer life of menopause and/or sun damage. Regular
expectancies, you’re just getting started at treatments with brightening products will
50! As far as your skin is concerned, you can diminish these areas and help produce
expect several changes. At this stage of your clear, even skin.
life, underlying cells begin to flatten, causing Sleep on it. Nighttime is the right time for
skin to become thinner. products that combat wrinkles and loss of
tone and moisture. As you sleep, your skin
works diligently to renew itself. A good night
cream supports skin’s after-dark efforts. So
after cleansing, toning, and treating your
skin each evening, apply a rich formula
designed for your specific needs.
Other must-have products:
YOUR 50s AND BEYOND HERO • Artistry Ideal Radiance™

PRODUCT Spot Corrector (11-6413)
Artistry® Creme LuXury • Artistry Intensive Skincare™

Anti-Wrinkle Firming Serum (10-9709)
• Brings together the ultimate skincare
experience and scientific innovation. • Artistry® Creme LuXury Eye (10-9698)
• Puts the power of youth at your fingertips, • Artistry® Essential Hand

helping skin act up to 15 years younger. Treatment (10-2205)
• Re-energizes the skin with cardiolipin, an

ingredient so rare that it’s worth more than
its weight in gold.
10-3564
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ARTISTRY
SKINCARE GUIDE
ARTISTRY SKINCARE
RECOMMENDER
Enhance Your Skin
Is your skincare regimen taking the best care of your skin?
The healthy look and well-being of your skin depends on a proper
4-Step Regimen that addresses your specific needs. When you
answer a few simple questions using the online Artistry® Skincare
Recommender, your ideal personal skincare regimen will be
designed to provide you with the guidance you need to achieve
your most beautiful skin.
ARTISTRY SKINCARE
Artistry® Skincare Recommender
Find your personalized results for
beautiful, healthy-looking skin.
A few simple questions reveal

your ideal skincare routine.
Amway.com/
SkincareRecommender
4-STEP REGIMEN
STEP 1: CLEANSE
Cleanse skin twice daily, day and night, to sweep
away makeup and pore-clogging impurities. HOW TO TALK ABOUT
step 3: Treat
STEP 2: TONE
Tone skin to complete the cleansing process and
prepare skin for treatment products. The treat step is important,
because it allows you to zero in
STEP 3: TREAT on specific skincare concerns
Use treatment products to address specific like fine lines, sun damage,
skincare concerns, like fine lines and wrinkles. discoloration, blemishes, and
uneven skin tone.
STEP 4: MOISTURIZE
Eyes first: Apply eye cream, day and night, in a
gentle tapping motion before moisturizing face.
Face second: Moisturize, day and night. During
the day, choose a moisturizer with SPF or add an
SPF to help protect skin from the sun’s aging rays.
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SKINCARE GUIDE
HOW TO APPLY A CLEANSER

Cleanse in both the morning and evening.
Dampen your skin with warm water. Apply to your
fingertips or a cleansing brush. Massage into your
face and neck in a circular motion until you reach
a thick lather, avoiding contact with your eyes.
Rinse thoroughly with warm water and pat face
dry with a towel.
Follow with toner.
HOW TO APPLY A TONER

Tone in both the morning and evening, following
ARTISTRY SKINCARE
cleansing. Splash toner on your palm or a cotton
pad. Gently pat over your entire face and neck,
avoiding contact with your eyes.
Follow with a treatment product.
HOW TO APPLY A TREATMENT PRODUCT

Treat skin in both the morning and evening.
Because Artistry® treatment products come
in multiple formats – serums, masques, and
exfoliators – it’s best to consult individual use
instructions before use. Always apply treatment
products evenly over your face and neck in
upward strokes.
Follow with eye cream and facial moisturizer.
APPLICATION TIPS
HOW TO APPLY AN EYE CREAM

For optimal results, apply eye cream using your ring finger to the lower eye area both
morning and night. Use a gentle tapping motion near the eye, moving from the inside
to outer eye area. With Artistry® Creme LuXury Eye only, apply cream to the entire
eye area (both upper and lower) using a gentle tapping motion 360° around the eye,
moving from the inside eye area outward.
Your eye cream is used during the moisturize step of your 4-Step Regimen after you
cleanse, tone, and treat.
22
22
ARTISTRY
SKINCARE GUIDE
HOW TO APPLY A FACE CREAM OR LOTION

Apply a face cream or lotion both morning and evening, after cleansing, toning,
and treating your skin. Use a pea-size drop of cream or lotion. Distribute the
product to your forehead, cheeks, chin, and throat. Gently massage the cream
or lotion in a circular motion, moving upward and outward, to smooth it over your
entire face and neck. If your face cream or lotion does not contain an SPF,
use a sunscreen layer after your moisturizer during the daytime like
Artistry Ideal Radiance™ UV Protect SPF 50+.
ARTISTRY SKINCARE
EXPERT TIP
Like your wardrobe, your daily moisturizer

may change with the seasons. Harsher, colder
temperatures may call for heavier creams,
while hotter weather may be better suited to
lightweight lotions.
SELLING SYSTEM
1 PREPARE
2 MAKE THE SALE
3 FOLLOW UP
ARTISTRY SELLING SYSTEM

We want you to be successful. We want you to be comfortable sharing Artistry® skincare
and cosmetics with friends, family, and prospects. We want to help you prepare to make
your first sale.
The following information is a condensed version of the Learning Center’s Selling 101
Curriculum: Getting Started. Research has shown that IBOs who participate in training
are more successful at growing their business and making money. Learn all you can here, and
then review all of the selling skills training and Artistry® product courses offered through
the Learning Center.
You can find Getting Started and other courses at the Learning Center > Online Courses.
Time is money, so let’s get started.
HERE IS A SIMPLE WAY TO START SELLING

Create your own Personal Retail Website:
• Make sure you have a working email address, so visitors and

customers can contact you.
• If you have a photo and bio in My Account, review them.
You’ll have the option to include them on your site.
• Every IBO can create one Personal Retail Website; two, if you
have a business partner.
USE THE WEBSITE WIZARD

The website wizard will walk you through how to set up your own Personal Retail Website.
Login at Amway.com or, in Canada, Amway.ca > Business Center > Personal Websites.
24
ARTISTRY
SKINCARE GUIDE
ARTISTRY® YOUTH XTEND™ Enriching Eye Cream
KEY PRODUCT MESSAGE

1 PREPARE
§  Created specifically for the delicate eye area, this rich moisturizing cream diminishes the look of
fine lines and wrinkles for a younger, fresher look.
Know the Product. Product guides* provide you with

§  100% of women experienced a clinical reduction in the appearance of fine lines in 12 weeks.
Artistry Ideal Radiance™ Illuminating Essence OVERVIEW

COLLECTION PRODUCT OVERVIEW
§  Enriching Eye Cream is an integral part
§  YOUTH XTEND Collection helps revitalize of the Power System, which also includes
information about a product to help you start selling.

your skin's future, while helping to repair and
KEY PRODUCT MESSAGE Serum Concentrate and Enriching Cream
protect the appearance of your skin to
or Lotion.
• This highly concentrated brightening treatment reveals radiant skin, instantly,
prolong a younger look. §  Enriching Eye Cream targets the first signs
with clinical results in seven days. §  LifeSirt, an ingredient extracted from the
of aging in the eye area.
leaf of the Mediterranean myrtle plant, §  Diminishes the look of fine lines and
nourishes skin cells so skin looks younger
Product guide information includes:

wrinkles. 93% of women experienced
and more radiant.
a clinical reduction in visible fine lines,
COLLECTION OVERVIEW §  Micro-X6
PRODUCT OVERVIEWPeptide helps repair the including the crow’s feet area, in only 11-3810
appearance of damage with a mighty
• 3D Brightening breakthrough combines • Powered by a high concentration of two weeks.
peptide consisting of six amino acids that §  With its powerful antioxidant complex,
state-of-the-art science with exclusive brightening ingredients to deliver more even-
help reduce the appearance of fine lines Enriching Eye Cream helps prevent the
skin-perfecting ingredients to create the toned, younger-looking skin.
most powerful yet gentle Artistry® brightening and wrinkles.
• Silky, oil-free formula gives skin a radiant effects of environmental damage, leaving
system. §  Extracts from the fruit of the African baobab,
glow, instantly. the skin around the eye area vibrant
also known as “the tree of life,” in
• Target Customer
• Helps reveal three dimensions of radiance: • Increases hydration by 123% after 15 minutes, and refreshed.
even tone, translucency (inner glow), and combination with other botanicals from
with effects that last eight hours.* §  Ideal for all skin types.
luminosity (outer glow). Gentle yet powerful our own Nutrilite organic farms, provide
results for all skin tones and ethnicities. • In just seven days, clinical testing showed
advanced skin protection.
significant improvement in luminosity.
• 3D Technology is an exclusive delivery
system invented by Artistry scientists • 100% showed measurably brighter skin in
that quickly and effectively delivers skin- 12 weeks – 98% in just four weeks.
brightening Acerola Cherry Ferment, soothing • Ideal for all skin types. 1
Licorice, hydrating Ceramide 3, and key
• Product Features
• Six-week supply.
botanical ingredients deep within three layers
of the skin’s surface.
• Decades of research led to the discovery
of exclusive brightening ingredients like
MultiFlora Blend and Pearl Protein, which
precisely target the specific layers of the 11-6409
skin’s surface where they are needed most.
*When used as part of the Artistry Ideal Radiance™ System.
• Product Benefits
• Sample Testimonials
SAMPLE PRODUCT GUIDES • Price – Value
Available in the Resource Center.

• FAQs
Search for a specific product. • Use Instructions
• Use-up Rate
• How to Sample
Find Your Customers. Make a list of potential customers:
• Start with family and friends.
• Include others who may be willing and able
to buy the products.
Plan for the Sales Conversation. Preparation +
knowledge = success.
Set the Expectation. Prepare your script.
Give a Product Testimonial. The customer will be
more interested in a product that you can personally
recommend. Visit Amway.com/Testimonials or,
in Canada, Amway.ca/Testimonials to share your
testimonial and see what others have to say about
Artistry® products.
EXPERT TIP
Make a Call to Action. Ask if she is interested and can
65% of customers will meet to discuss it further.
respond to a personal
product testimonial. *Please be aware that not all Amway™ products have product guides.
Visit the Resource Center to find product guides.
SELLING SYSTEM
2 MAKE THE SALE
Connect With the Customer Offer the Solution

• Be genuinely interested. Ask open- • Recommend product.
ended questions, listen carefully, and
• Share a personal product testimonial.
respond thoughtfully.
• Share how the product will address their
• Care about their needs. Focus on their
underlying concerns.
needs, wants, and desires.
• Share any product features or claims
• Have a want-to-help attitude. Think
that support the benefit.
of ways that Amway™ products can
improve their lives. • Give a sample (if appropriate).
• Share the price and the
Recognize the Need
Amway 180-day, 100% Customer
• Listen to what your customer is saying Satisfaction Guarantee.
about their needs.
Close
• Ask questions that help you identify
customer needs. • Ask for the sale to make your customers
feel valued.
• Recognize and confirm those needs.
• Give them a chance to ask questions
that they may not ask otherwise.
• Your customers expect you to ask them
to buy. Don’t disappoint them.
HOW TO TALK ABOUT

objections to price
Artistry® products are premium, high-quality products

backed by science and the Amway 180-day, 100% Customer
Satisfaction Guarantee.
26
ARTISTRY
SKINCARE GUIDE
3 FOLLOW UP
Follow-up Changes One-Time Customers Follow-up Process

Into Repeat Customers
After the Appointment:
Follow-up is the value-added service of
• Send a thank-you note immediately
checking up on your customers after they
-- Thank you for your business.
have received their products. This lets
-- Thank you for your time.
you make sure they are satisfied and ask
-- Thank you for allowing me to
whether they have any questions or need
share Artistry® products with your
more products.
friends and family.
• Follow-up saves you money. On
• Help at product delivery to make sure
average, it will cost you five times as

your customer understands
much to sell to a new customer than it
the product.
will to an existing customer.
• Follow-up increases your profits. If you After the Delivery:
follow up with your customers, you can • Check back in one week.
have a stream of steady revenue.
• Offer a free product sample or
When your customer purchases an gift to cross-sell.
Artistry® product, make sure that
you share the Amway 180-day, Time to Reorder:
100% Customer Satisfaction Guarantee. • Remind your customers to reorder.
• Consider offering a discount off their
next purchase.
• Highlight NEW special offers in the
mini catalog.
• Encourage Ditto® delivery so they
never run out of their favorite
Artistry® products.
SELLING SYSTEM
ARTISTRY SELLING METHODS

Use these tried-and-true selling methods to help you be successful in every selling
opportunity presented to you.
ONE TO ONE DROP & SHOP

Individual Selling Try It, Buy It
• One-to-One Selling. One-to-one • Drop: You leave a sample or full-size
selling is between you and a friend, product with your customer for a
family member, or acquaintance. three-day, risk-free trial.
The experience is casual and can • Shop: You meet your customer three
happen anywhere. The products you days later, by appointment, and discuss
share offer an immediate benefit, like her experience. You help her decide
Artistry® Skin Refinishing Lotion or which products to buy.
Light Up Lip Gloss.
• Drop & Shop is risk free, has an over
• Demonstrations. Use a product 80% success rate, and makes it so
demonstration (demo) to help your easy to retail skincare systems to
customer see or feel something unique customers and prospects.
about your product. The opportunity
to demonstrate a product can happen Drop & Shop Products
with an individual or as part of a group
• Artistry® Essentials Balancing System
selling presentation.
• Artistry® Essentials Hydrating System
• Artistry® Microdermabrasion System
28
ARTISTRY
SKINCARE GUIDE
IntroducIng the neW

ARTISTRY YOUTH XTEND™
®
SYSTEmS
Which System Should I use?
You can use both! They are scientifically
designed to work together. ©2013 All rights reserved. Printed in the USA. 61327MLA
comprehensive antioxidant protection.

acerola cherry from our own organic farms, provides
also known as “the tree of life,” in combination with
A rare, antioxidant-rich fruit from the African baobab,
Protect
and wrinkles.
of past damage, diminishing the look of fine lines
Exclusive Micro-X6 Peptide helps repair the appearance
Repair
cells so skin looks younger and more radiant.

unlocking skin’s youthful strength. LifeSirt nourishes skin
development of exclusive LifeSirt technology – the key to
of the Mediterranean inspired scientific research and the
A botanical extract discovered in the rich, venerable soil
Revitalize
now, and into the future.
BCF97116, DATED 07-18-2012

YOUTH XTEND
For a more youthful appearance
Collection
YOUTH XTEND™
SkINCARE SYSTEm
8 x 11 1/2 x 3
OUTSIDE SHOWN
INSIDE SHOWN
Rejuvenate skin’s youthful appearance.
Introducing the ARTISTRY ®
Includes: Cleanser, Toner, YOUTH XTEND™ Collection

Reprogram the Future of Skin
and Day moisturizer. • Help prolong skin’s youthful look.
• Help repair the appearance of past damage.
• Revitalize skin’s future.
• Restore radiance and clarity.
• Smooth the look of fine lines
and wrinkles.
YOUTH XTEND
POWER SYSTEm
Reduce the appearance of
fine lines and wrinkles.
Includes: Serum, Eye Cream,
and Night moisturizer.
ForWArd BeAutY

©2012 All rights reserved. Printed in the USA. 61378ENB
©2013 LXXXXXX
SMALL GROUP SELLING LARGE GROUP SELLING

Grand Openings: A new IBO launches Booth and Event Sales: Review booth and
their new business to family and friends event literature and resources found at
by sharing Amway™ products and the Showsell.amway.com prior to committing to
business opportunity. an event. Create awareness, interest, and
the desire to buy your products. Purchases
Open Houses: The guests and customers
don’t always happen at the event, so plan for
are invited by the IBO to create awareness
a long-term commitment to following up.
of their business, products, and brands,
and to help develop new contacts. Artistry® Assets: Banners, wings, tabletop
signs, and fliers – download at
Parties: Parties that you host will allow a
Showsell.amway.com. To purchase booth
diverse group of people to meet and enjoy
and event assets, use Vistaprint®.
a fun evening while experiencing Artistry®
products in a casual atmosphere.
KITS ENERGIZE SAMPLING AND SALES!

