Earn your

Earn your
Digital
Digital
Certification
Certification

Design Thinking
for HR Professionals
Disrupt And Reinvent HR By Incorporating Design Thinking
Into Its People Strategies
On this Course, You Will:

1. Shift your mindset away from designing top-down to centrally distributed HR programs
2. Design employee-centric HR programs
3. Create and communicate end-user driven solutions to HR problems or opportunities such as
employee engagement, organisational design and attracting talent
4. Problem-find and reframe problems in a way that enables HR to develop a culture of innovation
5. Using sophisticated tools, become an HR leader that is more comfortable operating in ambiguity
and uncertainty
6. Move away from “process & policy” and adopt a “human-centered design” approach

7 - 9 April 2020 3 FOR 2 OFFER

Frederik Haentjens
Institute of Public Administration (IPA), Al Malaz Branch, Riyadh, KSA
Human Capital & Organisational
1 - 3 December 2020 3 FOR 2 OFFER Transformation Author| Organisational
Design Thinker
Institute of Public Administration (IPA), Al Malaz Branch, Riyadh, KSA
COURSE INFORMATION
Course Overview
Design Thinking could be described as a human-centric structured, creative
approach to problem solving that leads to solutions that work better for people.
 
By adopting Design Thinking principles, HR professionals are able to better
understand human needs and design memorable experiences throughout the
employee lifecycle. Design Thinking provides the ability to decipher complex
problems. By using Design Thinking techniques, HR teams have the capacity to
become more innovative and transform work cultures which in turn positively
impacts the brand and the business.
 
This course equips participants with the methodology and tools of Design
Thinking and helps them:
Utilise these tools effectively to solve complex HR-related problems and
challenges
Perform hands-on activities that facilitate understanding of the ‘Design Thinking
mindset’
Understand core concepts of Design Thinking such as empathy, brainstorming,
prototyping and storytelling
This program offers three days of extensive classroom training, which includes
learning through activity-based projects
Valuable Takeaways
In this workshop you will gain practical tools in user empathy, idea
generation and low-fidelity prototyping, as well as crash and learn
methodologies.
You will receive high quality and engaging course materials with relevant
case studies, Design Thinking tools and practical tips, along with a range
of take-away tools for practical implementation.
Course Methodology
This classroom training is designed as a hands-on experience. The activity of the
classroom training is a balanced mix of theory and practice. All classroom progress is
facilitated by our subject matter expert through multiple components such as case
studies, quizzes and class participation
This three-day classroom training is designed as a hands-on experience. The activity
of the classroom training is a balanced mix of theory and practice.
 
Design Thinking for HR Professionals is a new way of designing HR programs so the
most important thing you can bring is an intention to learn something completely
new. Come with an open mindset and we supply the rest.
 
All classroom progress is facilitated through multiple components such as case
studies, quizzes and class participation.
 
Through the duration of the course participants will be exposed to:
Interactive lectures and group/breakout exercises
Case study driven content
Presentations
Who Should Attend
This course is a must-attend for all HR professionals who want to transform their
approach and develop a human-centered, creative problem-solving mindset. You
are eligible to join this course if you are:      
An HR Professional, from any industry, that is tasked with problem-solving and
is looking for new approaches to find HR solutions
Part of a team, from any organisation, who wants to tackle an organisational
design challenge
An HR leader or manager
A Design & Innovation professional
An HR Project Lead
A Coach
COURSE OUTLINE
Course Timings Registration and coffee will be at 08:00 on Day One. The course will commence at 08:30 and conclude at 14:30. There will be refreshment breaks at
appropriate times and lunch will be served at the end of each day's session.

Day One

DISCOVER DOING: Data Elaboration

What is empathy?
Why empathy?
Introduction To The Program
Exercise: Empathy map
Putting the human back into human resources
Exercise: Uncover needs
Innovation versus design
6 C’s of the 21st Century
WHAT, HOW, WHY
The Big Shift
Exercise: Observation
Exercise: Introduce yourself
Again – WHAT is empathy?
Exercise: Design something useful
WHY gain empathy?
Exercise: 5 times Why
HOW to approach empathy?
Exercise: Design your future
Concluding notes

LEARNING: Design Research

Day Two
HR Technology – Can and can’t
GEN X, Y and Z
DEFINE
The skills you need in 2020
Minimum Viable Product (MVP)
Think about your hiring
DISCOVER: ‘Design’
Pain points of a candidate
WHAT? HOW? WHY?
Exercise: Millennials versus workspaces
Exercise: Why? What? How?
DOING: Challenge X UNCOVER NEEDS

