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  • Casestudy Alibaba

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    Shalini Singhal
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    Alibaba.com started as a small business in China in 1999 and has since grown to become a massive global e-commerce company. The document asks the student to research Alibaba's history and business model to determine if it can be considered a "born global" firm, how it helps entrepreneurs overcome distance barriers, which internationalization strategies it has used, and how it has utilized entrepreneurial strategies. The student is to answer these questions in a 2-3 page paper following APA style and referencing Alibaba's annual reports, company website, industry analyses, and recent news reports.

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    Alibaba.com started as a small business in China in 1999 and has since grown to become a massive global e-commerce company. The document asks the student to research Alibaba's history and business model to determine if it can be considered a "born global" firm, how it helps entrepreneurs overcome distance barriers, which internationalization strategies it has used, and how it has utilized entrepreneurial strategies. The student is to answer these questions in a 2-3 page paper following APA style and referencing Alibaba's annual reports, company website, industry analyses, and recent news reports.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    10 views1 page

    Casestudy Alibaba

    Uploaded by

    Shalini Singhal
    Alibaba.com started as a small business in China in 1999 and has since grown to become a massive global e-commerce company. The document asks the student to research Alibaba's history and business model to determine if it can be considered a "born global" firm, how it helps entrepreneurs overcome distance barriers, which internationalization strategies it has used, and how it has utilized entrepreneurial strategies. The student is to answer these questions in a 2-3 page paper following APA style and referencing Alibaba's annual reports, company website, industry analyses, and recent news reports.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    5-2 Case Study: Alibaba.com: A Born-Again “Born Global” Firm?

    Review the attached case study file. Then, research Alibaba’s


    current business, entrepreneurial history, and the industry it
    operates in. In your analysis, address the following:
    1. Would you consider Alibaba a “born global” firm?
    2. How effectively does Alibaba help entrepreneurs overcome “psychic”
    distance?
    3. Which internationalization entry modes has Alibaba favored? Were they all
    successful?
    4. How effectively has Alibaba utilized the five entrepreneurial strategies
    identified in the module overview?
    5. What are the strategic implications for action for Alibaba given your
    findings?

    Suggested Resources:
    a. Alibaba 2011 Annual Report and company website
    b. Company, industry, and rival analysis (OneSource, Global Data,
    MarketLine, and Lexis-Nexis Academic: Company Dossier)
    c. Recent events (Reuters, WSJ, Financial Times, etc.)

    APA must be followed. 2-3 pages. All questions must be answered.

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