Program Based Learning

Project on “Social Initiatives” (BBAD2108)

The PBL program on “Social Initiatives” has an objective to make students understand the following
questions:

- Identifying various social initiatives by a Business Organization?

- Identifying whether the social initiative is by choice or by the compulsions of the
company act as a part of CSR initiative?

- What are their main characteristics of the initiatives?

- Is there a partnership with local/state/central government in the social initiative? 

- Is there a partnership with other business organizations or NGOs in the

implementation of the social initiative? 

- The study of total expenditure on the initiatives

- What is the process of implementing the social initiative? Process Flow.
- What is the control mechanism for implementing the Initiative?
- Who are the persons responsible for implementation of the program? Is the initiative a part of
marketing / sales / corporate communications / HR department?
- The Job Description and Specifications for all the positions in the organizational structure.
- Are the people in the implementation of initiatives sensitized on Morality / Human Values /
Ethics?
- How does the organization quantify the benefits to the society?
- Is there a relationship between the number of years of the initiative and changes in
employment, income and education of the intended recipients of the benefits?

To execute The Program Based Learning, the students would be divided into groups
of 5 students.

The students will have to identify a reputed organisation that has established itself
at regional /national / international level.

The students will be required to make a blueprint / process flow of the project with
timeline.

There will be a fortnightly review of progress.

The students will be required to submit a project report as per the guidelines 15
days prior to commencement of end semester exams.

The students will be required to make a presentation of their project.