Kits and their contents are subject to change without notice.
Artistry Ideal Radiance™ Bundle
In the U.S.:
11-8985 English
11-8985S Spanish
In Canada:
11-8986 English
11-8986F French
CONNECTING
2013
YOUR CUSTOMER’S PROFILE CUSTOMER PROFILE CUSTOMER PROFILE
STARTS HERE BEGIN 7 / 17 14 / 17
CUSTOMER CONTACT INFORMATION

ARTISTRY® 4-STEP SKINCARE REGIMEN CUSTOMER FACE CHART
CUSTOMER SKIN CONCERNS Record the items your customer sampled and purchased. This provides an easy reference when you follow up.
EVENTS I HAVE INVITED THEM TO STEP A.M. PRODUCT P.M. PRODUCT

SERVICES/DEMOS/MATERIALS Step 1
Cleanse
PRODUCTS OF INTEREST Step 1 - Cleanse Foundation
ARTISTRY® 4-STEP SKINCARE REGIMEN Step 2 Step 2 - Tone

Tone
ARTISTRY SKINCARE PRODUCTS
ARTISTRY COLOR PRODUCTS Step 3 Step 3 - Treat
Treat Brow Color
FACE CHART Eye Color
POST-PURCHASE LOG Step 4 Mascara
Moisturize Eye Eye Liner
CUSTOMER NOTES Step 4 - Eye Cream

. Step 4
Cheek Color
SAVE/PRINT/EMAIL PDF Moisturize Face
Powder
HOW TO USE THIS PDF
Step 4 - Moisturizer (Day)
Specialty
Products
new Step 4 - Moisturizer (Night)
Lip Color
Lip Pencil
CLEAR FORM SAVE PDF EMAIL PDF PRINT REPORT
TO BEGIN NEW
CUSTOMER PROFILE
HOME PREVIOUS NEXT HOME PREVIOUS NEXT
2 CUSTOMER CONTACT INFORMATION 6 PRODUCTS OF INTEREST 14 CUSTOMER FACE CHART 2 CUSTOMER CONTACT INFORMATION 6 PRODUCTS OF INTEREST 14 CUSTOMER FACE CHART
3 CUSTOMER SKIN CONCERNS 7 ARTISTRY® 4-STEP SKINCARE REGIMEN 15 POST-PURCHASE LOG 3 CUSTOMER SKIN CONCERNS 7 ARTISTRY® 4-STEP SKINCARE REGIMEN 15 POST-PURCHASE LOG
4 EVENTS I HAVE INVITED THEM TO 8-10 ARTISTRY SKINCARE PRODUCTS 16 CUSTOMER NOTES 4 EVENTS I HAVE INVITED THEM TO 8-10 ARTISTRY SKINCARE PRODUCTS 16 CUSTOMER NOTES
5 SERVICES/DEMOS/MATERIALS 11-13 ARTISTRY COLOR PRODUCTS 17 SAVE/PRINT/EMAIL PDF 5 SERVICES/DEMOS/MATERIALS 11-13 ARTISTRY COLOR PRODUCTS 17 SAVE/PRINT/EMAIL PDF
GROW YOUR BUSINESS WITH THE ARTISTRY CUSTOMER PROFILE

Interactive and even more engaging, this new-and-improved profile guides your
questions as you explore your customers’ skincare needs and wants. With their Artistry®
Customer Profile complete, you can make informed recommendations for the Artistry®
skincare that best suits their concerns.
Simply download this free tool in the Resource Center (PC or Mac format). You can
then print, email, or save this form to your computer, whether it’s partially finished or
fully completed.
Use the Artistry® Customer Profile to:
• Directly link to product pages, so you can easily share features, benefits, and
claims to help your customers understand how each product will enhance their
skincare experience.
• Highlight products they might want to try next based on their beauty concerns.
• Select right-fit skincare using the Artistry® product portfolio on pages 24–25.
• Record their ideal Artistry® 4-Step Skincare Regimen.
• Note which products your customer sampled, bought, and purchased.
• Suggest new products when making follow-up calls.
For Artistry® Customer Profile updates, visit Amway.com/apps.

In Canada, visit Amway.ca/apps.
30
ARTISTRY
SKINCARE GUIDE

REAL CUSTOMERS, REAL REVIEWS
What’s the most powerful tool for building your business? Your personal testimonial.
Your endorsement of Artistry® products leaves an invaluable impression on your
customers. And now, we’ve made it easy as 1-2-3 for you – and your customers – to share
your stories.
Creating an Artistry® Testimonial in 1-2-3
1. Go to ArtistryTestimonials.com and click on Log In at the top of the page.
2. Create your personal testimonial account.
3. Click on Create a Testimonial at the top to upload your before and after images and
share your product experience.
Click on submit – and you’re done!
Your testimonial will be submitted to Amway Business Support Material for review and
approval. You may submit as many testimonials as you’d like, so share your experiences
with all of your favorite Artistry® products – and encourage your customers to follow your
good example!
Testimonial Tips
• Pictures really do say a thousand words. Keep your before and after shots credible
by taking them in the same lighting, environment, view of the face, and hairstyle.
• Disclose whether you are an IBO or customer.
• Write about your experience with the product but do not make product claims,
since your testimonial is not supported by clinical testing.
SAMPLING
FACT
“94% of females running

households felt sampling gave
them a better idea of a product
than advertising.”
FROM SAMPLING TO SALE

Sampling introduces your customer to products while
opening the door to full-size and full-collection sales, and
cross-selling opportunities.
Research published by Sampling Effectiveness Advisors, a
specialty marketing and research group, states sampling is
effective in:
• Bringing competitive users to the brand.
• Replenishing a brand’s user base with new consumers.
• Providing a brand experience where price is a
barrier to trial.
• Introducing the consumer to a “system” experience,
such as cleanse, tone, treat, and moisturize.
• Attracting new users as they enter life-stage changes
and consider new categories. For example, a customer
who notices her first fine line or wrinkle.
• Driving consumers to a brand website.
32
ARTISTRY
SKINCARE GUIDE
THE ARTISTRY® SAMPLING SYSTEM

Samples are the secret to sales, and we make it easy to put together the perfect
sampling solution tailored to your customers’ individual needs.
Consider these two convenient options:
For customers who want the flexibility to choose their ideal skincare regimen, share
loose foil samples and the Artistry® skincare portfolio in the Artistry® Sampler Pouch.
For customers who are looking for one collection or product only, share gift envelopes
or sampling systems.

Artistry® Sampler Pouch Artistry® Creme LuXury Artistry® Intensive Skincare
Gift Envelope Renewing Peel
30-pack
40-1706 Gift Envelope Refill
10-pack
10-pack
40-1536 English Refill 40-1485
40-1536S Spanish Refill 40-1485S 40-1484 English
40-1436F French Refill 40-1485F 40-1484S Spanish
40-1484F French
Artistry Ideal Radiance™ Artistry Youth Xtend™ Artistry Youth Xtend™ Artistry® Essentials
Skincare Foil Samples Skincare Sampling Serum Concentrate Skincare Sampling
11-9212 Spot Corrector System Foil Samples System
11-9213 I lluminating Cleanser/ 40-1649 English 10-pack 40-1150 English
Illuminating Moisture 40-1649S Spanish 40-1150S Spanish
40-1649F French 11-8534
Lotion (toner) 40-1150F French
40-1649H Chinese 40-1150H Chinese
11-9214 Illuminating Essence 40-1649K Korean 40-1150K Korean
11-9215 Illuminating 40-1649D Russian 40-1150D Russian
Moisture Lotion
11-9216 Illuminating
Moisture Cream
DOOR OPENERS
USING DOOR-OPENER PRODUCTS

Door-opener products make it easy to get full-size product sales, because your customer
can immediately see the benefit of a product after sampling it. Try using one of the products
below during your next visit with a new customer.
ARTISTRY® SKIN ARTISTRY® ESSENTIAL ARTISTRY® LIGHT UP

REFINISHING LOTION HAND TREATMENT LIP GLOSS
BENEFITS BENEFITS BENEFITS

• Immediately, moisture • Instantly hydrates, repairs, • Built-in mirror and LED
surges to skin so it feels and protects hands with light make touch-ups
softer and smoother. a luxurious age-defying effortless, anytime
hand treatment. and anywhere.
• In one week, skin tone
and luminosity • Includes a brightening • Four brilliant shades
noticeably improve. complex to help to complement every
reduce the appearance skin tone and enhance
• In 12 weeks, skin texture
of sunspots. any look.
improves by 52%.
10-2205 • The No. 1 selling Artistry®
10-0240
color cosmetic product in
North America.
11-0381 Passion
11-0382 Champagne
11-0383 Glitz
11-6387 Confetti
34
ARTISTRY
SKINCARE GUIDE
ARTISTRY DOOR OPENERS

ARTISTRY IDEAL RADIANCE™
ARTISTRY® ULTIMATE 10 MINUTE FACIAL
ILLUMINATING ESSENCE
BENEFITS BENEFITS
• Instant radiance, with 100% measurably • Smoother, radiant, younger-looking skin
lighter, brighter skin in 12 weeks – 97% in in minutes.
just four weeks. • Luxurious skincare experience includes
• Powered by the highest concentration of three youth-renewing formulas:
brightening ingredients to deliver more Artistry® Advanced
even-toned, younger-looking skin. Creamy Foam Cleanser mini
• Unprecedented brightening power Artistry® Intensive Skincare

Renewing Peel mini
in a fast-absorbing, oil-free formula.
Artistry® Creme LuXury mini
• Actually interrupts the cycle that creates
Facial massaging cleansing brush
age spots to help stop discoloration
before it begins. 11-6331
• Silky formula soothes skin.

11-6409
How to Choose Your Optimal Skincare Regimen
STEP 1
STEP 2
CHOOSE your base system ENHANCE your results by
Primary Skincare Concern Collection layering treatment products to
Healthy skin and simplicity Basic address additional concerns
Anti-aging for lines/wrinkles Anti-Aging Example: Add Illuminating Essence and
Anti-aging for uneven skin tone Brightening Renewing Peel to your Artistry Youth Xtend™
skincare regimen.
ARTISTRY® SKINCARE 3 TREAT

COLLECTIONS 1 CLEANSE 2 TONE ROUGH, DRY SKIN
FINE LINES, WRINKLES,
AND LOSS
UNEVEN SKIN TONE
AND DARK SPOTS
OF FIRMNESS
Luxury
Treat yourself
to the ultimate
anti-aging skincare
experience.
Professional
Treatments
Professional
benefits in the Artistry®
onvenience Artistry® Intensive Skincare Artistry®
Intensive Skincare Anti-Wrinkle Intensive Skincare
of your own home.
Renewing Peel Firming Serum 14-Night Restore Program
10-7998 10-9709 11-6396
Brightening
Reveal more
even skin tone in
one week. Artistry Artistry
Artistry Ideal Radiance™ Artistry Ideal Radiance™ Ideal Radiance™ Ideal Radiance™
Illuminating Cleanser Illuminating Moisture Lotion Spot Corrector Illuminating Essence
11-6407 11-6408 11-6413 11-6409
Anti-Aging
Artistry® Advanced Creamy Artistry® Advanced Artistry Youth Xtend™
Revitalize the future Foam Cleanser Softening Toner Serum Concentrate
of your skin, repair 11-6065 11-6066 11-3809
the appearance of
past damage, and
help protect against
future damage.
Artistry®
Artistry® Vitamin C + Wild Yam
Skin Refinishing Lotion Treatment
10-0240 E-7313
Basic
Beauty can
Artistry®
be simple.
Artistry® Artistry® Artistry® Artistry® Essentials
Essentials Essentials Artistry
®
Artistry®
Essentials Essentials Moisture
Balancing Hydrating Essentials Essentials Alpha Hydroxy Polishing Intense
Cleanser Cleanser Balancing Toner Hydrating Toner Serum Plus Scrub Masque
10-4129 10-4126 10-4130 10-4127 10-7992 10-6399 10-6401
36
ARTISTRY
SKINCARE GUIDE
STEP 3
INDULGE in luxurious upgrades

Example: Upgrade moisturizer and eye cream
to Creme LuXury.
Example: Add Artistry Ideal Radiance™
UV Protect SPF 50+ to protect beyond a daily All Skin Types Day
SPF 15 moisturizer. Combination-to-Oily Night
Normal-to-Dry
4 MOISTURIZE SPECIALTY PRODUCTS

BLEMISHES EYE FACE
Travel
Take along your
favorite Artistry®
Essentials
products with
Artistry® Essentials Artistry® Essentials
these mini Hydrating Travel Set Balancing Travel Set
Creme LuXury Eye Creme LuXury travel trios.
10-9698 10-3564
Protect
Ultralight formula
absorbs instantly
and protects
against
sun damage.
UV Protect SPF 50+
(Not available in Canada)
Makeup remover
Gently removes
Artistry
stubborn makeup
Artistry Artistry Ideal Radiance™ without drying
Ideal Radiance™ Ideal Radiance™ UV Protect SPF 50+ your skin.
Illuminating Illuminating (Not available Artistry® Essentials
Moisturizer Moisture Cream in Canada) Eye & Lip Makeup Remover
11-6410 11-6411 11-7809
Hand
Instantly hydrate,
repair, and protect
Artistry Artistry Artistry Artistry Artistry your hands
Youth Xtend™ Youth Xtend™ Youth Xtend™ Youth Xtend™ Youth Xtend™ from dryness.
Enriching Protecting Protecting Enriching Enriching Artistry®
Eye Cream Lotion Cream Lotion Cream Essential Hand Treatment
11-3810 11-3803 11-3807 11-3804 11-3808
Supplement
Promotes
clear and even
skin tone. Clear.now®
Supplement
Acne
Clear.now® is
the only acne
treatment system
to utilize patented,
stabilized sodium
chlorite combined
Artistry® Artistry® with salicylic
acid to help keep Clear.now Clear.now®
®
Essentials Artistry® Essentials Artistry® Artistry® Artistry®
Acne Clear.now® Acne
Pore Cleansing Essentials Replenishing Essentials Essentials Essentials pores clean, clear,
Masque Anti-Blemish Eye Creme Balancing Lotion Hydrating Lotion Soothing Creme Treatment Purifying Treatment Clear.now®
and cared for. Wash Toner Lotion System
10-6400 10-4134 10-5531 10-4131 10-4128 10-4135
LUXURY
Artistry® Creme LuXury Collection

Web-Based Training Course*
Discover how to share CellEffect Technology,
the unparalleled experience, and other
features and benefits of the Creme LuXury
Collection with your customers. (60 minutes)
*Web-based training course available only in the U.S.
38
ARTISTRY
SKINCARE GUIDE
ARTISTRY CREME LUXURY COLLECTION

Helps skin act up to 15 years younger.
ARTISTRY LUXURY SKINCARE

Exclusive, youth-renewing CellEffect Technology unlocks the
secret to energizing skin. The Creme LuXury Collection puts the
ultimate indulgence in age-defying skincare at your fingertips for
unparalleled performance and skin transformation.
Target audience for this collection is women who want:
• To look younger.
• To maintain a youthful appearance.
• The ultimate indulgent experience for their skincare and are

willing to pay for outstanding results.
For more information in the U.S. visit Amway.com, in Canada, visit Amway.ca 39
LUXURY
RESULTS
Women who tried Artistry® Creme LuXury
reported astonishing results after 12 weeks
of use:
• 93% experienced smoother skin.
• 88% experienced a more youthful glow.
• 84% experienced a more
radiant complexion.
• 81% saw fewer fine lines.
• 79% saw fewer wrinkles.
• 78% experienced younger-looking skin.
• 67% felt skin looked firmer and lifted.
USE INSTRUCTIONS
• This product is recommended to be used
both day and night.
ARTISTRY® CREME LUXURY • Use after cleansing, toning, and
treating your skin. In the morning,
The ultimate skincare and scientific innovation use in combination with an
join forces to put the power of youth at your SPF product for protection from
fingertips. Skin is re-energized with precious the environment.
cardiolipin – an ingredient so rare that it’s worth
• Extract cream from the jar with the
more than its weight in gold – to help skin act
included caviar spoon.
up to 15 years younger.
• Gently apply to face and neck with your
10-3564
fingertips in an upward, soothing motion.
40
ARTISTRY
SKINCARE GUIDE
TURN BACK THE CLOCK 15 YEARS

Exclusive CellEffect Technology unlocks the secret to energizing skin. The Artistry®
Creme LuXury Collection puts the ultimate in age-defying skincare at your fingertips
to help transform skin into not merely looking younger, but acting younger.

PROTECT REPAIR ENERGIZE REPLENISH
Exclusive Nutrilite® Patented Roxisomes® Patented CellEffect Precious cardiolipin
spinach extract and and Ultrasomes® Technology helps replenishes vital lipids
L-carnosine help help boost skin’s re-energize skin to and restores energy to
protect skin from natural ability to generate renewal. help skin act younger.
oxidative stress and repair the visible
future damage. signs of aging.
EXPERT TIP
The Artistry® Creme LuXury Collection does not include a cleanser, toner, or treatment
product. Use the following Artistry Youth Xtend™ products for a complete 4-Step Regimen:
Cleanse – Artistry® Advanced Creamy Foam Cleanser
Tone – Artistry® Advanced Softening Toner
Treat – Artistry Youth Xtend™ Serum Concentrate
Moisturize – Artistry® Creme LuXury Eye followed by Artistry® Creme LuXury
LUXURY
BENEFITS
For your upper eye area:
• Visibly lifting the eye area, giving it a
look of energy and vitality.
• Reducing the appearance of saggy skin
around the eyes.
• Increasing firmness and elasticity for
suppler skin in the eye area.
• Helping sculpt the eye area for a
lifted look.
For your lower eye area:
• Reducing the appearance of
dark circles.
• Visibly smoothing puffiness.
• Softening the appearance of fine lines
and wrinkles in the under-eye area.
• Helping prevent visible fine lines
with a moisture surge.
ARTISTRY® CREME LUXURY EYE • Diminishing the appearance of
expression lines.
Open your eyes to a 360° virtual eyelift.
“Instant lift” polymers visibly lift eyelids.
RESULTS
CellEffect Technology banishes visible fine lines,
dark circles, sagging, and puffiness to help skin • Instantly, 94% surge in moisture.
act up to 15 years younger. • In two weeks, 100% improvement
10-9698 in moisture.
• After four weeks, skin looks firmer
and smoother.
42
ARTISTRY
SKINCARE GUIDE
ARTISTRY SCIENCE BEHIND Before

THE PRODUCT
“Instant lift” polymers visibly lift eyelids.
87-step micro-texturizing process is used to
create a firm, silky texture that provides an
ultraluxurious experience.
After
Hydrolyzed lupine protein and Medicago
sativa (alfalfa) seed extract boost firmness and
elasticity, reduce visible puffiness, and reduce
the look of fatigue to help strengthen thin
under-eye skin.

