Vision Statement

To provide healthy life within our society and country as well as globally

Mission Statement
To bring comfort in the life of people in their busy urban life by providing them
hastle free home delivery service of fresh fruit and vegetable in a reasonably
affordable price and getting them rid of the constant worry of finding fresh and free
from pesticide and other chemicals used by local vendors that destroy the health
benefits of fruits. We believe in providing healthy fruits and vegs and freshness in life
with better food so that people live a better healthy life.
FEASIBILITY ANALYSIS
“Feasibility analysis is the process of business idea is viable and worth pursuing. It is investigative in
nature and is designed to critique the merit of purposed business.”

A feasibility study includes an estimate of the level of expertise required for a project and who can provide
it, quantitative and qualitative assessments of other essential resources, identification of critical points, a
general timetable, and a general cost estimate.

Whether a project is viable or not, i.e. whether it can generate an equal or a higher rate of return during its
lifetime requires a thorough investigation of the investment per se as well as the level of current
expenditure. The preliminary design is the simple description of the conceived idea with an indication of
the main factors to be considered

PRODUCT NAME

HEALTH BASKET

LOGO OF THE PRODUCT

PRODUCT TYPE
SERVICE PROVIDER OF FOOD AND VEGETABLE AT DOOR STEP AT REASONABLE
PRICE.

COMPONENT OF FEASIBILITY ANALYSIS

 Product and service feasibility analysis

 Organizational and service feasibility analysis
 Industry and service feasibility analysis
 Financial feasibility analysis
 We have these component in feasibility analysis with respect to our product need
and wants in market.

PRODUCT/SERVICE FEASIBILTY ANALYSIS:

DESIREABILITY AND DEMAND
Product desirability is one of the key factor among all of the feasibility report in which first we
analysis survey conduct to access a need and wants of customer and market competition of existing
product and services for this we have to made a survey of all over a market. The purpose of this section is
to provide detailed descriptions of exactly what the organization is considering so this information can be
applied to the following sections of the document. It is important that this description captures the most
important aspects of the products and/or services that the organization is considering as well as how it may
benefit customers and the organization. Healthy fruit and vegetable basket is considering a move to create
and provide an online platform from which to sell its product line. Until now Healthy basket has only sold
its products from its chain of brick and mortar facilities and has been limited to sales within the
geographical regions where its stores reside. By doing so, this has not been able to capitalize on the
growing trend of online sales within the chocolate and confections marketplace. By offering its products
through an online platform, Health basket can market its products to an entirely new market, increase
revenue and growth projections, and allow customers to purchase our basket from the convenience of their
own homes

PRODUCT AND ITS MARKETPLACE

Health Basket is new and innovative ideas ever in which we launch a service not on local
level but our aim is to launch beyond the boader and to make contribution not for us but also for
economy benefit. children of 4-16 is also in our hit list for those we launch a product of juice of
different color of taste of fruits., moreover we also launch a scheme of old age or diabetic patient
food which are specially prepare for their need and also have a special taste accordingly, and
basically our main focus on the hygienic food and fitness for this we also launch a special fitness
centre in designated area in which we give a special swimming pool and fitness jim along with
special trainer guidance. and we also provide a free medical check up for once a month for special
assistance. and also give insurance accordingly at reasonable fare. we provide all these under one
roof at your door step. may describe who the target market consists of for these products or
services, who the competitors are, how products will be distributed, and why customers might
choose to buy our products/services. Most marketplaces are dynamic environments in which things
change constantly. To enter a new marketplace blindly will usually result in an organization not
fully understanding its role and not maximizing its resulting benefits.The online marketplace for
fitness and freshness has been thriving for many years. In online basket order accounted for
approximately 50% price less of total outsider bringing from market . While basket are available
in almost most of the area in our big cities, our primary marketplace consists of specialty freshness
and fitness. A large majority of health basket customer base are returning customers and referrals
from existing customers. By providing a more convenient means of purchasing our products online
it is expected that we will retain these customers while conducting an online marketing campaign
for new customers as well.
Health basket will distribute online purchases via direct shipping from the nearest store
location. This will allow health basket to provide timely shipping and eliminate the need for a central
warehouse facility from which to store and ship its products. Such a facility would require a
significant capital investment as well as increased operation and maintenance costs. However, based
on anticipated growth projections, health basket must ensure that all store locations maintain
adequate inventories on hand to satisfy customer demand.

