Programme Course Code Title

17CEU01 E-Commerce Economics

B.Com (E-Commerce)
Preamble : This course will assist students in developing the skills required to
assess the economic issues arising in the emerging e-commerce business
environment.
Expected Level of Output : Conceptual Level
Department offered: : Commerce
Prerequisites : Higher Secondary Level

Course Outcomes : On successful completion of the course, students will have the ability to

Course Description Verb Skill CIA -Cap

Outcomes stone
CO 1 Explain the broad economic implications of Understanding Conceptual Quiz
electronic commerce for the domestic and
global business environment.
CO 2 Understand the public policy issues posed Understanding Conceptual Assignment
by electronic commerce and relate them
with analytical tools used for analyzing
these issues.
CO 3 Explain Strategic pricing and price Understanding Conceptual Assignment
discrimination in electronic commerce.
CO 4 Demonstrate the use of economics to Understanding Conceptual Poster
propose and interpret business and Presentation
organisational decisions; to use benefit-cost
analysis, economics valuation methods and
basic optimisation techniques
CO 5 Explain Expanded regulatory and antirust Understanding Conceptual Writing Skills
issues in the electronic market place.
CO 6 Understand how to protect innovative ideas Understanding Conceptual Quiz
in the internet marketing.
CO 7 Outline the development of monetary policy Understanding Conceptual Poster
with electronic money. Presentation

Course Inputs:
Modular Assessment Code: C (Theory Concepts)
Hours Text
Modules Description Chapter CO
Planned Book
Electronic Commerce – Definition – E-Commerce and
4 E-Business – Internet Economy – Dimensions and B 1 CO 1
I Categories of E-Commerce.
Forms of E-Commerce organizations – Advantages
4 B 1 CO 1
and Disadvantages.
II 4 Basic Economic Principles to E-Commerce – A 1 CO 2
Production and Cost for Internet seller – The
Electronic marketplace – E-Commerce with
imperfect competition – Oligopoly and monopolistic
 competition on the web.
The economics of virtual products – Network
4 externalities. Basis of price discrimination - Strategic A 2,3 CO 4
pricing in e-commerce.
Imperfect information about product quality –
Quality signaling and product information –
4 A 4 CO 3
Consumer decision-making – Price Comparison and
market efficiency.
III
Inventions and innovations – Firm size, market
structure, and innovation – Intellectual property –
4 A 5 CO 6
patents and e-commerce processes – Copy right –
trade mark and digital products.
Economics of consumer protection in e-commerce –
4 privacy and e-commerce – E-commerce security – A 6
IV web crime and cyber cops. CO 5
Theories of industry regulation –
4 A 7
Telecommunications regulations.
International trade and e-commerce – regulating
international trade in the electronic marketplace –
4 A 8,9
automated security trading – financial regulation and
V internet trading. CO 7
Digital money – monetary policy with bank issued
4 digital money – e-commerce, economic activity and A 10
inflation.
4 Revision
Total
44
Hours

Textbook
A. David VanHoose, D. (2011). E-Commerce Economics. Routledge Taylor & Francis Group.

B. Manzoor, A. (2010). E-Commerce An Introduction. LAMBERT Academic Publishing.