Japanese cherry blossoms help soothe
delicate eye area.
Artistry® Creme LuXury Eye delivers an
Caffeine helps reduce the appearance of instant surge of moisture through
dark circles. transformative technology. As seen here,
skin around the eye looks smoother and lifted
with diminished visible crow’s feet.
USE INSTRUCTIONS
• Use morning and evening after cleansing,
toning, and treating skin.
• Follow with any Artistry®
facial moisturizer.
PROFESSIONAL
TREATMENTS
44
ARTISTRY
SKINCARE GUIDE
ARTISTRY INTENSIVE SKINCARE COLLECTION

Professional solutions, professional results.*
The Artistry® dermatology-inspired line offers skincare innovations
powerful enough to deliver targeted, professional-level,*
ARTISTRY PROFESSIONAL TREATMENTS

anti-aging benefits at home. The Artistry Intensive Skincare™
Collection’s targeted products help repair and prevent visible
signs of aging without the harsh side effects associated with some
professional treatments.**
Target audience for this collection is women who:
• Already follow an anti-aging skincare regimen.
• Want to achieve professional benefits in the comfort

of their own home.
• Desire to reduce the visible signs of aging.
• Hope to preserve their youthful appearance.

**Users are advised not to apply Artistry Intensive Skincare™ 14-Night Restore Program, Renewing Peel,
and Anti-Wrinkle Firming Serum all on the same day.
For more information in the U.S. visit Amway.com, in Canada visit Amway.ca 45
PROFESSIONAL TREATMENTS
RESULTS
7 levels of restoration = 7 youth-renewing
results in 14 days
Results like:
261% improvement in skin clarity.
99% reduction in visible lines and wrinkles.
98% boost in moisture in 14 nights.
95% felt the product was gentle and mild on
their skin.
94% felt their skin was more comfortable.
83% reduction in roughness for a softer feel.
71% felt their skin was less stressed and
more toned.
ARTISTRY SCIENCE BEHIND

THE PRODUCT
Ultrasomes® are a restorative enzyme that
helps supercharge skin’s natural ability
ARTISTRY INTENSIVE SKINCARE™ to repair signs of damage caused by
14-NIGHT RESTORE PROGRAM environmental assaults.
UV endonuclease is shown to help repair
Renew with this at-home alternative to a
the appearance of skin cells and encourage
photo-facial*
recovery from sun damage, halting the
Powerful Deep Night Action 7 Complex provides gradual weakening of the skin cells that
seven levels of restoration in 14 nights without causes photo-aging.
harsh side effects – and at the cost of less than
The Soothing System helps calm the skin
one professional photofacial. By boosting its
and minimize the risk of skin irritation.
natural ability to repair the signs of damage,
skin emerges smoother, more hydrated, and
USE INSTRUCTIONS
even toned with diminished visible aging and a
healthy, youthful-looking glow. • Use for 14 nights, after cleansing
and toning.
11-6396
• Apply one entire mini pump to face
and neck.
• Follow with a night moisturizer.
46
ARTISTRY
SKINCARE GUIDE
If you love the benefits of your quarterly Artistry Intensive Skincare™ 14-Night Restore Program
seasonal treatments but are unsure about which products to use in between, this guide is for you:
Benefit Artistry® product recommendation

Younger-, Artistry® Creme LuXury
healthier-looking
skin Artistry Youth Xtend™
Power System

Reduction in visible Artistry Intensive Skincare™
fine lines and Anti-Wrinkle Firming Serum
wrinkles
Artistry Youth Xtend™
Serum Concentrate
Brighter, more Artistry Ideal Radiance™

luminous skin Illuminating Essence
Smooth skin Artistry Intensive Skincare™

Renewing Peel
Helps prevent UV Artistry Ideal Radiance™

damage to skin UV Protect SPF 50+
Soothes irritated skin Artistry® Essentials

Soothing Cream
RESULTS
• 100% achieved an improvement
in skin smoothness and texture
after six weeks.
• 94% agreed that their skin looked and
felt softer after just one use.
• 84% raved that their skin looked
younger after six weeks.

THE PRODUCT
Mucor miehei mushroom extract naturally
replicates the skin’s own enzymatic
exfoliating mechanisms. Mucor miehei
is a self-neutralizing enzyme dependent
on the pH of the skin. Result: no overpeeled
or irritated skin.
Enzymatic activity is confined to the top
surface of the skin where pH is below 5.5,
so Artistry Intensive Skincare™ Renewing
ARTISTRY INTENSIVE SKINCARE™ Peel exfoliates only the dulled top layer of
RENEWING PEEL skin, by shedding dead skin cells.
Discover this at-home alternative to a Nutrilite-sourced chia seed oil helps maintain
chemical peel* skin’s normal moisture barrier functions.
See softer, smoother, younger-looking skin Tocopheryl acetate (vitamin E) helps protect
in just eight minutes. Our exclusive mucor skin from environmental aggressors.
miehei mushroom extract, produced through a
patented 100-step process, works in harmony
with individual skin by self-neutralizing to
alleviate the irritation typical of other enzymatic
or acid exfoliants. By breaking down protein
bonds that hold dead cells at the surface, this
innovative technology helps skin improve its
natural cell turnover.
10-7998
48
ARTISTRY
SKINCARE GUIDE
USE INSTRUCTIONS
• Apply eight full pumps to palm and use
fingertips to apply to dry skin on your face,
neck, and chest after cleansing. Never tone
before using Artistry Intensive Skincare™
Renewing Peel. This is an exception to the
4-Step Regimen.
• Use no more than twice weekly
on nonconsecutive days.
• Leave on skin for eight minutes.

• Wet fingertips and lightly massage skin.
Rinse thoroughly with warm water;
pat skin dry.
ARTISTRY INTENSIVE SKINCARE™ RENEWING PEEL
COMPETITIVE ADVANTAGE
Competitive advantage No 1: Less expensive and time consuming than professional and
over-the-counter peels
Professional peels:
• Can cost more than $350.
• Artistry Intensive Skincare™ Renewing Peel – one-third the cost of 12 peels.
• Can include up to five days of recovery.
• Artistry Intensive Skincare™ Renewing Peel – no recovery time.
Over-the-counter peels:
• Take two or more steps using chemicals or acids.
• Artistry Intensive Skincare™ Renewing Peel – one step with natural enzyme.
• Carry the risk of over- or underpeeling, irritation, and inflammation.
• Artistry Intensive Skincare™ Renewing Peel naturally turns itself off to safely retexturize skin.
Competitive advantage No. 2: Better results than philosophy® peels
Artistry Intensive Skincare™ philosophy – the

Renewing Peel microdelivery peel
Steps 1-step process 2-Step Process
Mucor miehei mushroom Lactic acid and
Key ingredients
extract salicylic acid
Women who saw benefits after one use 93% 82%

Trademark: Philosophy, Inc. (Phoenix, Ariz.).
WHAT MAKES THE ENZYME FOUND IN ARTISTRY INTENSIVE

SKINCARE™ RENEWING PEEL SPECIAL?
There are several basic ways in which the enzyme in Artistry Intensive Skincare™
Renewing Peel is unique:
• The action of the enzyme is dependent on the skin of each individual user and therefore
adapts to each user’s unique skin condition.
• The enzyme is self-neutralizing. When the pH of the enzyme’s environment reaches 5.5,
exfoliation naturally ceases.
• Because the enzyme works only on skin that is less than pH 5.5, it does not act on the
living cells in deeper layers of the skin’s surface with a higher pH. This means it does not
cause the irritation typical of other enzymatic or acid exfoliants.
50
ARTISTRY
SKINCARE GUIDE
DEMO: THE PROFESSIONAL-GRADE

RENEWAL EXPERIENCE
ARTISTRY INTENSIVE SKINCARE™ RENEWING PEEL DEMONSTRATION
In this demonstration, you can illustrate to your customer how: adding Artistry Intensive
Skincare™ Renewing Peel to the treat step of the Artistry® skincare regimen will help to reveal
fresh, radiantly younger-looking skin.
PREPARATION FOR DEMO

What you will need:

Artistry Intensive Skincare™ Renewing Peel
Gift Envelopes.
DIRECTIONS FOR DEMO

1. Remove one D-SQUAME® disc by the tabbed edge and
apply to clean, dry skin on the back of your left hand.
Artistry Intensive Skincare™ Renewing
2. Press firmly for a few seconds, gently remove and
Peel Gift Envelope
transfer to the BEFORE circle.
3. Compare your results to determine if your skin is Available in 10-packs:
currently normal, dry, or very dry. English 40-1484, Spanish 40-1484S
4. Apply about one-third of the Artistry Intensive
Each elegant Gift Envelope includes:
Skincare™ Renewing Peel sample on the back of the
tested left hand. Leave your right hand untouched to • Key product information
compare the difference. • One Artistry Intensive Skincare™
5. After eight minutes, use the cloth square to firmly Renewing Peel foil sample
wipe off the peel. • One skin tester card
6. Rinse the area with water to make sure the peel is • Two demo cloths
completely removed. Wipe with the second cloth
• Demo instructions
square and pat dry.
7. Apply the second D-SQUAME disc on the back of 40-1471 English
your left hand. 40-1471S Spanish
8. Press firmly for a few seconds, gently remove and 40-1471F French
transfer to the AFTER circle.
9. Compare your BEFORE and AFTER to see how
Renewing Peel uncovered luminously fresh, new skin
with improved texture.
Trademark: D-SQUAME (CuDerm Corporation, Dallas, Texas).
RESULTS
Overnight, signs of aging are targeted to
help boost firmness and elasticity to reduce
visible wrinkles.
In four weeks, skin appears firmer, suppler,
and younger.

THE PRODUCT
Next-generation retinol, peptides,
and vitamin C deliver optimal benefits
without irritation.
Targeting complex helps to precisely
focus the retinol where it is needed to
help remodel the appearance of skin
without irritation.
Hyaluronic acid plumps up the skin’s
surface to help give an immediate and
visible, anti-wrinkle, firming effect.
ARTISTRY INTENSIVE SKINCARE™
ANTI-WRINKLE FIRMING SERUM
Relish this at-home alternative to a HOW TO TALK ABOUT

professional retinol treatment* Artistry Intensive Skincare™
Anti-Wrinkle Firming Serum
Smooth skin, plump wrinkles, and restore
elasticity and firmness. Our next-generation
retinol “directs” retinol where it’s needed most, Artistry scientists used
balanced by soothers and stabilizers to boost core technology licensed from
anti-aging benefits. the University of Michigan, a
10-9709 leading dermatological research
center, to discover an innovative
*Results not equal to surgical/cosmetic procedures. way to direct the skin’s response
to retinol. This discovery
improves the appearance of
wrinkles while minimizing the
discomfort associated with
retinol treatments.
52
ARTISTRY
SKINCARE GUIDE
USE INSTRUCTIONS
• For the first two weeks, apply a pearl-size
amount to clean, dry skin every other THE TECHNOLOGY
evening after cleansing and toning. IN OUR
FORMULA
• Follow with a night moisturizer.
CAN BE
• Increase to nightly use as tolerated. CONSIDERED
• Avoid the eye area. LIKE A STAR
• Wear sunscreen during the daytime. WITH FIVE
POINTS.

Retinol is the star’s pinnacle
ingredient. It smooths the skin,
Before After plumping out visible wrinkles
and adding back elasticity
and firmness.
The retinol is protected by soothing
extracts that stabilize, secure, and
preserve the retinol so it can do its
job well.
Shown here is visible improvement in fine wrinkling Shouldering much of the activity
on the forehead. The before photo shows there are
many lines. In the after photo, the lines are smoothed
are peptides and vitamin C to build
out and an even texture appears. firmness and elasticity for
additional anti-aging benefits.
Overall, the formula is made up
Before After of ingredients that protect, direct,
and support the retinol to make
it ultraeffective, powerful, and
results oriented.
These pictures show the visible improvement in

the firmness around the chin, as well as in the
wrinkling around the mouth and at the jawline.
In addition, the skin’s texture and smoothness are
greatly improved.
BRIGHTENING
Artistry
Ideal Radiance™
Web-Based Training Course
Elevate your beauty expertise by getting inside
this breakthrough brightening collection and its
revolutionary new 3D Technology.
See page 112 for details.
54
ARTISTRY
SKINCARE GUIDE
ARTISTRY IDEAL RADIANCE COLLECTION

Even skin tone in one week.
This unprecedented brightening collection reveals skin that radiates
youth. Decades of research fueled the invention of 3D Brightening
that targets three depths of the skin’s surface to help even tone,
brighten skin, and diminish visible dark spots and discolorations.
ARTISTRY BRIGHTENING SKINCARE

Target audience for this collection is women:
• Ages 25+, all skin types and ethnicities.
• Who want skin that radiates youth.
• Who are driven to correct and prevent the visible signs of aging,
particularly dullness, uneven skin tone, dark spots,
and discolorations.
7-Day Challenge
Hear real customer reviews to inspire
your own Artistry Ideal Radiance™
7-Day Challenge.
Amway.com/IdealRadianceTestimonialVideo
HOW TO TALK ABOUT

skin brightening
A brightening regimen like the Artistry Ideal Radiance™ collection

works to even your skin tone to your natural color. It will not make your
skin lighter than your natural skin tone.
BRIGHTENING
ARTISTRY IDEAL RADIANCE™ COLLECTION

Discover a 3D Brightening Breakthrough With the Artistry Ideal Radiance™
Collection, your skin will revel in its most
The breakthrough brightening technology
radiant beauty:1
behind the Artistry Ideal Radiance™ Collection
unlocks the secret to brighter, younger- • Instantly, skin appears more radiant.1
looking skin that exudes three dimensions of • 24 Hours, visible dark spots diminish.2
radiance: even tone, luminosity (outer glow),
and translucency (inner glow). • 7 Days, more even tone is revealed.2
• 4 Weeks, skin brightness improves.2
Before After
After using the Artistry Ideal Radiance™ System
1
(Illuminating Cleanser, Illuminating Moisture Lotion, Illuminating

Essence, Spot Corrector, and Illuminating Moisturizer).
When used with Illuminating Cleanser, Illuminating Essence,
2
and Spot Corrector.
RESULTS IN AS LITTLE AS ONE WEEK. Artistry Ideal Radiance™

products helps to diminish visible dark spots, enhance radiance,
and even skin tone for all ethnicities and skin types.
56
ARTISTRY
SKINCARE GUIDE
RADIANT SKIN BEGINS FROM WITHIN

The Artistry Ideal Radiance™ Collection revolutionizes the science of skincare
with brightening technology that targets the three depths of the skin’s surface to
protect, correct, and prevent the visible signs of aging. Skin looks radiant and more
even toned, with diminished visible dark spots and discolorations.

PROTECT CORRECT PREVENT
Multiflora Blend delivers 100% luxurious pearl protein Patent-pending 3D Technology
skin-perfecting flower extracts extract helps even skin tone enhances ingredient delivery
that help brighten, soothe, and and treat visible dark spots while targeting skin’s deepest
repair skin’s appearance. and discolorations. surface layers to help brighten,
soothe, and hydrate.
HOW TO TALK ABOUT

3D Brightening
Did you know that dull, uneven skin tone, not fine
lines and wrinkles, is the first sign of aging? With exclusive,
scientifically advanced 3D Brightening, the Artistry Ideal
Radiance™ Collection delivers powerful yet gentle brightening,
soothing, and hydrating ingredients to three layers of the
skin’s surface for fast, targeted results.
BRIGHTENING
RESULTS
83% agreed that their skin felt smoother.

THE PRODUCT
• Patented exfoliation technology
reveals an instant luminous look.
• Chia and pomegranate help
brighten skin.
• 3D Technology delivers brightening,
soothing, and hydrating ingredients
deep within the skin’s surface for
fast results.
USE INSTRUCTIONS
• Dampen skin with warm water.
ILLUMINATING CLEANSER • Apply to your fingertips or a
cleansing brush.
Sweep away dullness to reveal radiance instantly • Massage into your face and neck in a
• Ultrahydrating, pearlescent formula leaves circular motion, avoiding contact with
skin clean, soft, and smooth. your eyes.
• Patented exfoliation technology removes • Rinse thoroughly with warm water

dead skin cells for a clearer, more and dry face.
luminous look. • Use morning and evening.
• Rich-lathering, soap-free formula • Follow with Illuminating Moisture Lotion.
diminishes the appearance of pores.
11-6407
HOW TO TALK ABOUT

the Artistry Ideal Radiance™ fragrance
The citrus flora scent combines raspberry,

peach, mandarin, marine, and leafy green notes
with rose, jasmine, and vanilla musk for a refreshing,
uplifting experience.
58
ARTISTRY
SKINCARE GUIDE

THE PRODUCT
• Brightening pearl protein targets visible
dark spots and discolorations.
• Multiflora Blend helps brighten and
protect skin.
soothing, and hydrating ingredients deep
within the skin’s surface for
fast results.