TARGET MARKET
Our main target area is upper level economy whose have much resources but they cannot
have access to local market although they spent a lot of money to keep himself fresh and fit and our
secondly our focus is also on the need regarding the fruits and vegetables and also we supply fresh as a
hegenic packed shaped container which you can store for a long while and the third main focus on the
demand of special functions like wedding or special occasion and for office supply bowl and in children is
also on our in main priority for fun, under age children of 4-16 is also in our hit list for those we launch a
product of juice of different color of taste of fruits.
TECHNOLOGICAL CONSIDERATION ;

Many new initiatives rely on technology to manage or monitor various business

functions. New technology may be developed internally or contracted through a service
provider and always result in costs which must be weighed in determining the path
forward. Upgraded technological capability will be required for healthy basket to move
toward offering an online marketplace from which customers may purchase our products.
Customers demand a simple and easy way by which to conduct online transactions and it
is imperative that all transactions are conducted in a secure manner. While Healthy basket
maintains a web site with product lists and descriptions, it does not currently allow for
purchasing to be done online. This functionality must be integrated with our current web
site to allow for secure purchases to be made. Additionally, new online marketing
functionality must be considered in order to target existing and potential customers
through methods such as e-mailing lists, promotional advertisements, and loyalty
discounts. While Healthy basket maintains a small information technology group, the
expertise does not currently exist internally to design, build, and implement the sort of
extensive online platform required for this effort. Therefore, the recommendation is to
contract this work out to an internet marketplace provider who can work with healthy
basket to meet its needs within the determined timeframe and budget. It should be noted
that while healthy basket does not have this expertise internally, the technology exists and
is in use throughout the marketplace which lowers the risk of this concept considerably.
Healthy basket currently maintains a high speed internet connection, web server, and the
latest software. With the addition of an e-commerce portal it is expected that there will be
an overall cost increase of 5-10% for web server operations and maintenance costs.

CONCEPT STATEMENT
The concept statement of our business Health Basket is as under;

DESCRIPTION OF PRODUCT OR SERVICES

It is basically a services industry our main aim is to provide freshness in the forms of fruits and
vegetables and fitness in the forms of health club and medical assistance also insurance
accordingly and for fun purpose we also launch a product specifically for children at growing
age which was prepared specially under hygienic principle.

THE PROPOSED TARGET MARKET

Our proposed target area is mainly a high society standard living area and also middle class is
also included in it for special occasion you can easily order our basket accourding to their design
ie for wedding we have special basket and for office we have special bowl decorated seasonal
fruits and vegetables can also order for home,and our focus is also on growing children in the
forms of juices while using the juices their tongue become in different color and also for young
we launch health club specially to keep them fit.and also provide insurance and medical checkup
accordingly.

BENEFITS OF PRODUCT OR SERVICES

Our product have lot of benefit for all age we have following product and their
benefits accourdingly

Health basket category

Regular basket
we will regularly replace basket the basket of seasonal fruits and dry fruits
according to their demands

Wedding Basket
We will deliver this basket according to their choice by visit out site or application

Special basket
This basket is specially design for the customer requirement or order

Engagement basket
The ring shape basket is for specially for engagement purpose.

Funny tongue juicez

Hygienic juices to keep refresh child in growing age.

Health club
We provide swimming pool and Jim items and many roofs to keep our basket customer
fit

Medical assistance
We also provide free medical checkup online 24 hrs on call or may be monthly or
weekly or on daily bases
 Insurance facility
We also provide insurance according with other insurance company.

POSITION OF OUR PRODUCT HEALTH SERVICES AMONG

COMPETATORS
No one be the competitor of health basket services industry although Daraz and Ali BaBa doing
business but they have similarity in but not the competitor of us all these thing under one roof is
only the one we provide in the market is our unique product among all.

DESCRIPTION OF THE MANAGEMENT TEAM

We have a management team of on upper level in which we have four member and our each
member is responsible for to assign to give aid in that particular area on which we wants
customer we assign the task to that member on which if he join 50 customer then we will provide
a laptop and he qualify for 100 customer then bike will be provided and so. this is our initial
strategy for launch of new business accordingly their area.

ABOUT CUSTOMER PROSPECTUS

Before launch of the product I have visited the different hospital in Lahore and meet different
hospital like Jinnah Hospital , General Hospital ,Ganga Ram hospital most common reason
among the discussion on illness is the lack of deficiency of vitamin, main skin problem arises
due to lack of vitamin .so I gather data on the vitamin on different social media and fetch some
data regading vitamin which I would like to share in this feasilibility reports

FRUIT HAVE VITAMAN

We all know that vitamins and minerals are important, but why?
Here’s what you need to know about what’s in your food… or your Flintstones chewables.
What are vitamins & minerals?
Vitamins are organic compounds that are essential in very small amounts for supporting normal
physiologic function.
We need vitamins in our diets, because our bodies can’t synthesize them quickly enough to meet
our daily needs.
Vitamins have three characteristics:
 They’re natural components of foods; usually present in very small amounts.
 They’re essential for normal physiologic function (e.g., growth, reproduction, etc).
 When absent from the diet, they will cause a specific deficiency.
Vitamins are generally categorized as either fat soluble or water soluble depending on whether
they dissolve best in either lipids or water.
Vitamins and their derivatives often serve a variety of roles in the body – one of the most
important being their roles as cofactors for enzymes – called coenzymes.
Calcium is important for more than bones.
Why is an adequate vitamin intake so important?
Vitamin deficiencies can create or exacerbate chronic health conditions.
9 water-soluble vitamins