Design Thinking tools LEARNING: From Insights To Concepts

Mindset for Design Thinking
Design mindsets Empathy techniques – Persona building
DT in a context
Exercise: What’s at Starbucks?
Design your future
Exercise: Points of view
Design thinking is…
Design Research: GO OUT
COURSE OUTLINE (CONTINUED) Meet Your Course Expert

DOING: From Insights To Concepts Frederik Haentjens

Link exercises
Human Capital & Organisational Transformation
Cafe example Author| Organisational Design Thinker
What’s important?
Frederik Haentjens is a Human Capital & Organisational
Exercise: Employee persona
Transformation author, keynote speaker and executive with a
Exercise: The Persona lifecycle
focus on Organization Design (OD), Design Thinking, Employee
Exercise: Experience journey
Experience, Digital Transformation and Disruptive HR
WHO TO LEARN FROM
 He blends 20 years expertise providing a human-centered, design-based approach.
Concluding notes
He helps Middle-Eastern, African and Asian organisations in the public and private
sectors to achieve their business challenges and has also setup multiple OD units over
Day Three the last few years for various companies.
 
With his multi-industry experience, Frederik ensures that his clients are capable
DESIGN and prepared to execute current and future organisational strategies and meet
business goals. He is a strategic professional who works directly with senior executives
to align leadership vision, behaviours/practices, culture, measures, strategic workforce
LEARNING: ‘Fundamentals’ planning, performance and organisation development. He is a creative thinker,
designer, problem solver and decision maker. He has strong communication,
WHAT? HOW? WHY?
interpersonal relations, coaching/mentoring, change management and collaborative
Exercise: Ideate with How Might We…. skills.
Exercise: Ideate with Mash-Ups

DOING: Service Scenarios And Business Models

Example persona
Persona outcomes

DOING: Prototyping

Why Prototyping?
Prototyping design process
Prototyping method and solutions Would you like to run this course in-house?
Exercise: It’s like, it’s not like Tel: +971 4 4072624
Exercise: Radical Prototyping Email: cts@informa.com
www.informa-mea.com/cts
DOING: Testing Exercises
DOING: Go Life!
DESIGN THINKING FOR HR PROFESSIONALS
Fee Before Fee Before
Date (BC8049SA) Final Fee
28 Jan 2020 3 Mar 2020 WAYS TO REGISTER
7 - 9 April 2020 US$ 3,195 US$ 3,695 US$ 4,195
WhatsApp: +966 56 738 8597
Fee Before Fee Before
Date (BC8387SA)
22 Sep 2020 27 Oct 2020
Final Fee Email: register-mea@informa.com

1 - 3 December 2020 US$ 3,195 US$ 3,695 US$ 4,195

Special offers not applicable in Payment to be settled The 2 for 1 offer is

Pricing excludes 5% VAT, charged where applicable conjunction with before start of the course valid on full price
Book and pay full fee and your colleague attends for FREE on the January offering corporate discounts to avail the offer
Book and pay full fee for two colleagues and a third colleague attends for FREE on the September
offering Course fees include documentation, luncheon and refreshments. Delegates who
attend all sessions will receive a Certificate of Completion.
Delegate Details
All registrations are subject to our terms and conditions which are available at
First Name Last Name www.informamea.com/terms. Please read them as they include important information. By
submitting your registration you agree to be bound by the terms and conditions in full.

Job Title Company

PAYMENTS
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full payment must be received prior to the event. Only those delegates whose fees have been
paid in full will be admitted to the event.
Country City

Tel/Fax Mobile CANCELLATION

If you are unable to attend, a replacement delegate will be welcomed in your place. If you cancel
your registration 57 days or more before the event, you will receive a refund minus a 10%
Email cancellation fee (plus VAT where applicable). Cancellation after 56 days before the event or if you
fail to attend the event will be 100% payable. All cancellations must be sent by email to
registermea@informa.com marked for the attention of Customer Services Cancellation.

Due to unforeseen circumstances, Informa reserves the right to cancel the course, change the
programme, alter the venue, speaker or topics.

For full details, please visit www.informa-mea.com

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CALL: +966 56 738 8597 Call: +971 4 407 2624

E-MAIL: a.watts@informa.com Email: cts@informa.com BC8049SA / BC8387SA | www.informa-mea.com/designthinkingforHR | HK/DC
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