USE INSTRUCTIONS
• Splash toner onto palm or a cotton pad.
• Pat over your face and neck, avoiding
contact with your eyes.
• Use morning and evening after Illuminating
Cleanser.
• Follow with Spot Corrector and/or
ILLUMINATING MOISTURE
Illuminating Essence.
LOTION (TONER)
Toner and treatment in one with an instant

surge of brightness
• Hydrating toner encourages surface-cell
turnover while diminishing the appearance
of pores.*
• Helps even skin tone, leaving skin
refreshed and smooth.
• Prepares skin to receive the optimal benefits
of the Artistry Ideal Radiance™ System.
11-6408
*When used as part of the Artistry Ideal Radiance™ System.
BRIGHTENING
RESULTS
• 100% showed measurably brighter
skin in 12 weeks – 97% in just
four weeks.*

THE PRODUCT
protect skin.
fast results.
USE INSTRUCTIONS
• Apply a dime-size drop to fingertips.
• Smooth over face and neck, avoiding
contact with eyes.
ARTISTRY IDEAL RADIANCE ™
ILLUMINATING ESSENCE • Use morning and evening.

• Follow with Spot Corrector.
Expect instantly radiant skin, with clinical
results in just seven days
• Powered by the highest concentration of
brightening ingredients to deliver more HOW TO TALK ABOUT
even-toned, younger-looking skin. using both Illuminating Essence
• Unprecedented brightening power in a and Spot Corrector
fast-absorbing, oil-free formula.
• Actually interrupts the cycle that creates Use Illuminating Essence
age spots to help stop discoloration before to even the skin tone on your
it begins.
face and neck. For ultimate
• Silky formula soothes skin. brightening results, follow with
11-6409 Spot Corrector by applying this
targeted treatment directly to your
most stubborn dark spots.
60
ARTISTRY
SKINCARE GUIDE
RESULTS
• Outperforms Lancôme® Bright Expert®*
after four weeks of use.
• 97% showed measurably brighter skin
and reduced visible dark spots and
discolorations in just 12 weeks.
• 82% agreed that visible hyperpigmentation
was reduced after four weeks.

THE PRODUCT

fast results.
USE INSTRUCTIONS
• Apply a pea-size drop to fingertips.
SPOT CORRECTOR • Massage directly into spots, freckles, and
discolorations.
Correct dark spots, no matter your skin tone • Use morning and evening.
• Infused with the world’s most intensely • Follow with Illuminating Moisturizer or
brightening botanicals, this highly Moisture Cream.
concentrated treatment safely targets even
the most stubborn hyperpigmentation in all
skin tones.
• Dramatically diminishes visible dark spots
and discolorations in one week.
HOW TO TALK ABOUT
Spot Corrector and freckles
• Leaves skin looking more even toned
and radiant.
Spot Corrector helps diminish
11-6413 visible freckles formed by aggressors
like the sun but not freckles you’ve
*Lancôme-usa.com, January 2014. Trademarks: Lancôme and Bright Expert
(Lancôme Parfums et Beaute & Cie L’Oreal, Paris, France).
had since birth.
BRIGHTENING
RESULTS
• More than 100% increase in hydration
after 15 minutes, with effects that last
eight hours.*
• 84% agreed that their skin tone looked
more even after four weeks using
Illuminating Moisture Cream.*
• 85% agreed that their skin looked radiant
and bright after eight weeks.*
BENEFITS
• Helps rebuild skin’s moisture barrier.
• During the day, helps leave skin looking
luminous, more even toned, and radiant.*
• At night, helps reduce dehydration.
• Safe for all skin tones and ethnicities.

ARTISTRY IDEAL RADIANCE ™ THE PRODUCT
ILLUMINATING MOISTURIZER AND • Brightening pearl protein targets visible
ILLUMINATING MOISTURE CREAM dark spots and discolorations.
Breakthrough brightening with a more than protect skin.
100% surge in hydration after 15 minutes
• Ultrarich formula with ultimate hydration soothing, and hydrating ingredients deep
works to strengthen skin’s moisture barrier. within the skin’s surface for
• Softens and soothes skin while helping fast results.
reduce visible hyperpigmentation.*
USE INSTRUCTIONS
• During the day, helps leave skin looking
luminous, more even-toned, and radiant.* • Apply a dime-size drop to fingertips.
• At night, helps reduce dehydration. • Smooth over face and neck, avoiding
contact with eyes.
Illuminating Moisturizer (for combination-to-oily skin)
11-6410 • Use morning and evening.
Illuminating Moisture Cream (for normal-to-dry skin) • Follow with Artistry Ideal Radiance™
11-6411 UV Protect SPF 50+.
*When used as part of the Artistry Ideal Radiance™ System. (Not available in Canada)
62
ARTISTRY
SKINCARE GUIDE

THE PRODUCT
protect skin.
within the skin’s surface for fast results.
USE INSTRUCTIONS

• Shake bottle well.
• Apply a dime-size drop to fingertips.
• Smooth over face and neck, avoiding
contact with eyes.

UV PROTECT SPF 50+ HOW TO TALK ABOUT
the importance of sunscreen in a
Defend with the ultimate UVB/UVA protection brightening regimen
The sun’s rays are the single-biggest threat
to younger-looking skin – no matter your tone or
the forecast. UVB/UVA protection is of utmost
UV Protect SPF 50+ is a critical
importance when using brightening skincare
to help prevent the formation of future dark step to shielding skin, since
spots, freckles, and discolorations caused by a brightening regimen can
UV exposure. decrease your skin’s natural
More than sunscreen, it’s a defensive shield ability to protect itself. Artistry
that provides our highest level of UVB/UVA Ideal Radiance™ moisturizers
protection, even during the highest levels of do not contain SPF in order
sun exposure. to make their formulas more
Ultralight, oil-free, water-resistant formula hydrating, so adding this extra
attracts and holds moisture for comfortable skin step an absolute must.
all day.
11-7809
BRIGHTENING
SYSTEM INCLUDES
Artistry Ideal Radiance™ Illuminating Cleanser
Artistry Ideal Radiance™ Illuminating Moisture Lotion
(toner)
Artistry Ideal Radiance™ Illuminating Essence
Artistry Ideal Radiance™ Illuminating Moisturizer
(for combination-to-oily skin)
OR
Artistry Ideal Radiance™ Illuminating Moisture Cream
(for normal-to-dry skin)
RESULTS
• Instantly, skin appears more radiant.1
• In 24 hours, visible dark spots diminish.2
• In 7 days, more even tone is revealed.2
• In 4 weeks, skin brightness improves.2
• In 12 weeks, 81% agreed that their skin
brightness improved.

SYSTEM
Capture an unmistakable radiance that

signifies youth
Expect breakthrough results from this
brightening system – no matter your skin tone or
ethnicity. Our 4-Step Skincare Regimen targets Artistry Ideal Radiance™ Collection Bundle
the deepest layers of the skin’s surface to soothe, Everything you need to sample and sell:
brighten, and protect while reducing visible dark
• All seven full-size products
spots and discolorations.
• 30 Spot Corrector foil samples
System With Moisturizer 11-7861
System With Moisture Cream 11-7862 • 30 Artistry® Sampler Pouches
• 30 Artistry® Skincare Portfolio Worksheets
After using the Artistry Ideal Radiance™ System (Illuminating Cleanser, Illuminating
1
Moisture Lotion, Illuminating Essence, Spot Corrector, and Illuminating Moisturizer). • Two tabletop displays
When used with Illuminating Cleanser, Illuminating Essence, and Spot Corrector.
2
An incredible savings – more than 20% off!

11-8985 U.S.
11-8986 Canada (UV Protect SPF 50+ not included)
64
ARTISTRY
SKINCARE GUIDE
DEMO: GLOWING REVIEWS
BRIGHTENING DEMONSTRATION PREPARATION FOR DEMO

In this demonstration, you can illustrate to your What you will need:
customer the instant brightening effects delivered • Artistry Ideal Radiance™
by Artistry Ideal Radiance™ Illuminating Essence Illuminating Essence
and Spot Corrector.
Spot Corrector

UV Protect SPF 50+
STEP 1 STEP 2 STEP 3

Massage a small amount of Now that Illuminating Essence Apply UV Protect SPF
Iluminating Essence into the top has absorbed into the skin, 50+ directly on top of the
of your customer’s hand. apply the Spot Corrector on top. Illuminating Essence and
Allow to absorb. Spot Corrector.
“Highly concentrated Spot
“Illuminating Essence offers Corrector targets dark spots. “UV Protect SPF 50+ helps
unprecedented results. In just two hours, the deepest shield skin against dark spots
Clinical tests showed that layers of the skin’s surface and discolorations with a
Illuminating Essence offers are targeted. And in 24 high-level UVB/UVA sunscreen.
unprecedented brightening for hours, visible discoloration is It absorbs quickly and
instantly radiant skin.” significantly reduced.* creates a smooth base for
Artistry ® cosmetics.
*When used with Illuminating Cleanser and “Now, look at your hand.
Spot Corrector.
Do you notice that the skin has “Look at the dramatic difference
been instantly brightened?” in your hands! Now you see
how Artistry Ideal Radiance™
products work synergistically to
bring you more luminous and
even-toned skin.”
ANTI-AGING
Take
advantage of the Learning
Center’s Artistry Youth Xtend™
web-based training course.
See page 112 for details.
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ARTISTRY
SKINCARE GUIDE
ARTISTRY YOUTH XTEND COLLECTION

Reprogram the future of skin.
This revolutionary anti-aging skincare collection helps revitalize your
ARTISTRY ANTI-AGING SKINCARE

skin’s future while helping to repair the appearance of past damage
and helping to protect it against future damage. Artistry Youth
Xtend™ products help reduce the appearance of lines and wrinkles,
so skin looks younger, smoother, and more radiant.
• Age 30+.
• Who desire a more youthful appearance now and

into the future.
• Who are interested in preventing, repairing, and delaying

the signs of aging, particularly fine lines and wrinkles.
For more information in the U.S. visit Amway.com, in Canada visit Amway.ca 67
ANTI-AGING
ARTISTRY YOUTH XTEND COLLECTION
THE FUTURE OF SKINCARE IS NOW

Artistry Youth Xtend™ technology and its advanced
ingredients work to reduce the appearance of fine lines
and wrinkles. Skin looks younger, smoother, and more
radiant into the future.
REVITALIZE
Taken from the
Mediterranean myrtle plant,
LifeSirt Mediterranean
botanical extract nourishes
and revitalizes skin cells.
REPAIR
Patented Micro-X6 Peptide
helps repair visible skin
damage,* smoothing and
diminishing the look of fine
lines and wrinkles.
PROTECT
African baobab fruit
extract and other organic
ingredients help protect
and soothe to restore
radiance and clarity.
*Based on women’s perceptions in clinical study using the Artistry Youth Xtend™ Power System.
68 For more information in the U.S. visit Amway.com, in Canada, visit Amway.ca.
ARTISTRY
SKINCARE GUIDE

THE PRODUCT
Exclusive patented Artistry® oat extract
gives skin a smooth and radiant look.
USE INSTRUCTIONS
• Dampen skin with fresh warm water.
Work cleanser into thick lather.
• Apply to face in a circular massaging
motion, avoiding direct contact
with eyes.

• Rinse thoroughly with warm water.
• Use morning and night.
• Follow with Artistry® Advanced
Softening Toner.
ARTISTRY® ADVANCED
CREAMY FOAM CLEANSER
Begin with a conditioned, comfortable

complexion
• Luxurious and foaming for a gentle yet
impeccably thorough clean.
• Rich, generous lather hydrates while
sweeping away makeup and impurities.
• Conditions and smooths skin with patented
oat extract.
11-6065
HOW TO TALK ABOUT

the Artistry Youth Xtend™ fragrance
The fragrance developed exclusively for the Artistry

Youth Xtend™ Collection contains a delicate bouquet of jasmine,
magnolia, green tea, citrus, and cedar wood.
ANTI-AGING

THE PRODUCT
Japanese lilyturf strengthens the tight
junction, a moisture level-controlling part
of the epidermis that helps seal in skin’s
own moisture.
The tight junction helps to minimize the
space between skin cells to prevent moisture
loss. When skin cells are spread out, it’s
much easier for moisture to escape.
USE INSTRUCTIONS
• Splash on palm or cotton pad,
and gently pat over the entire face
and neck.
• Follow with Artistry Youth Xtend™
Serum Concentrate.
• Use morning and night.
ARTISTRY® ADVANCED
SOFTENING TONER
Tone skin and lock moisture in

• Gently smooths skin and properly prepares
it for treatment products.
• Lightweight and milky formula refines the
skin’s surface.
• Seals in skin’s own moisture with Japanese
lilyturf to strengthen the tight junction – the
space between surface skin cells.
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ARTISTRY
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DEMO: LIFESIRT
In this demonstration, you can illustrate to your customer how: LifeSirt nourishes skin cells,
so skin looks younger and more radiant. Revolutionary LifeSirt is an ingredient extracted from
the leaf of the Mediterranean myrtle plant.
PREPARATION FOR DEMO DIRECTIONS FOR DEMO

What you will need: Show the unsoaked raisins and say:

• ¼ cup (62.5 mL) “These raisins symbolize aged skin cells.
Advanced Softening Toner When they are exposed to sun and other
environmental aggressors, the aging
• 4–6 raisins in a small bowl
process starts, and they begin to shrivel
• 4–6 raisins pre-soaked in and not function as they did when they
Advanced Softening Toner were younger.”
THE NIGHT BEFORE Show the raisins that were soaked

overnight and say:
• Place 4–6 raisins in ¼ cup (62.5 mL) of
Advanced Softening Toner. “But here I have raisins soaked in Artistry®
• Have an additional 4–6 raisins on hand Advanced Softening Toner; notice that
they are now plumped. These raisins
that have not been soaked.
are now looking and acting more like they
did when they were younger: more resilient
and stronger.”
Unsoaked raisins Raisins soaked in

Advanced Softening Toner
ANTI-AGING
RESULTS
• 92% experienced a clinical reduction in
visible fine lines in 12 weeks.

THE PRODUCT
Contains the highest concentration of all
key ingredients in the Artistry Youth Xtend™
Collection, including LifeSirt Mediterranean
botanical extract, Micro-X6 Peptide, and
African baobab fruit extract.
USE INSTRUCTIONS
• Apply evenly over face and neck in
upward strokes.
• Can be used morning and night.
• Follow with Artistry Youth Xtend™
Enriching Eye Cream.

SERUM CONCENTRATE
Look younger, longer

• Exclusive, precious, and concentrated,
this is the most powerful formula in the
Artistry Youth Xtend™ Collection. Think of
it as the essential step in revitalizing your
Before After
skin’s future.
• Contains the greatest concentration of
patented, exclusive ingredients to help
revitalize, repair, and protect.
• Instantly diminishes visible fine lines
and wrinkles.
• Helps prolong the look of youthful skin. Artistry Youth Xtend™ Serum Concentrate starts
to work immediately. The after image was
11-3809 taken immediately after Serum Concentrate
was applied.
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ARTISTRY
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DEMO: SOFTER SKIN

IN JUST ONE USE
In this demonstration, you can illustrate to your customer how the Artistry Youth Xtend™
Power System achieves notably softer skin in just one use.

What you will need: Show your customer the products and say:

• Artistry Youth Xtend ™
“I would like to show you the remarkable
Serum Concentrate benefits of two products in the Artistry
Youth Xtend™ Power System. This is Serum
• Artistry Youth Xtend™
Concentrate and this is Enriching Cream
Enriching Cream
(or Enriching Lotion).”
OR
Start demo:
Enriching Lotion Apply these products to the back of
your hand.
Show how the products work together:

Gently rub the Serum Concentrate onto the
back of your hand. You’ll notice that this
lightweight serum quickly absorbs into your
skin, beginning to soften it.
Now apply the Enriching Cream (or Enriching
Lotion) to seal in the treatment and provide
an additional surge of moisture. Feel your
skin after these two products have been
applied. Compare your treated hand to your
untreated hand.
ANTI-AGING
RESULTS
• 100% exhibited improvement in fine lines
in 12 weeks.
• 93% experienced a clinical reduction in
visible fine lines around the eyes in only
two weeks.

THE PRODUCT
• LifeSirt is an ingredient extracted from
the leaf of the Mediterranean myrtle plant.
LifeSirt nourishes skin cells, so skin looks
younger and more radiant.
• Micro-X6 Peptide helps repair the
appearance of past damage.
• African baobab, a powerful antioxidant
complex, helps prevent the effects of
environmental damage, leaving the skin
around the eye area vibrant and refreshed.
ARTISTRY YOUTH XTEND™ USE INSTRUCTIONS

ENRICHING EYE CREAM
• Lightly dab a small amount with your ring
finger under and around the eye area
Banish crow’s-feet
before applying face moisturizer.
• Rich and deeply moisturizing cream targets
• Use morning and evening.
the early signs of aging in the eye area.
• Follow with Artistry Youth Xtend™ Protecting
• Created specifically for the delicate eye
Lotion or Protecting Cream.
area to diminish the appearance of fine
lines and wrinkles.
• Powerful antioxidant complex helps
protect against environmental damage,
leaving skin around the eyes looking
vibrant and refreshed.
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ARTISTRY
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DEMO: INSTANTLY YOUNGER-

LOOKING EYES
In this demonstration, you can illustrate to your customer how: Artistry Youth Xtend™
Enriching Eye Cream was created specifically for the delicate eye area. This rich, moisturizing
cream diminishes the appearance of fine lines and wrinkles for a younger, more vibrant look.