Vitamin B1 (Thiamine)
Deficiency: Symptoms include burning feet, weakness in extremities, rapid heart rate, swelling,
anorexia, nausea, fatigue, and gastrointestinal problems.
Toxicity: None known.
Sources: Sunflower seeds, asparagus, lettuce, mushrooms, black beans, navy beans, lentils,
spinach, peas, pinto beans, lima beans, eggplant, Brussels sprouts, tomatoes, tuna, whole wheat,
soybeans

Vitamin B2 (Riboflavin)
Deficiency: Symptoms include cracks, fissures and sores at corner of mouth and lips, dermatitis,
conjunctivitis, photophobia, glossitis of tongue, anxiety, loss of appetite, and fatigue.
Toxicity: Excess riboflavin may increase the risk of DNA strand breaks in the presence of
chromium. High-dose riboflavin therapy will intensify urine color to a bright yellow (flavinuria)
– but this is harmless.
Sources: Almonds, soybeans/tempeh, mushrooms, spinach, whole wheat, yogurt, mackerel, eggs,
liver

Vitamin B3 (Niacin)
Deficiency: Symptoms include dermatitis, diarrhea, dementia, and stomatitis.
Toxicity: Niacin from foods is not known to cause adverse effects. Supplemental nicotinic acid
may cause flushing of skin, itching, impaired glucose tolerance and gastrointestinal upset. Intake
of 750 mg per day for less than 3 months can cause liver cell damage. High dose nicotinamide
can cause nausea and liver toxicity.
Sources: Mushrooms, asparagus, peanuts, brown rice, corn, green leafy vegetables, sweet potato,
potato, lentil, barley, carrots, almonds, celery, turnips, peaches, chicken meat, tuna, salmon

Vitamin B5 (Pantothenic acid)

Deficiency: Very unlikely. Only in severe malnutrition may one notice tingling of feet.
Toxicity: Nausea, heartburn and diarrhea may be noticed with high dose supplements.
Sources: Broccoli, lentils, split peas, avocado, whole wheat, mushrooms, sweet potato, sunflower
seeds, cauliflower, green leafy vegetables, eggs, squash, strawberries, liver

Vitamin B6 (Pyridoxine)
Deficiency: Symptoms include chelosis, glossitis, stomatitis, dermatitis (all similar to vitamin B2
deficiency), nervous system disorders, sleeplessness, confusion, nervousness, depression,
irritability, interference with nerves that supply muscles and difficulties in movement of these
muscles, and anemia. Prenatal deprivation results in mental retardation and blood disorders for
the newborn.
Toxicity: High doses of supplemental vitamin B6 may result in painful neurological symptoms.
Sources: Whole wheat, brown rice, green leafy vegetables, sunflower seeds, potato, garbanzo
beans, banana, trout, spinach, tomatoes, avocado, walnuts, peanut butter, tuna, salmon, lima
beans, bell peppers, chicken meat

Vitamin B9 (Folic acid)

Folate is the naturally occurring form found in foods. Folic acid is the synthetic form used in
commercially available supplements and fortified foods. Inadequate folate status is associated
with neural tube defects and some cancers.
Deficiency: One may notice anemia (macrocytic/megaloblastic), sprue, Leukopenia,
thrombocytopenia, weakness, weight loss, cracking and redness of tongue and mouth, and
diarrhea. In pregnancy there is a risk of low birth weight and preterm delivery.
Toxicity: None from food. Keep in mind that vitamin B12 and folic acid deficiency can both
result in megaloblastic anemia. Large doses of folic acid given to an individual with an
undiagnosed vitamin B12 deficiency could correct megaloblastic anemia without correcting the
underlying vitamin B12 deficiency.
Sources: Green leafy vegetables, asparagus, broccoli, Brussels sprouts, citrus fruits, black eyed
peas, spinach, great northern beans, whole grains, baked beans, green peas, avocado, peanuts,
lettuce, tomato juice, banana, papaya, organ meats

Vitamin B12 (Cobalamin)

Vitamin B12 must combine with intrinsic factor before it’s absorbed into the bloodstream. We
can store a year’s worth of this vitamin – but it should still be consumed regularly. B12 is a
product of bacterial fermentation, which is why it’s not present in higher order plant foods.
Deficiency: Symptoms include pernicious anemia, neurological problems and sprue.
Toxicity: None known from supplements or food. Only a small amount is absorbed via the oral
route, thus the potential for toxicity is low.
Sources: Fortified cereals, liver, trout, salmon, tuna, haddock, egg

