WRITTEN ANALYSIS AND COMMUNICATION

An analysis report on the case “Disability Accommodations and

Promotions at Bunco” Submitted to Prof. Swatantra
Towards partial fulfillment of the Written Analysis and Communication
Course
PGP Mumbai IIM Indore, 2019-2021

Submitted by:

Group 10 section F
Modak Arti Dnyaneshwar (2019PGP254)

1
 LETTER OF TRANSMITTAL
28th Oct, 2019
Prof. Swatantra
Department of Communication
Indian Institute of Management, Indore

Subject: Submission of case analysis report “Disability Accommodations and Promotions at Bunco”.

Dear Mam,
This document is submitted in partial fulfilment of the WAC course and contains my analysis report on the case “When the
Twitterverse Turns on You”, as my official submission towards the individual assignment component.

The report is structured as per the framework which was provided, and comprises my analysis of the case and illustrates the
various options to solve the problem statement defined. It evaluates these options on various criteria and make
recommendations. In case you need further information related to the report, I will be happy to provide it.

Yours sincerely,
Arti Modak
2019PGP254
Section F

EXECUTIVE SUMMARY

(100 words)
 CONTENTS
Situation Analysis...............................................4

Problem..........................................................5

Options...........................................................5

Criteria for Evaluation.........................................5

Evaluation of Options..........................................6

Recommendations..............................................7

Action Plan.......................................................8

Contingency Plan................................................8
Relevant Facts
 Main characters involved
o Fred Westen : CEO of luxury apparel retailer Hathaway Jones.
o Mimi Brewster : Qualified candidate to head expansion of Hathway Jones into China’s market
o Virginia Flanders : Vice president Human Resources.

 Situation Analysis
Fred Westen ,CEO of Hathaway Jones, an American luxury apparel retailer, has spent the past four years struggling to
revamp his company's image from stodgy to an avant grande youth oriented fashion. Despite sales of $5 billion in 2006
Hathway Jones had fallen on hard times and direly needed a jolt in new direction. Hence Fred announced an ambitious
plan to elbow in on China's fast-growing luxury goods market which was growing by 70% a year. Incontinently he gets a
call from an old prep school friend. Fred agrees to meet his friend's daughter, Mimi Brewster, to interview her to head up
the company's flagship store in Shanghai.
Mimi Brewster, MBA from Stanford, had graduated cum laude from Berkeley majoring in modern Chinese history and well
versed in Mandarin and local dialect due to growing up in China. After graduation she was working with Eleanor Gaston a
fashion chain for 4 yrs and has two successful brand relaunches in her portfolio. Employers have described her as
aggressively creative, opinionated and risk taker.
Fred is quite impressed with Mimi after the first meet she even winked at him before leaving, but a routine Google search
by Virgina turns up information about her that could affect the company's performance in China. News stories and photos
reveal that when Mimi was fresh out of college, she'd participated in nonviolent but vocal demonstrations - including one in
front of China's San Francisco consulate - against the World Trade Organization.Virginia’s apprehension towards Mimi
If the job for which Mimi was interviewing were in a
creates a confusion for Fred.
Western country, these concerns might not be as big a deal, but China is a
unique place. the totalitarian and collectivist atmosphere necessitates the
interactions with government officials to be diplomatic and careful.
He knows that nothing is secret anymore - especially among younger people, who brazenly post the most intimate details
of their lives for the world to see and should mimi’s past actions nullify her present credibility. . If he hires Mimi, and her
past conduct becomes widely known, his company's expansion overseas could be set back. But rising stars like Mimi don't
walk in the door every day. Should Fred hire her despite her on-line history?
 PROBLEM STATEMENT
The most important issue to be addressed in the case is “Should Fred hire Mimi despite her
on-line history?”

OPTIONS
The following are some of the options that Fred can take up:
 Hire Mimi for china’s operations
 Do not hire Mimi
 Hire Mimi for American operations but lead a strategic team for
Chinese operations

CRITERIA FOR EVALUATION

In order to check the effectiveness of the above options the following measures
should be considered;
1. S
 EVALUATION OF OPTIONS:
C R I T E R I A

OPTION
S
Speed of implementation Effectiveness of option Ease of
implementaion
Promote Paul Fastest option low Moderate

Promote the cost Less time consuming

accountant Moderate Low

Hire externally Most Time consuming Very high Very high

 OPTION 1:
 Criterion 1 & 3:

 OPTION 2:
 Criterion 1:
  Criterion 2:
 Criterion 3:

 OPTION 3:
 Criterion 1:
 Criterion 2:.
 Criterion 3:.

RECOMMENDATION:
 It appears that the best course of action for Nicholas is to promote the cost
accountant and help her in acquiring the CMA designation after addressing
Paul’s dismay.
ACTION PLAN:
 Nicholas should first speak to Paul and explain the requirements of job and the toll it
can take on his health
 He should then promote the cost accountant and monitor her work for few months
 The company should also encourage her to acquire CMA designation to continue with
the position.

CONTINGENCY PLAN:
 In case every option fails Nicholas can involve the US executives to resolve the issue