What you will need: Open the Artistry Youth Xtend™ Enriching
Eye Cream and Artistry® Concealer.
As you speak, mix some of the eye
Enriching Eye Cream
cream with the concealer.
• Artistry® Concealer
“For years, makeup artists have mixed
• Small cosmetic cup with mixing spatula eye cream with concealer in order to get
or the back of the customer’s hand. two benefits at once – hide flaws while
you moisturize and refresh the skin.”
Show the mixture to your customer
and say:
“Apply this beneath one of your eyes.
Use a gentle tapping with your fingertip
to apply the product. See how dark
circles or discolorations are immediately
hidden. Now, notice how soft and supple
the skin feels.”
Before After
VISIBLY SMOOTHER EYE AREA

IN TWO WEEKS. These pictures show how
Artistry Youth Xtend™ Enriching Eye Cream
diminishes the look of fine lines and wrinkles
around the eyes, including crow’s-feet.
ANTI-AGING
RESULTS
• In three weeks, provides all-day moisture
for more radiant-looking skin.
• 80% of women noticed more radiant
skin in just three weeks.

THE PRODUCT
SPF 15 PA+++ sunscreen provides broad-
spectrum UVB/UVA protection for daily use
to help prevent the development of fine lines
and wrinkles caused by UV exposure.
USE INSTRUCTIONS
• Smooth gently over face and neck
for full sun-protection coverage
each morning, avoiding contact
with eyes.
• Follow with daily foundation.

PROTECTING CREAM AND
PROTECTING LOTION
Shield with sunscreen and antioxidants

• Daytime moisturizing protection from
HOW TO TALK ABOUT
the African baobab fruit extract
environmental stresses and UV damage.
• SPF 15 PA+++ provides broad spectrum
UVB/UVA protection to help prevent the Artistry scientists
development of fine lines and wrinkles discovered an anecdote about a
caused by UV exposure. legendary tree in Africa known
• African baobab fruit extract plus black as the “Tree of Life” that can
currant, green acerola cherry (a powerful live up to 1,000 years. Artistry™
antioxidant), and other botanicals help to
scientists studied this tree and
protect from envirnomental stressors.
found a fruit extract rich in
Protecting Cream 11-3807
moisturizing agents.
Protecting Lotion 11-3803
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ARTISTRY
SKINCARE GUIDE

THE PRODUCT
LifeSirt is an ingredient extracted from the leaf
of the Mediterranean myrtle plant.
LifeSirt nourishes skin cells, so skin looks
younger and more radiant.
Micro-X6 Peptide helps repair the appearance
of past damage.
USE INSTRUCTIONS
• Smooth in upward strokes over face

and neck each evening.
• Follow with daily foundation.

ENRICHING CREAM AND
ENRICHING LOTION
HOW TO TALK ABOUT
Boost repair and rehydration while you sleep lotions vs. creams
• Sumptuous formula floods skin with
overnight hydration.
Lotions are ideal for normal-
• Awaken to dramatically improved moisture
levels, softness, and smoothness. to-combination skin, whereas
creams are best for normal-to-dry
• Exclusive Micro-X6 Peptide helps repair the
appearance of existing damage, reducing
and dry skin.
the look of fine lines and wrinkles.
• Moisturizer for combination-to-oily skin
(lotion) or normal-to-dry skin (cream).
Enriching Cream 11-3808
Enriching Lotion 11-3804
ANTI-AGING
SYSTEM INCLUDES
Artistry® Advanced Creamy Foam Cleanser
Artistry® Advanced Softening Toner
Artistry Youth Xtend™ Protecting Lotion
OR
Artistry Youth Xtend™ Protecting Cream
HOW TO TALK ABOUT

systems
Systems are a great

value at 10% off what you
would pay for the products
individually.
SKINCARE SYSTEM
Restoring regimen helps prolong youth

• This high-performing regimen helps
rejuvenate skin’s youthful appearance
morning to night – and into the future.
• Leaves skin clean, clear, and smooth.
• Infuses all-day hydration.
• Refines skin’s surface to receive optimal
benefits from treatment products.
• Use with Artistry Youth Xtend™ Power System
for maximum benefits.
Skincare System With Cream 11-6160

Skincare System With Lotion 11-6159
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ARTISTRY
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SYSTEM INCLUDES
Artistry Youth Xtend™ Serum Concentrate
Artistry Youth Xtend™ Enriching Eye Cream
Artistry Youth Xtend™ Enriching Lotion
OR
Artistry Youth Xtend™ Enriching Cream
RESULTS
• 89% noticed softer skin after just one use.

• 78% saw a reduction in the appearance of
fine lines and wrinkles in one week.
Before After
POWER SYSTEM
Revolutionary trio helps defy age

• This intensive system puts the collection’s
most powerful products to work on
diminishing the early signs of aging. SOFTER SKIN IN JUST ONE USE. These
pictures show the visible reduction of fine lines
• Revitalizes skin by reducing visible fine and wrinkles on the forehead after using Artistry
lines and wrinkles. Youth Xtend™ Power System.
• Leaves skin softer and younger looking.

• Triggers incredible results when all three
products are used together.
Power System With Cream 11-7280

Power System With Lotion 11-7279
ANTI-AGING
RESULTS
• Immediately, moisture surges to skin.
• In one week, skin tone and luminosity
noticeably improve.
• In 12 weeks, skin texture improves
by 52%.

THE PRODUCT
Exclusive, patented, nonacid technology and
Hydrolipid Matrix to help hydrate, smooth,
and protect against moisture loss.
HOT
SKINCARE USE INSTRUCTIONS
TREND
INSTANT • Cleanse and tone skin.
RESULTS
• Use twice daily on face and throat.
• Finish with eye and face moisturizer.
ARTISTRY® SKIN
REFINISHING LOTION
Improve skin’s texture in no time

Patented nonacid technology and Hydrolipid
Matrix generate exfoliation by oat proteins,
sugar derivatives, and algae to produce velvety
skin in just one use.
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ARTISTRY
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THE PRODUCT
Fortified with protective ingredients and
a brightening complex to help reduce the
appearance of dark spots and guard against
free radical damage. SPF 15 provides broad
spectrum UVB/UVA protection to help keep
hands looking younger, longer.
USE INSTRUCTIONS
• Massage into hands as needed.

ARTISTRY® ESSENTIAL
HAND TREATMENT
Wrap hands in anti-aging luxury

• Age-defying formula hydrates and improves
skin’s texture by reducing the appearance
of fine lines.
• Fortified with protective ingredients.
• Features a brightening complex to help
reduce visible dark spots.
• Contains SPF 15 to shield skin from the
sun’s aging rays.
10-2205
ANTI-AGING
RESULTS
• In 16 weeks, the appearance of wrinkles is
reduced by 58%.

THE PRODUCT
Pure pharmaceutical-grade, nature-identical
vitamin C.
USE INSTRUCTIONS
• Cleanse and tone skin.
• Mix Vitamin C + Wild Yam according to
package directions.
• Apply to lines and wrinkles twice daily.
• Finish with your eye and face moisturizer.
ARTISTRY® VITAMIN C + WILD YAM

TREATMENT
Rest assured, this at-home alternative to

injectable fillers needs no needles*
No needles required. This breakthrough,
nature-identical, pharmaceutical-grade
L-ascorbic vitamin C and wild yam product is
intensive yet noninvasive.
This is the only product of its kind that lets
you control when the vitamin C is activated to
provide peak potency and wrinkle-fighting power.
E-7313
*Results not equal to cosmetic/surgical procedures.
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ARTISTRY
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DEMO: VISIBLE
PROTECTION
In this demonstration, you can illustrate to your customer how: Artistry® Vitamin C + Wild Yam
Treatment helps you experience the ultimate potency, effectiveness, and wrinkle-fighting power.
PREPARATION FOR DEMO “You can see the difference for yourself!
Earlier, I cut this apple in half and applied
What you will need:
Vitamin C + Wild Yam to one half and left the

• Artistry® Vitamin C + Wild Yam Treatment other half untouched. While the apple has
• An apple been exposed to the air, unstable molecules
(which lead to damage and wrinkles) have
DIRECTIONS FOR DEMO been attacking it, and look – it’s brown.
Notice that the side with Vitamin C + Wild
Pick up the apple and show it to your
Yam Treatment has been under the same free
customers as you describing the effects of free
radical attack, but it still looks like a fresh,
radical damage.
crisp apple. That’s the amazing power of
“Let’s explore the Artistry® brand’s alternative to Vitamin C + Wild Yam. Imagine your skin as
a filler injection.* With Artistry® Vitamin C + Wild the apple. Which side do you prefer?”
Yam Treatment, you don’t have to worry about
risk or recovery. It’s the at-home alternative to
injectable fillers.* It uses pure wrinkle-fighting
technology and is clinically tested to reduce the
appearance of wrinkles by 58%.
“The secret to this serum is its pharmaceutical-
grade, nature-identical vitamin C, a powerful
ingredient that helps reduce the appearance
of wrinkles. This is the only vitamin C and wild
yam product on the market that allows you to
control when the vitamin C is activated. You
experience the ultimate potency, effectiveness,
and wrinkle-fighting power.”
*Results not equal to cosmetic/surgical procedures.
BASIC SKINCARE
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ARTISTRY
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ARTISTRY ESSENTIALS COLLECTION

Nature’s best botanicals, simply better skincare.
Perfecting the science of skincare with the help of nature,
Artistry® Essentials provides daily skincare infused with botanicals
ARTISTRY BASIC SKINCARE

from our own certified organic Nutrilite farms and scientifically
advanced technology that defines Artistry® products. The collection
delivers balanced, breakthrough skincare for all skin types, even
the most sensitive.
• Under 30 who don’t follow a skincare regimen but rather use

soap and water to cleanse their faces.
• Who may not realize why a skincare regimen is important.
• Who desire simple skincare solutions.
• Who seek a skincare solution that’s safe for sensitive skin.
BASIC SKINCARE
PURPOSEFUL BOTANICALS, INTUITIVE SCIENCE

It is our mission to incorporate the powerful botanicals grown on our own certified organic
Nutrilite farms into Artistry® Essentials skincare formulations. Guided by the advanced
technology that is a hallmark of all Artistry® products, the collection is a marvelous
balance between harmonious nature and leading-edge science that helps optimize your
skin’s health and appearance.
HOW TO TALK ABOUT KEY NUTRILITE

the synergy of nature and science BOTANICALS BECOME
EXCLUSIVE ARTISTRY
COMPLEXES
Every formula is a synergy of To create credibility with your Artistry
thinking from the lab and goodness customer, share the connection
from the land. between outstanding Nutrilite®
botanicals and exclusive complexes
found in Artistry® Essentials. Take
time to explain why these ingredients
were chosen and the beneficial
effects the complexes will have on
your customer’s skin. And stress that
these ingredients and complexes –
many of them patented – make the
collection unique and preferable to
other skincare lines.
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ARTISTRY
SKINCARE GUIDE
FROM THE LAND TO THE LAB

Artistry scientists partnered with our own certified organic Nutrilite farms to identify ideal
botanicals that would address five skin essentials:

Indian Fig Chia Acerola Cherry Black Bamboo Oregano
Provides essential Nourishes Balances Provides Soothes redness
hydration for all normal-to- combination-to- purification for and irritation.
skin types. dry skin. oily skin. blemishes.
With these formulas, you can help your customers optimize the quality of their skin just by
performing their regular daily skincare routine.
Indian fig, blue agave, evening primrose, Acerola cherry, silica micro-sponges,
yucca, and the resurrection plant are cinnamon cassia bark, and ginger are
known for their hydrating properties. These known for their oil-control properties.
are found in the Desert Hydration Complex. These are found in the Balancing Matrix.
Chia, borage, kukui, sunflower, and Oregano, white willow bark, and
macadamia nut oils are all essential fatty chamomile are all excellent skin purifiers.
acids that deeply nourish the skin. These These are found in the Purifying Complex.
are found in the Nourishing EFA Complex.
Black bamboo, licorice, shea butter,
and blue lotus flower all help soothe
and calm the skin. These are found in
the Soothing Complex.
BASIC SKINCARE
SYSTEM INCLUDES
Artistry® Essentials Hydrating Cleanser
Artistry® Essentials Hydrating Toner
Artistry® Essentials Hydrating Lotion
Convenient travel bag
RESULTS
• After eight hours, skin hydration is
increased by more than 40%.

THE PRODUCT
Contains exclusive Artistry® Nourish 3
Complex with unique phytonutrients and
essential fatty acids to nourish deep within
skin’s surface.
Contains exclusive Artistry® Desert
Hydration Complex to help deliver and
retain vital moisture.
ARTISTRY® ESSENTIALS HYDRATING
SYSTEM FOR NORMAL-TO-DRY SKIN Contains exclusive Artistry® Hydrolipid
Lipid Matrix (HLM) to enhance skin’s
Equalize and optimize hydration all day, natural moisture barrier.
every day Contains patented oat extract to refine and
Comfort skin with this blend of naturally derived smooth skin.
botanicals that help enhance and hold in skin’s
moisture content while repelling and repairing
visible environmental damage. System includes This system qualifies for the Drop & Shop
all three Artistry® Essentials hydrating products: Program – a simple sales approach
• Hydrating Cleanser multitasks with that offers customers a chance to try a
patented exfoliation technology. product before they buy it. See page 28
for more details.
• Hydrating Toner boosts skin’s ability to
maintain all-day hydration.
• Hydrating Lotion moisturizes and shields
skin with SPF 15 UVB/UVA protection.
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ARTISTRY
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USE INSTRUCTIONS
Follow this regimen morning and evening:
Hydrating Cleanser
• Apply to fingertips or a cleansing brush.
• Massage into face and neck in a circular
motion to gently exfoliate, avoiding contact
with eyes.
• Rinse thoroughly with warm water
THE SOAP & WATER MYTH
and dry face.
Myth: It’s perfectly fine to wash your face
Hydrating Toner

with plain soap and water.
• Gently shake until thoroughly mixed.
The reality: Most soap has a very high pH
• Splash onto palm or a cotton pad. level, which means it’s alkaline and drying.
• Pat over face and neck, avoiding contact It will strip skin of its natural acidity, leaving
with eyes. it vulnerable to bacteria and dehydration.
Using soap is one of the worst things you
• Apply your favorite treatment product. can do to help keep your skin looking
Hydrating Lotion younger, longer.
• Apply a dime-size amount to fingertips.
• Smooth over face and neck in an upward
motion, avoiding contact with eyes.
BASIC SKINCARE
SYSTEM INCLUDES
Artistry® Essentials Balancing Cleanser
Artistry® Essentials Balancing Toner
Artistry® Essentials Balancing Lotion
Convenient travel bag

THE PRODUCT
• Contains exclusive Artistry® Tri-Balance
Complex with unique phytonutrients
and natural micro-sponge technology
to help balance and normalize skin’s
water-to-oil ratio.
• Contains exclusive Artistry® Balancing
Matrix with green acerola cherry fiber
and oil-controlling properties.
• Contains exclusive Artistry® Hydrolipid
Matrix to enhance skin’s own natural
ARTISTRY® ESSENTIALS moisture barrier.
BALANCING SYSTEM FOR • Contains patented oat extract to refine
COMBINATION-TO-OILY SKIN and smooth skin.
Banish oil and shine all day

Control oil and shine for up to 12 hours with
exclusive Artistry® Tri-Balance Complex infused
with unique phytonutrients and natural micro-
sponge technology. System includes all three This system qualifies for the
Artistry® Essentials balancing products: Drop & Shop Program – a simple
sales approach that offers customers
• Balancing Cleanser clarifies with patented a chance to try a product before they
exfoliation technology. buy it. See page 28 for more details.
• Balancing Toner renews energy and gives
skin a fresh, matte finish.
• Balancing Lotion controls shine and shields
skin with SPF15 and helps to repair the
appearance of environmental damage.
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ARTISTRY
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USE INSTRUCTIONS
Follow this regimen morning and evening:
Balancing Cleanser
• Apply to fingertips or a cleansing brush.
• Massage into face and neck in a
circular motion to gently exfoliate,
avoiding contact with eyes.
• Rinse thoroughly with warm water and
dry face.
Balancing Toner

• Gently shake until thoroughly mixed.
• Splash onto palm or a cotton pad.
• Pat over face and neck, avoiding
contact with eyes.
• Apply your favorite treatment product.
Balancing Lotion
ARTISTRY® ESSENTIALS EYE & LIP
• Apply a dime-size amount to fingertips.
MAKEUP REMOVER
• Smooth over face and neck in an
upward motion, avoiding contact Remove stubborn makeup while soothing skin
with eyes. • Quickly and easily removes mascara and
even bold lip color without a trace.
• Formulated with skin-smoothing aloe vera
gel, chamomile, and oat extract.
• Contains emollients to condition eyelashes.
10-6403
TREATMENT PRODUCTS
ARTISTRY® ESSENTIALS
ARTISTRY® ESSENTIALS ARTISTRY® ESSENTIALS
MOISTURE INTENSE
ANTI-BLEMISH PORE CLEANSING MASQUE
MASQUE
Target and tame breakouts Unclog and reduce Face a moisture surge
visible pores
• Comprehensive complex • Just one application of
of ingredients absorbs oil • Refresh skin with this this light, whipped masque
and purifies skin. deep-cleansing mineral and skin feels hydrated
clay masque. Draw out and buttery soft all day.
• Fight acne on the spot
excess oil to help control
while discouraging new • Restores moisture
shine and noticeably
breakouts, no matter what barrier to help prevent
reduce the appearance
skin type. future drying.
of pores.
• Powerhouse of ingredients • Soothing cucumber-
• Honeydew blossom
includes salicylic acid, honeysuckle
fragrance refreshes.
oregano, and green fragrance relaxes.
acerola cherry. • Ideal for combination-to- • Ideal for normal-to-dry skin.
oily skin.
10-4134 10-6401
10-6400
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ARTISTRY
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ARTISTRY® ARTISTRY® ESSENTIALS
MICRODERMABRASION SYSTEM SOOTHING CREME
Purify and polish your complexion Soothe and calm redness and irritation
• Enjoy gentle yet professional-grade Why cover up irritation when you can calm it?
benefits in three simple steps.* This soothing solution gently nourishes
and brightens.
• Artistry® Essentials Polishing Scrub
with spherical beads accelerate skin’s • Ideal for sensitive skin.
natural exfoliation. • Ultragentle formula reduces redness.
• MicroExfoliation Cloth enhances results • Antioxidant vitamins A, C, and E
with exclusive ultrafine fibers. improve skin’s resistance to
• Artistry® Skin Refinishing Lotion softens environmental aggressors.
and improves skin’s texture and tone. • Fragrance tree and SPF free.
10-4210 10-4135
The Artistry® Microdermabrasion System

qualifies for the Drop & Shop Program – a
simple sales approach that offers customers a
chance to try a product before they buy it. See
page 28 for details.
TREATMENT PRODUCTS
ARTISTRY® ESSENTIALS ARTISTRY® ESSENTIALS ALPHA

POLISHING SCRUB HYDROXY SERUM PLUS
Rejuvenate visibly dull-looking skin Smooth and soothe skin

• Gently exfoliate dead skin cells and polish Gentle yet effective, this serum delivers a robust
skin with this light-foaming scrub featuring blend of alpha hydroxy’s exfoliating properties
jojoba beads. combined with oat extract, a clinically tested
skin soother.
• Accelerates natural exfoliation and improves
skin texture. • In 12 weeks, skin feels 60% smoother.
• Contains Nutrilite ingredients like clarifying
®
10-7992
ginseng and soothing chamomile.
• Tangerine and berry fragrance invigorates.
• Ideal for all skin types.
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SKINCARE GUIDE
WHICH EXFOLIATOR IS RIGHT

FOR YOUR CUSTOMER?
She Wants She’ll Love She’ll Get
To rejuvenate the Artistry® Essentials • Soft, smooth, and fresh skin.

appearance Polishing Scrub • Noticeably softened fine lines.
of dull-looking skin.
10-6399 • Light foam that gently sloughs
off dead skin.