Vitamin H (Biotin)
Deficiency: Very rare in humans. Keep in mind that consuming raw egg whites over a long
period of time can cause biotin deficiency. Egg whites contain the protein avidin, which binds to
biotin and prevents its absorption.
Toxicity: Not known to be toxic.
Sources: Green leafy vegetables, most nuts, whole grain breads, avocado, raspberries,
cauliflower, carrots, papaya, banana, salmon, eggs

Vitamin C (Ascorbic acid)

Deficiency: Symptoms include bruising, gum infections, lethargy, dental cavities, tissue
swelling, dry hair and skin, bleeding gums, dry eyes, hair loss, joint paint, pitting edema, anemia,
delayed wound healing, and bone fragility. Long-term deficiency results in scurvy.
Toxicity: Possible problems with very large vitamin C doses including kidney stones, rebound
scurvy, increased oxidative stress, excess iron absorption, vitamin B12 deficiency, and erosion of
dental enamel. Up to 10 grams/day is safe based on most data. 2 grams or more per day can
cause diarrhea.
Sources: Guava, bell pepper, kiwi, orange, grapefruit, strawberries, Brussels sprouts, cantaloupe,
papaya, broccoli, sweet potato, pineapple, cauliflower, kale, lemon juice, parsley
4 fat soluble vitamins

Vitamin A (Retinoids)
Carotenoids that can be converted by the body into retinol are referred to as provitamin A
carotenoids.
Deficiency: One may notice difficulty seeing in dim light and rough/dry skin.
Toxicity: Hypervitaminosis A is caused by consuming excessive amounts of preformed vitamin
A, not the plant carotenoids. Preformed vitamin A is rapidly absorbed and slowly cleared from
the body. Nausea, headache, fatigue, loss of appetite, dizziness, and dry skin can result. Excess
intake while pregnant can cause birth defects.
Sources: Carrots, sweet potato, pumpkin, green leafy vegetables, squash, cantaloupe, bell pepper,
Chinese cabbage, beef, eggs, peaches

Vitamin D (Calciferol, 1,25-dihydroxy vitamin D)

Cholecalciferol = vitamin D3 = animal version; ergocalciferol = vitamin D2 = plant version
Deficiency: In children a vitamin D deficiency can result in rickets, deformed bones, retarded
growth, and soft teeth. In adults a vitamin D deficiency can result in osteomalacia, softened
bones, spontaneous fractures, and tooth decay. Those at risk for deficiency include infants,
elderly, dark skinned individuals, those with minimal sun exposure, fat malabsorption
syndromes, inflammatory bowel diseases, kidney failure, and seizure disorders.
Toxicity: Hypervitaminosis D is not a result of sun exposure but from chronic supplementation.
Excessive supplement use will elevate blood calcium levels and cause loss of appetite, nausea,
vomiting, excessive thirst, excessive urination, itching, muscle weakness, joint pain and
disorientation. Calcification of soft tissues can also occur.
Sources: Sunlight, fortified foods, mushrooms, salmon, mackerel, sardines, tuna, eggs
More on Vitamin D here: All About Vitamin D

Vitamin E (tocopherol)
Deficiency: Only noticed in those with severe malnutrition. However, suboptimal intake of
vitamin E is relatively common.
Toxicity: Minimal side effects have been noted in adults taking supplements in doses less than
2000 mg/day. There is a potential for impaired blood clotting. Infants are more vulnerable.
Sources: Green leafy vegetables, almonds, sunflower seeds, olives, blueberries, most nuts, most
seeds, tomatoes, avocado

Vitamin K
Deficiency: Tendency to bleed or hemorrhage and anemia.
Toxicity: May interfere with glutathione. No known toxicity with high doses.
Sources: Broccoli, green leafy vegetables, parsley, watercress, asparagus, Brussels sprouts, green
beans, green peas, carrots
Why is an adequate mineral intake so important?
Mineral deficiencies can create or exacerbate chronic health conditions.
5 macrominerals
Calcium
Deficiency: Long-term inadequate intake can result in low bone mineral density, rickets,
osteomalacia and osteoporosis.
Toxicity: Will cause nausea, vomiting, constipation, dry mouth, thirst, increased urination,
kidney stones and soft tissue calcification.
Sources: Dairy, green leafy vegetables, legumes, tofu, molasses, sardines, okra, perch, trout,
Chinese cabbage, rhubarb, sesame seeds

Phosphorus
Deficiency: Very rare. Those at risk include premature infants, those who use antacids,
alcoholics, uncontrolled diabetes mellitus and refeeding syndrome.
Toxicity: Very rare. May result in soft tissue calcification.
Sources: Legumes, nuts, seeds, whole grains, eggs, fish, buckwheat, seafood, corn, wild rice

