Green Management

Prepared by

Raazia Anum
(1539120)

Hira Yousuf
(1839107)
Submitted to: Ms. Hina Amin Saba Rizwan
Business Management & Ethics
Table of Content

(1839155)
Szabist Karachi Campus
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Table of Content……………………………………………………………………………………...…..3

Introduction………………………………..………………………………..…………………..…...……6

Background………………………………..………………………………..…………………..……...…6

Vision……………………………………………………………………………………………………..6

Mission…………………………………………………………………………………………………....6

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 1. Introduction
Green management is a new concept which has been launched for the purpose to initiate and improve
foundation of environmental management. According to experts, Green management is about managing
the world so as to benefit of the future generation. Scholars also suggest that through green management,
development of personnel responsibility for environmental activities, environmental management
systems, and environmental communication as well as conservation of biodiversity is developed.
Conservation of biodiversity refers to the idea that protection and preservation of plants as well as animal
has also become paramount for a better world.

2. Concept of Green Management

Rendering to professionals, Green management is also being viewed as a new branding strategy for
establishing reputation for one self in a dog-eat-dog world of businesses. Basically, reliance on expertise,
quality of customer service and quality of the product or service is no longer enough. Businesses
nowadays are downplaying the message of profit-hungry and communicating the message of being
environmentally conscious. In other words, businesses are expressing through actions that not only being
environmental friendly is necessary, but also preserving and maintaining the environment is paramount. It
is a win-win situation where businesses can grow and give back.
Apple Incorporation Setting Great Environmental Example:
Keeping these factors in mind, world’s most cutting-edge company Apple Inc. has recently remained
committed at promoting the conceptualization of Green Management. For instance, the Artificial
Intelligence organization has been involved in a variety of activities through which a more sustainable
and progressive society could be encouraged. In recent times, the company has signed an $848 million
deal with a solar farm in California. With this deal, Apple was able to power all its operations through
renewable energy. Apple’s 2015 Environmental Responsibility Report opened a statement, which utters
that:
“We don’t want to debate climate change. We want to stop it.”
It is one of the boldest stances from a globally-renowned company which has helped bolster support for
climate action and sustainable business practices.

3. Key Pillars of Sustainability:

 “Everything that we need for our survival and well-being depends, either directly or indirectly, on our
natural environment. Sustainability creates and maintains the conditions under which humans and nature
can exist in productive harmony that permit fulfilling the social, economic, and other requirements of
present and future generations.”
One way to look at sustainability is by considering the Three Pillars of Sustainability. Under this
approach, companies look for a balanced approach to long-term social, environmental and economic
objectives. Example: At Walmart, environmental initiatives include increasing imports from green and
yellow factories, a goal of zero waste, plastic bag reduction, and initiatives to reduce carbon footprint by
managing energy consumption.

4. Green Management Vision & Goal:

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Companies are more focused on Green Addition in their Vision or Goal, drafting sustainable vision
statement for your organization help articulate how sustainable relates to your business or Non-profit and
is an important step for long term integration of sustainability. Companies more focused on long term
goal i.e. CO2 emission per unit sales should be decrease (any year set for example 70% by 2030 and 80%
by 2055), whereas more long-term goal in technology advancement i.e. renewable energy generation or
100% dependency by 2030)

5. Sustainability focused companies:

Globally vs Nationally, many companies are now focusing on green management including all sectors i.e.
Automobile, FMCG, Textiles, Banking etc.
Textile Example: In Yunus Textile Mills Limited (Karachi based), largest exporter of Home textile from
Pakistan. They are now more focused on Green development with in their company. On board customers
are Walmart, Target, Macy’s, Lidl, IKEA etc. is shared 2020 Chemical Management Program which is
more focused to eliminate the hazardous substances and screen out the chemicals as per their restricted
list. Company is now working on this program by taking their chemical vendor on board those who are
fulfilling company green policy that automatically benefit the customers (IKEA, Walmart etc.) of Yunus
Textile.

6. Green Value Chain Model:

Any green addition in input, process or output or after output to minimize the waste or which eliminate
the negative environmental impact. Many companies are making their internal department supply chain
by the value addition of Green.

7. Green Management influence globally and nationally:

In past year, we didn’t work on green management and concerned about environment which has caused
global warming issues, now most of the countries USA, Europe, Pakistan etc are focusing on environment
and green management within their companies which eliminate the negative environmental impact.
Companies internally making their Marketing or Supply chain departments strong by making a
sustainable green supply chain from raw material to the end distribution or end user. Companies certified
their products from International bodies i.e. ISO 14001 (EMS), ISO 14064 (GHG), BCI (Better Cotton
Initiative), Eco-Label etc. to sustain their brand image in the eyes of consumer or public.

8. How companies effect with the current factors and what challenges companies will
have in future:

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Current scenario for companies are tough, we are facing global warming and it’s an alarming situation for
all the companies to work on the environment else we will not have a good environment in the near
future. Second main factor which is hitting most of the companies which have no concerned about
product life cycle and product disposal, they are making profit but not focusing on long term growth, lack
of technology awareness or low upgrade, these companies will have faced a big challenge in near future
or they will not sustain their business by 2030. Still there is question mark for those companies who are
still striving for the green management and facing a lot of challenges i.e.
 Going green takes time: As a well-established company, choosing to turn green is not something
that will happen overnight. In fact, it can take some time to implement across the board. Also, it
will require constant monitoring and effort to ensure all systems that can be converted, are. The
time it does take is worth it in the long run, however.
 Initial costs can be high: Although going green is not a new concept, much of the technology
associated with it is fairly new and certainly more expensive than conventional technology. This
means that steps to become more environmentally friendly can be costly initially.
 New vendor: Although a company may make an effort to go green, it does not mean that their
vendors or suppliers follow these ideals as well. For this reason, organizations will need to
research potential new partners that fit into their green values and this can take time and effort.
 Complex business models: Many business models take one main thing into account – profit.
When changing to a green outlook, more factors need to be balanced along with the bottom line
of the company for example, the companies impact on not only the planet but people as well. So
ultimately, going green needs the careful balancing of three factors: profit, planet, and people.

9. How Green Management is beneficial:

 Health: It improves health and well-being by improving air quality and eliminating chemicals
and other cleaning supplies that can be harmful.
 Reuse items: Companies can reuse dishes, cups, utensils, etc, by washing them instead of
purchasing disposables and throwing them out. They can also offer hand dryers in the bathrooms
in place of paper towels that cause more paper waste.
 Recycling: companies can change to products that can be recycled, or buy products that are made
from recycled products. Also, companies can sell or donate items that they are not using so that
someone else can enjoy them and they are not filling up landfills.
 Improved brand -- Companies that go green often improve their brand and their image. The
community appreciates the company doing its part to help the environment, and the employees
are more confident with a company that values its mission to be environmentally friendly.
 Relationship: Company who follows green management are viewed as socially responsible. This
builds better relationship with the customers, the media, and even government policy

Conclusion

Green itself an important element for any company which need to sustain in current or in near future,
sustaining business, product and resources companies must focused on green management. It takes times
and commitment from the entire organization. By 2030 effective green management system will provide
ongoing environmental benefits, cost savings and contribute to build an attractive work place culture. It
will also create new business sites; enhance green businesses and green products.

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