BIBLIOGRAPHY:

Rizwan Raheem Ahmed1 , Vishnu Parmar2 and Muhammad Ahmed Amin3 

  1,3Department of Business Administration & Commerce, INDUS UNIVERSITY, KARACHI 2
Institute of Business Administration, SINDH UNIVERSITY, JAMSHORO  
  Impact of Product Packaging on Consumer’s Buying Behavior
  European Journal of Scientific Research 120 (2): 145-157, March 2014  
Mahera Mazhar Department of Commerce, Benazir Bhutto Shaheed University, Lyari, Karachi,
Pakistan

Sayeda Daud Professor, Department of Media Studies, Sindh Madressatul Islam University,
Karachi, Pakistan

Sana Arz Bhutto Assistant Professor, Department of Business Administration, Sindh Madressatul
Islam University, Karachi, Pakistan

Muhammad Mubin Lecturer in Commerce, Govt. Degree Science and Commerce College, Lyari,
Karachi, Pakistan

Biddle, J.E., Davis, J.B., Samuels, W.J. (2003) Contributions of Medieval Muslim Scholars to the History of
Economics and their Impact: A Refutation of the Schumpeterian Great Gap. A Companion to the History
of Economic Thought. Malden, Bradshaw.

Aribarg , A., Pieters, R. and Wedel, M. (2010) Raising the BAR: Bias Adjustment of
Recognition Tests in Advertising. Journal of Marketing Research 3 (47), 30-41.

Baker, J. (2008) The Strategic Marketing Plan Audit. New York, Pearson.

Her0esF0rH1re. (2019, August 5). The Impact of Packaging on Consumer Buying Behavior [Blog post]
Kotler, P. and Keller, K. (2011) Marketing
Management(14thedition).London: Pearson Education.

[Volume 4, Special Issue 1, 2015] Jusuf ZEKIRISouth East European University,

Macedonia. Vjollca Visoka HASANIAAB University
PROJECT MANAGEMENT:

PROJECT HEAD : WALEED MEMON

QUESTIONAIRES : MANSOOR KHAN

VARIABLES TO IDENTIFY: ASFIYA HASHIM

FIELD RESEARCH : KANWAL MANSOOR

SECONDARY DATA GATHERING: EBAD AKRAM

FASCILITIES AND SOCIAL RESOURCES:

ACCESS TO RESEARCH ARTICLES ON THE TOPIC , INTERNET, AVAILABLE REPORTS ON THE TOPIC,
SECONDARY DATA AND SPSS.