Potassium
Deficiency: Not a result of insufficient dietary intake. Caused by protein wasting conditions.
Diuretics can also cause excessive loss of potassium in the urine. Low blood potassium can result
in cardiac arrest.
Toxicity: Occurs when the intake of potassium exceeds the kidneys capacity for elimination.
Found with kidney failure and potassium sparing diuretics. Oral doses greater than 18 grams can
lead to toxicity. Symptoms include tingling of extremities and muscle weakness. High dose
potassium supplements may cause nausea, vomiting and diarrhea.
Sources: Sweet potato, tomato, green leafy vegetables, carrots, prunes, beans, molasses, squash,
fish, bananas, peaches, apricots, melon, potatoes, dates, raisins, mushrooms

Magnesium
Deficiency: Very rare due to abundance of magnesium in foods. Those with gastrointestinal
disorders, kidney disorders, and alcoholism are at risk.
Toxicity: None identified from foods. Excessive consumption of magnesium containing
supplements may result in diarrhea (magnesium is a known laxative), impaired kidney function,
low blood pressure, muscle weakness, and cardiac arrest.
Sources: Legumes, nuts, seeds, whole grains, fruits, avocado

Salt (sodium chloride)

Deficiency: Does not result from low dietary intake. Low blood sodium typically results from
increased fluid retention. One may notice nausea, vomiting, headache, cramps, fatigue, and
disorientation.
Toxicity: Excessive intake can lean to increased fluid volume, nausea, vomiting, diarrhea and
abdominal cramps. High blood sodium usually results from excessive water loss.
Sources: Any processed foods, whole grains, legumes, nuts, seeds, vegetables
9 microminerals

Iron
Consume iron rich foods with vitamin C rich foods to enhance absorption.Iron
Deficiency: Anemia with small and pale red blood cells. In children it is associated with
behavioral abnormalities.
Toxicity: Common cause of poisoning in children. May increase the risk of chronic disease.
Excessive intake of supplemental iron is an emergency room situation. Cardiovascular disease,
cancer, and neurodegenerative diseases are associated with iron excess.
Sources: Almonds, apricots, baked beans, dates, lima beans, kidney beans, raisins, brown rice,
green leafy vegetables, broccoli, pumpkin seeds, tuna, flounder, chicken meat, pork
Zinc
Zinc deficiency results in decreased immunity and increases the susceptibility to infection.
Supplementation of zinc has been shown to reduce the incidence of infection as well as cellular
damage from increased oxidative stress. Zinc deficiency has also been implicated in diarrheal
disease, supplementation might be effective in the prophylaxis and treatment of acute diarrhea.
Deficiency: Symptoms include growth retardation, lowered immune statue, skeletal
abnormalities, delay in sexual maturation, poor wound healing, taste changes, night blindness
and hair loss. Those at risk for deficiency include the elderly, alcoholics, those with
malabsorption, vegans, and those with severe diarrhea.
Toxicity: Symptoms that result are abdominal pain, diarrhea, nausea, and vomiting. Long-term
consumption of excessive zinc can result in copper deficiency.
Sources: Mushrooms, spinach, sesame seeds, pumpkin seeds, green peas, baked beans, cashews,
peas, whole grains, flounder, oats, oysters, chicken meat

Copper
Deficiency: Relatively uncommon. Clinical sign is hypochromic anemia unresponsive to iron
therapy. Neutropenia and leucopenia may also result. Hypopigmentation of skin and hair is also
noticed. Those at risk for deficiency include premature infants, infants fed only cow’s milk
formula, those with malabsorption syndromes, excessive zinc consumption and antacid use.
Toxicity: Rare. Symptoms include abdominal pain, nausea, vomiting, and diarrhea. Long-term
exposure to lower doses of copper can result in liver damage.
Sources: Mushrooms, green leafy vegetables, barley, soybeans, tempeh, sunflower seeds, navy
beans, garbanzo beans, cashews, molasses, liver

Chromium
Deficiency: Symptoms include impaired glucose tolerance and elevated circulating insulin
Toxicity: Generally limited to industrial exposure. Long-term supplement use may increase DNA
damage. Rare cases of kidney failure have also been documented.
Sources: Lettuce, onions, tomatoes, whole grains, potatoes, mushrooms, oats, prunes, nuts,
brewer’s yeast

Fluoride
Deficiency: Increased risk of dental caries.
Toxicity: Children can develop mottled tooth enamel. Swallowing toothpaste with fluoride is
typically the cause of this problem. Symptoms include nausea, abdominal pain, and vomiting.
Sources: Water, tea, fish

Iodine
Deficiency: Impairs growth and neurological development. Deficiency can also result in the
decreased production of thyroid hormones and hypertrophy of the thyroid.
Toxicity: Rare and occurs in doses of many grams. Symptoms include burning mouth, throat and
stomach. Fever and diarrhea can also result.
Sources: Sea vegetables, iodized salt, eggs, strawberries, asparagus, green leafy vegetables