To smooth and Artistry® Essentials Alpha • 60% smoother feeling skin
soothe skin. Hydroxy Serum Plus in 12 weeks.
10-7992
A gentle exfoliator for Artistry® • Softened skin and improved

smoother, softer skin Skin Refinishing Lotion skin texture
in an instant. • 52% improvement in skin
10-0240 texture in 12 weeks.
• Reduced appearance
of fine lines up to 48%.
• Skin that can look and feel
firmer by 41%.
Improved radiance. Artistry Intensive • Skin that looks and feels

Skincare™ Renewing Peel softer and smoother after
just one use.
10-7998 • 100% of those tested saw
an improvement in skin
smoothness and texture.
• More radiant skin.
• Younger-looking skin.
EYE PRODUCTS
DELICATE SKIN DESERVES

SOMETHING EXTRA
The skin around the eyes is
significantly different than other
facial skin – it ages more quickly
than any other area of
HOT your face.
SKINCARE
TREND • The skin under the eyes is seven
INSTANT
RESULTS times thinner than the rest of
the skin on your face.
• Due to its thinness, the eye area
is more delicate and sensitive.
ARTISTRY® ESSENTIALS Some ingredients you can
REPLENISHING EYE CREME tolerate on your face could
irritate this area.
Wake up tired eyes in 24 hours • The under-eye area has virtually
Clinically tested to fight visible fine lines, this fortifying no sebaceous glands, making
formula nourishes with citrus bioflavonoids, along with the skin extremely dry.
soothing echinacea, linseed, and licorice extracts.
Suitable for all skin types. • The eye area overlies a
• Vitamin A reduces visible under-eye puffiness particularly dense capillary
while Centella asiatica extract helps strengthen network and has minimal fat
the thin skin around the eye. padding, making it prone to
• Bitter orange flowers help eliminate the puffiness and dark circles.
appearance of dark under-eye circles.
• Pulling, tugging, and rubbing
10-5531 the eye area skin – such as
when removing eye makeup,
crying, or using contact lenses –
leads to sagging of the delicate
eye area.
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WHICH EYE CREAM IS RIGHT

FOR YOUR CUSTOMER?
She Wants She’ll Love She’ll Get
To reduce visible Artistry® Essentials • Reduced appearance of

puffiness around Replenishing Eye Creme fine lines and puffiness
the eyes. in 24 hours.
10-5531 • Citrus bioflavonoids to
fortify the delicate skin
around the eyes.

• Echinacea extract to soothe the
delicate skin around the eyes.
To reduce the Artistry Youth Xtend™ • Reduced appearance of fine

appearance Enriching Eye Cream lines and wrinkles, including
of fine lines and crow’s-feet, in only two weeks.
wrinkles, including 11-3810 • Protection against
crow’s-feet. environmental assaults.
• Moisturizing and
soothing formula.
A total transformation Artistry® • A total transformation 360º

around the upper and Creme LuXury Eye around the upper and lower
lower eye areas. eye areas.
10-9698 • Visually lifted eyelids with the
help of “instant lift” polymers.
• Exclusive Artistry® CellEffect
Technology to help replenish,
energize, repair, and protect
the skin.
• A luxurious experience
with our unique 87-step
micro-texturizing process,
which is used to create
a firm, silky texture.
ACNE SKINCARE
CLEAR.NOW® SKINCARE CLEAR.NOW® ACNE CLEAR.NOW®

SYSTEM TREATMENT DEVICE SUPPLEMENT
The first and only comprehensive See acne vanish in 24 hours Realize a beautiful complexion
solution to clear skin • This dermatologist- • This exclusive supplement
Stop the cycle of breakouts for recommended device has promotes healthy-looking
good with this exclusive three- been clinically tested to be skin through Praventin®,
step acne treatment system using safe and effective for targeting a patent-pending, bioactive,
patented, stabilized sodium chlorite and treating mild to moderate milk-derived protein, and
combined with salicylic acid.* inflammatory acne blemishes. vitamin D.
• Acne Treatment Wash clears • 90% of acne blemishes • In just two weeks,
pores of oil and debris while disappeared or faded in participants in clinical
gently exfoliating to help skin 24 hours after just one studies involving the key
feel smooth. treatment. ingredient Praventin began
(Not available in Canada) to notice results.*
• Purifying Toner utilizes
patented, stabilized sodium (Not available in Canada)
76-0200
chlorite to reach deep into *Based on participants who took 200 mg of
pores and eliminate “bacteria- Praventin daily. Trademark: Praventin
(Campina Nederland Holding, B.V., Netherlands).
friendly” acne-producing oil.
• Acne Treatment Lotion helps 74-6724
treat and rejuvenate the
appearance of acne-affected
skin with antioxidants and
active levels of salicylic acid.
*Based on a survey of acne treatment systems
available in the U.S., April 2013.
70-1940 US
70-3818 Canada
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ACNE SKINCARE
HEALTHY LIFESTYLE, HEALTHY SKIN
Curious about what’s going on inside your body? Consult your skin. It’s the external expression of
your internal health. Keep yours radiant and acne resistant with these healthy tips:
• Commit to a skincare regimen, every day. • Don’t smoke. Smoking affects your skin just like
No exceptions, as even one day or night missed it does your body’s other organs. It ages skin,
can trigger a breakout. Keep that regimen impairs function, and is even linked to disease.
consistent. Switching from product to product Don’t smoke or, if you do, quit. It’s one of the
could cause skin to react even more as it tries to best preventive measures you can take against
adjust to the change of a new regimen. premature aging, inside and out.
• Keep stress in check. Stress is emotional and • Move your body. Cardio reduces stress, since it
physical – and both can trigger acne. Stress gets your heart going, which pushes more oxygen
creates an inflammatory response in the body to your brain. Get moving three times a week, for
that can cause the walls of clogged pores to 30 minutes or more, minimally.
break. When this happens, skin exhibits redness
• Get a good night’s sleep. There is no magic
around the broken pore and an influx of sebum
number – sleep needs are individual. The average
– or a zit. Further, stress pushes the adrenal
adult needs 7–9 hours every night. Teens and
gland into overdrive, producing more androgens
tweens need slightly more, up to 11 hours.
(male hormones), which can lead to more acne.
Reducing your stress reduces your chances of
Exercise, meditation, deep breathing, and prayer
breaking out. Also, before you work out, remove
are excellent stress reducers.
your makeup and – likewise, shortly after you
• Eat healthy. We really are what we eat, and a work out – cleanse your face to remove sweat and
low-glycemic diet rich in colorful fruits and oil. It is best to cleanse immediately after working
vegetables and omega-3 fats is best. Consider out, before your body cools down.
supplementing with a probiotic like Nutrilite®
IntestiFlora 7 and 30–50 mg of zinc gluconate
per day. Limit fat and sugar, as grease clogs pores
and excessive sugar causes insulin production,
which in turn, causes the body to emit more
hormones, including androgens.
MEN’S SKINCARE
TOLSOM® SKINCARE SYSTEM

Men’s skincare mastered
Formulated especially for men, Tolsom® skincare provides a high-performance regimen
in a straightforward routine – cleanse, shave, tone, treat, and moisturize – to deliver
optimal results in just four weeks.
What is the T-10 Complex?

T-10 Complex is an exclusive, highly advanced combination of eight moisturizing and two
oil-controlling ingredients working together to meet the unique needs of men’s skin.
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5-STEP REGIMEN
Men and women have different skincare needs. Properly caring for men’s skin
requires an additional step.
STEP 1: STEP 2: STEP 3: STEP 4: STEP 5:

CLEANSE SHAVE TONE TREAT MOISTURIZE
MEN’S SKINCARE
Tolsom® Skin
Tolsom® Facial Tolsom® Tolsom® After Tolsom® Skin Protective Lotion
Cleansing Foam Shave Gel Shave Splash Smoothing Gel With SPF 15
Sweeps away Transforms into a Minimizes irritation Improves skin Protects skin from
impurities, absorbs long-lasting foam after shaving while texture to rejuvenate the sun’s aging
oil, and conditions. for a close, removing unwanted its appearance. rays while dialing
comfortable shave oil and preparing up performance to
In just one use, Patented, nonacid
skin for treatment improve elasticity.
formula reduces 10-0917 technology
products.
oiliness up to 84%. enhances the 10-0049
10-0918 natural exfoliation
10-0916 process.
10-0920
COLOR
Artistry

®
Virtual Makeover Tool
Be your own makeup artist and
create gorgeous new looks for
you and your customers. Try on
colors for eyes, cheeks, and lips.
Trend collections
Capture the height of color and the sensations of the season with exclusive trend
collections. Inspired by the runways and created by Artistry Global Makeup
Artist Rick DiCecca, these limited-edition cosmetic collections are designed with
the fashion-forward, elegant woman in mind.
Explore the current Artistry® Trend Color Collection at:
Amway.com/beauty/Artistry/trend or
Amway.ca/beauty/Artistry/trend (Canada)
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ARTISTRY COLOR
The face is your canvas and, no matter your mood,
Artistry® color empowers you to make it your masterpiece.
Our scientifically advanced, skin-perfecting foundations and
artistic shades for eyes, cheeks, and lips are the perfect
palette for capturing your most beautiful moments.
ARTISTRY COLOR
EVEN DEFINE COLOR

Foundations, concealers, Liners, pencils, and mascaras Shades for eyes, cheeks,
and powders The eyes do indeed have it – and and lips
Artistry® foundations combine the how you define yours defines Wrap yourself in hues that capture
science of skincare with the first your look. From soft and natural your mood and make a statement
step of color. Discover formulas to polished and professional to that’s distinctively you. Your perfect
that hydrate, balance, and even dramatic and sublime, Artistry® palette awaits in decadent
fight the visible signs of aging for a cosmetics in signature colors help Artistry® color.
healthy, flawless look every day. you create looks that linger.
SIGNATURE FOUNDATION FINDER
ARTISTRY® FOUNDATIONS – EVEN

The right foundation formula can enhance skin’s natural look by covering
imperfections and evening skin tone. Created by Artistry scientists and Global
Makeup Artist Rick DiCecca, the Artistry® Signature Foundation Finder makes
it easy to find the perfect foundation for you.
INSTRUCTIONS: COVERAGE
1. Use the left column to Sheer – natural skin is visible but perfected
determine the coverage,
finish, and benefits that are Medium – skin is evened and imperfections covered
most important to you.
Complete – particular skin concerns covered
2. Then scan across the top
of the chart to find the FINISH
foundation that best meets
your needs. Matte – a shine-free complexion
Natural – true to your current skin finish
Satin – luminous and soft
Radiant – help your skin glow
BENEFITS
Anti-Aging
Radiance
Find your skin-perfecting shade Hydrating

with the Artistry® Signature
Foundation Guide.
Lifting /Firming
All-Day Wear
Oil Control / Shine Prevention
SPF Protection
Artistry Signature Foundation Finder
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Ar
tis
tr y ®
Ar Tin
Ar tis ted
tis t r
t Ar yE (N M o i
Lif r y Yo Ar
tis tis x ac ot s
tin u t tr y ® tr y ® tF av turi
gS hX H B i t
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m t Fo y d r a Fo a l a n
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Fo o o t e n d ™ un tin u n ci
Fo P o
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da n ati g ati g ati r na 5
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)
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ARTISTRY COLOR
20 20 20 15
SIGNATURE SHADE
CONVERSION TOOL
Ar
Lif Fir A r tis t r y ®
tin (Di ming tis
g S Arti con Cr Tim
s tr y ® Ba
m o s tr y tin e e Hy lanc
oth Yo ue me De d r a in g
ing uth d N Fo fia t i n Fo
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da nd ™ er
2
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tio 0 13 on
n )
INSTRUCTIONS
(If you’re already using an
Artistry® foundation):
F O U N D AT I O N
1. At the top of the chart,
W Buff – L1W1,
locate the foundation you’re
1
Cream – L1C1
currently using and your
N Bisque – L1N1 Porcelain Pearl
shade directly below.
C Chablis – L1C1 Cameo Chablis, Cameo
2. Look across the row
to determine your
corresponding shade in W Sand – L2W1 Sand Vanilla, Sand
2
any Artistry® foundation, Ochre – L2N1, Bone, Ochre,
concealer, or powder. N Buff, Natural
Natural – L2N2 Natural
C Chiffon – L2C1 Shell, Chiffon
LEGEND
W Soleil – L3W1 Fawn, Almond Soleil
SHADE
LEVEL 3 N
C
Tawny – L3N1
Plush – L3C1
Beige Linen
Plush
UNDERTONE
W Warm
1 N
C
Neutral
Cool 4
W
N
Brulee – L4W1
Golden – L4N1 Sable Golden
C Sienna – L4C1 Honey
W Cappuccino – L5W1 Bronze
5 N
C
Caramel – L5N1
Chestnut – L5C1
Caramel
Hazelnut Toffee
W Mink – L6W1
6
LEVEL
N Walnut – L6N1 Cocoa Espresso, Mink

C Mocha – L6C1 Ebony
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ARTISTRY
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Ar t
ist
r y®
A Tin Pe
Ar r tis (No ted rfe Art
tis P t r t Mo Ar t cti ist
Po t r y o w y® ava
i is ng ry
wd
er E xa d erF ea Id ilab s tur t r y Lo E x a
Fo c t o l
un Du
le S
in PF er i s
®
C ose ct
un F i ™ da al Ca 1 o nc Po Fit ™
da t tio na 5 eal wd
tio da er
n n ) er
F O U N D AT I O N CONCEALER/ POWDER
Buff – L1W1,
Tint 2 Light Light
Cream – L1C1
Bisque – L1N1 Pearl Tint 1 Light Light
ARTISTRY COLOR
Chablis – L1C1 Chablis, Cameo Tint 2 Light Light
Sand – L2W1 Vanilla Tint 3 Fair Light

Ochre – L2N1, Bone, Ochre,
Tint 4 Fair Light
Natural – L2N2 Natural
Chiffon – L2C1 Shell Tint 3 Fair Light
Soleil – L3W1 Soleil Tint 6 Medium Medium

Tawny – L3N1 Linen Tint 5 Medium Medium
Plush – L3C1 Plush Tint 5 Medium Medium
Brulee – L4W1 Golden Tint 7 Tan Medium

Golden – L4N1 Toffee Tint 6 Tan Medium
Sienna – L4C1 Tint 6 Tan Medium
Cappuccino – L5W1 Bronze Tint 8 Deep Dark

Caramel – L5N1 Tint 7 Deep Dark
Chestnut – L5C1 Tint 7 Deep Dark
Tint 8 Dark Dark

Walnut – L6N1 Espresso, Mink Tint 8 Dark Dark
N/A Dark Dark
HAIR CARE
A good hair day, every day

Find everything you need to
educate, excite, and migrate your
customers and prospects to the
new Satinique® Collection at
Amway.com/SatiniqueResources or,
in Canada, at Amway.ca/
SatiniqueResources.
Unleash the power of hair

