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Typesof Communication
Typesof Communication
Prof. S P Bansal
Principal Investigator Vice Chancellor
Maharaja Agrasen University, Baddi
Prof YoginderVerma
Co-Principal Investigator Pro–Vice Chancellor
Central University of Himachal Pradesh. Kangra. H.P.
Prof. IpshitaBansal
Paper Coordinator Department of Management Studies
BPSMV, KhanpurKalan, Sonipat
Prof. IpshitaBansal
Content Writer Department of Management Studies
BPSMV, KhanpurKalan, Sonipat
Items Description of Module
Subject Name Management
Paper Name Business Communication
Module Title Types of Business Communication
Module Id Module -2
Pre- Requisites Understanding of the basic concepts and process of business communication
Objectives To study the main forms/ types of business communication
Keywords Communication, Business Communication, Se0nder, Receiver, Channel
QUADRANT-I
2. LEARNING OUTCOMES:
After completing this module the students will be able to-
Understand the various types of Business Communication.
Identify the types of corporate communication
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To understand the business communication properly it is very essential to understand the types
of business communication.
Communication can be Internal i.e. within the organisation like memos, notices, policy
statements, office orders etc. or it could be External i.e. with parties outside the organisation
like advertisements, sales presentations, business letters, annual reports etc. Communication
can also be Formal like official correspondence, notices, CEO’s address to the employees etc.
or Informallike casual discussions or conversations between colleagues or grapevine ( word of
mouth dissemination of information across the organisation which may or may not be true). But
broadly, all the above stated types of communication fall in either of the 2 categories of Verbal
or Non Verbal communication.
Types of
Business
Communication
Oral Written
Communication Communication
4.1 Meaning
NonVerbal Communication is dissemination of messages through a medium other than
speech or writing.
The non-verbal communication is categorised in the two categories i.e. Signs & Symbols
and Body Language.
4.2.1 The types of signs and symbols are but not limited to the following:
i. Traffic Lights: Red, green and yellow lights denote Stop, Go and Slow
Down respectively which is very clear to all the vehicle drivers enabling the
traffic to go smoothly.
ii. Sirens and Whistles: Different types of sirens and whistles have meaning
attached to them which enables the listeners to understand what they have to
do once they hear a particular siren or whistle. For example siren of an
ambulance denotes that way has to be given to the vehicle so that it can reach
the hospital with speed, so that life of the patient can be saved.Employees in
a building are made aware that a particular siren denotes that there is fire
hazard and they have to immediately vacate the building.
iii. Road Pictographs: Another importantform of signs is road pictographs
which gives an indication to the traveller what to expect ahead or what he can
or can not do in the area.
iv. Telephone Ring: Long ringing bell of thetelephone on the receiver’s side
indicate disinterest where as if the phone is picked up immediately this
indicate the receiver is interested in what the sender wants to say. Hence the
companies train their customer care employees to receive the calls
immediately as this shows the company’s commitment to serve their
customers well.
v. Hand Indications:In many fields like traffic control, army tactics, sports,
construction, excavation, dance etc hand signals or movements have specific
meaning which are enough to convey the message with out speaking.
Source: http://managementstudyguide.com/non-verbal-communication.htm
4.4.1 Reliability
Non-Verbal Cues are the taken as the most reliable source for believing that
the message delivered by the sender is real and actual. As the words can be
easily controlled by the person but the controlling the facial expression and
body language is quite hard. So by giving attention to the non-verbal cues we
can have a better understanding of the message and even
protect ourselves from cheating ordeceit.
4.4.2 Efficiency
Non-verbal communication is important for both the
parties involved in the process of communication. Non-
verbal communication is efficient from both the sender’s
and as well as receiver’s point of view as through the
non-verbal communication more meaning is conveyed in
lesser time and through lesser words.
4.4.3 Credibility
Non-verbal cues play a very important role in establishing the credibility of
the speaker. The speaker in such cases may be a leader, a teacher, a sales
executive, a CEO, a priest or just any one performing any life role. Through
learning how to control the facial expression, body language, voice and
appearance, one can manage one’s credibility.
5. Verbal Communication
Verbal communication is the communication which is conveyed through words.
Verbal communication is classified under the two heads:
Verbal
Communication
Oral Written
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First Second
5.1.2.6 Grapevine
Grapevine communication is
the informal form of
communication which is
defined as the supplementary channel of official communication. It is
a means of passing the information unofficially. It is a very fast
medium of communication.
5.1.2.7 Seminars
Seminar is the form of the discussion in which the results of some
research or view point/s are presented by the means of speech to a
select audience with a purpose to provide information, enhance
knowledge or share a point of view. Furthermore, a seminar is may
be considered as a form of academic instruction, either at an
academic institution or offered by a commercial or professional
organization.
5.1.2.8 Radio
Radio is very popular and accessible means of communication.
Because of its wider reach it can be effectively used as a medium to
convey one’s ideas, share information, advertise products and
services.
5.1.2.9 Television
Television is the most popular form of oral communication. This
form of communication offers a very creative way for the exchange
of ideas and information. Since, besides listening the words, the
receiver of the message can also view the images and visuals , it
become a very powerful medium of oral communication. Television
is being used extensively by the business houses promotion of their
goods and services as well managing their goodwill.
5.1.3.1 Confidentiality
When the information is to be kept confidential then oral
communication serves this purpose. The information is kept secret
between the parties involved in the communication as both the
parties are interacting directly, no intermediary is involved in this
form of communication.
5.1.4.3 Flexible
Oral communication has the feature of flexibility. It offers the
flexibility in expressing the idea and using the power of words and
the language according to the understanding level of the receiver.
5.1.4.7 Motivating
Oral communication is very useful for managers in motivating their
employees. Through oral communication seniors when interact with
their people with respect to decisions to be taken, listening to their
grievances, appreciating them employees feel integral part of the
organization which acts as the source of motivation for them.
5.2.1.1 Email
The message transmitted by the electronic means from one computer
user to one or more recipients via a network is termed as email. Email is
defined as electronic mail. In modern times email has taken the place of
postal letters. The advantage of emails over postal mails is that at one
click of the key the message gets transferred to single or multiple
recipients in seconds and reply can be received immediately saving
precious time and expediting the work manifold.
5.2.1.2 Fax
Fax is the medium by which the exact copy of a document is made by
electronic scanning and transmitted as data by telecommunication link.
A fax machine is use to transmit the document. It is an input device
connected to a telephone which transmits the scanned and printed
document to a telephone number associated with a printer or other output
device.
5.2.1.3 Business Letters
Business Letter is usually a document which is written by one company
to another company or by the company to its clients, customer or other
external parties. Business Letter may be of different kinds according to
its content (message). For example: A business letter can be a request to
other party to supply a specific material or a reply to request etc.
5.2.1.4 Memorandum
A memorandum is a written informal brief, note, record, reminder or
summary used as means of communication, or to outline the terms of an
agreement.