Selenium
Deficiency: Can cause limited glutathione activity. More severe symptoms are juvenile
cardiomyopathy and chondrodystrophy.
Toxicity: Multiple symptoms including dermatologic lesions, hair and nail brittleness,
gastrointestinal disturbances, skin rash, fatigue, and nervous system abnormalities.
Sources: Brazil nuts, mushrooms, barley, salmon, whole grains, walnuts, eggs

Manganese
Deficiency: Not typically observed in humans.
Toxicity: Generally from industrial exposure.
Sources: Green leafy vegetables, berries, pineapple, lettuce, tempeh, oats, soybeans, spelt, brown
rice, garbanzo beans

Molybdenum
Deficiency: Never been observed in healthy people.
Toxicity: More likely than deficiency. Still very rare.
Sources: Legumes, whole grains
What you should know about vitamins & minerals
Years ago, medical professionals noticed that peculiar disease states were directly related to food
intake. These diseases were found in the presence of adequate calorie and protein intake.
Scientists also noticed that these diseases were absent among people who consumed certain
foods. For example, sailors who consumed citrus fruits on long sea voyages did not develop
scurvy.
Thus, researchers reasoned, there must be other important substances in the foods. Eventually,
they discovered that compounds only obtained from foods could prevent and cure these diseases.
Nutrient deficiencies in the general population
Nutrient deficiencies are common, usually from a poor diet overall, or from a reduced calorie
intake. 68% of the North American population is deficient in calcium, 90% in chromium, 75% in
magnesium, and 80% in vitamin B6.
Nutrient deficiencies are particularly common among populations such as the elderly, athletes
(who have a higher requirement for many nutrients), and people with low incomes (who may not
consume as many healthy foods).
When someone reduces food intake in an effort to drop body fat, they’re almost assured a
nutrient deficiency. Because as food intake goes down, nutrient intake does too.
Vitamin solubility and absorption
Fat soluble vitamins are mostly absorbed passively and must be transported with dietary fat.
These vitamins are usually found in the portion of the cell which contains fat, including
membranes, lipid droplets, etc.
We tend to excrete fat soluble vitamins via feces, but we can also store them in fatty tissues.
If we don’t eat enough dietary fat, we don’t properly absorb these vitamins. A very low-fat diet
can lead to deficiencies of fat-soluble vitamins.
Water soluble vitamins are absorbed by both passive and active mechanisms. Their transport in
the body relies on molecular “carriers”.
Water soluble vitamins are not stored in high amounts within the body and are excreted in the
urine along with their breakdown products.

Mineral absorption
Our bodies and the foods we eat contain minerals; we actually absorb them in a charged state
(i.e., ionic state). Minerals will be in either a positive or negative state and reside inside or
outside or cells.
Molecules found in food can alter our ability to absorb minerals. This includes things like
phytates (found in grains), oxalate (found in foods like spinach and rhubarb), both of which
inhibit mineral absorption, and acids. Even gastric acidity and stress can influence absorption.
Summary and recommendations
Vitamins and minerals play a role in normalizing bodily functions and cannot be made by the
body (except for vitamin D from the sun).
Adequate intake from food and/or supplements is necessary to prevent deficiency, promote
optimal health, improve nutrient partitioning and promote fat loss and muscle gain.
The interest in vitamin/mineral supplementation to prevent diseases and/or increase longevity
comes from the idea that supplementation is harmless. Yet, serious adverse events have been
reported. Don’t supplement unless you need to. Avoid supertherapeutic doses — doses greatly in
excess of recommendations.
If you use a vitamin/mineral supplement, look for one providing nutrients derived from whole
foods. Make sure this includes natural forms of vitamin E rather than the synthetic versions.
Vitamin A should come from precursors like carotenoids and not preformed retinoids.
Women still menstruating should probably include supplemental iron. Men typically do not need
additional iron (and in some men, it can be actively harmful).
Those suffering from malabsorption syndromes will need to adjust their micronutrient intake
accordingly.
Those with limited sun exposure should investigate a vitamin D supplement.
Those on blood thinners should talk with their doctor before adding in supplemental vitamin K.
Those on a plant based diet might benefit from supplementing with iodine, vitamin D and
vitamin B12.
Extra credit
A plant-based diet generally has a higher content of folic acid, vitamins C and E, potassium, and
magnesium. It generally has a lower content of vitamins B-12, D, calcium and iron.
Vitamin A is present in tears.
Vitamins necessary for energy releasing processes: Vitamin B1, B2, B3, B5, B6, biotin
Vitamins necessary for red blood cell synthesis: Vitamin B9, B6, B12
In some studies, supplementation with the mineral chromium has reduced total serum
cholesterol, triglycerides and apolipoprotein B and increased HDL-cholesterol.
The discovery of vitamins started the field of nutrition.
Earlier names for riboflavin (vitamin B2) were lactoflavin, ovoflavin, hepatoflavin and
verdoflavin, indicating the sources (milk, eggs, liver and plants) from which the vitamin was first
isolated.
Prenatal multivitamin/mineral supplements are associated with a reduced risk of low birth weight
infants and with improved birth weight when compared with iron-folic acid supplements.
In observational studies (case-control or cohort design), people with high intake of antioxidant
vitamins by regular diet typically have a lower risk of heart attack and stroke than people who
don’t consume enough.
Further resources
Postworkout Vitamins
Y2K Antioxidants
Antioxidants for Athletes