The Satinique® Collection forges a link between health, beauty, and hair with
revolutionary new formulas that fortify from root to tip. Infused with patented
Enerjuve™ Complex and signature botanical blends and nutrients, our scientifically
advanced systems care, treat, and style to energize and elevate the look of hair
to its fullest potential.
Explore the Satinique® Collection at:
Amway.com/Satinique
Amway.ca/Satinique (Canada)
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SATINIQUE HAIR CARE

Patented new technology, targeted new formulas, vibrant new
packaging – the Satinique® Collection is a natural extension of
your Artistry® business, now more than ever before.
As a beauty expert, you’re committed to helping your customers achieve beauty on
their own terms. Hair, like skincare and cosmetics, is key to helping them look – and
feel – their best. For the first time, you can now address your customers’ specific hair
care needs with the new Satinique® Collection:
The beauty of Satinique® hair care for your business is its appeal to all ages and
ethnicities – there’s no need to prequalify. And making the switch to the new
formulas is easy and efficient with the robust collection of resources we’ve designed
with you in mind. Your customers already love Amway™ products, so introducing
SATINIQUE HAIR CARE

them to the Satinique® Collection can lead to organic sales for you and great hair
days for them. Hair care simply furthers their beauty regimen.
CARE TREAT STYLE

Satinique shampoo and
®
Invigorate results with Satinique ®
Create and hold the looks you love
conditioners are targeted to meet treatments that repair, renew, and with Satinique® styling products.
specific hair needs. revitalize the look of your hair.
GIFTING
WRAP IT UP
The gift of beauty never disappoints, whether the occasion is a holiday, birthday, anniversary,
shower, or just because. Artistry® skincare and cosmetics make great gifts, and showing
your customers how to wrap them up boosts your beauty business! Use these simple yet
sensational tips for making a lasting impression with a luxurious Artistry® gift.
Whom to spoil
Family, friends, colleagues, those who make your life a little easier – an Artistry® gift is the
perfect choice for virtually anyone on your list!
• Moms and grandmothers • Co-workers and clients
• Daughters and nieces • Teachers, bus drivers, and coaches
• Sisters and sisters-in-law • Baby sitters
• Extended family • Hair stylists, manicurists, and other
service providers
• Friends and neighbors
The list goes on an on! We can’t think of a woman who wouldn’t love the gift of Artistry® products.
Spoil them!
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What to give as a gift
Little Luxuries (less than $50) Sensational Splurges ($100–$150)

• Artistry Essentials Pore Cleansing or
®
• Artistry Intensive Skincare™
Moisture Intense Masque Renewing Peel
• Artistry® Essentials Polishing Scrub • Artistry Intensive Skincare™
• Artistry Essential Hand Treatment
®
($151.05 in Canada)
• Artistry® Ultimate 10 Minute Facial
• Artistry Exact Fit™ Pressed Powder, Illuminating Essence
Compact, and Powder Applicator
• Artistry Youth Xtend™ Serum Concentrate
• Artistry® Light Up Lip Gloss
• Artistry Signature Eyes Length & Absolute Indulgences ($150+)
Definition Mascara™ • Artistry Youth Xtend™ Power System:
Serum Concentrate, Enriching Eye
Fabulous Finds ($50–$100) Cream, and Enriching Lotion or Cream
ARTISTRY GIFT GUIDE

• Artistry Ideal Radiance™ • Artistry Ideal Radiance™ Skincare
Spot Corrector System: Cleanser, Moisture Lotion,
Illuminating Essence, and
Moisturizer or Cream
UV Protect SPF 50+
(Not available in Canada) • Creme LuXury Eye
• Artistry Youth Xtend ™
• Creme LuXury
Enriching Eye Cream
• Artistry Intensive Skincare™
• Artistry® Microdermabrasion System 14-Night Restore Program
• Artistry® Brush Set
It’s a wrap!
Impress your customers with these simple
yet sensational ideas for gift wrapping
Artistry® skincare and cosmetics.
Find step-by-step instructions and more

ideas for Artistry® gifting at:
AmwayConnections.com
and search for: gift.
THE LEARNING CENTER
NEW ARTISTRY WEB-BASED TRAINING
Artistry® Brand – Imagine the Artistry Ideal Radiance™ (30 min.)

Future of Beauty (20 min.) This engaging course will introduce the
The goal of the Imagine the Future of Artistry Ideal Radiance™ Collection.
Beauty course is to create a learner Fueled by decades of research and
experience that generates total belief in the development, Artistry scientists have
Artistry® brand as a truly premium brand. unlocked the secret to radiant, younger-
This experience will take you on a journey looking skin with the first Artistry® product
that begins with the heritage of the brand line targeted at skin brightening. Learn
and explores its three pillars: Discovery, how Artistry Ideal Radiance™ formulas
Imagination, and Invention. Next, you protect skin while helping to correct and
will experience the Artistry® Skincare prevent uneven tone, and visible dark
Collections, including: Artistry® Creme spots and discolorations. See how new
LuXury, Artistry® Intensive Skincare™, 3D Brightening enhances ingredient
Artistry Youth Xtend™, Artistry® Essentials, delivery to target the deepest surface
and Artistry ® color. Your training will layers of skin to create an unmistakable
end by discovering the new beautiful radiant glow that signifies youth. Your
Crescendo packaging design. training will walk you through the Artistry
Ideal Radiance™ 4-Step Regimen and the
Glowing Reviews product demonstration.
Become your own trained Artistry® product beauty expert!

Amway.com (Amway.ca in Canada) > Login > Learning Center
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ARTISTRY
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ENHANCE YOUR EXPERTISE AT THE AMWAY LEARNING CENTER

More online training courses for your Artistry® business
Artistry® Creme LuXury Collection (60 min.) Artistry Drop & Shop (30 min.)
Discover how this luxurious skincare Expand your definition of sampling and
collection delivers unparalleled results and learn how to qualify your customers.
an unforgettable customer experience. Artistry® Trend Color Collection (30 min.)
Artistry Youth Xtend Collection (25 min.)
™
This new, exciting, and interactive training
Learn how this revolutionary collection course will teach you how to build your
proactively fights visible aging through beauty business with the Artistry® Trend
scientifically advanced technologies that Color Collection category. Learn what
ARTISTRY TRAINING
address early skin concerns, so you can inspires these distinctive collections, who
help your customers revitalize the future designs and develops them, and makeup,
of their skin. fashion, and trends.
Artistry® Essentials (16 min.) Artistry Application (60 min.)
Learn to sell “simple” to women who think Learn techniques for applying cosmetics
they’re too busy for beauty. flawlessly, so you can teach your customers
how to get the most out of Artistry®
color products.
Sales Training
Selling 101: Getting Started
Selling 201: Expanding Your Customer Base
Growing Your Business Through Observing, Questioning, and Listening
Cross-Selling to Existing Customers
Getting Referrals From Existing Customers
RESOURCES
You’re in business for yourself, not by yourself. That’s why we’ve put together this
collection of resources to help you build your beauty business.
VIDEOS
IBO-ONLY RESOURCES
Artistry® Creme LuXury Eye
Amway.com/LuXuryEyeVideo
TOOLS Amway.ca/LuXuryEyeVideo
Artistry® Customer Profile Artistry Intensive Skincare™

Amway.com/apps 14-Night Restore Program
Amway.com/14NightRestoreVideo
Also available in the Resource Center.
Amway.ca/14NightRestoreVideo
Artistry Signature Foundation Guide
Artistry Intensive Skincare™ Renewing Peel
New and available in the Resource Center. Amway.com/RenewingPeelVideo
Amway.ca/RenewingPeelVideo
ARTISTRY® KITS Artistry Intensive Skincare™

Artistry Ideal Radiance™ Bundle Amway.com/AntiWrinkleVideo
11-8985 English Amway.ca/AntiWrinkleVideo
11-8985S Spanish
Artistry Ideal Radiance™ Collection
In Canada: Amway.com/IdealRadianceVideo
11-8986 English Amway.ca/IdealRadianceVideo
11-8986F French Amway.com/IdealRadianceTestimonialVideo
Amway.ca/IdealRadianceTestimonialVideo
Artistry Youth Xtend™ Collection
RESOURCE PAGES Amway.com/YouthXtendVideo
Artistry Ideal Radiance™ Collection Amway.ca/YouthXtendVideo
Amway.com/IdealRadianceResources Amway.com/YouthXtendCollectionVideo
Amway.ca/IdealRadianceResources Amway.ca/YouthXtendCollectionVideo
Artistry Youth Xtend™ Collection Artistry® Forward Beauty
Amway.com/YouthXtendResources Amway.com/ForwardBeautyVideo
Amway.ca/YouthXtendResources Amway.ca/ForwardBeautyVideo
Optimal Skincare Regimen
Amway.com/SkincareRegimenVideo
Amway.ca/SkincareRegimenVideo
Skin Types and Choosing Your Artistry® Skincare
Amway.com/ChooseYourArtistryVideo
Amway.ca/ChooseYourArtistryVideo
Packaging Video
Amway.com/ArtistryPackagingVideo
Amway.ca/ArtistryPackagingVideo
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TOOLS A
RTISTRY® SKINCARE
Artistry® Skincare Recommender COLLECTIONS LANDING PAGES
Amway.com/beauty/Artistry/skincare-recommender Artistry® Creme LuXury Collection
Amway.ca/SkincareRecommender Amway.com/TheCollection
Amway.ca/TheCollection
Artistry® Product Virtual Makeover
Amway.com/shop/product/virtualmakeover Artistry Intensive Skincare™ Collection
Amway.ca/shop/product/virtualmakeover Amway.com/intensive-skincare
Amway.ca/intensive-skincare
Artistry® Product Testimonials
ARTISTRY RESOURCES
ArtistryTestimonials.com
Amway.com/IdealRadiance
Amway.ca/IdealRadiance
APPS
Artistry Youth Xtend™ Collection
Artistry® Beauty App (iPhone® only) Amway.com/YouthXtend
Amway.com/BeautyApp Amway.ca/YouthXtend
Amway.ca/BeautyApp
SOCIAL MEDIA
SOCIAL MEDIA SPARKS BUSINESS

If you’re like most people, social media plays a role in your daily life. When done right,
posts keep us connected and curious, always looking for that next great tip or insight.
Social media is an ideal vehicle for staying in touch with your beauty customers.
The Artistry® brand supports your efforts with compelling and engaging content that
builds credibility and awareness of our brand and our premium products.
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Facebook.com/ArtistryUS Twitter.com/ArtistryBeauty AmwayConnections.com

Facebook.com/ Think of this blog as a resource
Get news, products, and
ArtistryCanada hub for everything you need to
resources about the Artistry®
Visit and “like” the Artistry® U.S. brand in 140 characters or know about the Artistry® brand,
Facebook® page to be the less. Follow @ArtistryBeauty on as well as the technology and
first to know about hot beauty Twitter® for product ingredients vital to making our
tips and trends, new Artistry® announcements, photos, and products so effective. From full
product launches, and the links to in-depth content from skincare and cosmetic line
cutting-edge technology and the Artistry® brand and the reviews to the hottest seasonal
formulas behind our skincare beauty and skincare industry, makeup and fashion trends,
ARTISTRY SOCIAL MEDIA

and cosmetics. Content is including our Artistry Global this site has you covered.
posted 5–7 times per week Makeup Artist and other beauty Editorial content even includes
by online community managers experts. The Artistry® U.S. personal stories and reviews
who curate the page to Twitter account even keeps you from members of the Artistry®
ensure that it’s a welcoming connected with the latest beauty and skincare teams.
space stocked with the most Artistry® product posts on
relevant, timely information Facebook.
and resources.
SOCIAL MEDIA SAVVY

Social media elevates visibility for your Artistry® business. To get the most impact when you
post, tweet, and blog, be sure to include an image. Picture posts get the most attention and
are shared most often. Follow these shining examples:
Are you a shutterbug? Upload your photo gallery to Facebook to generate even more attention.
Photo galleries offer you room to share more photos – and ultimately get more likes, shares,
and comments on your social media activity.
Using Social Media for

Your Amway Business
Guidelines for Amway
Independent Business Owners
Social Media Savvy

Find the Amway Social Media Guide
in the Resource Center. Search for:
Social Media Guide.
IN THE NEWS
THE ARTISTRY BRAND IN THE NEWS

To generate positive coverage of the Artistry® brand and products, we diligently
communicate newsworthy information to influential beauty media. These media mentions
are a great tool to help you build credibility and sales for your beauty business with
current and new customers alike.
Making the most of media mentions
• When Artistry® products are featured in a magazine, purchase
the magazine so you are able to refer to the media mention
when introducing products to customers. This will give them a
credible review from a trusted source.
• When Artistry® products are featured online, in blogs, or in
interviews, email the positive coverage to customers or share
it on your social media sites.
Artistry in the News

See Artistry® products in the pages of
Allure, People, and other magazines!
Visit News.amway.com, ArtistryUS on
Facebook®, or @ArtistryBeauty on Twitter®!
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BRAND ADVOCATES BUILD CREDIBILITY

The Artistry® brand partners with select individuals who share our brand values and help
contribute a wealth of experience and credibility to your beauty business.
Teresa Palmer, Global Face of the Artistry® Brand

Teresa is best known for her work as a successful screen
actress. Chosen for her genuine charisma and entrepreneurial
spirit, Teresa is a strong advocate helping to promote the
Artistry® brand globally. Her presence elevates the brand and
adds credibility to your beauty business.
IN THE NEWS
Michelle D’Allaird, Artistry Master Skin
Health Educator
Michelle owns and operates the Aesthetic Science Institute in
New York. She is one of only 350 aestheticians in the
U.S. to hold the distinctive ranking of Diplomat from CIDESCO,
an internationally acclaimed beauty training association.
Rick DiCecca, Artistry Global Makeup Artist and

Expert Hair Stylist
Rick’s experience spans more than three decades in the
beauty industry. He collaborates on Artistry® product
development, training and education, and promotional
activities. His signature style inspires trend collections,
empowering women to become their own works of art.
Beauty Ambassadors
Several fashion, beauty, and media personalities have fallen in
love with Artistry® products and help spread the word about
our premier brand. Find them on Amway.com and encourage
your customers to get to know these experts who choose
Artistry® products every day.
SKINCARE TREND
BRIGHTEN UP
Uneven skin tone is often the first indicator that skin is aging – a “light bulb”
moment for many women. Dullness, discolorations, and dark spots create
uneven pigmentation, and treating these early signs of aging has uncovered
a trend in skincare.
While skin brightening is relatively new to our culture, it’s nothing new globally,
especially in Asia. A focus on brightening is a distinction that refers to not merely
even skin tone but its healthy radiance – that unmistakable glow that signifies youth.
Radiant skin is coveted by women of all ages, and it finds its roots in a balanced
tone that’s free of hyperpigmentation.
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WHAT CAUSES HYPERPIGMENTATION?

