Quantitative Analysis for Business Decisions: Session 3. Example 1.

2 Marketing Research
Data for the problem:

Advertising Media Interview Cost

$/Interview
Number of Interviews Daytime with Children, DC 20
Number of Interviews Evening with Children, EC 25
Number of Interviews Daytime without Children, DNC 18
Number of Interviews Evening without Children, ENC 20

Minimum number of Interviews: 1000

Model:
Decision Variables:
Number and type of interviews: DC
EC
DNC
ENC

Obj. Function: Minimum total interviewing cost

Constraints (also expressed as 'Subject To:') LHS

Total number of interviews >=
Households with children ≥
Households without children ≥
Evening interviews ≥
Evening interviews in households with children ≥
Evening interviews in households without children ≥
2 Marketing Research

RHS Slack/Surplus
1000 1000
400 400
400 400
0 0
0 0
0 0