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ORGANISATIONAL FEASIBILITY ANALYSIS

MANAGEMENT POWERNESS
Management has a great responsibility regarding the business startup we first have to manage the
team and then assign work area wise. because segregation of duty mean we can easly assess the
work done schedule and on what extant work will done so far.

RESOURCE SUFFICIENCY
Resources are at the start are limited and we have manage these in budget. first of all we have to
developed a web page and then a application is also required and then we categorized our
product accordingly.

INDUSTRY / TARGET MARKET FEASIBILITY ANALYSIS

o INDUSTY
Basically if look out a industry our main aim is to put the seasonal product direct from the
land and bring it that freshness in front of our customer at reasonable arrange of price.
o MARKET

In the market when the product reach to us it will take almost 8 to 10 days so the taste and
pesticides also involved in the product. we provide a hustle free platform on which you can
easily access our product at you home and to avoid to go to rushy area and to buy fruits and
vegetables which was not a hygienic we provide you as your requirement that fruits and
vegetables at your door steps.

o TARGET MARKET CUSTOMER

Target marker customer are specially those whose done much time and they are not to takes
fruits as they have a requirement of their needs To bring comfort in the life of people in their
busy urban life by providing them hustle free home delivery service of fresh fruit and
vegetable in a reasonably affordable price and getting them rid of the constant worry of
finding fresh and free from pesticide and other chemicals used by local vendors that destroy
the health benefits of fruits. We believe in providing healthy fruits and vegetables and
freshness in life with better food so that people live a better healthy life. Health basket will
implement a customer e mailing list in order to send product promotions, sales
advertisements, and other special offerings to customers who register. Additionally, health
basket will offer referral incentives to customers who refer our products to friends and family
in order to provide additional incentives. Health basket will also maintain a customer
database in order to determine its target customer groups and geographical regions. Health
basket will research marketing intelligence providers to determine the benefits and costs of
purchasing customer information for bulk email campaigns as well. Another important
consideration of health basket online marketing strategy is cost. Electronic marketing
communication costs are very small in comparison to direct mail marketing which health
basket currently utilizes.

o CHARACTERISTIC OF INDUSTRY ATTRACTIVENESS

These are the following characteristic which are requires to grow of
usually every industry
– Are early rather than late in their life cycle
– Are fragmented rather than concentrated
– Are growing rather than shrinking
– Are selling products and services that customers “must have” rather than “want
to have”
– Are not crowded
– Have high rather than low operating margins
– Are not highly dependent on the historically low price of key raw materials
– Are young rather than old
 FORCES MODEL DIAGRAM

COMPETAROR ANALYSIS
There are three main competator which are to be considered;

Direct competitor
No one is our direct competitor in this industry because our product and our service and our idea
is unique so we are only one who have this types of idea ever.
 In Direct Competitor

Our indirect competitor is Daraz and Ali BaBa but they are not in the similar product so these are
indirect competitor and in fruit juices fun nestle shazan and in medical industry and insurance
jubilee and other give support to us.

Future competator

In future if we are not to maintain our product then may be some one new entrance give us
challenges to us .so we have to formulate our strategy accordingly to restrict new one to enter in
this industry.

COMPETAROR ANALYSIS GRID;

This our analysis which was made on the feature of our products and services;

Name Health basket Daraz Ali baba

Product feature Advantages Even Disadvantages
Engagement with Advantages Even through add Disadvantages
customer
Health basket
Fun juices Advantages Disadvantages Disadvantages
industry
Medical Advantages Disadvantages Disadvantages
assistance
Insurance Advantages Even Disadvantages
Applications Even Even Even
FINANCIAL FEASIBILITY ANALYSIS
FINANCIAL MANAGEMENT

• It deals with two activities: Raising money and managing a company’s

finances in a way that achieves the highest rate of return….