The cause is the excess production of melanin, which is the pigment responsible
for producing color in the body, from skin to hair to eyes. Melanin is produced by
melanocytes at the lower layer of the epidermis. UV light stimulates the melanocytes as
part of skin’s natural defense mechanism against excess UV exposure. However, UV
light and other environmental aggressors also can cause irritation and inflammation,
which can negatively affect these melanocytes and trigger an overproduction of
melanin. When melanocytes become hyperactive, the result is hyperpigmentation.
What’s more, when we’re young, melanocytes pump out a steady flow of pigment that
reaches the skin’s surface and creates an even tone. With age, melanocytes decrease,
and those that are left tend to cluster, so pigment is spread less evenly. Dark spots
ARTISTRY SKINCARE TREND

form, and skin loses its youthful, even tone.
The bright side

Achieving even-toned, youthful skin requires
a targeted skincare regimen. This daily ritual
enables healthy skin functioning, collagen
turnover, and a perfectly balanced complexion.
With this in mind, Artistry scientists invested
decades of research and development into the
discovery of a powerful yet gentle brightening
skincare system. The Artistry Ideal Radiance™
Collection moves beauty forward with new,
patent-pending 3D Brightening and a 4-Step
Skincare Regimen that helps control and
prevent visible dark spots and discolorations.
Safe for all skin tones and ethnicities, this
breakthrough skincare targets three levels of
the skin’s surface to reveal three dimensions
of radiance: even tone, luminosity (outer glow),
and translucency (inner glow).
SYNERGIES
NATURALLY HEALTHY, NATURAL BEAUTY

Health and vitality are cornerstones of all Amway™ brands, so it’s only natural that
many key ingredients found in Nutrilite® products are shared in many Artistry®
skincare and cosmetic formulas. Simply put: What enhances natural beauty also
contributes to naturally better health.
For 80 years, phytonutrients have distinguished the Nutrilite® brand from all other
makers of dietary supplements. These powerful plant nutrients are now recognized
as a key component in helping to nourish your body, encourage weight loss,
and boost energy. But did you know that the same phytonutrients in Nutrilite®
supplements also help perfect skin?
The same botanical nutrients grown and harvested from

certified organic Nutrilite farms are scientifically proven to
have a broad spectrum of powerful health benefits. When
used in tandem, Nutrilite® and Artistry® products can help
you feel and look better than ever before.
What’s more, other significant Nutrilite® botanicals benefit
skin health, including:
• Antioxidants from • Lycopene can be
berries help keep your found in tomatoes,
skin smooth and plump, watermelon, and
while fighting off free grapefruit, and can
radical damage and help protect skin from
FORMULATED WITH signs of aging. environmental insults.
PHYTONUTRIENTS
• Broccoli and spinach • Yellow and orange
contain lutein, which fruits and vegetables
Nutrilite® supplements
helps boost skin are typically high in beta
contain phytonutrients
hydration and elasticity. carotene, which can
from all five color groups
help relieve dry skin
supporting your whole body, • Green tea contains
problems.
including your eyes, heart, EGCG* that has anti-
bones, brain, and cells. irritation properties for
the skin.
*Epigallocatechin gallate.
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SYNERGIES
Nutrilite® Complex for Hair,

Skin & Nails
Just one of these beauty-boosting
supplements every day promotes strong,
flexible nails; healthy, radiant hair; and
smooth, elastic skin thanks to an
array of natural plant ingredients.
A-7553 U.S.
A-7554 Canada (Nutrilite SHiNe)
TOP 10 TIPS
TOP 10
TIPS TO SIMPLIFY
YOUR MORNING
1. Do Double Duty 6. Protect, Protect, Protect

Look for products that can be used in Wear Artistry Ideal Radiance™ UV Protect
two ways. Try Artistry® Tinted Moisturiser SPF 50+ every day, so later you won’t have
SPF 15 – a moisturizer and foundation, to conceal dark spots and wrinkles caused
all in one. by UVB/UVA protection exposure.
2. Skip Sharpeners 7. Watch Your Tone

Don’t waste time sharpening eye, brow, and Don’t skip toner – it actually makes treatment
lip pencils. Switch to an automatic pencil like products and moisturizers work better. Trust
Artistry® Automatic EyeLiner Pencil. Artistry® Advanced Softening Toner to tone
and prepare skin.
3. Ditch False Lashes
False lashes take forever to put on – and can 8. Baby Your Brushes
rip out your natural eyelashes when you take The pros know – clean brushes make for
them off. Lengthen naturally with Artistry more precise and even makeup application.
Signature Eyes Length & Definition Mascara™. Wash your makeup tools every few weeks
with brush cleaner.
4. Start Right the Night Before
Always remove your makeup before bed – no 9. Eliminate Puffiness
exceptions. With skin-soothing ingredients, Waking up with puffy under-eye bags? Fear
Artistry® Essentials Eye & Lip Makeup not! In just 24 hours, Artistry® Essentials
Remover easily wipes away color. Replenishing Eye Creme helps reduce the
appearance of puffiness around your eyes
5. Exfoliate in the Shower
Multitaskers, this one’s for you! Exfoliate your 10. Wash Up
face twice a week. Keep Artistry® Essentials Sweep away makeup and pore-clogging
Polishing Scrub in the shower to rejuvenate impurities with Artistry® Advanced Creamy
dull-looking skin. Foam Cleanser, and get the extra benefit of
exfoliation from patented oat extract.
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TOP 10
SKINCARE
GOLDEN RULES
1. Drink Up 6. Slather on Sunscreen

Getting adequate water is important for overall Don’t let the sun’s rays give you extra fine lines
TOP 10 TIPS
health – and that includes your skin. Keep yours and wrinkles. Protect your skin by limiting its
looking supple and fresh by drinking at least eight UVB/UVA exposure and wearing protective
8-ounce glasses daily. clothing and sunscreen every day.
2. Get More Shut-Eye 7. Don’t Pick

Lack of sleep leads to skin that looks dull and Picking at blemishes can lead to permanent
tired. Why? As you sleep, your body produces scarring. Leave blemishes be – they’ll heal better
more collagen, which is essential for keeping and you’ll have fewer unwanted marks later.
lines and wrinkles away.
8. Manage Stress
3. Cleanse Twice a Day When you’re stressed, your brain releases
No matter how tired you are, do your face a favor cortisol, which in turn increases oil production in
by washing up before bed. Leaving on makeup the glands and leads to breakouts.
can clog pores, irritate skin, and generate
unwanted bacteria on your pillow. 9. Eat Healthy
Antioxidants, good-for-you fats, and essential
4. Exfoliate Twice a Week vitamins and minerals benefit your skin by
Remove dead skin-cell buildup, cure clogged protecting your cells, combating free radicals,
pores, and reveal fresh, new skin. When you and delaying aging.
exfoliate, your skin looks smoother and
behaves better. 10. Don’t Smoke
There are more than 4,000 chemicals in tobacco
5. Moisturize – and Then Some smoke – and many trigger the breakdown of
Dry air, heating and cooling, the sun’s rays, the collagen and elastin, the very fibers that give your
winter winds – with every season, your skin is skin its strength and elasticity.
always losing moisture. Stay supple by hydrating
year-round.
TOP SKINCARE NEEDS
BY ETHNICITY
WATCH YOUR TONE

Does ethnicity play a role in your beauty business? If not, it should. Every woman is different and
so are her skincare needs. Understanding the most common skin concerns based on ethnicity
will help you better advise your customers on their best-fit Artistry® 4-Step Skincare Regimen.
Below are some top concerns experienced by the most common customer ethnicities.
Caucasian Skin Latina Skin Asian and Indian Skin

Women with lighter skin Likewise, sun damage is a key Asian and Indian women have
typically seek products with concern for Latinas. Because collagen-rich skin, so wrinkles
anti-aging technology, sun their skin has elevated levels come later in life. Yet their skin
protection, and moisturizing of melanin (or pigment), skin also tends to be temperamental
benefits. The lighter their skin is more likely to experience and more sensitive.
tone, the more susceptible hyperpigmentation when left Temperature variations and
they are to sun damage, from unprotected. Freckles, dark changes of season can wreak
fine lines and wrinkles to skin spots, and splotches are havoc, causing oilier, acne-
cancer. Further, as Caucasian common concerns, particularly prone skin in hotter months
skin ages, it becomes uneven, as they age. Hispanic skin and drier, rougher skin in colder
dull, and increasingly dry, also tends to produce high months. Hyperpigmentation,
making brightening and amounts of sebum, which not wrinkles, is the first sign of
hydration key concerns. can lead to enlarged pores aging among Asian and Indian
and acne. Treatment can be women, making dark spot
tricky, since their skin tends correction a top concern.
to be very sensitive, with
irritation more likely to result in
hyperpigmentation and scarring.
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SKINCARE GUIDE
TOP SKINCARE NEEDS BY ETHNICITY

CONSIDER THESE FINDINGS
Artistry® skincare research shows that women of different ethnicities have different
skin concerns. As you consult with your customers, consider their top five skin
concerns by ethnicity:
Caucasian Women Latina Women Asian and Indian Women

1. Fine lines/wrinkles 1. Maintaining healthy skin 1. Fine lines/wrinkles
2. Maintaining healthy skin 2. Fine lines/wrinkles 2. Protection from
sun damage
3. Loss of firmness/elasticity 3. Protection from
sun damage 3. Large/visible pores
4. Protection from
sun damage 4. Acne breakouts 4. Acne breakouts
5. Dark circles under 5. Oily skin 5. Maintaining healthy skin
their eyes
SKIN STRUCTURE
Epidermis
main cell – keratinocytes
rough, dry skin
Dermis
main cell – fibroblasts
wrinkle formation
Subcutaneous Tissue
main cell – sirtuins
visible aging
THE SCIENCE OF SKIN

The body’s largest organ, the skin acts as a protective, dynamic interface between
it and the environment. The appearance of the skin is a reflection of health and a
measure of age and beauty. Every square centimeter contains a complicated pattern
of millions of cells and hundreds of glands, nerve endings, and blood vessels that
can be divided into three distinct compartments.
HOW TO TALK ABOUT

skin structure
Skin health and vitality have been a focus of Artistry scientists

for decades. Our skincare collections target the deepest surface
layers of the skin’s epidermis, since these outer layers provide the
greatest protection to the live skin cells beneath them. When these
surface layers are healthy, skin looks naturally even, incredibly
smooth, and youthfully radiant.
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SKINCARE GUIDE
Epidermis: Protective Outer Layer

Cells here are constantly flaking off and being renewed. The main cells of the
epidermis are keratinocytes, which produce keratin. This tough protein is a basic
component of hair, skin, and nails that helps create an intact, waterproof barrier.
Dermis: Most Critical to Aging
Just below the epidermis, the dermis regulates body temperature and nourishes the
epidermis. The dermis is primarily composed of the extracellular matrix, a scaffolding
network of fibers. These fibers, including collagen and elastin, are produced by cells
in the dermis called fibroblasts and secreted into the tissue environment.1 It’s here
where changes are critical to the formation of wrinkles.
Subcutaneous Tissue: Protective Layer
This fatty bottom skin layer helps protect the body from injury while helping
SKIN STRUCTURE
to hold in body heat.
Healthy-looking skin depends on the fitness of its components, especially cells,
along with the proteins and extracellular matrix components these cells produce.
Fibroblasts in the dermis, for instance, produce important matrix fibers such as
collagen and elastin, which give skin its strength and flexibility and contribute to its
youthful, healthy appearance. In the epidermis, the rapid renewal of keratinocytes
is critical for the radiance of skin.2 A driving force of visible aging is a change in the
lifecycle of epidermal keratinocytes and dermal fibroblasts.
Cellular proteins known as sirtuins play a role in aging, too – and altering sirtuin
activation may delay the development of these signs altogether. Studies have shown
that humans have several different sirtuins, named SIRT1.3 In skin cells, sirtuins act
as a “youth switch.” When the switch is on, SIRT1 helps cells repair visible damage
and boosts the production of important proteins for maintaining youthful-looking skin.
When the switch is off and SIRT1 activity is low, cells can’t combat environmental
stress to repair damage, and the production of these proteins is reduced. The Artistry
Scientific Advisory Board agrees that sirtuin research has perhaps the greatest
potential to positively impact skin cells and delay visible aging.
1
Fisher, G.J., Varani, J., and Voorhees, J.J., 2008. Looking Older: Fibroblast Collapse and Therapeutic Implications. Arch Dermatol. 144: 666–672.
2
Hwang, KA et al., 2011. Molecular Mechanisms and In Vivo Mouse Models of Skin Aging Associated With Dermal Matrix Alterations. Lab Anim Res. 27(1): 1–8.
3
Michan, S., Sinclair, D., 2007. Sirtuins in Mammals: Insights Into Their Biological Function. Biochem J. 404(1): 1–13.
GLOSSARY OF TERMS
Antioxidants – Substances that protect cells from damage caused by

unstable molecules.
Cardiolipin – A unique and precious lipid used in Artistry® Creme LuXury
and Artistry® Creme LuXury Eye, which is similar to that found naturally in
skin cells. Cardiolipin is the rarest and most expensive ingredient ever used
in an Artistry® product.
CellEffect – A unique approach from Artistry ® skincare that deals with
oxidative stress and the accumulated damage generated by our own
metabolic processes.
Collagen – The structural proteins of the skin that give it strength, elasticity,
and firmness.
Collection – An entire subbrand that shares characteristics like luxury,
professional treatments, and anti-aging.
Dermis – The skin’s inner layer that comprises collagen, elastin,
and other proteins.
Elastin – Connective fiber in skin that is flexible and elastic, and helps
hold tissues in place.
Enzyme or Proteolytic Enzyme – A chemical substance that dissolves
the proteinaceous bonds between the dead skin cells at the top surface
of our skin.
Epidermis – The skin’s protective outer layer.
Extrinsic Aging – Refers to damaging effects that come from outside
the skin, such as sun exposure, smoke, pollution, and other
environmental stresses.
Intrinsic Aging – Refers to the damaging factors generated from within skin
by the metabolic processes that occur in the mitochondria of our skin’s
cells. Genetics and the natural aging process control intrinsic aging.
Isoflavones and Flavonoids – Naturally occurring in plants, they serve as
excellent antioxidants. The major isoflavones in soybean plants are
genistein and daidzein.
L-Carnosine – A dipeptide that occurs naturally in the body. The primary
function is to help scavenge free radicals.
Lipids – Fat or fat-like substances that are insoluble in water.
Macadamia Seed Oil – Natural oil that helps condition the skin after
a peel treatment.
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Mucor Miehei Mushroom Extract – A proteolytic enzyme extracted from

the fungus Rhizomucor miehei. The skin produces various proteolytic
enzymes to activate the normal desquamation process, or skin peeling.
miehei mushroom extract has a strong pH dependency and is only active at
pH levels below that of the skin.
Peptides – A minute piece of protein in a chain that increases the elasticity
and firmness of the skin’s cell.
Proteins – Biological molecules that are encoded into genetic materials.
Proteins like collagen are composed of amino acids and form the physical
structure of skin.
Roxisomes® – Contain a natural botanical extract from the plant
Arabidopsis thaliana. The extract is encapsulated in specially engineered
liposomes to enhance delivery to the skin.
Sirtuins – Natural youth proteins shown to strengthen and extend the
lifespan of skin cells.
GLOSSARY OF TERMS
Skincare Regimen – Four steps to properly caring for a woman’s skin: cleanse,
tone, treat, and moisturize. There is a fifth step for men: shave.
SPF (Sun Protection Factor) – A measure of how well the product protects
skin from the sun.
Spinacia Oleracea (Spinach) Leaf Extract – An exclusive Nutrilite® extract
that helps protect skin cells from oxidative stress. The spinach is grown
on Nutrilite’s own farms, making this the first vertically integrated Nutrilite®
ingredient utilized in an Artistry® product. This means it is the first time that
all production steps – planting, growing, harvesting, extracting, and purifying
the extract met rigorous Nutrilite® brand standards.
Subcutaneous Tissue – The deepest layer of the skin.
System – Includes a product bundle.
Tight Junction – Regulates the permeability or “moisture/water leakage” in
the epidermis. These intercellular junctions are essential for barrier function
and provide cohesion of cells to prevent excessive water loss, thereby
improving moisture levels in the skin.
Ultrasomes® – A liposome containing a restorative enzyme (UV endonuclease)
that helps boost the skin’s natural ability to repair damage.
For IBO Use Only
This manual will be updated once a year. For the most
updated version, please reference the PDF online
at Amway.com or at Amway.ca. in Canada.
Prestige beauty deserves premium service.

Artistry ® product beauty experts are here to
assist you and your customers.
Call Amway Customer Service at
800-253-6500 in the U.S. or 800-265-5470 in Canada.
©2014 All rights reserved. Printed in the USA. L5122ENB 40-1654

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ARTISTRY

and Nutrilite® Brands Our invention of tomorrow’s

THANKS TO YOU, FORWARD BEAUTY IS BECOMING

Prestige beauty deserves premium service.

Call Amway Customer Service at 800-253-6500 in the U.S. or

BEAUTY THROUGH THE YEARS

HOW TO TALK ABOUT

The heritage of the Artistry® brand started in the 1950s with an

1990s 2000s 2010s

*Results not equal to surgical/cosmetic procedures.

> PREMIUM > SATISFACTION GUARANTEED

> CLINICALLY TESTED > PERFORMANCE

*Source: Euromonitor International Limited; www.euromonitor.com/amway-claims.

PREMIUM CUES THAT REINFORCE ARTISTRY AS A

THE ARTISTRY BRAND ICON

The icon is a fluid and dynamic

ARTISTRY SCIENTIFIC ADVISORY BOARD

Diane Thiboutot, M.D. Patricia Ogilvie, M.D.

Gary J. Fisher, Ph.D. Soyun Cho, M.D., Ph.D.

John Pawelek, Ph.D. Wei Lai, M.D., Ph.D.

Kenneth Kornman, D.D.S., Ph.D.

HOW TO TALK ABOUT

The Artistry Scientific Advisory Board consults on

MICHELLE D’ALLAIRD, YOU AS THE EXPERT

I will create unmatched

I will form a trusting relationship

WATCH. LEARN. SELL.

Basic $ Artistry® Essentials Collection

Anti-Aging $$$ Artistry Youth Xtend™ Collection

Brightening $$$ Artistry Ideal Radiance™

Professional Treatments $$$$ Artistry Intensive Skincare™ Collection

HOW TO TALK ABOUT

Artistry® skincare works synergistically, giving you the

WHAT CAUSES SKIN AGING?

INTRINSIC FACTORS EXTRINSIC FACTORS LIFESTYLE CHOICES

SEVEN DEADLY SKIN ENEMIES

UV Exposure Climate Lifestyle Internal Nutrition Chronological Improper

ARTISTRY SKIN AGE TEST

YOU MAY BE SURPRISED TO DISCOVER

Rough, Dull, & Flaky Skin Legend

Uneven Skin Tone Damage Consumer

Eye Puffiness & Dark Circles

Yellow Skin Tone

10s 20s 30s 40s 50s 60s 70s

Age Group in Years

Prolonged exposure to UV rays results in freckles, dark spots, and aging.

THE RIGHT PRODUCTS FOR YOUR LIFE STAGES

YOUR 20s TIPS

YOUR 30s TIPS

YOUR 40s TIPS

• 92% of women experienced a clinical • Artistry Intensive Skincare™

YOUR 50s TIPS

AND BEYOND Lighten up. Often dark spots become

Other must-have products:

YOUR 50s AND BEYOND HERO • Artistry Ideal Radiance™

Artistry® Creme LuXury • Artistry Intensive Skincare™

• Puts the power of youth at your fingertips, • Artistry® Essential Hand

• Re-energizes the skin with cardiolipin, an

A few simple questions reveal

HOW TO APPLY A CLEANSER

HOW TO APPLY A TONER

HOW TO APPLY A TREATMENT PRODUCT

HOW TO APPLY AN EYE CREAM

Artistry® Creme LuXury Collection