– Financial feasibility

• It is a preliminary financial assessment

 Web page
 Web application
 Team member salary on area designated
 Buying of fruits and vegetables
 Storage fridge
 Bike rider
 Whole sale list knowledge
 Publicity expenses
 Head office security
 Rent
 Split AC
 Tables
 Chair
 Carpet
 Other expenses
 Juices pulps
 Plants
 Medical doctors
 Insurances

ISSUE TO BE CONSIDERED IN FEASIBILITY ANALYSIS

– Issues to be considered in financial feasibility

• Total start up cash

Sr Descriptions No of Amounts
# items
1 Web page 1 80000
2 Web application 1 20000
3 Team member salary 10 10@10000=
on area designated 100000

4 Buying of fruits and 10 kg 15000

vegetables
5 Storage fridge 1 100000
6 Bike 3 20000@3=60000
7 Whole sale list ------- ----------
knowledge
8 Publicity expenses 100000

9 Head office security 80000

10 Rent 50000
11 Split AC 2 130000

12 Tables 2 30000
13 Chair 6 20000
14 Carpet 15*15 10000

15 Other expenses 200000

16 Juices plups 5000 pkts 5000*250=1250000

Plants 1 400000
17
18 Colour used in juices 1000 pkts 1000*30=30000

19 Medical doctors 2 150000

20 Insurances policy
21 Packages cost 310000
Total estimation 3000000
FUNDING OF RESOURCES
Actually we have almost 50% of investment and remaining we wants to offer to market at
reasonable profit margin or take money from other financial institution from markets.

– Equity Financing = 50%

– Debt Financing = 50%

PRO FORMA STATEMENT ON OUR PROJECTIONS

REVENUE GENERATION TARGET

50 basket customer pay monthly profit 6000@100=600000 per month

Juices from revenue =300000 per month

Insurances target =150000 per month

Revenue from medical =200000 per month

Total revenue per month =1250000

Deprication Method

10% on amortization on web at strightline bases

OPERTAING COST AND EXPENSES

Rent expenses 130000 per month

Advertising expenses 200000 per month

Other expenses 400000 per month

Salary expenses 310000 per month

TOTAL OPERATING EXPENSES RS 1040000/- PER MONTH

&PER YEAR EXPENES ARE RS 12480000/-

INCOME STATEMENT

OF HEALTH BASKET AS A PROFORMA IN RUPEES

Revenue 375000000

COST OF SALE (3000000)

GROSS PROFIT 34500000

OPERATING EXPENSES (31200000)

DEPRICATION 1000

TAXES -------

NET PROFIT 33000

BALANCE SHEET OF HEALTH BASKET AS A PROFRAMA
STATEMENT
CASH FLOW OF HEALTH BASKET PERFORMA
Operating cash flow is the cash that a company generates as a result of normal business
operations. It is arguably a better measure of a business's profits than is earnings because a
company can show positive net earnings (on the income statement) and not be able to pay its
debts. It is cash flow that pays the liabilities.

It Can be calculated as

Operating Cash Flow = Earnings After Tax + All Non Cash Expenses

OR

Operating Cash Flow = EBIT + Depreciation - Taxes

  Year 1

Net Profit after Tax 33000

Add Depreciation 1000
Net Cash Flow 34000

Total Investment - Net Cash Flow

CAPITAL BUDGETING TECHINIQUE

Capital Budgeting is the process of identifying, evaluating, and implementing investment
opportunities. Different Capital Budgeting Techniques are used to evaluate the investment
decisions.
 o PAY BACK PERIOD

The payback method simply measures how long (in years and/or months) it takes to recover the
initial investment.

Computation

Estimate the Operating cash flows

Subtract the future cash flows from the initial cost until the initial investment has been recovered

Decision Rule – Accept if the payback period is less than some preset limit
o NET PERSENT VALUE
For IRR we have to calculate the NPV at 30%

Here we have the calculation of NPV30% is here

Net Present Value At 15% is 2456938

&

Net Present Value At 30% is 87641

Now we have to calculate IRR on the bases of npv

INTERNAL RATE OF RETURN
The Internal Rate of Return (IRR) is the discount rate that will cost of investment with the
present value of the cash inflows. IRR is the return that makes the NPV = 0

Decision Criteria
If IRR > cost of capital, accept the project

If IRR < cost of capital, reject the project

If IRR = cost of capital, technically indifferent

Now we have a formula to calculate IRR on two npv projection of our business

FORMULA

NPVL

IRR = L+ (-----------X(H-L))
NPVL -NPVH

IRR = INTERNAL RETE OF RETURN

L= LOW RATE OF NPV

H= HIGH RATE OF NPV

NPVL=NET PRESENT VALUE AT LOW RATE

NPVH= NET PRESENT VALUE AT HIGH RATE

NOW WE HAVE TO PUTTING THE VALUE IN FORMULA

IRR = 30.6% OR 31% (approx)

OUR FEASILBILITY REVIEW

In feasibility we actually discuss on the four things in details our feasibility

and our review is well satisfied and we will launch our product as soon as
possible

 Product and service feasibility analysis

 Organizational and service feasibility analysis
 Industry and service feasibility analysis
 Financial feasibility analysis

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